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Showing posts from June 26, 2015
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Facebook Updates Video Insights To Give Overall View Of Performance

Finally, more insight into Facebook video performance.The rapid growth of Facebook video — going from 1 billion daily views to 4 billion in six months — has outpaced the social network’s support for publishers trying to measure how their video is resonating with the audience.But Facebook announced today that is giving Page administrators an overall view of video metrics with a new Video tab in Insights. Previously, video analytics were only available on individual videos, a serious handicap for publishers hoping to analyze how well their video was performing.Now, Page owners will be able to compare aggregate views and views of at least 30 seconds, a metric especially useful for those concerned about Facebook’s three-second standard for registering a view. The Video Insight tab also provides comparisons for organic vs. paid, auto-played vs. clicked-to-play and unique vs. repeat views.The new feature also gives Page admins the ability to highlight video performance in specific time peri…

Choosing the Right Images for Your Ads- July 14 Webcast

In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your business tell at least a thousand words. Yahoo ad expert Patrick Salmon will share best practices that help your ads get noticed by more of the right customers.Join us on Tuesday, July 14 for this Digital Marketing Depot webcast and learn how to choose compelling images that work, know when and where your logo matters, and boost performance of your online ads.Registration is free at Digital Marketing Depot.

via Marketing Land

Honda’s “Random Acts of Helpfulness” Surprise Deserving Dads on Father’s Day

The Guys in Blue from the Southern California Honda Dealers group, who possess a penchant for helping people out on a regular basis, conducted a Fathers Day social media campaign which asked people to share why their dad is so great and why he deserves a Random Act of Helpfulness.Random Acts of Helpfulness is an ongoing campaign which showers Southern Californians with random gifts such as free gas from its big, blue #TankerTuesday truck, coupons to Six Flags and tickets to sporting events.The Father’s Day element of the Random Acts of Helpfulness campaign began with posts on Facebook and Twitter asking people to email their dad stories to the SoCal Honda Dealers: We're bringing Random Acts of Helpfulness to Dads for Father's Day. Find out how: http://t.co/J9wLucDKmRhttp://pic.twitter.com/0SvMTEqmG5— SoCal Honda Dealers (@HelpfulHonda) June 11, 2015 Four lucky and deserving dads received customized gift packages. One dad, Derek Slagle, a widowed father of three who couldn’t affo…

Honor 4C Review: Great Camera Phone with Some Compromises

Honor phones have been around for a while now and amidst the likes of Xiaomi, OnePlus, Lenovo et all, had quietly been making steady progress. They may not be shaking up the sales charts but you’d be amazed to know there is quite a decent amount of crowd out there getting these phones. Let’s look at one of Honor’s latest offerings in the sub-midrange phones priced below 10,000 INR, the Honor 4C.Not a looker, but sturdyHonor aims at bringing some good specs for a low price and that is one reason why, the overall design of the phone is going to stick to the basics. No slimming, no trimming but a sturdy build of plastic is what you’re looking at here. With a thickness of 8.8mm and weighing 162 gms, the Honor 4C is quite heavy for a 5 inch phone when compared to the likes of YU Yureka that come around the 150 gms range in spite of being a 5.5 inch phone. Now this 5 inch screen packs in something close to 294 pixels per inch and has a resolution of 1280 x 720 pixels. The screen is rather d…

Google Addresses Fat Finger Ad Clicks On Mobile

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above four times, yes four, while trying to scroll past it. It was located right where my thumb instinctively hits the screen to swipe up on my phone. My swipes were being treated as taps, loading up the advertiser’s website each time. Annoying for me and a waste of money for the advertiser.Accidental clicks on mobile display ads are a big problem for the industry. To address it, Google has announced several new changes to try to reduce accidental clicks on mobile display ads.First, taps close to the edge of an image ad won’t be considered clicks. Google says it has identified the border area particularly prone to accidental clicks during scrolling.Second, for in-app install ads interstitial ads like the one on the right above users won’t be able to click on the app icon because the close button is overlayed on that image. Users will need to click the call…

5 Steps To Jump-Starting Your Programmatic Strategy

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy.All those stragglers have now booked their tickets on the programmatic express but are understandably trepidatious because of the complex technology and the bewildering terminology used to explain it.Here are five key considerations that will get you on the right path.1. Choosing Your DSPFor most advertisers, the path to programmatic begins with the choice of your demand-side-platform (DSP).A DSP is the minimum technology you need for effective programmatic buying. The major DSPs all have fairly comparable feature sets.Having a clear view on your programmatic marketing objectives will help you see past the marketing positioning to select the right one for you. A good DSP must be transparent in their capabilities and data sources. Here are the key questions to ask:Ad Serving: Frequency capping, dayparting and targeting capabilities are all minimum requirements. A good ad ser…

Rights Management 101: The Do’s and Don’ts of User-Generated Content

User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding and using fan-made content is a lot more complicated than it looks. Get it wrong, and the consequences can range from annoying your Twitter followers to getting sued by them.So whether you’re trying to inspire more people to participate or just looking to keep yourself out of an orange jumpsuit, here are a few do’s and don’ts that will help you play it safe.DO Ask For PermissionThere are a few ways to do it, and the right way depends on how you’re planning to use the content. Let’s start with approval hashtags, like the one Urban Outfitters is using below.You probably see these in your own feed all the time, but there are two key things to note. First, the company is clear about how it’ll be using the photos (“We’ll be posting some of our favorite entries throughout the month”).Second, it’s using a unique hashtag (#UOAroundYou) to ensure the vast majo…

