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Showing posts from June 16, 2015
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Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1

Based on numbers announced at each company’s respective developer events, Benedict Evans reports Google Play is gaining ground against Apple’s app store, and may overtake it by year’s end.According to Evans, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, Apple and Google both offered numbers around what each company had paid to developers via their app stores last year, with Apple reportedly paying $10-billion, while Google Play’s pay-out to developers totaled $5-billion.Evans says Apple shared numbers again this year at its Worldwide Developers Conference, reflecting the same dollar-figure – $10-billion – for developer payouts. Google, on the other hand, reported earlier this year that it had paid developers $7-billion – up from the $5-billion reported during the previous year.It looks as though Play is growing faster than iOS and might overtake it this year. “It looks as though Play is growing faster than iOS,” writes Evans, “And, might overtake it this ye…

Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds

Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its users.The move is no surprise. Given how well Facebook has been leveraging autoplay — to the tune of 4 billion views a day — it was only a matter of time before Twitter introduced its own way to entice more people to watch video on its platform.With today’s move, Twitter is also displaying video larger within people’s timelines, the better to compete for  the estimated $7.7 billion U.S. market for online video ads.  Twitter autoplay will also work with Vines and continue working with animated GIFs. Like Facebook, Twitter’s autoplay will be activated without audio when a video comes into view on the screen. The sound will be activated and the video will display in an expanded view if a user clicks or taps on a video. In a wrinkle different from Facebook, if a user turns his or her device to a horizontal orientation, the audio will switch on and the vid…

Pinterest Streamlines & Simplifies Its Search Interface

When first launched, one of the biggest faults of Pinterest was the lackluster search experience. Thankfully those days are long behind us and a new change to Pinterest search may turn this former detractor into a major advantage.
The new search combines the former segmented “Pins, Pinners & Boards” tabs and combines into one. uniform listing. Users will now see the inputted pin with pin suggestions, Pinners and Boards – each with the ability to dive deeper.These changes are quite small, but very functional. Users can get where they’d like to go in less touches and for the first time ever, spellcheck is now included. Any user that is verified will appear in search with a check mark next to their name. Much like other social sites the starting search screen will feature trending searches to encourage additional exploration,Lastly, once a search is completed, users can still filter by All Pins, Your Pins, Pinners or Boards if they don’t like the results.For more information, see the…

Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion

There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and consumers aren’t swimming in it; they are drowning in waves of undistinguishable content.Yet still, brands need to catch these people and reel them in — but they only have tiny windows of opportunity to do it: They have moments. And they have to make the moments matter.Time is a scarce resource to most people, and in a world awash with content, they no longer have time to really consume. Instead, any brand wanting to attract the attention of a putative customer needs to look at delivering “instant digital gratification” in that moment as they sail past.It is all about delivering the best possible customer experience, instantly. In 2014, MIT neuroscientists showed how the brain is capable of identifying images seen for as little as 13 milliseconds. Elsewhere, an oft-quoted 3M report suggests that humans process visua…

Fairphone 2 is a Smart Modular Smartphone which Lets you Open, Repair and Replace Modules Yourself

When it comes to the concept of modular phones, Google’s Prroject Ara is the first name that comes in mind. However, there are other pioneering companies, such as Nexpaq or Fairphone. Described as a ‘ social enterprise with the aim to develop a smartphone designed and produced with minimal harm to people and planet,’ Fairphone is a company based in Netherlands with a rarely seen purpose in the aggressive mobile market.Fairphone’s motivation is to develop a mobile device which does not contain conflict minerals and which has been manufactured using fair labor conditions. We all know that there are very, very few OEMs out there who can make these affirmation, as the vast majority is looking to have increase their profit margins as much as possible. Fairphone claims to be different and better than the rest.The first Fairphone smartphone debuted in 2013, and the company has managed to sell more than 60,000 units. Now they are ready to introduce the second-generation which comes with a new…

Practical Conversion Tips For Creating Mindless Forms

Online marketers love forms!That’s when the rubber meets the road — someone is about to take action — whether it is completing our registration process, or checking out online, we love when forms are actually filled out.But fiddling with forms on a Web page is actually a very stilted and unnatural thing to do. If we understand how the brain relates to forms, we can definitely improve the experience.Forms Are Usually Designed For Only One Of Your BrainsYes, you actually have three brains. In the order that they evolved, these are the reptilian brain, the emotional brain, and the logical brain.Your reptilian and emotional brains dominate the situation. Since it is so expensive to operate, the logical part of the brain is only involved in a tiny percentage of decisions. The other two brains serve as “bouncers” to keep most information away from the logical brain’s consideration.The Reptilian BrainThe reptilian brain is responsible for basic functions like breathing, heartbeat, eating, a…

ShoutMeLoud May 2015 Transparency Report – Income & Traffic

Hey Shouter, Welcome to monthly transparency report of ShoutMeLoud. Every month I publish revenue & traffic report of ShoutMeLoud. Along with these, I share what’s new happening around us, and what I’m planning. This report works as a reality check for me, and helpful for our regular readers to find out new ways to earn money. […]ShoutMeLoud May 2015 Transparency Report – Income & Traffic is a post from ShoutMeLoud - Shouters Who Inspires

