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Showing posts from July 8, 2015
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Dynatrace Launches “Customer Experience Cockpit” To Measure Digital Performance & User Satisfaction

Dynatrace today announced its new “customer experience cockpit,” which is essentially an upgrade to its existing Application Monitoring and User Experience Management products.The company says its new platform is “the first of its kind in the application performance management (APM) industry,” and gives clients graphical real-time user experience analytics based on how customers are interacting with their web and mobile applications.Through intuitive, visual tiles that analyze individual and aggregate data about customer journeys, line-of-business owners can understand users’ actions across channels, device and connection types and the experience delivered. This easy-to-consume, holistic view into individual end-to-end experience empowers business stakeholders to detect and respond quickly to the changing demands of their users.“Today, businesses must be digital-first and user-centric. We believe if you’re not focusing on the first, you can’t be successful with the second and all of i…

Facebook Dumps “Likes” In New CPC Calculation To Focus On Performance Outcomes

The once regaled Like is getting another kick in shin. Facebook is changing up the way it calculates cost-per-click to an approach that moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts business performance objectives first.For advertisers that want to drive app installs or traffic to their websites, the cost-per-click (CPC) will no longer take into account engagement actions such as comments, likes and shares. The calculation will focus solely on so-called “link clicks”.What counts as a link click?These are the “link clicks”, which Facebook considers related to certain ad objectives that should impact advertisers’ bidding strategies and will be included in the new CPC definition:Clicks to visit another websiteCall-to-action button clicks that go to another websiteClicks on “Call Now” buttons in click-to-call adsClicks to install an appClicks to Facebook canvas apps, which are native to the siteClicks to view a video on another…

Elephone Enters the Indian Market with the Slim 5.5mm G7, Priced at Rs. 8,888

Elephone is not a very popular company, but it is one of the most preferred when it comes to importing phones from China. Just like many other little-known Chinese companies, Elephone too has now entered the lucrative Indian market, launching on Snapdeal its super-slim G7 smartphone.The device is currently available at a price of Rs 8,888 (around $140) which is 11% off its MRP of Rs 9,999. Its most notable feature is its 5.5mm thickness, which is going to impress those looking for a very elegant device. The Elephone G7 also comes with a 5.5-inch HD display with a 1280×720 resolution resulting in a 267ppi density.The device gets its power from a 1.4GHz MediaTek MT6592M octa-core processor which is paired with 1GB of RAM. A downside is the 8GB internal storage, but this can be expanded up to 64GB by using a microSD card. The phone also sports a 13-megapixel rear camera along with a 8-megapixel front one. There’s a 2,050mAh battery inside which is said to provide up to 11 hours of talkti…

Twitter Introduces Video App Ads, Bidding Based On Actions & Installs

Twitter announced several additions to its app install advertising tool kit today.Advertisers will be able to promote apps within video ads and optimize bidding for installs and actions. Here’s how Twitter described the new bidding features, to be rolled out globally in the coming months, in a blog post:Optimized action bidding: This new bidding type allows app install advertisers to optimize their bids according to install, while still paying by app click — offering another way to lower cost-per-installs and yield the
highest possible ROI.Cost per install bidding: Advertisers can bid, optimize and pay by install giving you cost-efficiency and maximum control over your cost per install.Also, Twitter said app marketers will soon be able to target mobile users on Twitter partner apps on more than 1 billion mobile devices. Gaming company Kabam has seen strong results in testing. “We’ve been thrilled to have multiplied the scale of our top 10
grossing Marvel: Contest of Champions install …

Carnegie Mellon Study Finds Gender Discrimination In Ads Shown On Google

A recent study by Carnegie Mellon University, initially conceived to test how online user behaviors and interaction with Google’s Ad Settings would impact ads displayed, found potential gender discrimination in terms of employment ads shown to men and women. According to the study  (embedded below), “setting the [user profile] gender to female resulted in getting fewer instances of an ad related to high paying jobs than setting it to male.”However Carnegie Mellon is quick to qualify that finding with the following caveat: “We cannot determine who caused these findings due to our limited visibility into the ad ecosystem, which includes Google, advertisers, websites, and users.” It’s thus possible that any “discrimination” is based on advertiser-based targeting preferences and not embedded Google’s algorithms. Regardless, the findings are provocative and merit further inquiry.To conduct the study Carnegie Mellon developed a sophisticated tool it calls AdFisher:AdFisher [is] a tool for a…

