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Apple Partners with GigSky to Expand Apple SIM Cellular Data Plans to Over 90 Countries for the iPad Air 2 & iPad mini 3 

When Apple introduced its iPad Air 2, the company also announced another very useful new features – the new Apple SIM. Produced by Apple, it allows users to easily switch carriers. While this is definitely a great option for iPad users, the drawback was that it was availalable only for AT&T, Sprint and T-Mobile US customers in the United States, and EE in the United Kingdom.But now Apple has partnered with mobile connectivity company GigSky in order to expand Apple SIM cellular data plans to over 90 countries and territories around the world (check the entire list on Apple’s website). Thus, from now on, iPad Air 2 and iPad mini 3 users with an Apple SIM can make use of short-term data plans in their travels. Ravi Rishy-Maharaj, Founder and CEO of GigSky, said the following:We’re elated to offer iPad users a new way to stay connected around the world. iPad Air 2 and iPad mini 3 are thin, light and great for travel. Paired with GigSky’s affordable mobile data service — easily access…

3 Unique Areas To Explore When Hiring A PPC Agency

The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including:AuditsCase studiesClient testimonialsTechnology (proprietary or third party)This information is all well and good, but it is a commodity. In other words, all agencies are providing this information.As someone who has overseen the sales process and then gone on to manage accounts, I contend that there are three missing areas of conversation that would instill more confidence in potential clients and hold agencies more accountable.It all comes down to transparency during the sales process. The more honest the conversation, the better the potential relationship will be, because proper expectations have been set. This statement leads to my first missing area: what happens when performance suffers.1. Overcoming Poor PerformanceI’ve never managed a PPC account that didn’t have at least one period of declining results. Hopefully, that decline w…

CynogenMod Gello is an Upcoming Browser Based on Chromium

For those who are not aware, CyanogenMod is an open-source operating system for smartphones and tablets which is based on Android, being different from the commercial enterprise Cyanogen Inc. The company had been established back in 2013, when they have obtained venture funding.Recently, we’ve seen many interesting moves coming from Cyanogen Inc, such as the partnership with Truecaller for caller ID functionality and the recent one with game store Playphone. The company has gone as far as to plan to preinstall Microsoft’s apps and services on Cyanogen OS smartphones, which will be quite unusual for an OS which has grown from the backbone of Android.Now, according to recent information coming from one of the members of the CyanogenMod team, it seems that they are working on a brand new browser based on the open source code of Chromium. The upcoming browser is allegedly called Gello and even if it’s developed by the CyanogenMod team, which is different from CyanogenInc, there’s still a …

Three Ways To Win With Mobile Wallets

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but gradual adoption in the United States, but they are poised to become a huge part of digital marketing moving forward.According to a February 2015 Forrester Research report, although only three percent of U.S. mobile phone users had accessed a mobile wallet in-store in the past three months, 15-20 percent of U.S. smartphone owners will use mobile wallets by 2018.In the meantime, brands are getting savvier about driving more foot traffic into their storefronts by inserting offers into local search results. Mobile wallets literally hold the offers that lead to local revenue. And if mobile wallets become untethered from in-store Beacons (hinted at by Apple’s acquisition of Coherent Navigation), they will become more pervasive.Consumer BehaviorThe main reason mobile wallets will soon matter more to local search is that consumer behavior favors their converg…

Email Frequency Matters For Path To The White House

In my last column, I discussed the importance of list size and deliverability and how that impacts reach and engagement. The other important component in this equation is frequency and cadence, and is one of many factors that the Obama campaign tested during his re-election campaign to drive $500 million in donations.Done improperly, the frequency of email campaigns can have negative consequences.Undermailing Has RisksWhen most people think of email frequency, they think of the consequences of overmailing. However, undermailing can be just as devastating as overmailing for a number of reasons.First, mailing too little is a missed opportunity. For retailers, it means fewer chances to spur customers to purchase, and in the case of presidential elections, it’s fewer chances to receive donations and to inform voters of key messages and events.The inbox is also an extremely crowded place where users go with usually two goals: read what’s important to me and delete, delete, delete. The lack…

Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300

Are you ready to boost your company’s ROI through technology-infused marketing? Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operations at MarTech: The Marketing Tech Conference.Register today for MarTech Europe, taking place 20-21 October in London, and be part of the growing vendor-agnostic conference that serves as the crossroads for the marketing-savvy and tech-savvy.The agenda is now available, with sessions focused on marketing technology issues and insights including:Rolling Your Own Customer Experience PlatformMarks & Spencer’s Martech Makeover: A 130-Year-Old Main Street Retailer’s Journey To A Digital NativeGlobal Procurement Of Marketing TechnologieseBay’s Journey To Delivering Omnichannel Inspiration At Global ScaleThe Uber-isation Of Your Business Model – Are You Prepared?The Human Side Of AnalyticsRegister Today & Save With Alpha Rates
Register for MarTech Europe and get access to all of the conference s…

