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Showing posts from May 19, 2015
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Apple Cheapens its 5K iMac, Updates 15-inch Retina MacBook Pro with Force Touch

Surprisingly for many, Apple’s Mac sales are actually quite strong, as the company now earns more revenue from Mac products than it does from the iPad. In the previous quarter, Apple earned $5.43 billion from iPad shipments while its Mac products brought in $5.6 billion. So in order to keep the trend growing, Apple has now updated both the 15-inch MacBook Pro with Retina Display, and the 27-inch 5K iMac.Apple has quietly released a new version of the 15-inch Retina MacBook Pro, adding Force Touch to the device (introduced to the 13-inch MacBook last month). Force Touch can detect the pressure applied on the pad, thus allow for unique input via a secondary, deeper click, and the classic “taptic” feedback. Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said the following:The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and lon…

Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads

After a slow and methodical introduction of advertising to the social network, Pinterest is planning to take several big steps to build up and round out its offerings for advertisers this summer. With the goal of meeting the marketers’ objectives throughout the marketing funnel, Pinterest announced, on Tuesday, it will be launching new features and services it says are aimed at awareness, intent and action.“We are aligning pinner action with marketing objectives,” said Tim Kendall, General Manager of Monetization, a new role in which he oversees sales, marketing and product development for advertising and partner solutions.“Sometimes users interact with Pinterest in discover mode, other times they are signaling intent by repinning or saving pins, and other times they take action by clicking on a pin or clicking through to a web site. All of this activity has specific value to marketers,” Kendall explained by phone on Monday.Here’s a look at what else is on tap in the coming months:A N…

Pinterest Will Set Ads In Motion With Cinematic Pins

Pinterest believes it has found a better way for advertisers to capture consumer attention with motion.Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users, the company says, the experience won’t be annoying … like, for instance, autoplay video ads.“What’s really unique about this is that it keeps the user in control,” Tim Kendall, Pinterest’s general manager for monetization told Marketing Land. “We believe that autoplay as it exists today is interruptive and annoying. What we believe we have achieved with Cinematic Pins is a way to delight the user, let them stay in control of motion while also allowing the brand to tell their story.”Cinematic Pins were introduced along with several other new Pinterest initiatives, including the impending official rollout of the company’s CPC based Promoted Pin program, now enhance…

Heat Test Claims MediaTek’s Helio X20 Chip Runs at Lower Temperatures Compared to the Qualcomm Snapdragon 810

It seems that MediaTek is really after Qualcomm, as the company has announce this month the world’s first 10-core processor and also its own Pump Express Plus technology which is said to take on Qualcomm’s Quick Charge. And now here’s the latest regarding MediaTek vs Qualcomm, as the Taiwanese company tries to get as much promotion as it can.As it turns out, a fresh new leak allegedly coming from inside MediaTek research facilities suggests that the new Helio X20 chip runs at lower temperatures compared to the Qualcomm Snapdragon 810. However, do note that this isn’t coming officially from MediaTek, as we’re talking about a leak. Who knows, maybe these tests are meant to be internal, but only time will tell if MediaTek wants to make this official.In order to perform the heat test of the two chips, MediaTek used a couple of dummy devices, one powered by the Qualcomm Snapdragon 810, and the other powered by the MediaTek Helio X20. The original report mentions that the test units had And…

3 Overlooked Retargeting Strategies For Retailers

“The future is already here — it’s just not very evenly distributed.” –William Gibson.While Gibson was talking about the relationship between technology and wealth, this quote could easily apply to the ever-evolving world of digital marketing.In this case, it’s not hardship that keeps retailers out of the loop, but simply a lack of knowledge about what exists and — sometimes — the misguided belief that the technology is too difficult to use. This is especially true for retargeting.Retargeting (or if you prefer Google’s term, remarketing) is simply the process of serving an ad to a specific group of people based on their past Web-browsing behaviors. Most marketers are familiar with Google’s program, but there are actually several more methods and tools available — many of which are often overlooked.Here are three ways retailers can improve their retargeting campaigns to reach potential and existing customers.Facebook Custom AudiencesIn 2012, Facebook accounted for one in five page view…

Heat Test Claims MediaTek’s Helio X20 Chip Runs at Lower Temperatures Compared to the Qualcomm Snapdragon 810

