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Showing posts from May 30, 2015

Dear Phone Manufacturers, Stop the DSLR Camera Comparisons Please!

Dear Phone Manufacturers/Brands,It has been raining phone launches of late, and while most of the attention still is hogged by the design-processor-display-price quartet, a recent trend that I’ve observed in many of your events is a stress on the camera of your phones. From Samsung on the Galaxy S6 to Huawei on the Honor 6 Plus to Xiaomi on the Mi 4i (yes, yes, Hugo Barra DID talk about HDR mode), the camera suddenly has got increased importance as far as being a phone component goes.Now, this is certainly not a bad thing – after all, phones take more pictures today than do “normal” cameras, and rare indeed is the waking hour that passes in many of our digital lives without our being involved with a phone’s camera in some: whether it is seeing someone take a picture, seeing a picture taken by someone, or taking one ourselves. There are thousands of apps based around photographs and cellphone photography has got so important that Google’s announcement of Google Photos got as much atten…

Marketing Day: Facebook Gets GIFs, CMOs Weigh In On Video Metrics & U.S. E-Commerce Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out
Facebook joins the other major social networks in supporting animated GIFs.Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
AARP, Tough Mudder, and share their methods for measuring video advertising success.U.S. E-commerce Retail Sales Hit $261B In 2013, Annual Census Data Shows
Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in 2012.5 Research-Based Findings Show Content Marketing Beats Native Advertising
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market
Google Wallet failed; Android Pay will likely succeed. Like the initial vers…