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Showing posts from June 6, 2015

Survey: Few National Retailers Take Apple Pay Or Intend To This Year

Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies. There’s also a herd mentality in the industry and so change doesn’t come unless competition compels it or selected market leaders set a precedent that others need to follow.Indoor location (e.g., beacons) should be rolling out much more quickly — but isn’t. An analogous sector is mobile payments.According to a survey from Reuters and the National Retail Federation (NRF), a large majority of the top 100 US retailers have not adopted Apple pay and do not intend to this year: While some of the country’s top merchants said they use and like the mobile payment system, fewer than a quarter of the retailers said they currently accept Apple Pay, and nearly two-thirds of the chains said categorically they would not be accepting it this year. Only four companies said they have plans to join the program in the next year.Reasons cited by retailer-respondents for not accepting the Apple payments…

Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]
ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and .club.Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter.Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Metrics aim to capture ad impact along the customer journey.Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Brands can choose their own tool to verify viewability and fraud rates.Google’s European President Brittin Undertakes New Charm Offensive
Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity.This Lacoste Interactive Tennis Match Doubles …

46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]

Almost half of internet users say they’re familiar with the new, generic top-level domains (gTLDs) that have become available to website owners in the past 18 months, while legacy domain extensions like .com, .net and .org have almost universal awareness.That’s from an ICANN-sponsored, Nielsen-conducted online survey in February of more than 6,100 adults across 24 countries. The survey targeted consumers that spend a minimum of five hours a week online.ICANN has delegated more than 600 new domains extensions since October 2013, but in this survey Nielsen focused on the seven most popular new gTLDs as of January 2015 (.email, .photography, .link, .guru, .realtor, .club, .xyz) and regionally relevant domains depending on where the consumer is based (like .london and .nyc, for example).Forty-six percent said they’re familiar with at least one of the new gTLDs included in the survey, compared to 98 percent that are familiar with at least one of the legacy domains.Among the legacy domains,…

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time

You may recall that on the most recent earnings call with analysts, Google CFO Patrick Pichette said that Google’s declining ad click costs, have not been caused by mobile, as many have assumed, but by YouTube. This week, VP of search ads, Jerry Dischler, told the audience at SMX Advanced in Seattle, that YouTube has been the cause of declining CPCs not just in the past quarter, but this whole time — CPCs started heading south in Q4 2011.Last quarter, Google reported that clicks to Google sites (, Gmail, Maps, YouTube) increased by 25 percent year-over-year while CPCs from Google sites fell by 13 percent.Here’s what Pichette said on the call about the numbers:So many commentators are incorrectly assuming that the growth trends in our sites, clicks, and CPCs are primarily due to difficulties monetizing search on Mobile, but that’s in fact not the case. Remember that sites metrics includes clicks and revenues related to ads served and Google’s and on properties, most notably, …