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Showing posts from May 20, 2015
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Twitter’s Objective-Based Ads Are Now Available To All Advertisers

Last August Twitter refined its ad products by giving some advertisers the ability to pay only for the engagement they wanted.Called objective-based campaigns, the beta program enabled SMBs and ad API partners to focus on specific goals like increasing followers, driving more clicks or pushing more app installs. Advertisers using the feature are only charged for engagements they target. For instance if they are pursuing more clicks back to their site, all retweets or favorites are free.Today, Twitter announced that it taking the program out of beta, giving access to objective-based campaigns, reports and pricing to all advertisers globally, including managed accounts that previously had been shut out.There are six objectives available: tweet engagements, website clicks or conversions, app installs or engagement, followers, leads and video views (a beta offering that has been added to the mix since the original rollout in August).In a blog post announcing the move, Twitter said busines…

The Mobilegeddon That Wasn’t. What Happened?

Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread among the SEO community as we considered the possibilities of severe traffic drops and the associated fallout.The mainstream media picked up on it. Much like a predicted “storm of the century” traveling up the East Coast of the U.S., the articles got more and more ominous as the day approached:“Google Inc’s ‘Mobilegeddon’ Could Alienate Nearly Half Of Its Top Websites” –  from Motley Fool.Google’s ‘Mobile-Friendly’ Update Could Impact Over 40% Of Fortune 500 Websites”  – from TechCrunch.Or how about “Are you ready for Googles Mobilegeddon Phonepocalypse .” – from Gizomodo. Try saying “mobilegeddon phonepocalypse” three times fast!Of course, the marketplace came to our rescue with mostly a repositioning of their products and services around mobilegeddon to allay our fears.  I particularly enjoyed this one:“Mobilegeddon: Is it time to buy your own ser…

We Surveyed 1200 People To Learn How To Increase Email Effectiveness

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, Restaurants, Public Relations, and Daily Deals all have an industry CTRs below 2 percent. Add eroding open rates to the mix, and we quickly see why we need to revamp our email practices to stay relevant and effective.But, declining open rates aren’t just an email marketing issue — this metric impacts anyone who sends an email. In fact, the average worker sends and receives 121 business-related emails per day, or 15 emails per each working hour. While we battle to filter out the noise in an overflowing inbox, we’re also challenged to decipher value from strangers within 100- to 200-word emails.So, what can you do to increase the effectiveness of your emails? In an effort to improve our digital communication, Fractl and BuzzStream came together to develop a research-backed guide on the email …

Google Could Announce a new Online Picture Sharing and Storage Service, Different from Google+

Google has recently decided to begin storing users Google+ photos in a special “Google Photos” section of Google Drive, and now a fresh story from Bloomberg claims that the company is looking to release a fully standalone version of Google Photos. The announcement could take place at the I/O conference which is scheduled for later this month. The report suggests that Google is going make the upcoming service separate from Google+. Users will also be able to easily share images to Facebook and Twitter, which means Google is taking a different approach, probably realizing that its own Google Plus network simply can’t compete with Facebook. I tend to believe that there will be more users interested in a dedicated Google photo storage service instead of being basically forced to store their photos in G+.Recent, Google Senior Vice President Sundar Pichai also said that Google’s photos and social-stream features were likely to be treated as separate features. So, if Bloomberg’s recent repor…

Adblock Plus, the Popular Ad Blocking Extension, Releases a Standalone Android Browser

Adblock Plus, the popular ad-blocking extension for desktop browsers has released the beta version of a new browser for Android with a focus on blocking intrusive ads. This is not the first time Adblock Plus has made it to the Play Store. Their previous, more grandiose Adblock Plus app with global ad blocking ended up being removed from the Play Store. This time they have better odds of surviving as the efforts are limited to just the web.Till Faida, co-founder of Adblock Plus said “As people have embraced the mobile web, advertisers have rushed in after them and destroyed the user experience with ads that are often thoughtlessly designed, as well as mobile ad networks that are riddled with security holes. Adblock Browser for Android puts the control back into users’ hands.”By disabling annoying ads on Android users can expect faster page load time, a drop in data consumption and longer battery life (while also protection from adware). To install Adblock Browser beta, join the Google+…

Samsung Flow Lets you Seamlessly Transfer Whatever you’re Doing on one Samsung Device to Another

Samsung has plenty of devices – smartphones, tablets, TVs, fridges and plenty more. If you’re a Samsung user and you have a few products from the South Korean company, then perhaps you’d like for them to ‘communicate’ between them. The Internet of Things is still in its nascent stage, but Samsung has come up with a new platform which lets you move between your different Samsung devices throughout the day.Called Flow, this new app can be seen as Samsung’s answer to Apple’s Continuity feature as it lets you easily continue on our tablet what you were doing on your smartphone, or the other way around. So, by using the new platform, you could for example start an email on your phone, and finish it on your tablet or computer.Flow is compatible with almost any Android app that has the ability to “share,” thus letting you transfer what you’re doing in almost any app to another Samsung device. Flow is available in Beta on the Google Play Store but it’s only compatible with a few Samsung devic…

