Skip to main content

Posts

Showing posts from July 6, 2015
Instapage

Twitter Officially Launches Ads Companion For Mobile Campaign Management

Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set.Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps. Campaigns still must be initiated from the desktop ads dashboard at ads.twitter.com, but the new mobile features give marketers more ways to adjust the dials when they are on the go.The ads companion provides information about impressions, engagements, spend, cost per engagement and engagement rate, both for the overall account and specific campaigns. Campaigns can be edited, paused and resumed and bids, budgets and schedules can be adjusted from within the tool.The tool is available globally to all Twitter advertisers and is accessible by clicking the graph icon on Twitter profiles for iPhone 6 and Android users. Users of the iPhone 5 or earlier can find the tool by tappi…

BuzzBundle Review: Desktop Tool For Social Media Automation

One of the hardest things for any bloggers is to drive traffic to their website. Either you are monetizing a blog with AdSense or via affiliate products, the important thing is bringing in the targeted traffic that converts. To build targeted traffic, you need to find where your targeted audience hangs out and put your […]BuzzBundle Review: Desktop Tool For Social Media Automation is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

How To Ignite Innovation in Large Agencies

The most frequent request we get from clients is to provide innovative solutions to their business objectives — which is challenging, but usually for the wrong reasons. The term “innovation” means new, and for a business, “new” typically means change.This is always difficult, as any shift requires the alignment of many moving parts. This alignment takes time — a lot of time — and businesses that remain stagnant in times of rapid change are destined to fail.The advertising industry in particular faces massive challenges as traditional broad-awareness media like television and print lose share to new programmatic, addressable marketing technologies, which evolve on a daily basis. This evolution further complicates things, as what may be best today is not necessarily the best in the near future.When working for a large agency, change essentially translates into a very complex assessment between multiple business units to determine if the cost associated with the degree of change is worth…

Why I Switched From Google Search to DuckDuckGo

Around 2 months back, I switched the default search engine on Chrome on my MacBook Air to DuckDuckGo. It was the first time I had done this – ever. And I’m not going back. Ever.I didn’t do it because DuckDuckGo has a superior privacy policy (they do), or because I hate Google (I don’t). I did it simply because when a friend of mine introduced me to !bangs, I was sold. The fact that DuckDuckGo (DDG from here on) isn’t tracking my every move and isn’t exploiting my personal information to serve me better ads is just the cherry on top. I’m well aware of what Google is doing. I’ve tried to opt-out of as many trackers as possible from Google settings and I’m knowingly letting Google use my voice search recordings to better its service because I really want to use global OK Google functionality on my Android phone.DDG is not for everyone. And I’m only using it on my Mac. On my Android phone, Google search serves me better. But DDG is basically for geeks/power users/netizens/what-have-you. D…

Getting Started With Email Testing

If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week or month to your active segment of users. You crunch your opens and clicks data for each mail, and then move on to the next one.Though this is a good start to your email marketing program, with a simple testing plan you can take your messaging to the next level.Since you only have a limited amount of chances to connect with your users, it’s best to apply a small test to each email to maximize the results of your marketing efforts. Below are a few easy tests to get your started and a plan to keep you on point.The Subject Line TestThe most obvious test is always the subject line test. It’s tried and true and can help you understand which type of subject works best for your list. In my mind, there are two main type of subject, one with a direct call to action, and one with more of a mysterious, intriguing message.When you’re testing, think about what y…

Google’s Waze Trials Carpooling Service In Tel Aviv, Israel

According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders and drivers based on their most frequent routes to and from work.Waze told Reuters,”We’re conducting a small, private beta test in the greater Tel Aviv area for a carpool concept, but we have nothing further to announce at this time.” There’s no word on whether the company plans a wider rollout.Drivers apparently won’t be able to earn a salary from the service, making it less like more established ridesharing services such as Lyft or Uber. Riders will be asked to pay a modest sum for “the cost of gas and wear and tear on the car” according to the Reuters report.In addition to Uber’s UberPool there are a growing number of app-based carpooling services, including Ride.If the RideWith test is deemed a success and the service does roll out more broadly, it is less likely to be met with taxi industry opposition. Recently Uber suspended its UberPop operatio…

Google Further Expands Android One Project, Launches QMobile A1 in Pakistan

After India (the initial launch place), Indonesia, Myanmar, Bangladesh, Turkey, and Philippines, Google is adding one more nation to its slowly growing Android One territory. The Android-maker today launched the new QMobile A1 in Pakistan.Android One, for those who don’t recall, is Google’s ambitious plan to improve the user experience in the low echelon segment. Announced at the I/O developer conference last year, for Android One project, the company has partnered with a number of smartphone manufacturers.Google provides these companies with design guidelines — including hardware specs — that manufacturers have to follow. Among other interesting USPs, Android One handsets run on stock Android and receive updates directly from Google.As for the just launched smartphone, the QMobile A1 is an entry level smartphone. It sports a 4.5-inch display with FWVGA (854×480 pixels) screen resolution. Inside the device sits a 1.3GHz processor from an unspecified manufacturer (likely Mediatek), cou…

Review: LG G4 – Not Flawless, But Still Fantastic Flagship

LG’s G series has always been compared with Samsung’s Galaxy S series. And while the first G device, the Optimus G did not exactly match Galaxy SIII, subsequent devices under the G series has been good for LG. The G2 saw it emerge as a credible challenger to Samsung’s Android supremacy, and the G3 kind of consolidated its position in the Android frontline, although it did not evoke the sort of gasps of surprise that the G2 had. And now, LG has thrown the G4 into the mix, up against not only the usual rivals like the Samsung Galaxy S6 Edge, the HTC One M9 and the Sony Xperia Z4, but also the relatively new kids on the tech block – the OnePluses, the Xiaomis and the like – who have been claiming to deliver flagship features at staggeringly low prices. Perhaps no LG flagship has had to contend with so much competition. And not just on the specs, but also the price front. Verily, the LG G4 has its cellular hands full.Leather love!Like Samsung, LG too has made a material change when it com…

Intel Compute Stick is Now Available in India for Rs. 9,999 via Flipkart

Earlier this year, Intel announced the PC-on-a-stick, called Intel Compute Stick for $149, and six months since, has brought the device to Indian shores as well. The Intel Compute Stick will cost Rs.9,999 and will be sold via Flipkart and Intel’s own retail stores across the country.The Compute Stick will ship with either Windows 8.1 Bing or Linux pre-installed and features a quad-core Intel Atom Z3735F Bay Trail processor, built-in wireless connectivity, on-board storage, and a micro SD card slot for additional storage – just about everything you need for a functional PC, albeit the display. You can plug it into any TV or monitor with HDMI ports to get started.This tiny device can also handle media streaming via its HDMI 1.4a port, its other specs let you do much more. The Windows version of the gadget comes with 2GB of RAM and 32GB of flash storage, while the Linux Computer Stick only get half the RAM and 8GB of built-in storage. The 9,999 INR price tag is for the Windows variant, w…