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Up until this week, the Hooks app has been available to iOS users only, but now it’s making its entry into the Android world, as well. The app can be viewed as a mix between Pushbullet and IFTTT, allowing users to send custom alerts for ‘everything they care about’.There are over 1 million alerts that one can use to create custom alerts by choosing one of the 100+ channels. Here are just some of the categories that you can use:Sports: score alerts, live results and schedules from your favourite team of MLB, NFL, NBA, NHL games, etc.Music Concerts: get notified of new concerts, festivals and new albums of your favorite bandVideogames releases, Twitch streamsWeather: weather change notifications for rain, ice, snow, temperature drop, etc.TV shows: when will be the next episode, schedules of your favorite tv show, etc.Allergy notification alertsFilms by rating, director or starringTop restaurantsAMBER alertsShipment trackingCurrency exchange rates, Stock watcher Twitter, Instagram, Flick…

If you’re an AdWords advertiser, you need to understand the benefits of advanced call analytics in order to maximize the return on your digital ad campaigns.In this Digital Marketing Depot webcast, Gerry Routledge from Acquisio and McKay Allen from Convirza will take you through the nitty-gritty of how to incorporate call analytics into your AdWords campaigns. They’ll explain how call analytics works with AdWords and how this integration can improve the conversion rate of your ad campaigns.Join us on Wednesday, July 22 and learn the 4 simple rules for successful AdWords campaigns, how automation can increase your conversions, and why call tracking should be an integral part of today’s digital marketing plans.Registration is free at Digital Marketing Depot.

via Marketing Land

We already know the importance of first– and third-party data. We’ve tossed in this concept of second-party data every now and again, but without much in the way of concrete examples and recommendations on how to use it.Despite that, there was an interesting nugget in a June 2015 eMarketer report, “Marketers Put First-Party Data First,” which found that senior-level marketers find significantly more value in second-party data than they do with third-party data.However, in our experience, we run into many more clients who use third-party data than those who use second-party data. Why is that the case? In contrast to first- and third-party data, it’s not always clear in what scenarios second-party data is useful, and what the best methods to find and use that data are.Defining Second-Party DataBefore getting into some of the ways to use second-party data, let’s take a moment to define it.Second-party data is another company’s first-party data that’s made directly available for other com…

Facebook is giving more power to the people. Today, the social network announced updated controls to let users choose what they see first in their News Feeds.It’s a significant change for Facebook, which for the most part has depended on its famously complicated algorithm to determine what is displayed in the streams of its 1.44 billion users.The algorithm isn’t going away, of course, but with today’s move Facebook is giving people more say in what they see — essentially setting up an optional algorithm override. The update is a redesign and expansion of the News Feed preferences feature that was released last November but was so clunky and buried that few people likely used it. In the past few months, Facebook has been testing ways to make the controls more user friendly.Now people will be able to prioritize the friends and Pages whose posts they want to see first. Such posts will appear on the top of users News Feeds with a star displayed in the upper right-hand corner of the post. …

Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online watched it on YouTube, with 65 percent of moviegoers agreeing that watching trailers on YouTube influenced which movie they planned on seeing.With the help of market research firm Ipsos, Google analyzed its YouTube activity around movie-trailers to find out how moviegoers are using the site – and their mobile devices – when deciding which film to see next.Not only are a majority of moviegoers watching trailers on YouTube, the study found more than 35-million hours of movie trailer views on YouTube so far this year happened on a mobile device.Google’s research showed an 88 percent year-over-year increase in the number of movie trailer views on YouTube. It also found more than half of 13 to 24-year olds agreed they were more likely to watch a trailer on YouTube versus on TV. Forty-seven percent of moviegoers said they had watched a trailer on YouTube prio…

Yesterday, Microsoft announced that it would be rethinking its phone strategy, and cutting up to 7800 jobs, mostly from the phone business. Significantly, the company would also be writing off nearly all the value of its USD 9.5 billion Nokia acquisition, which had at that time been hailed as a bold step into the future. While most have been seeing this as a shocking error of judgement by Microsoft in general and its Nokia takeover in particular, it also officially rings the death knell for an operating system that two years ago many were thinking would give Android a decent run for its money: Windows Phone 8. No, it is not as ridiculous as it sounds – at around this time in 2013, the Lumia 520 had run up staggering sales and had spurred a record quarter for Nokia’s Lumia range, which ran exclusively on Windows Phone. Many tech writers, Yours Truly included, were advocating Lumia devices at lower price points over their Android counterparts, and even at the flagship levels, the likes …

At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career.