It seems that MediaTek is really after Qualcomm, as the company has announce this month the world’s first 10-core processor and also its own Pump Express Plus technology which is said to take on Qualcomm’s Quick Charge. And now here’s the latest regarding MediaTek vs Qualcomm, as the Taiwanese company tries to get as much promotion as it can.As it turns out, a fresh new leak allegedly coming from inside MediaTek research facilities suggests that the new Helio X20 chip runs at lower temperatures compared to the Qualcomm Snapdragon 810. However, do note that this isn’t coming officially from MediaTek, as we’re talking about a leak. Who knows, maybe these tests are meant to be internal, but only time will tell if MediaTek wants to make this official.In order to perform the heat test of the two chips, MediaTek used a couple of dummy devices, one powered by the Qualcomm Snapdragon 810, and the other powered by the MediaTek Helio X20. The original report mentions that the test units had And…

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans

There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s launching today.Most marketers have come to terms with the fact that the free ride on Facebook is over; that some ad spending is necessary if you want to reach enough people on the social network. The question is when and how to spend, a complexity that many social media professionals don’t have expertise in — or time to spend researching.The HootSuite solution — called Facebook Ads — automates the Facebook ad creation process by analyzing posts by a user or Facebook Page and suggesting the best candidates for promotion. Users pick one of four objectives — reaching more people to build awareness, gaining fans/followers, maximizing engagement or driving referral traffic — and the tool ranks which posts “you should be promoting to get the most bang for your buck,” HootSuite vp of business development Gregory Gunn told Marketing Land.Gunn said the best pos…

5 Steps To Freedom: The Key To Being A Rapid Marketer

Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as they happen.In fact, nearly 70 percent of marketers feel challenged by time, with a third considering a lack of enough time their single biggest challenge. And this content marketing crunch is a significant impediment to delivering the essential instant digital gratification that today’s consumers demand.Part of this time challenge faced by marketers is a result of the ever-growing array of marketing technology options that they have to rely on to deliver the experiences and richness that consumers expect.With nearly 2,000 different marketing technology vendor options available today, is it any wonder that 21 percent of marketers now spend 15 or more hours managing services from vendors? And the ones that choose to forgo exploring outside vendors are often faced with similar time constraints managing their own intern…

SMX Advanced in 2 Weeks – Here’s How to Attend

All Access conference tickets are sold out, but there’s still plenty of value in attending SMX Advanced.Choose from six intensive workshops, or get a budget-friendly Networking pass to attend seven “Plus” sessions, all of the networking events and meet the nearly 50 leading solution providers including Bing, Marchex and Yahoo in the Expo Hall.Dive Deep on Local, International or In-house Search, Advanced Targeting Display, SEO & PPCParticipate in any of the six incredible workshops being held June 4. Choose from:Local Search Advantage: Reach buyers when they’re on the go and ready to purchase with local marketing! Session topics include mobile SEO, localizing social media, reputation management and multi-platform attribution.International Search Summit: Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO.In-house SEO Exchange

Apple’s $930 Million Trial Win Over Samsung Could be Reduced by up to 40 Percent

The long and complex legal war between Apple and Samsung seemed to have reached its ending point back in August, 2012, when Samsung was ordered to pay slightly more than $1 billion to the Cupertino-based company. But in the month of March, last year, the financial damage has been reduced by judge Lucy Koh to $929.8 million.Furthermore, even if we’re still talking about a huge amount, the judge denied Apple’s request for a permanent injunction against Samsung. At the time, Samsung said in its appeal that the damages award was ‘excessive and unprecedented’, as Reuters points out. The Asian company said it shouldn’t be forced to pay such a high price for making a “rectangular, round-cornered, flat-screened, touch-screened phone,” saying these are pretty basic features.And now fresh information suggests that things are once again improving for the South Korean company. As it turns out, the appeals court finally ruled in the case and it seems that they have partially reversed the original …

Teewe 2, the Chromecast Alternative, Launches for Rs 2,399 ($37) With Several Enticing Offers

TeeWe 2, the successor to last year’s Chromecast-like dongle that streams media content from mobile devices as well as computers to a TV over the W-Fi network has been launched in India today. The new miniature streaming dongle comes with several hardware improvements while carrying the price tag of Rs 2,399.For the additional 400 bucks (the original Teewe costs Rs 1,999), Teewe maker MangoMan Consumer Electronics, a Bangalore-based company announced that it is giving 60GB data access on Airtel network spread across 3 months (20GB per month). The company also announced that users will be able to enjoy premium movies, TV shows and songs on Eros Now.As for the improvements, the TeeWe 2, as the company claims, is 30 percent smaller than its predecessor and flaunts an upgraded internal Wi-Fi antenna. As for the specification, the Teewe 2 has one full-sized HDMI port and a USB power port. It is powered by a 1.6GHz dual-core ARM Cortex-A9 chipset coupled with a quad-core GPU and has 1GB of …

