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Showing posts from May 25, 2015

To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement

Here’s another salvo in the never-ending war against childhood obesity, and this one uses the power of technology and the motivational value of music.Working with the Run With Heart Foundation, Saatchi & Saatchi Poland has developed a mobile site called Moving Tracks.The mobile site, fueled by a partnership with Warner Music, Universal and Sony, serves up exclusive, unreleased songs from well-known Polish artists such as Red Lips and Marika.The agency plans for the effort to be ongoing but within the first weeks of launch, the site had already reached 500,000 people.Here’s a video overview of the effort: Here are a couple of screen shots of the mobile site:The post To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement appeared first on Marketing Land.

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Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)

In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers in a guaranteed, but automated, manner.This automation removes most of the drudgery of typical direct buys, but still has its own drawbacks for marketers. One of the many tradeoffs involves the locus of control, which still skews heavily towards the publisher.Programmatic direct demonstrates that both advertisers and publishers have an appetite for the benefits of automation. However, in the world of direct orders, inclusive of programmatic direct, the overall benefits remain tilted towards publishers and a small percentage of advertisers.What if there was a way to retain some of the privileges of direct orders, but make the whole process even more efficient? What if the locus of control over campaigns could be shifted even closer to the advertiser, while still giving publishers discretion over deal terms and whom they work with?That’s where private mark…

Microsoft Working on Office Now, a Work-assistant app for iOS, Android and Windows

Microsoft is adding many new features to the final version of its upcoming Windows 10 operating system, but also to its Office suite of products. According to fresh information coming from Neowin as well as Twitter account h0x0d, it seems that Microsoft is working on a new Office personal assistant which is allegedly coming to iOS, Android and Windows devices.According to an early look at the upcoming app, Office Now is like a personal assistant which tries to organize your day and brings relevant stuff to your attention. For those aware, the product is said to be reminiscent of the functionality of Office Delve, but with a bigger focus on your daily activities.The app allows users to easily schedule meetings, find emails directed at them, get directions to meetings, join a conference call and many other features that are usually related to a work environment. Office Now will also extract a summary of your day, notifying you of any changes in your meetings, and also informing which of…

Innos D6000 is a Little-known Smartphone with 3GB of RAM and a 6,000mAh Battery Capacity for Just $290

It seems that phone makers haven’t solved yet the problem with the current battery technology, and the best they can come up with is for ways to increase the capacity inside handsets. Of course, there are also various other software tweaks which can be employed, but ultimately, the harsh truth is that we’re still lacking a serious breakthrough in battery life.  And as we’re putting more and more pressure on your mobile devices, such as playing games, watching online videos, taking pictures and whatnot, the battery is the one which has to take all the damage. Aware of this problem, there are many consumers who are looking to buy a smartphone with a good battery life. So if you’re in that category, as well, you’ll probably be interested, if not at least intrigued by the new Innos D6000 Android smartphone.Of course, the name doesn’t ring a bell, and that’s because we’re speaking of a little-known Chinese manufacturer. But you will probably be surprised to hear that this new smartphone fe…

10 Best Android Apps & Games This Week

A week has passed, which means we’re back with our usual roundup with some of the best new Android apps and games that have made their way into the Play Store. This time we’ve got a good collection of games, so if you were looking to add some new ones on your Android smartphone or tablet, now is the right time to do it. Also, do check out our previous roundup, as well as this week’s sister list with the newest and greatest iOS apps, as well.Lego Star Wars: TCS (Free)LEGO and Star Wars fans from all over the world will be excited to hear that there’s a new Android game which combines in a single title their passions – Lego Star Wars: The Complete Saga. The game comes with 6 story mode levels, as well as bonus content, such as Bounty Hunter missions, a special Challenge Mode, Arcade Levels, and more. There are over 120 characters that you can play with, such as a Jedi Knight, Sith Lord, Luke Skywalker, Darth Vader, Han Solo, Boba Fett and others.Livescribe+ (Free)Livescribe+ is a brand …

Where You Should Host Blog Images Without Affecting Load time?

“A picture speaks a thousand words.” Images on your blog play a major role, and I have discussed them earlier here. For quick recap: Images make your post look more visually appealing. Posts with images get more social media share than a post without an image. Images help in driving traffic from Image search engine. There […]Where You Should Host Blog Images Without Affecting Load time? is a post from ShoutMeLoud - Shouters Who Inspires

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10 Best iPhone and iPad Apps This Week (May 25th)

So the Steve Jobs movie trailer dropped this week. I think Michael Fassbender is going to do a great job at pretending to be Steve but I’m starting to lose faith in this whole exercise. The trailer makes me feel like the movie is going to be another The Social Network. Highly dumbed down and playing on the stereotypical “Steve Jobs” image the media created – hot-headed, crude, but a visionary who never got anything wrong. But, of course, Steve was much more than that. If you’re interested in peeling off the layers, I recommend you check out the new Becoming Steve Jobs book.Talking about this week’s apps, we’re heading back to the wonderfully pixelated world of the 90s and bringing back some legendary games to the iPhone’s screen. On the productivity front, we have a cool new (handwriting) notes app and a way to merge your to-dos with your calendar. Exciting stuff.1. App Store’s Free App of the Week: MagnetizedMagnetized is an abstract physics puzzle game where all you have to do is ta…