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One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?”Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do a little self-diagnosing, there are some definite signs that you need to take a hard look at your media mix. Let’s explore seven of them.1. Your Brand Search Is Flat Or DecreasingThis one’s pretty simple, and it can extend to your non-brand search as well. Fewer people searching for your brand or products means that your funnel isn’t wide enough, and it’s time to devote some budget to brand awareness.We’ve frequently encountered this with clients too heavily focused on intent-based performance marketing (SEM and SEO). Yes, those channels are great, with easily measured ROI and a wealth of available data for testing, etc. But they’re also dependent on people knowing your brand or product well enough to search for you.Pouring money into …

The music streaming market is on a increasing trend, especially now that Apple is onboard with its brand new Apple Music service (which is now available to iOS users through the latest iOS 9 beta). A fresh report is now claiming that Facebook could be joining the race with a brand new music streaming service of its own.As Apple’s new Apple Music service gets ready for a global release, its competitors are already thinking of ways to counteract the threat from the behemoth tech company. But while everybody is focusing on Apple, a new surprising player could make its entry into the game. Recent reports tied Facebook to record labels through ad-supported music videos but now MusicAlly claims that the world’s biggest social network is actually working behind the curtains on their own music streaming service.We don’t know exactly when could Zuckerberg & Co be planning to come up with this new service but inside sources said that the company is currently focused on a music video platfor…

I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to burn this guy in the comments and then publish it on every social network possible.OK, well, maybe not that dramatic. It’s a rare citing indeed, and I risk ridicule from all of my fellow CRO colleagues.I want to talk about those rare times when CROs will be on the same page with designers in terms of design best practices — those times when we know that making a change to something will produce either the same or better results than if we were to test it. Call it an extremely focused heuristic lens.Conversion optimization and Web design secretly want to be like this.But even though they want to be tight, they don’t always play nice.You know why they don’t play nice? It’s because designers have one idea about nice-looking design, and conversion optimizers have another idea about conversion-optimized design, and there’s this big muddy pit in the middle tha…

Advertisers continue to run Flash-based ads despite the fact that Flash support is essentially extinct on mobile phones. The study, published by Sizmek Thursday, found that 5.35 billion Flash rich media ad impressions served through the ad management platform defaulted to single static images. That’s 98.6 percent of Flash rich media ads defaulting on mobile devices, compared to just 8.3 percent of HTML5-based rich media ads.Source: Sizmek Mobile Index 2015 Before assuming advertisers have moved past Flash, notice in the chart above that there were more Flash mobile ad impressions served in Q1 2015 than HTML5 ad impressions. The study found that among campaigns that served at least one million impressions in the quarter, the average default rate was 35.2 percent, and 12 percent of advertisers never successfully served a rich media ad on a mobile device.On desktop the default rate was less than 3 percent for 60 percent of advertisers.Consequences Of Default Flash Ads On MobileBecause of …

I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected oven to lower the heat.

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Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.

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Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.

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Apple announced iOS 9 at this year’s WWDC with a bunch of new features, and now it has seeded the third beta of iOS 9 to developers in what seems to be the biggest update to the new mobile OS so far. The update is marked as build 13A4293f and is available through Apple’s over-the-air updating system on iOS devices but also on the Apple Developer Center. Let’s have a look at what the new features are.News AppApple’s new News app was a launched at WWDC most likely as a replacement for Newsstand, which has failed to remain popular with iOS users. The iOS 9 Beta 3 is the first iOS 9 beta to bring the News app, but it’s still in beta, so you could encounter various bugs and glitches. For the time being, it seems that the app is available to U.S. users only.The News app comes with a curated list of news stories based on your preferences and interests. It also displays specific channels and topics and comes with support for the addition of RSS feeds from Safari.Screenshot and selfie foldersT…

Social media sites like Facebook, Twitter have brought noticeable changes in our life. Along with all the benefits, it has made many of us living a fake life, which is just to satisfy our inner ego. Likes and comments have become a way to judge the popularity of person, and needless to say this is […]What’s Wrong With Our Generation on Social Media [Short Video] is a post from ShoutMeLoud - Shouters Who Inspires

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LG today launches the LG G4 Beat, a toned down variant of its flagship G4 with similar looks but less powerful internal components. The mid-range smartphone will be first available in Europe and Latin America, followed by a global rollout eventually.As for the specs, the G4 beat sports a 5.2-inch Full HD IPS display, which as the company claims, is “clearer, sharper and more responsive than anything offered by LG before in this category.” It is powered by a Qualcomm Snapdragon 615 64-bit octa-core processor clocked at 1.5GHz coupled with 1.5GB RAM, and 8GB of internal storage, which can be expanded using a microSD card.Other features of the device include LTE connectivity, a 13-megapixel primary camera with a Laser AutoFocus and Color Spectrum sensor, and a 5-megapixel shooter place upfront. There is a 2,300 mAh battery to keep the device rolling all day. “Too often, mid-tier phones sacrifice overall usability in order to include that one killer feature,” said Juno Cho, president and …