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Connexity Buys PriceGrabber In CSE Consolidation

Comparison shopping engine, Connexity, is expanding with the acquisition of PriceGrabber, another comparison shopping engine and retail lead-generation platform. Both companies are headquartered in Los Angeles, California.Connexity, which rebranded from Shopzilla in 2014, says that the consolidation makes it the second largest retail lead generation channel behind Google. Google quickly came to dominate the industry after turning its own shopping platform, Google Shopping, into a paid inclusion channel in 2012.Over 2,000 retailers use PriceGrabber to advertise on properties such as Yahoo, Ask.com and its own site, PriceGrabber.com, according to the company.“For consumers, this combination will maximize the breadth and depth of product content within both our comparison shopping sites and our syndication network,” said Bill Glass, CEO of Connexity. “For publishers, it will create a simplified solution to get their product content and monetization from a single API or feed, creating eff…

For Search & Social, Headlines Are The Top Drivers Of Traffic

Quka / Shutterstock.com Why do readers choose to click on one story over another? The headline, of course.That common sense finding was confirmed by new research by the Reuters Institute for the Study of Journalism. The institute released its Digital News Report 2015 Monday, dropping a detailed report of the news consumption habits of 20,000 people in 12 countries. For close followers of the news industry, it’s well worth a close read.There are also some interesting findings for non-journalism focused marketers, especially those concerned with optimizing content. For one thing, headlines are as important as you thought, but are significantly more important on search than social.In the United States, 51% of people who use search sites to find news said that an interesting headline was the reason they clicked on stories. The source of the news is less important with 37% clicking on content from a “site I know and trust.” Social signals within search are weak with only 11% saying they cli…

Google’s Universal Analytics Two Years In: Hype Or Revolution?

We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s no question that many organizations have migrated to Universal Analytics — at least, in the sense that they have technically implemented the latest version of Google Analytics.Cardinal Path (my employer) has been fortunate enough to work with many early adopters, who have come to us for help leveraging Universal Analytics to deliver unprecedented customer insights, true marketing line-of-sight, and business value to clients.According to a survey Cardinal Path conducted of its top clients and partners, a little over half of respondents have already migrated to Universal Analytics, while another third are running “classic” GA in parallel with Universal Analytics, as a way to compare and contrast the two. (For many clients, this is a crucial first step toward completing a full migration.) The rest of the respondents are thinking about how to get started.…

Review: Nexian Air Chromebook – For Browsers on the Write Path

Chromebooks have been around for a while now, and they have pretty much divided the digital world into two camps – those who think they are awesome, cloud-oriented, affordable tech wonders; and those who think they are awful, under-powered blots on the fair name of notebooks. The truth, as in so many cases, lies somewhere in the middle. Yes, Chromebooks are not the sort of hardware beasts that Windows notebooks are, but they have their own charm, noticeably in the departments of battery, speed, and to an extent, price (well, Windows notebooks have become a lot more affordable of late – witness the Asus EeeBook which costs a mere Rs 14,999).And those three charms have perhaps never been as well exemplified in a device as in the Nexian Air Chromebook, which was recently launched in India (Nexian, incidentally, is an Indonesian brand mainly known for smartphones which has been acquired by the India-based Spice Group). The notebook is one of Google’s ‘affordable Chromebook’ range that are…

Geofeedia Launches Updated Location Monitoring Platform & iOS App

Geofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest version of its platform.The Chicago-based company helps enterprise customers — including McDonald’s, Dell, the Associated Press, BBC and CNN — gather geographically sourced information from Twitter, Instagram, Facebook, YouTube, Picasa, Flickr, Twitter and other social channels. With today’s launch, the company has added Sina Weibo, the popular Chinese microblogging network.The new platform includes an updated interface and faster processing. The company says it can handle more than 10,000 posts a second and 1 billion daily across the “largest location-based data set in the world.” Geofeedia has also added sentiment analysis, identification of top influencers and functionality to gather data about multiple locations. The new iOS app, available now in the Apple store, gives clients the ability to track the data while they are on the go.Geofeedia says the …

Google Play Prepaid Vouchers Launched in India, Now Do Shopping Without a Credit Card

For those who wanted to purchase apps, music albums, ebooks and movies among other things from Google Play Store India, but couldn’t do it because it required you to link a credit card to your account, or just because Google didn’t support your bank just yet, you will finally be able to purchase things off without ever needing a credit card.That’s because Google has just launched its Play prepaid vouchers in India. The cards come in Rs 500, Rs 1,000, and Rs 1,500 denominations. Using these vouchers, you will be able to purchase stuff from the company’s Play Store by simply feeding the code mentioned in the voucher card. You will find the redeem option in Google Play Store app.Google Play prepaid vouchers was first launched in the US back in 2012. Google Play gift cards have expanded to 29 nations so far, including today’s launch into the Indian market. Not only does the voucher cards provide convenience to users while purchasing digital content from Android’s marquee store, it is also…

Cellular Continuity in iOS 9 Enables Phone Calls on iPad and Mac Even When Your iPhone is Off

