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Showing posts from May 22, 2015
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7 Tips For Launching A Video Marketing Strategy

If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working.But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because they didn’t know what the first step should be in building a video marketing strategy.Let’s remove the guesswork from the equation and take a look at what you should consider as you embark on this important and fruitful journey. The rewards are so worth the investment that you don’t want to let uncertainty get in the way.1. Dedicate ResourcesLet’s get the elephant in the room out of the way first. Everyone worries about budget. Dollars are tight. Every organization is trying to do more with less.However, you don’t have to spend millions to outfit your own studio and hi…

Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available.As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users (especially mobile searchers) are closer to purchase decisions and often have immediate needs and desires.In December Google introduced a “store visits” metric as part of its broader “estimated total conversions” program. According to an article in the Wall Street Journal, “Hundreds of retailers in the U.S., Canada and Australia now see regular reports on store visits that follow clicks on Google search ads. A smaller group that includes Target Corp. and Home Depot Inc., two of the largest U.S. retailers, get the purchase data.”Target’s Kristi Argyilan is quoted in the article saying that “people who have clicked on mobile-search ads spend more in its stores than those who click on desktop search ads. One…

A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business development at Cole Haan in 2013.While Maddocks oversees all facets of Cole Haan’s marketing and brand strategy, as well as store-design, creative collaborations and licensing, it’s his work with the nonprofit domain organization DotGreen that has ignited his passion around domains.“I got involved in the domain industry because I believe in DotGreen and what Annalisa Roger, their founder, CEO and visionary, is seeking to accomplish in terms of making a global digital place for all stakeholders in the future of the planet to convene,” says Maddocks.As a founding member of Product (RED), Maddocks knows what takes to lead environmentally-conscious organizations.“It really opened my eyes to the idea that businesses can do well, and what’s right,” says Maddocks of his involvement with (RED).A carve…

How I Failed In Digital Advertising

Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one.In early 2010, I was, by all accounts, a successful global advertising agency executive, continuing to pursue my professional passion of using creative ideas to transfix consumers and transform businesses. I was also actively engaged in a personal passion, that of fathering my then-7-year-old daughter, Judy.One winter afternoon, these two intersected in a manner that led me to pivot my career 180 degrees.Judy was playing on some electronic device or another when I suggested that we watch a TV show that was actually on a television set. What ensued was both comical and enlightening to me, as I had to explain to my darling child how TV shows are broadcast and how one has to wait for the appointed time and then watch the show all the way through at once.I had a life-changing epiphany in that moment: If I wanted to continue surprising and delighting consumers with adver…

Too Big To Evolve? How To Foster Innovation In The Enterprise

Once considered the top of the business food chain – too big and too strong to fail – established corporations now face an interesting dilemma. Their industries are being bombarded by innovative disruptors that are embracing the digital revolution, staying relevant to ever-evolving consumers, and optimizing their processes. As trust in big brands erodes, consumers are migrating to these companies that are more authentic, relevant and engaging.Corporations must evolve or face extinction. But what can they do now that they’re too big and too traditional to pivot?The challenge is that enterprises recruit and develop talent to avoid risk and steer clear of any turbulence. That makes innovation difficult, if not impossible.Entrepreneurial, risk-prone employees are the ones who gain career fulfillment in disruptive companies, so holding onto the “unicorns” who already exist in the enterprise is key.Other challenges for the enterprise include entrenched infrastructure, politics and outdated …

How to Know if your ISP or Carrier is Throttling your Internet Data

Internet Service Providers have long been accused by customers that they use all sorts of tricks to throttle down their Internet speeds. To do so, an ISP can allegedly make use of a variety of tricks, such as firewalls, traffic shapers, censors, and redirectors to manipulate and degrade your internet traffic. And with the rise of mobile devices, wireless carriers stand accused of the same guilt.If this is the case and your ISP or carrier is resort to such ugly tactics, then chances are you won’t even realize throttling or degradation was even taking place. Thus, you need to be more aware of what’s happening and for that you can use a couple of tools and apps to see just how honest your Internet access provider is.Internet Health TestOne of easiest tools to use is the ‘Internet Health Test‘ by Battle for the Net. As per the new Net Neutrality rules, ISPs are prohibited from blocking or throttling any website, but it’s pretty hard for consumers to realize that they are doing this. And t…

Upcoming Android M Version Said to Include Native Fingerprint Authentication

This year’s Google I/O conference will take place at the end of next week, on May 28-29, and it’s said to bring a lot of news regarding the upcoming Android M version. Google is also expected to discouss about aew Google Glass device, the updates on Android One, a new Chromecast and much more.Now, a fresh rumor from BuzzFeed suggests that the upcoming Android M software version will feature native support for fingerprint authentication. Of course, there are already plenty of Android device which feature fingerprint readers but they are using software built specifically by the OEM. With this new native feature, Google wants to make it easier for phone-making companies to include a fingerprint scanner in their devices.ArsTechnica too says that there have been hints in AOSP (Android Open Source Project, the Google leaded project for Android) that fingerprint readers were a planned feature. The publication says Google was working on the:setup and enrollment process, a fingerprint lock scr…

Xiaomi Releases Software Update For Mi 4i Smartphone, Fixes Overheating and Performance Issues

