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SPONSOR MESSAGE: Retargeting on Facebook by the Numbers

For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and mobile and benchmarks for CTR and CPC.The post SPONSOR MESSAGE: Retargeting on Facebook by the Numbers appeared first on Marketing Land.

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Lithium Technologies Will Plug Klout Data Into Its Online Communities

Lithium Technologies, a leading provider of online communities for enterprise brands, announced today that it is integrating Klout profiles to give businesses a more complete view of customers who visit their community sites.Lithium, which acquired Klout and its online influence measuring network in 2014, said the new Integrated Profile feature will make it possible for brands to offer consumers more personalized experiences. Starting in August, people who visit Lithium community and support sites — used by brands such as Sephora, HSN and AT&T — will be able to log in with Klout credentials.Last month Klout added expertise badges to its profiles. This effort, part of a “Total Community” strategy, is a move to leverage Klout’s 600 million profiles with the 100 million monthly visitors on Lithium communities.“We think brands have an opportunity to move the center of gravity back to a property that they own,” Lithium CMO Katy Keim told Marketing Land in a telephone interview.That ext…

Another “Market Abuse” Android Complaint Filed Against Google In Europe

According to the Wall Street Journal (WSJ) app developer Disconnect Inc. has formally complained to European regulators that Google is abusing control of Android. In April of this year, the European Commission opened a formal investigation into Android and related market abuse claims.Disconnect makes privacy and security apps. The company says that Google removed its new app from Google Play because it allegedly “violated a policy prohibiting software that interferes with other apps,” according to the WSJ.The app in question is called “Malvertising,” which blocks third parties from tracking users’ actions on Android devices. The company says the app is intended to block malware. Here’s how Disconnect describes what the app does:Disconnect focuses on protecting people from invisible tracking and sources of malware, and all too often these threats come in the form of advertising.  In fact, some of the most privacy invasive data collection online happens through ads, which see you even …

Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms

Online video is … so hot right now.And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it now serves 2 billion views a day and YouTube checks in with hundreds of millions of hours watched daily.Head-spinning numbers, but that’s not the complicated part for marketers to manage. Just about every online entity seems to be jumping into the game and each platform has unique requirements, metric measurement capabilities and sharing features to keep track of. Some provide robust analytics to anyone posting a video on their sites; others only share that information with advertisers. Some video starts playing automatically without sound; some doesn’t start until someone clicks on it. How the networks count video views has even come into question.So with hopes of making sense of a sometimes confusing landscape, we’ve put together a guide to social video p…

Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne?

What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances, bloody battles, and political jockeying that would make Machiavelli blush?If you think I’m talking about “Game of Thrones,” guess again! I’m talking about the maneuvering to capture the most Internet marketing dollars.Lucky for us, we’ve all got a front seat to a battle royale to determine which Internet juggernaut will emerge on top! The following are the major players — and their odds of winning — in the battle for the Internet marketing throne.GoogleMajor Victories: Negotiating a tepid settlement with the Federal Trade Commission and avoiding an antitrust ruling; launching the Android operating system to take a bite out of Apple’s mobile dominance.Alliances: A tenuous alliance with Apple, as Google still provides all of Apple’s search results on iPhones. But be careful, Google, as Yahoo has shown a willingness to attack such strategic alliances, rece…

10 Best Android Apps & Games This Week

This past week has been Google’s week, no doubt about it, as the company announced quite a lot of things at its annual I/O conference. Some of these new services turned out into Android apps, as well, and we’ll be glad to resume that for you, in case you missed it. iPhone and iPad users can have a look at our sister roundup with iOS apps and games. If you missed the previous Android list, I invite you to have another look, as you’ll still find there plenty of awesome new apps and games for your Android device.Google Photos (Free)Without any doubts, Google has released its new Google Photos service with the purpose of disrupting the current cloud storage market. Most of use use online storage accounts for pictures and videos, and Google knows that. The new service will let you upload an unlimited amount of photos and videos, totally for free. The single restriction is that pictures can have a maximum resolution of 16MP and videos with up to 1080 are allowed.Twitter Periscope (Free)Twit…

InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange

InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile native advertising.The exchange offers programmatic reach across more than 7,800 apps, per the companies, to give advertisers access to mobile native and video placements at scale.Customers include Publicis Groupe, WPP and Omnicom, according to InMobi.“Custom content is an important part of communicating with our audience. Native ads as a delivery mechanism of that content allow us to have an experience that is user-friendly. The next logical step is personalization of this content while still being able to deliver at scale,” said Oleg Korenfeld, SVP, Ad Technology & Platforms, MediaVest. “This is why it’s exciting to see programmatic buying methods becoming more available for native executions.”InMobi is rallying for the end of the banner and says mobile native and video ads typically deliver two and five times better than mobile banner units, res…

Digital Marketing Integration: The Impact Of Cross-Channel And Content

Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing.To succeed and integrate digital channel efforts, marketers now need to understand what channels — and what type of content — perform. This is the imperative.From Traditional Media Plans To Integrated Digital PlanningAs President Dwight D. Eisenhower once put it, “Plans are worthless, but planning is everything.”On today’s content battleground the same can be said for digital marketing: In order for brands to win on the digital battleground, understanding what digital channels and what types of digital content perform is the vital first step in “planning.”Since the days of traditional advertising, “plans” have been built that haven’t been focused on actual performance. Fast-forward to today, and marketers now have the luxury of planning integrated digital campaigns based on data and learning at a Web-wide scale.Sixty-nine percent of senior marketers …

3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline

In our fast-moving, data-crazed industry, CMOs spend their days crunching data, managing databases, worrying about budgets, buying media, deploying campaigns, working with vendors, evaluating new technologies, and on and on.The marketing environment has become so complex that it’s easy to lose sight of the reason all that data is so important. It’s really not about the data; it’s about the people behind the data.Consumers are constantly moving between channels and devices, looking for what they want, when they want it. They expect to be recognized and understood — or they’ll go elsewhere.To be effective, marketers need to understand what customers like and don’t like, what they purchase and how they like to shop. You have to show customers that you know them, and remember them as they move between desktops and smartphones and tablets and stores in interacting with your brand.Putting The Customer Experience Into FocusBut how can marketers engage with a customer in a seamless and releva…

Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But maybe it’s not.Consumers have consistently shown ambivalence about sharing their data even as they call for more “relevant ads” and customized experiences online. In fact the arena of consumer digital privacy has become almost like an ink blot or the world of diet and nutrition: there’s so much conflicting information you can interpret the data almost any way you want.A new Microsoft-sponsored survey about consumer data and digital services illustrates some of the tensions at the heart of this discussion. It also points to a potential reconciliation of those tensions in two related principles: defined benefits and explicit permission.The Microsoft survey involved questions and hypotheticals surrounding new experiences associated with or powered by digital assistant Cortana, which uses email, search history, location and other information to deliver pe…

Asus Announces ZenPad Android Tablets in Multiple Screen Sizes

Taiwanese electronics conglomerate Asus is ramping up its Android tablet lineup. At the ongoing hardware conference Computex 2015, the company announced a range of new tablets in varied screen sizes and performance capabilities targetting a wide range of consumers. The company launched ZenPad 8, ZenPad S 8 (Z580CA) with 8-inch display; ZenPad 7.0 (Z370C), ZenPad 7.0 (Z370CG) and Asus ZenPad C 7.0 with 7-inch display, and 10.1-inch sized ZenPad 10 (Z300C) and ZenPad 10 (Z300CL) tablets.ZenPad 8The ZenPad 8 sports an 8-inch 720p (1280×800 pixels resolution) IPS LCD display. Inside the device sits an Intel Atom x3-C3230RK (4x Silvermont) clocked at 1.2GHz and ARM Mali 450 MP4 with an option to couple either a 1GB RAM module or a 2gigs memory chip. As for the storage, the ZenPad 8 comes in 8GB and 16GB storage variants with both sporting a microSD card slot.Other features of the device include a 5-megapixel sensor at the back and a 2-megapixel shooter placed upfront. On the connectivity f…

Meizu M2 Note with 5.5-inch FHD Display, 13MP Camera Announced for $130

Meizu first launched its Meizu m1 Note smartphone back in the end of last year, and brought it to the Indian market a few weeks back. Today, at a special event in Beijing, the company has announced the next-generation Meizu M2 Note. The new handset comes with improved specs but also maintains some aspects from its predecessor.The Meizu Note 2 brings Android 5.1 Lollipop and is priced at just ¥799 for the 16GB variant ($129) and ¥999 ($161) for the 32GB variant. The smartphone is already on sale in China, but will most likely be brought to international markets, as well. We only wonder if it will take them so much. But now that Meizu has established its official presence in India, they will most likely target this country as the first one where the new device will start selling beyound China.The new M2 Note features a 5.5 inch Full HD display similar to the M1 Note, being powered by a 64-bit 1.3Ghz MT6753 Octa Core processor from MediaTek along with Mali-T720GPU. We’re seeing lately mo…