At its worldwide developer conference earlier this month, Apple announced iOS 9. The latest iteration to its mobile operating system, which will be rolling out to all the iOS 8 supported device later this year, comes with a handful of new features including substantial improvements to Siri, as well as the much awaited support for multi-window Split View. But it also packs in a number of other handy features that Apple didn’t showcase at the event itself.One such feature is the ability to use Continuity over the cellular network. Continuity, as you may remember, is a feature that Apple introduced with iOS 8 last year. Continuity makes it possible for OS X Yosemite-powered devices to interact with iOS 8-powered iPhones and iPads to do a number of things together. For instance, it lets you take phone calls right from the computer or iPad. Similarly, one could also send messages from a Mac, instead of having to deal with the pain of walking to the next room to get your iPhone.But until no…

Top 10 WordPress Themes For EasyDigitalDownloads

If you want to launch a digital download store on WordPress platform, EasyDigitalDownloads plugin (EDD) is the best solution. EDD is the most popular solution for selling digital products or services. The highly customizable plugin comes with powerful features like adjustable product details, multiple payment options, detailed reports and more than 190 extensions. If you want […]Top 10 WordPress Themes For EasyDigitalDownloads is a post from ShoutMeLoud - Shouters Who Inspires

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LastPass Says Its Network Has Been Breached, Change Your Master Password Right Now

LastPass, the popular online password manager announced last night in a blog post that its network has been breached and that hackers managed to glean its users personal data including email addresses, and password reminders. The company notes that hackers couldn’t manage to make access to the encrypted users vault data, which is a great relief.The company says that it discovered the breach last Friday after detecting suspicious activity on its network. LastPass assures that its encrypted data is sophisticated enough and hence unlikely to be compromised. It says that it appends random digits to the keys, making it over 100,000 times more secure. “We are confident that our encryption measures are sufficient to protect the vast majority of users.“LastPass strengthens the authentication hash with a random salt and 100,000 rounds of server-side PBKDF2-SHA256, in addition to the rounds performed client-side. This additional strengthening makes it difficult to attack the stolen hashes with …

Facebook Sued In Belgium For Social Plug-in Tracking, EU Passes Stricter Privacy Law

Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies. A series of Belgian privacy watchdog-sponsored reports have been harshly critical of Facebook’s policies and alleged lack of transparency to end users.Now the Belgian privacy authority has filed suit against Facebook. The action is directed at the alleged practice of cookie-based tracking of non-Facebook European users on third party sites through social buttons or plug-ins. However this is only one of several complaints against the company leveled by privacy regulators across Europe.The purpose of the litigation appears two-fold: to establish jurisdiction over Facebook in Belgium and to create negotiating leverage for regulators there. Apparently Facebook has not been satisfactorily cooperative with Belgian regulators according to multiple sources.Facebook, whose European operations are based in Ireland, takes the position that the Irish Data Protection Commission…

Marketing Day: Facebook Campaign Awards, Public Relations Tips & Content Creation Tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always’ “Like a Girl” Campaigns
Facebook picks year’s top Facebook and Instagram campaigns from 2,700 entries and more than 160 countries.Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives
Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics sponsorship.Customers On Demand: Working Your Public Relations “Hit List,” Part 1
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites.How I Came To Work For A Killer: An Online Reputation Fable
Columnist Chris Silver Smith recounts the story of one man who made a horrific mistake and explains why we need a solution for protectin…

Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always’ “Like a Girl” Campaigns

Facebook announced its fourth annual creative awards today, giving top honors to two campaigns that didn’t seem like advertising.The ALS Ice Bucket Challenge and the Always “Like a Girl” campaign each received Facebook’s highest creative honor, the Blue Award. The Ice Bucket Challenge won the Blue for Good award for charitable and nonprofit organizations, after reaching more people than any Facebook event other than the 2014 FIFA World Cup and raising more than $220 million for ALS-related charities. The Always campaign, produced by Leo Burnett, drove home the point that doing something “like a girl” shouldn’t be considered an insult; in fact, sometimes it’s an advantage.Neither were traditional advertising, which is the point Facebook is emphasizing with its annual creativity awards, timed to coincide with next week’s Cannes Lions International Festival of Creativity. The message: the most effective advertising on Facebook and Instagram is unique.“The way brands build on Facebook and…

Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives

In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of the Special Olympics, has created a song for the 2015 World Games.The song, entitled Reach Up, launches today and features Marc Roberge, lead singer of O.A.R., and recording artist Cody Simpson. They are accompanied by Breanna Bogucki, singer and Special Olympics athlete, and Madison Tevlin, the young woman with Down’s Syndrome who became a viral sensation earlier this year for her rendition of John Legend’s All of Me.Reach Up will be performed during the Opening Ceremonies on July 25 on ESPN. Coke is encouraging people to share the video using the hashtag #ReachUp. Each time the video is shared, the brand will donate $1 — up to $100,000 — to the Special Olympics.Of his participation in the campaign, Roberge said:“In all our lives, we’ve been touched by somebody who may not have been born with all the opportunities we were. At the end of the day, we are…