12 Ways To Mine Your Own Mind For Content Ideas

Ever feel like you’ve said everything there is to say about your area of expertise? I’ve been in the web marketing industry since 1998 and have written thousands of blog posts, countless tweets, multiple ebooks and even published a full length book on web marketing.After all that, I am often amazed that I have anything left to say on the topic! And, quite frankly, sometimes I don’t. I reach a point where writer’s block has set in and I just can’t think of anything new to say.You can find any number of blog posts that will tell you how to break writer’s block. Usually, you’ll get a number of good ideas, such as keeping notes and writing down thoughts so you always have a treasure trove of ideas to refer back to. But guess what? Sometimes, the idea itself isn’t enough to get you writing — you still have to flesh that idea out. And that’s often a bigger problem than not having the idea itself.So if coming up with something new — even from an existing idea — seems like an insurmountable c…

Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile

When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the right time, to the right person.Obtaining this rare ability requires several things, but none more important than the single customer view, also known as a universal customer profile, which is a holistic, aggregated understanding of the customer’s interactions across all touch points, including Web, mobile and offline. These centralized views or profiles contain all the known attributes that an organization knows about an identifiable visitor.Marketers are increasingly recognizing the importance of building and leveraging these unified profiles across their marketing technology stack to help fuel real-time omni-channel personalization.In a recent survey of Tealium customers (my employer), 99 percent of respondents said that being able to create, store and leverage these universal profiles was important to increasing marketing results (chart below), ac…

Elephone Enters the Indian Market with the Slim 5.5mm G7, Priced at Rs. 8,888

Elephone is not a very popular company, but it is one of the most preferred when it comes to importing phones from China. Just like many other little-known Chinese companies, Elephone too has now entered the lucrative Indian market, launching on Snapdeal its super-slim G7 smartphone.The device is currently available at a price of Rs 8,888 (around $140) which is 11% off its MRP of Rs 9,999. Its most notable feature is its 5.5mm thickness, which is going to impress those looking for a very elegant device. The Elephone G7 also comes with a 5.5-inch HD display with a 1280×720 resolution resulting in a 267ppi density.The device gets its power from a 1.4GHz MediaTek MT6592M octa-core processor which is paired with 1GB of RAM. A downside is the 8GB internal storage, but this can be expanded up to 64GB by using a microSD card. The phone also sports a 13-megapixel rear camera along with a 8-megapixel front one. There’s a 2,050mAh battery inside which is said to provide up to 11 hours of talkti…

TripDelta Helps you Save on your Flights by Digging up Hidden Fares and Offering Multiple Routes

If you want technology to help in your travels, then you can make use of various apps for that, as well as plenty of gadgets. But if you’re looking for specific help with finding the best price on your flights, then there are quite a few services out there, such as Wanderio and others.TripDelta is another new service which claims to find the best price on your flights by discovering hidden fares. It is somewhat similar to Wanderio, only that it lets you compare the price they are able to offer with the original price. TripDelta says that it checks millions of connections to find the best route at the best price.In order to find hidden flights TripDelta is combining rival airlines and also comes with a smart area search which analyzes every airport near your start and destination. Further, return flights are split into open jaw tickets, which results in one of the best prices that you can get. I’ve used the service a few times and I must say that it did manage to offer some pretty nice…

Email Hunter Lets you Easily Find all Email Addresses Belonging to a Certain Domain

If you’re working in sales or in PR, then you need to make sure that your product or service gets enough promotion. Or maybe you just need to contact the owner of a certain domain or the responsible for marketing or any other department.You’ve tried the contact form, sent a message on Facebook, but still didn’t receive a reply. To your rescue comes Email Hunter, a new web app which lets you find all email addresses it can find which are related to a certain domain. Email Hunter will seriously reduce the time sales people spend to reach their target, and will thus make them much more productive.Once you sign up, the free plan will allow you to perform 200 free searches per month and there’s no need to tie your credit card to enjoy their service. The web app come with a role-based emails filter which lets you obtain only personal email addresses. The CSV download option lets you easily export the list of email addresses and bulk upload allows to further enrich your data from a list of d…

