Last August Twitter refined its ad products by giving some advertisers the ability to pay only for the engagement they wanted.Called objective-based campaigns, the beta program enabled SMBs and ad API partners to focus on specific goals like increasing followers, driving more clicks or pushing more app installs. Advertisers using the feature are only charged for engagements they target. For instance if they are pursuing more clicks back to their site, all retweets or favorites are free.Today, Twitter announced that it taking the program out of beta, giving access to objective-based campaigns, reports and pricing to all advertisers globally, including managed accounts that previously had been shut out.There are six objectives available: tweet engagements, website clicks or conversions, app installs or engagement, followers, leads and video views (a beta offering that has been added to the mix since the original rollout in August).In a blog post announcing the move, Twitter said busines…
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