Best Camera App Replacements for Android, iOS and Windows Phone

Guest post by Saif Khan.Many smartphones come with a capable camera these days. Photographs that we amateur photographers shoot using it, often turn out to be good. But if you see yourself on the other side of the road, i.e people are stuck with a phone with a capable camera and bad camera software, you’re not getting what you deserve. Stock camera application may or may not satisfy your desire and you end up with neutral photographs. There are tonnes of editing applications available that we will cover later in this series, but for now, let’s find out 5 great applications to shoot photos.App: Google Camera for AndroidFor: Simplicity
Cost: FreeGoogle Camera comes pre-installed with every Nexus device. It is the simplest camera application that you would come across. The simplicity comes from a clean user interface that still gives immense functionalities like HDR, Panorama (with a fisheye effect) and Photosphere. It also has feature to enact depth of field effect with a mode called Le…

Priced at Rs 55,590, Sony Xperia Z3+ Highlights Company’s Inability to Gauge Competition

Sony announced the Xperia Z4, its flagship smartphone for 2015 earlier this year. The company, however, is selling the phone only in Japan and a handful of regions. Elsewhere, the Japanese technology conglomerate is launching the Xperia Z3+, which more or less is the same phone as the Xperia Z4 only with a different name. But the world was doing just fine without the phone, and it is unlikely to give a hoot about it now. Reason? Exorbitant pricing. More on this later.At a media event today, Sony announced the launch of the Xperia Z3+ in India. The Xperia Z3+ is likely the Sony flagship phone we will have this year. And rightfully so, as it does sport an impressive set of hardware specs. Flaunting a 5.2-inch FHD Triluminos with Live Colour LED display, the Xperia Z3+ is powered by Snapdragon 810 processor, coupled with Adreno 430GPU and 3GB of RAM. On the storage front, the phone comes with 32GB ROM which can be expanded up to 128GB using a microSD card should you need more storage.Oth…

Jack Ma – The Inspirational Story of Alibaba Founder

We are all social creatures always looking for fantasy in real life to trigger our thought process and seek inspiration from them. On a daily basis we come across a lot of strangers but we seek inspiration from only a few of them, and what sets them apart is the stories that they have to tell. Even […]Jack Ma – The Inspirational Story of Alibaba Founder is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Marketing Day: Mobile E-Commerce Report, ICANN Proposes Policy Changes & Best Time To Tweet

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2
Online retailers and travel firms find success with apps. Cross-device measurement is becoming increasingly important.Facebook Touts Big Atlas Mobile Attribution Success For Live Nation’s Madonna Tour
Concert promoter saw a 66% increase in ticket sales tied to mobile devices, an fact that Facebook says would have been impossible to know without Atlas’ “people-based” measurement.ICANN Proposes Policy Changes To Remove Privacy Protection Around Domain Name Owner Info
Details that currently can be listed as private – like an owner’s name and address – could be made public under the new policy.Facebook Testing Lead Ads To Simplify Filling Out Forms On Mobile
New ad unit automatically populates forms with contact information that consumers have shared with the…

Mobile Is Converting: Accounts For More Than 30 Percent Of US Ecommerce Transactions In Q2

More than 30 percent of US ecommerce transactions among online retailers and travel firms are now driven by mobile. That number is expected to top 33 percent by year-end, according to Criteo’s Q2 Mobile Commerce Report issued Thursday. Among the top 25 percent of US retailers, mobile’s share is already at 40 percent. The report also showed interesting stats regarding cross-device and app transactions.Over half (54 percent) of mobile transactions in the US came from smartphones and iPhones made up 66 percent of smartphone transactions, up from 61 percent over the past two quarters.More Consumers Are Buying Across DevicesCross-device transactions — those in which consumers used multiple devices before making a purchase — accounted for 40 percent of all ecommerce transactions.What’s interesting is that cross-device behaviors aren’t as different as we might expect. Among this group of retail and travel companies, the percentage of transactions that start on a smartphone and end on a table…

Here are Some Cool Siri Commands you Will be Able to Use to Control Apple HomeKit Devices

We’ve previously reported that the first Apple HomeKit products went on sale just ahead of this year’s WWDC. Now, Apple has updated its support page where it details new commands that iOS users can now give to Siri in order to control HomeKit devices.The Siri commands will represent the main method of controlling HomeKit accessories, so if you’re looking to buy one such device, then you need to know what to tell to Apple’s virtual assistant. Apple will probably add new commands once fresh products hit the market, but for now here’s the full list with the commands:Turn on the lights or Turn off the lightsDim the lights or Set the brightness to 50%Set the temperature to 68 degreesTurn on the coffee maker Turn on the upstairs lightsTurn off Chloe’s lightTurn down the kitchen lightsDim the lights in the dining room to 50%Make the living room lights the brightestSet the Tahoe house to 72 degreesSet the thermostat downstairs to 70Turn on the printer in the officeSet up for a party, SiriSet …

Facebook Touts Big Atlas Mobile Attribution Success For Live Nation’s Madonna Tour

Last September Facebook rolled out Atlas, a mobile ad serving platform that takes aim at the attribution problem — the fact that finding and tracking consumers is getting more difficult because of how people are bouncing from device to device, from phone, to tablet, to desktop and back again.Atlas tackles the issue with a combination of Facebook and other on- and offline data sources, touting “people-based marketing” and downplaying cookies, the digital marketing industry’s dominant tracking method. Facebook’s story is that cookies tell only half the story, since they can’t identify people when they switch devices.Today Facebook provided evidence that Atlas is working. Live Nation, the major U.S. concert producer, turned to the platform for a mobile- and app-heavy campaign to promote Madonna’s 2015 “Rebel Heart” concert tour. Going mobile was a natural strategy for Live Nation; the company has internal data showing that 93% of concertgoers use smartphones to search for tickets but two…