Chinese smartphone manufacturer Xiaomi has released an update for its newly launched Mi 4i smartphone that addresses phone’s widely-noted overheating issues as well as poor performance. We tested the latest update on two Mi 4i handsets and are able to report and confirm that the update indeed does what it advertises.Xiaomi launched the Mi 4i smartphone in India last month. Being marketed as an affordable flagship smartphone, the Mi 4i does pack in a range of impressive hardware modules and cost only Rs 12,999 ($205). It’s a good smartphone. My colleague Nimish Dubey also seemed very content with the phone.But as good as the Mi 4i is, many retail versions of the phone are seemingly shipping riddled with a couple of glitches. In my brief testing, I couldn’t help but notice a tad bit of stuttering and lagging issues carpeted everywhere in the phone. I reached out to a couple of other people who have the smartphone, and they confirmed similar issues with me. “The phone does get hot a litt…

5 Best WordPress Plugins For Finding Images From Dashboard

Keeping your blog interesting is not limited to writing great content, you also have to lure readers with eye-catching images that go with each blog post. These images, often called featured images, can catch one’s attention and encourage them to read the entire article. That’s why choosing the right image to go with your post […]5 Best WordPress Plugins For Finding Images From Dashboard is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Dear Tech Companies, Win Support on Facebook and Twitter, Don’t Buy it!

Dear Tech companies,The past couple of years have seen a number of you taking to social networks in an attempt to promote your products and services. This is perfectly understandable given the sheer volume of people on them – as per a research, the subscription base of Facebook is actually just behind the population of India, and unlike a significant proportion of the population of that country, is actually reasonably well off and knows where its next meal is coming from.Only a fool would ignore such an audience, right?So yes, I can completely understand why so many of you come to Facebook, Twitter, Google Plus and other social networks to tell us about your products and services. And honestly, a lot of us like it too, for the communication here is of a more informal nature, and it is always wonderful to see companies come off their corporate ivory towers and talk to consumers directly, like normal human beings so to speak. Sure, there is the odd spot of unpleasantness from time to ti…

Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”

The battle for online video supremacy seems is heating up. A Google ad executive sent a shot across Facebook’s bow today.Google’s advertising chief Sridhar Ramaswamy questioned the value of Facebook video, when the social network counts views after only three seconds of attention.“How many of Facebook’s video views are engaged views?” Ramaswamy asked in an interview with The Wall Street Journal at the ad:tech conference in San Francisco.Touche? We emailed a Facebook spokesperson for comment and we’ll update this post if we get a response.The battle has been joined in the last year, after Facebook started pushing more video into users’ News Feeds in June. Facebook COO Sheryl Sandberg has said serving more organic video is intended to make the appearance of video ads seem more natural to people. Facebook hasn’t said how much it’s making from video advertising, but it is creating plenty of cover for video ads, reporting in April that it’s serving more than 4 billion video views a day.But…

Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search

The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy.(Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can be explored in the report.)The data are drawn from two related consumer surveys conducted in Q3 2014 and Q1 2015. The first survey had 498 US adult respondents and the second 461.The first chart below summarize survey respondents’ attitudes toward privacy: when is it important and how do those attitudes vary by category of activity? More than 90 percent said it was “very important” or “somewhat important” that they are “in control of who can get info about you” as a general proposition.The privacy expectations and desires decline sharply when it comes to work environments. Only 56 percent said it was very or somewha…

Marketing Day: Video Ad Viewability Survey, Google+ Drops Ripples & Google Shopping Ads On YouTube

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised.Google+ Drops Ripples Feature; Is It Another Sign Of Doom?
Shutting down post-level analytics could be an indication of further dismantling of Google+ or it could be a sign that it’s simplifying the experience.Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The youth-oriented urban clothing company sought to put its new line on the map by using the city as a backdrop.Retailers, Google Shopping Ads Are Coming To YouTube
TrueView for Shopping showcases retailers’ products in their YouTube video ads.Next Level Native Advertising: Where Intent, Creative & Content Meet
As consumers become more receptive to native ads, marketers are taking notic…

Apple to Introduce Dual-App Viewing, Multi-user Features in iOS 9, Launch Two 12-inch iPads: Report

If a leaked product roadmap is to be believed, Apple enthusiasts are up for a great year ahead. 9to5Mac’s Mark Gurman reports that the Cupertino-based company plans to launch two new twelve-inch iPads, and introduce dual-app viewing mode, also add multi-user support to its iOS mobile operating system. The software feature could be announced next month at the company’s developer conference WWDC 2015.First up, the two new tablets. A 12-inch tablet isn’t new news. In last one year, we’ve heard a lot of details about this baffling device and even seen plenty of purported images of it. The new information, however, is that the company plans to introduce two big iPads, which it likes to refer to as “J98″ and “J99” (codenames) for now. Also being referred to as the “iPad Pro,” the new tablets are said to be a larger version of the iPad Air 2.Gurman hasn’t heard about a launch date for this new iPad’s launch “as the tablet is still waiting for its software to be finished up.” Which is interes…

Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition

A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable.To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product in online video ads. For 44 percent, it took at least four seconds to identify the brand or product being advertised.Strata says the survey shows that the definition of an online video ad view is insufficient for ensuring consumers have time to recognize the brand or product being advertised.“The challenge of measuring viewability across different vendors and multiple screens is an on-going challenge, but an agreed upon sta…