Which Link Shortener Will Make You Earn More Money? – A Case Study

No matter if you want to be disgustingly rich or just looking for some extra money to spend on partying hard (or maybe you find yourself being a responsible internet marketer who is building an investment portfolio), let me introduce you to a great possibility of monetizing your traffic using a link shortener technique. If […]Which Link Shortener Will Make You Earn More Money? – A Case Study is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Yelp Upgraded Business Owner App Brings Mobile-First Account Management

Yelp has updated and upgraded its Yelp for Business Owner’s mobile app — for both iOS and Android. The new version of the app adds two primary capabilities:Upload photos from the appFlag content or reviews that violate Yelp’s termsThe company says in a blog post encouraging business owners to add images to their profiles, “Consumers spend 2.5 times as much time on business pages with photos vs. those without.”Yelp also provides a new way for business owners to get the company to review user-content (reviews, photos) that they believe is improper or in violation of its guidelines:Flag reviews, messages and photos: If you believe a review, message or photo is in violation of our Terms of Service or Content Guidelines, you can now flag them directly through the mobile app for our support team to evaluate.Business owners can now manage their Yelp accounts and see analytics, respond to reviews publicly or privately and manage photos entirely with the app. These expanded capabilities are a …

In Very UnJobsian Fashion, Apple Seeks Input From Its Early Watch Adopters

Canadapanda / Shutterstock.com Apple’s Steve Jobs famously didn’t like or use focus groups. He was quoted in a BusinessWeek interview saying, “A lot of times, people don’t know what they want until you show it to them.”But this is a new era at Apple and the Watch is Tim Cook’s baby. Despite all the reviews and extensive public discussion of the Watch, its features and shortcomings, the company is seeking more intimate feedback from owners.Many new Apple Watch owners (I’m not among them) received an email this weekend asking them to fill out an extensive online survey, containing roughly 34 online screens of questions. Among them were the following:Other questions included:Where do you typically charge your Apple Watch?Which of these built-in apps do you use?Do you use third-party apps built for Apple Watch?How often do you change watch faces and Complications?What other smartwatch brands have you owned and used?There were also questions specific to the individual watch purchased and ab…

Into the World of Chinese Phones: Where to Buy, How to Import & More

Chinese phones?! Ugh! Sounds cheap right? No not anymore. We are much beyond those days where Chinese phones were designated as cheap and bad quality products. With top multinational companies like Xiaomi, Gionee, OPPO, OnePlus and many other companies from China entering the Indian market, they have revolutionized the Indian mobile scenario. Value for Money and Online exclusivity are the new mantra of the mobile world. With the likes of established players of the Indian mobile market – namely YU (Micromax spinoff), Karbonn, Intex – rushing for cover to launch their online exclusive product, the dimensions of the mobile market has just revolutionised in the past year!With modern manufacturing prowess with the likes of Foxconn, and the growth of top Chinese OEMS based in and around Shenzhen the Chinese tech market is blooming. In fact many of these companies are struggling to meet the demand! There may be many companies you have heard of before and many you haven’t. Either ways we are …

Meizu M1 Note Goes on Sale on Amazon India for Rs.11,999

After teasingendlessly about their impending grand entry to the Indian market, Meizu has finally launched its first ever smartphone – the Meizu M1 Noteexclusively on Amazon India. The 5.5-inch phablet has been priced attractively at Rs.11,999 (~$188) which is pretty significant for a hugely price sensitive and very competitive smartphone market like India.The M1 note was launched in China back in December 2014 for around $160, and was touted as an iPhone 5C clone by some people within the industry. Although Meizu is relatively new to the smartphone OEM space, it has managed to do quite well in China taking on the biggies like Xiaomi, Huawei and Lenovo. They follow similar business strategy as Xiaomi, by pricing their products competitively and cutting down the costs on marketing by taking the social media and forum routes.Meizu M1 Note SpecsThe Meizu M1 Note comes with a 5.5-inch Full HD (1080p) display and has a polycarbonate unibody design. From whatever little hands on we got somet…

14 Examples Of The New Tweets Showing Up In Google Search

The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices. Below, how the new implementation looks for a variety of examples.Eurovision 2015In a great test of the real-time bonifides of the new product, searching for “Eurovision 2015,” the giant European singing competition, produced tweets that were up to the second in the first hour of the show’s telecast. Also notable: many of the tweets displayed were from users with low follower counts, like this one with only 143:The Bachelorette: Two Different ResultsUsing hashtags seems to make a difference. A search for “#thebachelorette” displayed the Popular on Twitter carousel in the top position:Whereas searching for “The Bachelorette,” only pulled up a standard search result for tweets about the hashtag. You’ll notice that that result showed up below, the ABC reality show’s official Facebook page:NewsResults for news searches, which you would …