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Showing posts from May 28, 2015
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Instagram Will Give Carousel Ads A Global Push

Instagram’s carousel ad unit is being rolled out internationally. The company announced today that on June 1 the feature will be made available in the United Kingdom, Canada, Australia, Germany, France and Brazil.Carousel ads, launched in March for Instagram’s U.S. market, give advertisers the ability to present multiple images for people to swipe through. Instagram has compared the ads to print magazine style ads. Unlike print and organic messages within Instagram, they include the ability to include links within the post.For more information, see Instagram’s blog.The post Instagram Will Give Carousel Ads A Global Push appeared first on Marketing Land.

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Google Announces Brillo and Weave, Android Derivative to Power Internet of Things Devices

Google has grand plans for Android. What began as an operating system for smartphones, Android today is powering tablets, cars, televisions, game consoles, and even have some presence on desktop computers. But the company doesn’t want to stop there. In a bet to the emerging Internet of Things (IoT) product category, at its developer conference I/O 2015, the Mountain View-based company announced Weave and Brillo, the derivative of Android that will boot the miniature devices.Brillo is an underlying operating system for the internet of things devices. It is built with minimal system requirements and supports Wi-Fi, Bluetooth Low Energy, and other connectivity options. A developer preview of it will arrive in Q3 of this year.The company also announced Weave, the language or standardized communications protocol which will let Brillo-powered devices and other gadgets to talk to one another. A developer preview of it will arrive in Q4 of this year.

With the announcement of Brillo and Weave, …

HBO Now is Coming to Android and Chromecast, no Longer Exclusive to Apple Devices

We’ve already see that at the ongoing Google I/O conference, Sundar Pichai, the Senior Vice President at Google, where he oversees Android, Chrome, and Google Apps, has unveiledAndroid M. In the beginning of the event, Pichai made another somewhat surprising announcement, say that the HBO Now streaming service will make its way into the Google Play Store in the near future.I say surprising, because when it was first introduced, in the beginning of March, the service has been said to be exclusive to the Apple TV and iPhone, iPad devices. However, it hasn’t been mentioned at the time that the exclusivity would only last for 3 months. So, the moment has come for Android and Chromecast users to enjoy the functionality that HBO Now brings.While it wasn’t mentioned during today’s event, it’s expected that the video streaming service will be available at the same price of $14.99 per month. Also, an exact date hasn’t been provided, but if we take into account the 3-month span, then we should …

Google Announces Major Ads Push To Court App Developers

In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google will make app advertising a key focus of the opening keynote during its annual I/O developer conference, Thursday. Getting down to brass tacks about the ways in which the company is going to vie for developer loyalty with Facebook, Twitter, and even Pinterest among others, Google announced new end-to-end solutions, from app promotion to app monetization.Taken as a whole, a key theme in Google’s approach to building its’ app monetization ecosystem is integration.  The company is partnering with third-parties in a number of efforts and lowering the walls surrounding the Google garden to let data in.Here is a look at the new features for AdMob, Analytics and AdWords announced Thursday.Measurement Integrations In AnaltyicsGoogle Analtyics for Apps now has integrations with over 20 ad networks such as inMobi (which it was rumored to be interested in acquiring) and Millennial…

Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads

Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product.Amplify is a two-year-old product that has been one of the cornerstones of Twitter’s video advertising efforts. It allows advertisers, publishers and brands like the NBA to serve Twitter users with near real-time video clips from events. The idea is to reach people on their second-screens while they are watching a televised event — an NBA playoff game, for instance — or to entice people not watching the event to tune in.Now Twitter has given Amplify a self-service upgrade, rolling out Auto Amplify to all advertisers, according to a story in Forbes today.We emailed Twitter to confirm the news and provide more details and will update this post when we get a reply.Here’s how Forbes described the new feature:Through Amplify, for example, brands like Revlon can sponsor tweets that feature a video from Vine or another source, an animated GIF, a photo or an infographic owned or published by a m…

Google Announces Android Pay, Its Latest Take On Intensifying Mobile Payment System

It’s a big day for Google. The company only a few minutes ago unveiled Android M, the latest iteration to its mobile operating system. At its developer conference I/O 2015, the Mountain View-based company is now also revealing Android Pay, its latest “open platform” take on the intensifying mobile payment system to rival against Apple Pay and perhaps Samsung Pay as well. The new payment system will work with Android devices that have fingerprint sensors and/or NFC support.Android Pay isn’t an app, but bestows itself as an API layer which, as the company explains, will allow other companies to build their customized mobile payments system on top of its mobile operating system. “It’s focused on simplicity, security and choice,” said Burke. It also works in-app, that is for in-app purchases. It supports NFC and as well as biometrics devices such as fingerprint scanners.Android Pay stores credit card information of users locally instead on the cloud, making it possible for users to make p…

Google Unveils Android M With App Permissions and Chrome Custom View features

And as expected, Google today at its developer conference I/O 2015 unveiled a new version of its Android mobile operating system, Android M. The company, much like last year isn’t telling us what the ‘M’ really stands for just yet. A developer version of Android M is available to download on select Nexus devices starting today, and the final version will be rolling out sometime later this year.While the new version of Android brings with it a handful of new features, the update is largely aimed at ironing out the bugs and provide other improvements. With Android M, Google is “going back to the basics,” focusing on polish and quality, the company said. Among the new features, the new version of Android will give users better control over app permissions, “you don’t have to agree to permissions that don’t make sense to you.” Another interesting feature in Android M is Chrome Custom Tabs, which as the company says, will allow developers to bake better web views into apps. Sounds good.