Microsoft is Working on a ‘Continuum’ Dock and Other Accessories for its Upcoming Windows 10 Smartphones

Microsoft is believed to make available the upcoming Windows 10 for mobile devices sometime during the end of this September. We’ve seen the company being busy behind the curtains releasing frequent Windows 10 builds, but when it comes to upcoming phones that Microsoft is planning to release, the information hasn’t been as consistent.Fresh information coming from MicrosoftInsider.es is now suggesting that that Microsoft is working on a couple of accessories that will most likely accompany the new smartphones once they are announced. The new devices are currently known under the following codenames – Valora, Munchkin, Murano and Livana and are said to be heading to market later this year. ‘Later this year’ could very well mean the same September date we were talking about.The above graphic is showing a glimpse at the upcoming accessories, with Valora believed to be the next-gen Treasure Tag. The device was recently spotted on FCC’s website and is believed to get a new ‘Motion Guard’ fe…

The “I Want a Good Phone for Rs 10,000 ($150)” Guide!

I want a good smartphone. My budget is Rs 10,000. What do you suggest?”That is a query that we have been hearing increasingly of late, thanks in no small measure to the profusion of devices that have arrived in the market with decent hardware, good software and surprisingly low price tags. A few years ago, getting a smartphone for under Rs 10,000 (~$150) meant cutting a few spec and performance corners – the displays might not be that good, the processor might be a tad shabby, the cameras mediocre and so on. Today, however, it is possible to get a device that ticks most hardware and software boxes. And still does not get into five figure territory, as far as Rupees go. And we are not talking of ancient devices but relatively recent phones, all launched within the last year or so – the Xiaomi Redmi 2, the Xiaomi Redmi Note 4G, the YU Yureka, the YU Yuphoria, the Moto E (2nd generation), the Lenovo K3 Note, the Coolpad Dazen 1, the Lenovo A6000 Plus, the Lenovo A7000, the Microsoft Lum…

Myle Tap is a Wearable Voice Recorder Which Takes Voice Notes and Converts that into Text

The wearables market is still in its early phase, but we’re seeing more and more ingenious products being introduced to consumers, and many of them become commercial products thanks to crowdfunding platforms. Such is the case with the new Myle Tap, a voice powered wearable which automatically convert your thoughts into actions via mobile applications.Of course, it isn’t able to read your brain’s activity, as the previous sentence could lead you to believe, but instead it lets you speak out loud to easily take voice notes. Being a very small device, Myle Tap attaches to your clothing and as the name suggests, it starts taking notes once you tap on it. Once you do that, your notes are automatically synced, converted to text and then assigned to the responsible apps when your smartphone is in the Bluetooth range.However, you don’t need your smartphone for Myle Tap to take notes, but only to transform them into actions. At the moment Myle Tap works with a wide range of apps, such as Faceb…

WhatsApp Working to Make Voice Calls Cheaper, Low Data Usage Feature Spotted on iOS App

Popular messaging client WhatsApp, which introduced the voice calling feature on its mobile apps earlier this year, is now figuring out how to reduce the data usage while making those VoiP calls.Making progress on that front, the company has introduce a new feature dubbed “Low Data Usage” on a recently released beta v2.12.5 of WhatsApp’s iOS app. The description of the feature confirms that enabling this option will lower the amount of bandwidth voice calls consume.“Enabling this option further lowers the amount of cellular or WiFi data used during a VoIP call,” the description reads. The feature, as of now, is only available on WhatsApp for iOS app and is yet to show up on other clients.WhatsApp introduced voice calling in April earlier this year. Since its first appearance on the Android client in February, it has been rolled out to all other mobile clients as well, including on WhatsApp for Windows Phone just a week ago.Voice calling over the internet is one of the areas that has m…