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Showing posts from July 3, 2015

More Reason to Say Cheese – Software Update Gives Yuphoria a Camera Boost!

It was mostly appreciated for its design (so what if it did remind us and some others of a Lumia), its hardware and for the most part, its performance too. But if there was one department in which the Yuphoria, the second device of the YU series, which represents the Micromax-Cyanogen tie-up, was considered to be a let down, it was in the camera. We had mentioned that while it performed decently in well-lit conditions, it was a let down in darker ones, and did not deliver the sort of detail that the very decent shooter on the Yureka did.Small wonder then that when the first update for the device was released (the one that took the device to Cyanogen OS 12.0 – YNG1TBS2P2), one of the issues that it claimed to address – apart from heating (something we did not really face) and the usual bug fixes to ‘improve performance’ – was the camera. We were told that the update would improve close ups and low light performance.Well, we have updated our Yuphoria, and after using it for a couple of …

10 Best Adsense Optimized WordPress Themes To Increase Revenue

As you are reading this post, I can tell that you are interested in earning money from AdSense. Is that right? Yes, this is a great way to earn money online. However, in order to earn money from AdSense, you need to optimize things like ad placement, ad color & many more. You can always […]10 Best Adsense Optimized WordPress Themes To Increase Revenue is a post from ShoutMeLoud - Shouters Who Inspires

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The Power of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge for marketers. However, as technology becomes more sophisticated, retail marketers who are tapping into data on consumer preferences, timing and other key buying factors are making significant strides in consumer engagement.Mobile is clearly a disruptive force in the retail market as shoppers are tied to their smartphones 24/7, and research shows them actively using their devices while shopping onsite at brick-and-mortar retail stores.Harnessing the power of mobile, however, requires much more than just sending sale alerts or creating an app for download. We know that consumers are looking for low-investment, high-return tools to help them find what they’re looking for, at the right price, and in the immediate vicinity to quickly make a purchase.They may be looking for a particular product or they may have a brand in mind. Either way, they are open t…

OnePlus Cardboard VR is Available for Purchase Now — Grab One for Free and Pay Only for Shipping

Chinese smartphone manufacturer OnePlus, which will be launching the OnePlus 2 flagship at a VR event later this month, is giving away Cardboard VR for free across the globe. Starting today, you can grab one for yourself.The company announces today that users can grab one Cardboard VR for free, as long as they are willing it to take care of the shipping expense. Which is $5 in the US, £5 in the UK, and €7 in Europe.The OnePlus Cardboard is based on Google’s Cardboard, which the Mountain View-based company had given away to attendees at its I/O developer conference last year.Since then we have seen plenty of Cardboard VR sets crop up in the market. In India, a company named Boxight makes a similar VR and sells it for less than Rs 300. Having used one of them, I could vouch for the quality of the product, though shipping experience might leave a lot to be desired.But OnePlus Cardboard is better than those knock offs and even original Google’s Cardboard, the Chinese company notes. The co…

Leaks Suggest BlackBerry is Working on ‘Venice’ Android Slider

A few weeks back, a high-profile publication was claiming that BlackBerry is seriously taking into account the release of an Android-powered handset. A few days after that report, CEO John Chen said that his company could consider building an Android smartphone only if it can make it secure enough.Now, well-known leaker Evan Blass, aka evleaks(here are just a few leaks coming from him), has tweeted that BlackBerry is indeed working on an Android handset. According to him, the upcoming smartphone will be called BlackBerry Venice and will be exclusive to AT&T, at least in the first phase of its release.The Android-powered BlackBerry Venice slider is AT&T-bound.— Evan Blass (@evleaks) July 2, 2015Blass also posted the above picture, as well, but that seems to be a mocked-up version of the BlackBerry Passport. The BlackBerry Venice is expected to be a slider phone with a more elegant aspect. Among its rumored specs we find a 5.4-inch screen, 18MP rear camera and 1.8GHz hexa-core C…

Android One Isn’t Dead, Lava to Launch an “Affordable Nexus” on July 14: Report

After slowing down on its Android One project, and one of its executive suggesting the demise of the initiative, Google is prepping to revive its ambitious plan to further unify Android experience across low and affordable tiers. The company is pegged to launch a new Android One smartphone later this month.In last one year, the Android experience in low-tier smartphones has drastically improved. Just one year ago, there weren’t many good smartphones in the low echelon segment, and the bunch that were there offered sub-par experience. But thanks to the advent of dirt-cheap and affordable smartphones by players like Xiaomi, and Motorola among others, that isn’t the case anymore.Another big force that should be credited for the uplifting of Android experience is Android One initiative by Google. The Mountain View-based giant last year partnered with Indian vendors Karbonn Mobiles, Spice, and Micromax to provide them with the design guidelines to place identical hardware specs and stock A…

Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?

The US smartphone market is relatively stable; however Apple has seen an almost 2 point gain in the past few months according to comScore data. May 2015 smartphone market share figures show the iPhone with a 43.5 percent share vs. Android’s 52 percent share.Some of the iPhone’s growth has come at the expense of Android but also of other platforms it appears. Windows Phone is off half a point since February. It now stands at 3 percent, down from 3.5 percent.This share decline, following several years of little or no growth, suggests that Microsoft could ultimately exit the mobile OS business.Microsoft CEO Satya Nadella spoke recently of “tough choices” that the company would make surrounding focus, costs and resources. In a recent internal memo obtained by GeekWire, he said the following:Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world. It’s importan…

Marketing Day: Facebook’s New Logo, Twitter Audience Insights & Yahoo’s New Smart Stream

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind
With subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones.The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast
Are you forgetting the “marketing” in your content marketing?Twitter Updates Audience Insights & Introduces Persona Targeting
New features give advertisers more demographic information about their paid audiences and streamlines category targeting.Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features
The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.”What Does It Mean To Be Mobile First? And Why Should Marketers Care?
As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more …

Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind

Facebook unveiled a new logo this week, making a subtle tweak that you probably haven’t noticed.You can see the change by comparing the logos above; the new version is on the right. Most notably the “a” is now single story and rounder. Overall, the letters are slightly thinner and are set off by more white space.The change is an attempt to modernize the logo, Facebook creative director Josh Higgins said. In 2005 when Facebook’s original logo was created, the young, upstart company wanted to signal that it was serious and grown up. “Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Higgins said in an emailed statement.Working with Eric Olson, whose Klavika typeface was used for the original logo, Facebook developed the new customized typeface “to reflect where we are now and where we are headed.” Instead of a single platform, Facebook is now an umbrella corporation that owns Instagram, WhatsApp and Oculus, and the new logo wi…