Nubia Z3 Mini Launched For Rs 16,999 ($265) As ZTE Sub-Brand Enters India

As expected, ZTE’s sub-brand Nubia at an event in New Delhi today announced its arrival in the country. The Chinese smartphone manufacturer today launched the Z3 Mini smartphone. The stripped version of the current flagship smartphone Z9, the Z9 Mini comes with a price tag of Rs 16,999 ($265), and will be available for purchase through Amazon India.As for the specification, the Z9 Mini sports a 5-inch IPS CGS display with FHD (1920 x 1080) pixels resolution. The company claims that the display occupies 75.1 percent of the screen. Inside the device sits a 64-bit capable octa-core Snapdragon 615 chipset coupled with 550Mhz Adreno 405 GPU. The Z9 Mini comes with a 2GB of RAM, and 16GB of internal storage which can be expanded using a microSD card to up to 128GB should you need more storage.Other features of the handset include a 16-megapixel sensor by Sony at the back with LED flash and f/2.0 aperture and 6P lens, and an 8-megapixel sensor placed upfront. The company claims that the fron…

Opposition Against Facebook’s Internet.org Grows, EFF Calls It ‘Not Neutral, Not Secure, and Not the Internet’

Internet.org, a project by Facebook which aims to bring data connectivity to masses is having a tough time convincing the world its intention and importance. The project was launched in India by the social juggernaut in February in collaboration with telecommunication company RCom. But since the launch, the company has received severe backlash, forcing the company’s CEO Mark Zuckerberg to come out and defend the project. But things are far from sorted.After the backlash in India, the company is now receiving disapproval from groups in Indonesia, Colombia, Pakistan and Zimbabwe among many other places. Sixty people from digital-rights groups in 28 countries or regions around the world have come together to sign a joint letter addressed to Zuckerberg expressing their dissent to Internet.org’s practices on fairness, privacy and security.“It is our belief that Facebook is improperly defining net neutrality in public statements and building a walled garden in which the world’s poorest peop…

LG Launches Android 5.0 Lollipop-Powered G4 Stylus and Affordable G4c Smartphones

Late last month, LG announced the G4, its flagship Android smartphone for 2015. The South Korean technology conglomerate today introduces two new smartphones in its G4 lineup: the LG G4 Stylus and LG G4c. Both the smartphones are stripped version of the flagship G4 and pack in some unique set of features.The LG G4 Stylus flaunts a ‘Rubberdium Stylus’ which will allow users to draw and take notes on the device. The phone seems to be aimed at Samsung Note phablet users. The LG G4c, on the other hand, is a more affordable variant of the G4 aimed at the growing low-tier smartphone market.As for the specifications, the G4 Stylus sports a 5.7-inch HD display. The LTE-capable variant of the Stylus is powered by a 1.2GHz quad-core chipset of an unspecified brand whereas the 3G variant comes with a 1.4GHz octa-core processor. Both the variants come coupled with 1GB RAM and 8 gigs of internal storage which can be expanded using a microSD card.The LTE counterpart ships with a 13-megapixel shoote…

How to Publish Audio Podcasts to the iTunes Store Using SoundCloud

Do you want to launch your Podcast channel on iTunes directory? Even if you are not technical, this guide will make it easier for you to publish your audio podcast in few easy steps. SoundCloud is not a new name in the music industry, and for a long time I used it to listen to […]How to Publish Audio Podcasts to the iTunes Store Using SoundCloud is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Google is Finally Working On Fixing Chrome’s High Resource Usage Issue

Google Chrome has earned a name for the fastest Web browser on both desktop and mobile platforms. But at the same time, the browser from the Mountain View-based company is also ill-famed for tapping a lot of resources, and sipping the battery juice at a concerning rate. But a fix is coming, the company assures.In the seven years of existence, Google Chrome has not only gained new users, but also a number of haters. The browser, once savior, today is infamous for the trouble it is causing to users. And things have gotten worse in the last few months. Noted experts and journalists have announced their concern with Chrome’s everlasting thirst of resources.The folks at Chrome recently did an AMA on Reddit where they acknowledged that they are aware of the issue and are working on a fix. “We are actively working on reducing battery usage and we are looking into when Chrome is in the foreground and in the background.“Since its inception Chrome has been focusing on security and performance o…