An Improved Gmail Clipper from Evernote

Evernote, the quintessential note-taking software, has released a new web clipper add-on for Chrome, Opera and Safari browsers. While the web clipper is primarily used for saving snapshots of web pages to Evernote, the updated version is much more efficient at archiving Gmail messages.When you clip an email thread with the new Evernote clipper, it creates a de-cluttered view and re-formats the whole thread so it is more readable. And if you are clipping a lengthy email conversation in Gmail, you now have an option to select individual messages in the thread that should be saved into Evernote.Save Gmail Messages without the clutter The Gmail Clipper for Evernote can also save the inline images and file attachments found in your email messages. For instance, if there’s a PDF document or an Excel sheet attached to a Gmail message, the files will be directly saved to Evernote in their native format along with the email message.You can get the clipper at http://ift.tt/Mbon6x – you would nee…

Lenovo K3 Note, Sony Xperia Z3 Plus: When Two Mobile Worlds Collide

You don’t often see two devices representing opposite sides of a market released within the same week. So when Lenovo unleashed the K3 Note and Sony took the wraps off the Xperia Z3 Plus last week, it provided one of those rare occasions when one could actually sit back and savour the glorious contrasts of the market. The K3 Note was a value for money large display smartphone at Rs 9,999, while the Xperia Z3 Plus is an unabashed premium product, at Rs 55,999. But the difference between them runs far deeper than just those price tags – in many ways this was a clash between tradition and fashion as far as the Indian market went.Ye olde guard…The Sony Xperia Z3 Plus is the quintessential old order Android flagship – great design (glass front and back, water and dust resistant, classic metal frame), terrific hardware (Qualcomm Snapdragon 810 processor, 3GB RAM, 32GB storage, 20.7-megapixel camera), and the latest Android with an overlay,all of this topped off with the water and dust resis…

Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics

The social media analytics service formerly known as Twtrland has rebranded as Klear, and has also announced a $1.5 million funding round to continue its expansion.When it launched as Twtrland in 2012, the service only offered users data related to Twitter activity. It’s now expanded the platform to include Facebook and Instagram, justifying the name change. In a blog post, Founder/CEO Eytan Avigdor explains the logic behind the new name:The wealth of information that is out there today is invaluable, though indigestible. And while many tools provide complex graphs and endless information, we work day and night so that you won’t have to. We are on a mission to bring you clear data, rather than lots of data.Klear offers basic social analytics for individuals at no charge, and more full-featured business plans range from $99 to $599 per month. The company website lists Microsoft, Nike and IMG among its client base.Klear says the new funding will be used to expand its sales and marketing…

HostGator Maximum Discount Code July 2015 -30% off

Shopping for best web-hosting is always a tough job and to make it easier, I have suggested some of the best hosting for your blog. Hostgator is one of those hosting companies, which is there for long, and loved by millions of webmasters. It offers affordable shared hosting, and the unlimited resources helps every entry level […]HostGator Maximum Discount Code July 2015 -30% off is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Gionee: Still Betting on Ye Olde Retail!

“They told me it is a business meeting. So I had to wear this suit.”Gionee India’s MD and CEO Arvind Vohra has the knack of getting the giggles going in any room, and yesterday was no different as he took the stage to announce his company’s association with some of the biggest tech retailers in the country – Croma, Jumbo, Hotspot, Mobiliti World, The Mobile Store and Planet M. The tie-up is expected to give the Chinese manufacturer, which has been doing surprisingly well in India (almost 6-7 per cent of the market in terms of value) a greater thrust in the big cities.What, however, was much more fascinating was the sub-text of the announcement – that Gionee would continue to put all its eggs in the conventional retail basket. The company has never made any of its devices available online officially (dealers have done so, but as Vohra points out, that is their own initiative). When it was launched a couple of years ago, this was hardly surprising. Today, in the era of flash “gone in te…

How To Add Social Media Sharing Buttons to Blog Images?

It’s great when someone shares your blog post to their social media pages. This means your content was worth sharing, and it’s going to get more views because of that share. In the past posts, we’ve discussed the importance of choosing the right images for your blog posts. If you have missed it, here are […]How To Add Social Media Sharing Buttons to Blog Images? is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds.According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that currently use Facebook’s Power Editor and API tools for campaign management.While Facebook uses a three-second rule to count video view metrics, advertisers have had to pay for a video ad on the social network as long as it shows up in a News Feed. Adweek says now advertisers have the option to purchase the new 10-second video ads that are based on a cost-per-view rate.“Now, advertisers can start paying for videos with a cost-per-view rate that kicks in after a user watches for 10 seconds.” -AdWeek A Facebook spokesperson told the Wall Street Journal that the 10-second ads are not the best way to invest in Facebook advertising, but the company wanted to give advertisers more ad-b…

Marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visual Content Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones
Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers.YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates
Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.Visual Content Marketing: Building Digital Stories That Really Connect
Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content.Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity
Who’s the hero of your company’s story? Columnist Patrick Armitage explains why great s…