For…

Live Blog: The Google I/O 2015 Keynote #io15

Good morning from San Francisco, where Google’s annual developers conference — Google I/O 2015 — is beginning with its opening keynote. This is where Google typically unveils new product announcements, initiatives and devices. We’ll have all the news in our live blog below, which starts when the keynote does at 9:30am PT. The post Live Blog: The Google I/O 2015 Keynote #io15 appeared first on Marketing Land.

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Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools

If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online competition was.For instance, I could tell you that, according to an analysis I recently performed, 78% of your competition (registration required) has Web analytics tools installed on their site. They are collecting the data that tells them how they are doing in the competition for higher-education leads.I could also tell you that only 3.4% of them have A/B testing software installed on their website, that 3.7% of them have click-tracking software installed, and less than 1% have session recording tools installed.These numbers may tell you that these tools — testing, click-tracking and session recording — aren’t important yet. But, what if I told you that almost 14% of businesses spending $50,000 or more on paid search ads had split-testing software installed?This means that the best-funded marketers also have the best data about how to turn more poten…

Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS

Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads.While not necessarily shocking, this was a big surprise given Android’s market-share dominance. It generated a huge amount of buzz and secondary coverage online. We subsequently obtained a copy of the report from Manjoo.Overall Goldman says that for 2014 Google had roughly $12 billion ($11.8 billion) in mobile search revenue (as opposed to mobile advertising broadly). Of that roughly $8.8 billion was attributed to iOS devices and roughly half of that, or $4.4 billion, directly to Google’s “default search” deal with Apple for Safari.Google reported roughly $59 billion in advertising revenue for 2014, in its 10-K filing. According to the Goldman analysis, 20 percent of Google’s revenue is coming from mobile search ads. However Google said recently that more t…

Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too)

The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly raked in more than $500 million in online donations alone. Obama’s email team accomplished this amazing feat by following some basic email marketing principles.In my first post in a four-part series detailing how the presidential hopefuls are using email as their path to the White House, I’ll lay out three of the most important factors in determining a successful email marketing strategy: list size, inbox placement and engagement.I’ll look at the email campaigns sent in May 2015 for those who have announced their candidacy so far — Hillary Clinton (D), Bernie Sanders (D), Rand Paul (R), Ted Cruz (R), Marco Rubio (R), Ben Carson (R), Carly Fiorina (R), and Mike Huckabee (R) — to see who’s winning and reaching the most subscribers with these email marketing tactics. [Editor’s note: Rick Santorum also recently announced his candidacy, but Return Path has…

Coolpad Debuts in India with Dazen 1 for Rs 6,999 and Dazen X7 for Rs 17,999

In the beginning of this month, we were telling you that Chinese company Coolpad had announced its plans to enter the highly lucrative Indian mobile market. And it seems that they are ready to start selling their products to Indian consumers, as the company has taken the wraps of the Dazen 1 and the Dazen X7 smartphones. Both smartphones will be exclusively available on e-commerce marketplace Snapdeal starting June 9.The Coolpad Dazen X7 is the better-equipped handset of the two, hence its bigger price of Rs.17, 999 (around $280). The smartphone features a 5.2-inch super AMOLED display with a 1080p resolution, being powered by the MT6595 octa- core MediaTek processor clocked at 1.7 GHz. It also gets 3GB of onboard RAM and 16GB of internal memory.The phone features an elegant profile, having a thinness of just 6.5mm and weighing 141 grams. It has an unibody design made of aircraft grade aluminium and Corning Gorilla Glass 3 protection on the back. It will be available in in Champagne g…

Apple, Google And PayPal Jockey For Position In Mobile Payments

Among the anticipated announcements tomorrow at Google I/O is a revamped and reinvigorated payments strategy. Google is widely expected to unveil “Android Pay,” a replacement for Google Wallet for mobile and offline payments.Android Pay’s functionality appears to be generally the same as the original Google Wallet except that there will be a new emphasis on in-app payments, following Apple’s lead. Strangely, according to the New York Times (NYT), Google Wallet will continue to exist. However it will morph into a peer-to-peer payment tool very much like Square Cash.It strikes me as odd that Google would maintain these two payments brands, although I understand the rationale behind changing the “flagship” brand. Google Wallet is somewhat tainted because of its failure to gain adoption, though that wasn’t entirely its fault.Google Wallet originally launched with much excitement and anticipation in late 2011. It was almost immediately blocked or resisted by the major US wireless carriers …

YU and We: The YU Yuphoria Review Interview

We have been snowed under with queries about the YU Yuphoria, the second phone in the YU series – after the much-hyped Yureka – which goes on sale today. Well, we could have done a normal routine review, but we felt the sheer quantity of queries merited a different approach. So we have made this review an interview of sorts, based on your queries about the device.Let’s get this out of the way straight away – how does the Yuphoria compare with the Yureka?They are very different devices, really. The Yureka was a larger device with a 5.5 inch display, while the Yureka is a more compact one with a 5.0-inch one. In terms of specs too, we would say that the Yuphoria is the junior of the Yureka – it comes with a Qualcomm Snapdragon 410- processor as compared to the Snapdragon 615 on the Yureka, and has a 8.0-megapixel rear camera as against a 13.0-megapixel one on the Yureka. Of course, it costs about a fifth lesser too – Rs 6,999 as against the Rs 8,999 of the Yureka.Why is it being called …