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Showing posts from May 21, 2015
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Google, Huawei and Others Working to be the OS of Choice for Internet of Things Devices

If you aren’t sold on internet of things (IioT) devices becoming mature and going mainstream in the next couple of months, just look at the investment technology giants are making to claim the pole position in this emerging technology product line. Microsoft earlier this year announced a variant of Windows 10 operating system for IoT devices, Chinese technology conglomerate Huawei announced “Lite OS’, its own operating system for the miniature devices, and now with only days left for Google’s I/O developer conference, it’s being reported that the Mountain View-based company is also prepping to release an operating system for the said product category.According to a new report on The Information, Google is developing an operating system for low-power IoT devices. These low power devices are powered by as little as 32MB RAM. Codenamed “Brillo,” the operating system is likely to be put under Android brand name as it is being “linked to company’s Android unit.” Perhaps, it is a lighter va…

Google+ Drops Ripples Feature; Is That A Sign?

Google+ has shut down Ripples, cutting off access to its cool though likely little-used consumer analytics feature. Google announced the move Wednesday in a post from its Google+ account:Starting today, the Ripples feature in Google+ is no longer available. Page owners can continue to get post performance analytics through the Google+ Insights tool, located in the My Business dashboard. Thanks for your support as we continue to make Google+ a simpler, more streamlined experience for all.Google+ introduced Ripples in October 2011, four months after the launch of the social network.At the time it was seen as a visual way for people to track the reach of their posts and see the accounts that had the biggest impact in spreading posts on the network. But Ripples was of limited use for marketers because it was available only on the post level and when Google+ finally rolled out Insights for pages as part of a Google My Business update last June, the feature probably became expendable, despi…

Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App

To bring its fashions to a broader, younger and more inclusive audience during the very exclusive Shanghai Fashion Week, youth urban fashion brand Me & City, working with Fred & Farid Shanghai, launched a campaign it called #FashionStreetView.The brand and agency worked with China’s Tencent Maps to create a a customized, street-view-powered mobile app that highlighted Me & City’s fashion off the catwalk and in a more realistic setting, the street.To create the customized street views, Shanghai’s most popular streets were reshot and pedestrians were replaced with models wearing Me & City clothing, essentially transforming the digital streets into a digital runway as the campaign video explains: Users of the app are able to check out the clothing in real world settings and buy what they like directly within the app.Fred & Farid says the app achieved 20 millions views which is 800 times the size of the audience reached by Shanghai Fashion Week.The post Fashion Brand Ta…

Retailers, Google Shopping Ads Are Coming To YouTube

Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the company announced the release of TrueView for Shopping.The new YouTube ads are the result of an integration with Google Shopping’s technology and is built on the cards platform that YouTube introduced in March. Cards, which will eventually replace annotations, were extended to TrueView ads last month, giving advertisers the ability to promote their other videos and playlists. They display as an overlay alongside a video on desktop and tablet and below a video on smartphones. Now, with TrueView for Shopping, retailers can feature related product ads in these cards.The product images and details are passed via the first integration of Google Merchant Center with YouTube. When users click on one of the product ads they are taken to the retailer’s website.Targeting Includ…

Microsoft Claims its Edge Browser Beats Chrome, Firefox and IE in JavaScript Loading Speeds

Among the new feature that Windows 10 will bring, Microsoft is also packing a brand new browser, called Edge. The new product is going to completely replace Internet Explorer, after it was initially believed that it will simply undergo just a rebranding process. And now it seems that Microsoft is actually busy trying to make its new browser as grand as possible, so that consumers would have another reason to get Windows 10.Windows 10 and Microsoft Edge comes with a new Chakra JavaScript engine and Microsoft informs that it has ‘made a lot of performance advances’, which is now allegedly loading faster than any other major browser currently out there – Chrome, Firefox or Microsoft’s own Internet Explorer. The company wanted to make JavaScript load faster, and now it claims that the Chakra JavaScript engine is faster than in any other 64-bit browser currently on the market.Microsoft put its new browser to the test in two different benchmarks, Octane 2.0 and Jet Stream. As you can see fo…

Next Level Native Advertising: Where Intent, Creative & Content Meet

Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing or even intrusive, they’re now becoming more open to the concept and are willing to engage with the content if it fits naturally within their interests.This is especially true as content across the Web becomes more image-based and as more high-traffic publishers move away from banner ads. Ari Lewine, co-founder of TripleLift, refers to this movement as the “rise of the visual Web.” (Disclosure: TripleLift is a partner of Magnetic.)Providing A Meaningful Message To UsersIn recent years, many publishers have redesigned their sites to accommodate new ad types and formats. By using image-driven native advertising, marketers can get in front of consumers on popular sites and tap into publishers such as BuzzFeed and Pinterest. For example, Pinterest allows consumers to directly show intent by tagging things that they intend to do or buy.Imagine the pot…

An In-Depth Look At Second-Party Data For Digital Marketers

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear conflicting definitions — so, rather than defining it, perhaps the best thing to do is to describe it.What Is Second-Party Data?You can think of second-party data as data that users aren’t giving you directly, but that you’re obtaining through a direct relationship with another entity. This data is generally unique to you (not available and/or applicable to other advertisers), but it is not strictly “yours” in the sense that you did not collect it from users directly.Lots of data types fall into this category, so it’s often easiest to think of second-party data as anything that isn’t first- or third-party.Take, for instance, keyword data in AdWords. Users gave that information to Google, not to you. You receive it as part of the relationship you have with AdWords, but you’ve received it whether or not a user agrees to your privacy policies. If they la…

[Infographic] Which Tech Brands Rule Social Media?

Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders.To compile this list and create the infographic below, the folks at Oomph looked at the top tech brands on Twitter, Facebook and Instagram as well as the overall total followers across all those networks.It’s an interesting visualization, because you can easily spot which tech brands have general popularity across all three major services versus those that are popular only one one or two. For example, YouTube is highly ranked on all three services. Sony is big on Instagram but much less so on the others.The most popular tech brands overall are Facebook, Instagram and Twitter. But it doesn’t feel fair to count them over the others, because they have a natural advantage of being so popular on their own services.The post [Infographic] Which Tech Brands Rule Social Media? appeared first on Marketing Land.

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Benchmark Test Hints OnePlus 2 will get the Qualcomm Snapdragon 810 Processor and 3GB of RAM

Sales for the OnePlus One smartphone are no longer being limited to the invite-based systems, but interest for the device is slowly fading as we’re getting closer to the unveil of the second-generation. At the beginning of this month, it has been hinted that the upcoming OnePlus 2 will be priced at around $400 and will get the Qualcomm Snapdragon 810 SoC. Now a fresh benchmark seems to confirm this.The above screenshot shows a recent GeekBench benchmark result of the upcoming smartphone, which, quite interesting, goes by the name of ‘OnePlus ONE A2001′. The test seems to have been performed yesterday, so this should be some sort of an indication that the guys over at OnePlus are hard at work behind the labs. Even if this is not the final version and it’s a prototype, it still shows clear indication of where it is headed.The GeekBench results indicate that the smartphone will run Android 5.1 Lollipop, will be powered by a 64-bit 1.55GHz octa-core Qualcomm Snapdragon 810 (MSM8994) proce…

Why Mobile Programmatic Is The Next Frontier

Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by the year, and programmatic, which is expected to be a $20 billion industry by the end of 2016, is showing no signs of slowing down.And yet it wasn’t all that long ago that many marketers doubted whether mobile programmatic could truly work. Savvy programmatic marketers certainly recognized the promise of bringing programmatic’s unique targeting efficacy to mobile, but the general absence of cookies on mobile created technical hurdles that some saw as insurmountable.Marketers Falling Behind On Mobile ProgrammaticThe uncertainty about the technology perhaps explains why some marketers have fallen behind when it comes to mobile programmatic. The Interactive Advertising Bureau’s (IAB) recently released “Marketer Perceptions of Mobile Advertising” report, which surveyed more than 200 marketers, found that more than three-quarters of marketers believe that…

Tips and Tricks to Learn How to Use Facebook Hello

The Hello app from Facebook is a Caller ID specifically designed for Android devices. It allows users to know who is calling, block another caller anytime they want and replace all the features of the Android Dialer with a much simpler and more Facebook-focused version.Hello uses Facebook in order to identify who is calling you, even when you don’t have them saved as an existing contact. It makes it easy to prevent getting phone calls from unwanted people, but also comes with a complex searching feature that lets you find people and places. It has been proved to be particularly useful when looking for local businesses and their phone numbers. If you’ve heard about Truecaller before, this is a perfect alternative for that service.How to Install and Use itThe Hello application is available in the Google Play Store for free. Anyone can download it and create a list of contacts, edit an existing one and add as many people as possible. By connecting it with Facebook, you get instant access…

The Best Websites to Learn Coding Online

The Learn to Code movement has picked up momentum worldwide and that is actually a good thing as even basic programming skills can have a major impact. If you can teach yourself how to write code, you gain a competitive edge over your peers, you can think more algorithmically and thus can tackle problems more efficiently.Don’t just download the latest app, help redesign it. Don’t just play on your phone, program it. — Obama.There’s no reason why shouldn’t know the basics of coding. You can automate tasks, you can program your Excel sheets, improve workflows, you can extract data from websites and accomplish so much more with code. You may not be in the business of writing software programs but knowing the basics of coding will help you communicate more effectively with developers.Gone are the days when you had to enroll in expensive computer training classes as now exist a plethora of web-based courses that will help you learn programming at your own pace in the comfort of your web br…

Phree is a Smartpen That Writes On Any Surface, Syncs Data to Devices, Lets You Respond To Notifications

Imagine if you will, a smartpen. No, we’ve already seen a bunch of those. A smartpen that lets you scribble anywhere. On walls, bed sheets, tables, glasses, your neighbour’s cat, wrists, virtually anywhere you like. It doesn’t need any ink, either. That’s because it doesn’t leave any footprint on the surfaces it writes on. Instead, it captures what you’re writing and displays that on a digital device. It’s called Phree.Over on crowdfunding platform Kickstarter, Phree shares its story. Its creators say that they wanted to make a device that could let people write, doodle, sketch on any surface — and not have to look for a notebook or a special kind of paper (as used by rival Livescribe’s smartpen). But that’s only half of the package. Phree also lets you monitor your phone’s notification on its integrated small screen, and even respond to them from the pen itself by writing them down on any surface. You can also attend calls with it.Phree is comfortable to hold too, with a slight resem…

Lenovo A7000 Review

Less than a year ago, Lenovo made it clear that they’d partially follow a business model similar to that of Xiaomi, thus allowing themselves to offer good quality phones at highly competitive prices and to sweeten the deal, Lenovo has always been a trusted brand when it comes to post sales service. Lenovo launched the A6000 back in February and was a huge success with the company claiming to have sold 300,000 phones in a span of 2-3 months via flash sales on Flipkart. Quick to leverage on the success, Lenovo also released an improved version of the A6000 in the form of A6000 plus. But what we would want to tell you about today is the A7000. The 5.5″ screen phones coming in the sub-10,000INR range has become highly competitive with more and more of the user base liking the bigger screens for multimedia on the go.Design & HardwareThe Lenovo A7000 is literally and figuratively a big brother of the A6000 in every sense. It is an elongated version of A6000 and has the same build qualit…