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Showing posts from June 8, 2015
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Apple iPad Gets MultiTasking with iOS 9

At its ongoing developer conference WWDC, Apple unveiled iOS 9, the latest iteration to its mobile operating system. The new update brings with it a number of new features in Siri and Maps, but that’s not all. The company also announced that it is giving iPads users the feature they have been craving for years: multi-taking support.Apple’s Craig Federighi said that “iPad has always supported forms of multitasking.” but for iOS 9 they’re “taking it to a whole new place.” Users will© Raju PP for Technology Personalized, 2015. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so we can take legal action immediately. If you are on Twitter you can follow me @rajupp! | Permalink |
The post Apple iPad Gets MultiTasking with iOS 9 appeared first on Technology Personalized.Related StoriesApple Announces iOS 9, Introduces New Features in Siri and Maps

Apple Announces iOS 9, Introduces New Features in Siri

It’s a big day for Apple. The company just announced the new version of its OS X desktop operating system called El Capitan which brings with it a number of handy features and tons of improvements. At the developer conference — better known as WWDC — the Cupertino-based company also announced the next major update to its iOS mobile operating system: iOS 9.Apple’s Craig Federighi announced that with iOS 9, the company is bringing tons of improvements to the mobile operating system. Starting with voice assistant, which as the company claims is serving 1 billion requests everyday, it is getting a graphical revamp. Apart from the improvements in the user interface, Siri is also becoming a lot more handy. Called Proactive Assistance, Siri is now able to anticipate what a user wants based on location, time, and apps running in the background, and offer relevant assistance. When you plug-in your earphone to your iPhone, for instance, Siri automatically starts playing music or podcast you wer…

Apple Announces OS X El Capitan

At its 2015 WWDC that has just started, Craig Federighi, Apple’s senior vice president of Software Engineering, has taken the stage to announce the company’s next version of its Mac OS. For the current version 10.11 Apple has picked the quite lovely name of ‘El Capitan‘ which obviously means ‘the captain’ in English.The new version comes with quite a few important upgrades, and the moment couldn’t be better for Apple. Yosemite is said to have reached the fastest adoption rate of any desktop OS ever, with 55 percent of active Mac users using it. And the new OS X El Capitan could maintain that trend with a bunch of new useful features.With this new OS version, Apple says it has focused on improving the experience and performance for Mac users. There are now more gestures, and one of them makes your cursor bigger when you wake your laptop and do the mouse cursor shake. The Safari browser is getting pinned sites, so now, when you click a link from a pinned site, it will open a new tab. In…

Account-Based Marketing: New Buzzword Or New Reality?

If you follow the B2B marketing gossip, you probably know that Account-Based Marketing (ABM), which used to be a strategy employed by only a few big companies to target a few big accounts, is allegedly having its breakout moment. SiriusDecisions recently released its State of Account-Based Marketing survey, which stated that over 90 percent of marketers recognize the value of ABM.There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignment with sales, often close bigger deals with target accounts, and increase pipeline velocity.All this sounds good enough, which is probably why so many marketers have identified ABM as a valuable strategy. However, digging into the SiriusDecisions data reveals some gaps between what marketers think and what they’re doing.At the time of the survey, over half of the companies polled had ABM pilots in place, but only 20 percent had a full ABM program in place. More interestingly, 47 percent express…

How Busy Local Businesses Can Leverage Data & Technology For Content Marketing

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices.Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking.And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews.By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And whe…

5 Keys To Improving Your A/B Tests

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on.Sometimes however, you need to answer a different type of question:“What can I do to cause an incremental improvement versus doing nothing at all?”Let’s look at an example. Say you wanted to run an email campaign with a 20 percent discount offer to customers who are likely to want to buy knitwear. To determine whether or not this campaign is successful, you ultimately need to know how many people made a purchase from this campaign that wouldn’t have done so if they never got the discount email.If 80 people buy a new knit top, but almost all of those people would have done so anyway (except now they got a nice 20 percent off coupon), then you’ve actually hurt your company by giving discounts where they weren’t needed.However, by properly designing and executing an experi…

Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours

Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop.”In the context of the waves of data coming out, these findings, which are a mix of behavioral and survey data, shouldn’t surprise anyone. However it remains the case that mobile marketing efforts (and budgets) still don’t reflect the reality of consumer behavior in the market.In terms of cross-device shopping and buying, NinthDecimal found that the share of mobile commerce purchases grew at the expense of in-store buying, while the PC share remained flat. One interesting thing to understand, not published in the report, would be the location of these mobile buys (was there a pattern? did they occur at home, in stores, elsewhere?).In …

What’s a Geofencing Software and How can it Help Track Devices?

