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Showing posts from May 29, 2015
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Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out

Facebook is finally supporting animated GIFs, but the social network hasn’t fully turned on the spigot so the utility for marketers is still limited.Up to now, Facebook has been the only major social network to not display GIFs, long a staple of short-hand online communication. Twitter added the feature last June, joining Reddit, Tumblr and Google+ in the silent-motion camp and giving brands another way to attract consumer attention.Of course, Facebook has leaned heavily on video that autoplays silently in the News Feed as an alternative, but GIFs are a more casual and lightweight content item. Previously, if you wanted to make a GIF appear on Facebook, you had to use a third-party workaround. Now, all you have to do is drop a link to a GIF from any online source — Imgur, Tumblr, etc. — into the Facebook update box and the GIF will appear as a preview. To avoid clutter in your post, you can remove the link before posting. When Twitter turned on GIF support last year, brands immediately…

Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark.Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with the viewer?“Our consumers are increasingly viewing videos across their screen of choice, so we’re always looking for effective ways to engage with them during that experience,” says Taco Bell’s VP of media and sponsorships Juliet Corsinita.According to Corsinita, the industry is still in the early days in the scope of media available to brands, and the guidelines for video measurement standards are continuing to evolve.To get a true “view” of the marketing metrics that matter, we asked four top brands how they measure the success of their video efforts. AARP, Tough Mudder, Wix.com and Porch.com have all achieved subst…

U.S. E-commerce Retail Sales Hit $261 billion in 2013, Annual Census Data Shows

E-commerce sales for U.S. retailers grew 13.6 percent to $261 billion in 2013, up from a revised $229 billion in 2012, according to the latest annual report from the U.S. Census Bureau.Taken from a compilation of survey data, the E-Stats 2013: Measuring the Electronic Economy report shows retail sales accounted for 5.8 percent of total sales in 2013, up from 5.3 percent in 2012. Total sales increased by 3.8 percent to $4.5 trillion in 2013 from a revised $4.3 trillion in 2012.The largest retail merchandise category for e-commerce sales in 2013 was Clothing and Clothing Accessories, which includes footwear with $40 billion.The full-year report, published this week with 2013 and revised 2012 estimates, summarizes e-commerce statistics from 2013 annual surveys, including the Annual Retail Trade Survey (ARTS). The full E-Stats report is available here.The post U.S. E-commerce Retail Sales Hit $261 billion in 2013, Annual Census Data Shows appeared first on Marketing Land.

via Marketing La…

Flagships Lumia 940 and Lumia 940 XL Rumored to get 3GB RAM, 20 MP rear Camera, USB Type C Connectors

Leaving aside for a moment all the craziness following the Google I/O conference, it’s time to have a look at how are things looking for Microsoft, who is trying hard to increase the marketshare of its mobile operating system. The upcoming Windows 10 Mobile will probably help with that but Microsoft also needs some impressive devices to convince customers to buy them.And it seems that Microsoft plans to come up with some impressive specs and features in its upcoming smartphone, rumored to be the Lumia 940 and Lumia 940 XL. Back in March, we reported on a rumor which was suggesting that they could get an iris scanner for niometric authentication along with support for a docking station. Now we’ve got some fresh intel which further suggests the phones are indeed going to get some impressive features.According to a fresh report coming from WMPowerUser.com, the upcoming Lumia 940/940 XL duo is said to come with some nice specs, such as a 3GB RAM32GB of internal storage, and a 20 MP rear…

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification.As the need for these three revenue-generating tactics has grown, Google Trends shows interest in content marketing and native advertising mirrors the growth of interest in these areas.The lifeblood of the most talented content marketing agencies is the ability to create data-driven campaigns that naturally earn high-authority press. Now, these same high-authority publishers are beginning to offer their own content creation via native advertising.But do businesses truly understand how the efficacy of these two similar approaches differs?In the past month, Fractl teamed up with Moz in an effort to create a research-based report on the efficacy of content marketing versus native advertising. (Full disclosure: Fractl is a content marketing agency.)The foundation of our study was a 14-question survey of over 30 different agencies specializ…

Android M will Back up App Data and Settings by Default

We’ve seen Google yesterday announce the developer preview of Android M, with the OS itself said to be available later this year. However, even if it’s still in its preview form, we’ve already got glimpse of some interesting feature that it’s going to bring, such as improvements in power management and storage, among others.Another advancement that we’re going to witness in the next Android version is the backing up of app data and its settings by default. Google revealed the information through an official developer entry, saying the following on its Developer Android website:“Users often invest significant time and effort creating data and setting preferences within apps. Preserving that data for users if they replace a broken device or upgrade to a new one is an important part of ensuring a great user experience. Devices running the Android M Preview system help ensure a good experience for users in these circumstances by automatically backing up app data to Google Drive. The app d…

An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market

Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay, its functionality and its strategy.Beyond the complex payments backend one of the things that Apple really got right with Apple Pay was the ability to hold the iPhone over an NFC terminal and execute the payment without opening an app. Google has exactly duplicated this in Android Pay — except for fingerprint authentication, which will come with Android M.The old Google Wallet in-store payment experience required users to launch an app before initiating payment. While this doesn’t seem like a big deal in the abstract in practice it was and didn’t make paying with Google Wallet much easier than swiping a plastic card. Not needing to launch an app expedites the payment process dramatically.As reported, Google Wallet will survive as a peer-to-peer payments tool. As an aside, it’s interesting that Google didn’t call Android Pay “Google Pa…