One Million Twitter Followers? @Caitlyn_Jenner Clears That Hurdle In A Record 4 Hours

Let’s just say Caitlyn Jenner’s introduction to Twitter was Olympian.Jenner launched a new Twitter account today at the same time Vanity Fair published a profile about her transition from male to female and Bruce to Caitlyn, sending successive tweets that almost instantly went viral.http://pic.twitter.com/X7FvYrEH2D— Caitlyn Jenner (@Caitlyn_Jenner) June 1, 2015 I'm so happy after such a long struggle to be living my true self. Welcome to the world Caitlyn. Can't wait for you to get to know her/me.— Caitlyn Jenner (@Caitlyn_Jenner) June 1, 2015 Less than four hours later, Jenner’s account had more than 1 million followers, reaching that milestone more quickly than any account in the history of Twitter, about an hour faster than the previous record set by Barack Obama’s @POTUS account last month.Twitter reported that as of 4:21 p.m. Eastern time, there had been 1.5 million tweets sent about Jenner. Jenner, the 1976 Olympic decathlon champion, took to Twitter to thank people for t…

Google Drops Google+ Promotion From Gmail, Search & Other Google Services

Back when Google was promoting Google+ strongly, it added a link to the social sharing service from many of its other properties, including Gmail, YouTube and the main search page for logged-in users. Now those days are over; the overt link to Google+ has been dropped.Google has removed the plus sign from the +[your name here] label that appeared in the upper right-hand corner of many Google properties. Your name remains but the hyperlink to Google+ is gone. You still can navigate to the social network by clicking on the grid of services next to your name.This move continues a trend of Google backing away from its previous favored treatment of Google+, which went as far as making the creation of a Google+ account mandatory when creating accounts for other Google services. Google also made many efforts to integrate Google+ into its full product line, including Gmail contact management, a Google+ share box on Google’s main search page and display of Google+ authors in search results.But…

Marketing Day: TV’s Top Twitter Moments, AdStage Adds Google Analytics & Amazon’s “Stream” Layout

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Button Platform Extends The Value Of Apps With Selective, Contextual Linking
Google and Facebook are racing to make the mobile app world safe for “deep linking.”TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars
Major events again generated the most activity and audience for tweets, according to Nielsen’s social tv ratings.Twitter Woos Businesses With Launch Of “Official Partner Program”
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
Platform is now out of beta, named a Twitter Official Partner.Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing Images
The brand’s feed may look like it’s solely tweeting blanks, but clicking reveals surprise…

Button Platform Extends The Value Of Apps With Selective, Contextual Linking

Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and function just like the PC internet and not exist in “silos.”It’s far from clear, however, that consumers are clamoring to have lots of embedded links in their favorite apps. In fact there’s evidence that they don’t like to be taken out of apps (by ads at least). There’s also a way in which the self-contained environment of apps removes some of the noise and Las Vegas-style clutter so prevalent on the desktop now.Yet there are many times when it does make sense to connect the functionality of one app with that of another. The obvious top-of-mind example is a “book now” button in a restaurant app.The contextual linking and commerce approach being taken by Button enhances the value of an individual app, allowing developers to integrate complimentary capabilities or services. This is the case in the just-announced integration of Uber into Foursquare, using B…

TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars

What television shows resonated most with Twitter fans this season? The usual tentpole suspects, according to data released today by Nielsen Social. The Super Bowl, Grammys and Oscars dominated the Twitter TV landscape once again with fans of those major events flooding Twitter feeds with commentary.Not surprisingly, the Super Bowl, the overall television ratings leader, was again the biggest TV event on Twitter with 16.1 million people seeing tweets about the game, halftime show and ads. The 16.1 million audience number beat the 15.3 million total of 2014 despite the fact that there were about 200,000 fewer tweets about this year’s game. The 25.1 million tweets sent about the 2015 Super Bowl and the 243,000 tweets per minute at 8:19 p.m. also were Nielsen’s highest totals of the season.Without Ellen’s selfie, the Oscars fell behind the Grammmys as the biggest special event in the Nielsen Twitter ratings. Tweets about the Grammys reached 13.3 million people, edging the 13.0 million re…