Have you ever lost your phone, got it stolen or simply forgot where you put it? Did that ever happen with a vehicle or some other object? Did you ever want to be able to localize and track something or even someone? If you had a positive answer to give to at least some of the questions above, geofencing might be for you.To put it shortly, this is an advance technology using a geo-fence in order to see where you, your loved ones or a device of yours is at, a given time. The geo-fence itself is known to be a virtual parameter representing the geographical areas in real life. Combining this with an app that can be used on your smartphone or some sort of smart software, you can automatically get notified with the information you need.What’s Geofencing?Geofencing is sometimes used by companies specialized in child location and tracking. Other times, it is used in telematics or in order to detect areas with firearms when working on a case that involved crime or robbery.Although this technol…

Download Free ShoutMeLoud iOS App To Learn Blogging on Go

Howdy Shouter, Today I’m happy and proud to announce the launch of ShoutMeLoud iOS app. Last year when I launched ShoutMeLoud Android app, many of you suggested to launch an app for iPhone & iPad user, and today is the day when you can download & use this app right now. This app is live on […]Download Free ShoutMeLoud iOS App To Learn Blogging on Go is a post from ShoutMeLoud - Shouters Who Inspires

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13 Mobile Marketing Stats You Need To Know

Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more than 100 metrics. But as a fellow marketer, I know that nobody has time for that. Instead, I’ve looked at the 100-plus mobile statistics and distilled them down to the 13 that you need to know. How’s that for service?Of course, statistics without any explanation also don’t help, so I’ve provided some color commentary around each to provide context around what the statistic means for marketers. If I were really doing my job, I would provide a recommendation for different segments like small business and B2B versus B2C. But you can’t get everything for free!To help frame the opportunity, it’s important to take a step back and get a sense of things like world population and global Internet usage. As of the writing of this article, there are 7.3 billion people on the planet. The three most populated countries in the world are:China – 1.4 billionIndia – 1.28…

OlaCabs Reportedly Hacked, Puts User Details and Credit Card History In Jeopardy

Popular online cab aggregator OlaCabs has reportedly been hacked. The revelation comes from Reddit where a hacker group is claiming to possess the database structure of the taxi aggregator company which — as they claim — consists of sensitive information such as credit card transaction details, user information, and unused voucher codes.The alleged hackers who go by the name “TeamUnknown” on Reddit have posted what appears to be the screenshots of the internal database structure of the company. The team further goes on to point out that OlaCabs’ servers were very weakly configured, making it easier for them to glean sensitive information such as customers’ credit card transaction history and unused vouchers from the database.“Their Application design is very poor and their development server is weakly configured. The hack was a little tricky and involved many steps to get to the database. Once we got to the database it was like winning a lottery. It had all the user details along with…

10 Best iPhone and iPad Apps This Week (June 8th)

Happy WWDC day you guys. It’s around 12 hours till the big keynote address and I can hardly wait. Even though Gurman, as always, has ruined most of the show for us (while the will-they-won’t-they game for a new Apple TV is still on). But still, I’m excited to see which tacky colorful shirt Eddy Cue wears this time and I’m due on my Craig Federighi’s dad jokes for the year. As always, Apple is live streaming the event and you can find details about that here.But between now and then, we’ve got time to kill and what better to do than to try out apps. It’s amazing that it’s been around 7 years since the iPhone SDK came out and we’re still seeing apps that are trying to make everyday experiences a little bit better, a little bit easier. Let’s get to it.1. App Store’s Free App of the Week: 2DoAfter couple weeks of bringing delightful indie and puzzle games as free apps of the week, Apple is turning to productivity apps for a change. This week’s free app is 2Do that usually sells for $14.99…

ShareAsImage Review – Turn Text Into Images For Blog & Social Media

In my previous post on WordPress image plugins, I emphasized the importance of using images in your blog to grab a reader’s attention. That same concept applies to this post, as I share another way to use images not just in your blog post but in all content you share with your social networks. Sometimes […]ShareAsImage Review – Turn Text Into Images For Blog & Social Media is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Snapchat Displaces Google+ App From ComScore Top 15 Chart

On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that appears to have gained marketshare.Below is comScore’s data for January and April.Month over month there hasn’t been much change. It’s more interesting to look at data from the past four years and see how the numbers have shifted. Below is a chart I created with comScore’s data from April 2011, 2013 and this most recent figures above.The margin between Android’s share and the iPhone has remained fairly constant. Although since 2013, when it was at its highest, the gap has narrowed.Microsoft initially lost share in the transition to Windows Phone. Since that time the company’s mobile marketshare has been flat at roughly 3 percent (other sources show it somewhat larger). The chart below makes very clear that Android and iPhone penetration growth has come at BlackBerry’s expense, as users adopted one or the other of the two platforms.US smartphone mark…