Mobile Emoji App Helps Abused Kids Express Themselves

In an effort to make it easier for kids to talk about the less happy aspects of life — such as the difficulty of having alcoholic parents, feeling ill, having dark thoughts or getting abused –Swedish non-profit BRIS has launched Abused Emojis, an iPhone keyboard app which allows for the expression of feelings about the aforementioned situations. The organization, which runs a hotline for children, hopes Abused Emojis will make it easier for kids to talk to others about sad feelings and situations where they have been treated badly. The end goal is just that: encouraging kids to communicate about their problems so that friends, family and BRIS can help.The emoji app, created by Swedish agency Garbergs, is of the cut and paste variety rather then the smoother tap-to-insert variety, but that was likely done so the non-standard emojis insert as images and are visible across all devices.Explaining the thinking behind the app, the BRIS About page states:Every day we have contact with hundred…

Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content

Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources into building them on their websites and mobile apps.But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand. You can’t just install comments on your blog or add a Twitter widget to your homepage and expect readers to line up at the velvet rope.Tools like these give your visitors a way to interact with your content, and they often increase audience engagement and time-on-site — but if you stop there, you’re barely scraping the surface of their potential. You need to dig deeper to hit the goldmine. When used strategically, these tools and the content they create as a result can have an impact on purchasing decisions (and leave you seeing dollar signs).Your website is the No. 1 place consumers go when they want to keep in touch with your brand. What d…

Android M Adds Support for microSD card and USB OTG Devices As Google Introduces ‘Adaptive Storage Devices’

Most things in life are certain. We kind of know how they will play out, and what to expect from them. Google’s stand on whether or not it wants microSD cards or any other external storage support in smartphones and tablets, however, is not one of them. The company has long been mulling over this, enabling and disabling support for microSD card over different versions of Android in the past years. It’s now taking another U-turn.At its developer conference I/O 2015, the Mountain View-based giant announced Android M, the latest iteration to its mobile operating system. The new version brings with it a number of interesting new features including Now on Tap, Chrome Custom View, and improvements to battery life among others. While the company didn’t choose to make a big deal out of it, there is another very interesting feature the new Android version will ship with. It’s called Adoptable Storage Devices.With it, not only is the company allowing users to use a microSD card in their Android…

Now on Tap: How Google Is Bringing Search And Context Across All Android Apps

At its developer conference event I/O 2015, Google unveiled a new version of its mobile operating system Android M, a new payment system Android Pay, new Photos app, and Brillo operating system for IoT devices among other exciting developments. But one of the major highlights at the event was something else entirely. At the sidelines, the company announced a feature which aims to improve user experience by bringing search and context into user’s view regardless of the app they are using. It’s called Now on Tap.For years, Google has been trying to expand Now’s presence across different services and apps. Earlier this year, the company announced over three dozen services that now support Now, letting glean content from these apps and showcase it at one dashboard. But Google isn’t stopping there.The new feature allows its Now service to always listen to users and work regardless of the app they are using. As the company notes, Google Now is more prominently placed than ever — one tap awa…

How I Made $2500 By Just Signing Up For Credit Cards

Do you live in US or planning to move in near future? You can make free money by learning how to manage credit cards. Your next Hawaii trip can be free if you live in USA, have a regular source of income and good credit history. I landed up in united states in 2011, having […]How I Made $2500 By Just Signing Up For Credit Cards is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Google’s Horowitz: “No, Google Plus Is Not Dead.”

Hold those obituaries for Google+.Bradley Horowitz, the Google executive responsible for the nearly four-year-old social network, gave strong support for Google+ in an interview with Steven Levy of Backchannel. And asked point-blank whether Google+ is dead, Horowitz said: “No, Google Plus is not dead. In fact, it’s got more signs of life than it’s had in some time.”Instead, Horowitz said, Google+ is adjusting, adding features such as the recently launched Collections, splitting off products like Google Photos into standalone apps and removing “things that aren’t working.” Horowitz declined to discuss what isn’t working but said to expect more adjustments soon.“It’s fair to say you’re about to see a huge shift in what Plus is becoming,” he said. “It’s a shift in response to what users are telling us. That’s a very healthy and natural thing. As opposed to sticking to strategies of years ago, we’re actually adapting to how the product is successful in market and doubling-down on that.”Ho…

Marketing Day: Google I/O Coverage, Instagram Carousel Ads Go Global & Twitter Automates Amplify

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google Photos: Now With Unlimited Storage For Your Photos & Video
As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.Instagram Will Give Carousel Ads A Global Push
Starting June 1, the company will make the ad unit available in the United Kingdom, Canada, Australia, Germany, France and Brazil.Google Announces Major Ads Push To Court App Developers
New tools, integrations and formats unveiled in Google I/O keynote.Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
Twitter gives advertisers self-service access to its video clip advertising product, according to a story in Forbes.Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements
Moves seek to strengthen Google in some area…

Google’s Inbox is now Available to Everyone, the App is no Longer Limited to Invites

Back in October, last year, Google announced its new Inbox email app, and up until today, you needed an invite to be able to use the service. Thus, Google was probably trying to keep the number of users limited as it was getting ready to unveil the final version of the app. And that moment has finally come today. Google’s Inbox is now available to everyone and you can get it on iOS, Android or in Chrome, Safari, and Firefox desktop browsers, as well. One of its most important features is the ability to snooze messages. Furthermore, the app can automatically bundle emails together in groups and it’s also connected to a Google Now-style card system so that you can search for important information, such as your flight time.Along with the news that the app is now available to everyone, Google also announced a couple of new features. Thus, Gmail users can now undo sent messages from their phone. Furthermore, you can also set delete as the the default action when swiping emails. The Inbox a…