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Showing posts from July 10, 2015
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Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions

Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio and others offer performance marketers tangible value — data on which ads and campaigns are performing and which aren’t. However, marketers who aren’t integrating calls into their solutions are missing out on a key piece of the attribution puzzle.Being able to link inbound calls to paid search or other performance marketing ad buys helps reveal a more holistic view of online-offline lead generation results. Google has long recognized the offline influence of calls in its AdWords programs and allows marketers to auto-optimize by these conversions — whether they’re coming from ads or web sites. Calls are so central to some marketers that Google even introduced “call only” ads for mobile devices earlier this year. Marketers who evaluate offline call activity alongside click results have a much more complete picture of…

Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads

Despite the fact that most consumers are wary about digital advertising, they are also unwilling pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to pay a monthly fee to remove ads from their smartphones.According to the published data, roughly 67 percent said they wouldn’t pay anything to remove ads.On top of your regular phone bill how much extra would you pay per month to remove ads from your phone? Source: AppLovinAppLovin calculated that it would cost roughly $5 per month for mobile publishers to break even on users who declined to receive ads. Roughly 19 percent, however, said they would pay at least the $5 “break even” amount. Roughly 34 percent would pay at least $2.Higher earners have incomes of at least $75KSource: AppLovinWhen the data are segmented by income they reflect that 37 percent overall would pay at least $2 to remove ads. Of that group 11 percent would pay $5 per month for an ad-free mobi…

How To Stay Relevant When Your Email Subscribers Are Always On The Move

It’s common knowledge these days that emails you send could be opened anywhere and at any time. I’m sure you’ve seen plenty of stats about the percentage of email opens on mobile devices — in general it’s over 50% for most companies and sometimes much higher.What’s not discussed as often is how mobile devices and general global mobility are making many of your emails irrelevant. For example, I would bet that your last highly targeted email campaign assumed that your subscribers were in the location that they inputted into your preference center.But, with international travel and migration increasing every year, it’s highly likely that many of them were nowhere near that location. In fact, approximately 232 million people live outside their country of origin.A good example of why it can be dangerous to rely on this type of preference data too heavily is this email that I received the other day from Arsenal Football Club in the UK. As you can see, it’s promoting its new credit card in t…

Get Off Your Phone: Why Face To Face Still Matters

I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people have. At risk of sounding crazy, I think this lends an edge to my leadership style — client services requires being in the moment and reacting to what is happening in real time.However, this will not be a “Jerry Maguire“-style personal mission statement against technology and how horribly we’re all addicted to it. It is also not to diminish how essential mobile and virtual applications have become in business, but to serve as a reminder that the best customer service and client relationships still come from in-person meetings, and technology can’t replace them.Current LandscapeEvery minute of the day, email users send over 200 million messages, Facebook users share 2.46 million pieces of content, Twitter users tweet 277,000 times, and Google receives over 4 million search queries.There’s no escaping it — we’re connected in every way imaginable and have come to use our mo…

Samsung Said to Advance the Galaxy Note 5 Announcement to August, Much Before iPhone Refresh in September

Apple’s iPhone business is doing better than ever, with smashing record quarters which are making even bigger the pile of cash that Tim Cook & Co are sitting on. And now rumor has it that Apple has asked its suppliers to produce as many as 90 million iPhone units toward the end of 2015, which hints at the company’s most profitable quarter yet.Things aren’t as great for arch-rival Samsung who has seen its operating profit fell for the seventh time in a row, also because of disappointing Galaxy S6 sales. Now a fresh report coming from the Wall Street Journal claims that the South Korean company could be launching its upcoming Galaxy Note 5 in August, in order to preempt the release of the new iPhone cycle.Apple launches its iPhones in September, usually in the first 3 weeks, and Samsung has done the same thing with its Galaxy Note line of products, releasing new models during Berlin’s IFA trade show which takes place at the beginning of September. But now it seems that Samsung is pl…

Now You Can Embed Auto-Play Facebook Video On Your Site

Want to bring Facebook auto-play video to your site?It’s now possible to enable Facebook’s auto-play on embedded videos from the social network.The feature might appeal to publishers looking to leverage the video they produce for Facebook or to businesses looking for dynamic content to illustrate posts. The advantage of Facebook video — which has been embeddable on third-party sites only since March — is that it plays automatically without sound unless someone clicks, a feature that limits the surprise (or annoyance) factor for people who visit a page.Here’s an example using a short video from the Red Bull Page: How To Hack The CodeEmbedding video with the auto-play enabled requires a bit of html code tweaking, and depending on the CMS you are working with your results might vary. For instance, to embed Facebook video on the Marketing Land WordPress installation, we must strip out the script and blockquote tags (and add a </div>):After getting a Facebook video to play nicely on y…

XOLO Black with Snapdragon 615, 2GB RAM and Dual Camera Announced for Rs.12,999

Xolo has started teasing the launch of the upcoming Black smartphone from the beginning of the previous month, and now the device has become official. The Indian company already announced that the device will be priced under Rs. 15,000 (exclusive to Flipkart) and will get 4G LTE support. Now it’s official that the Xolo Black will be available at a price of Rs. 12,999 starting 13 july.The new Xolo Black has thickness of 7.3mm, which is still pretty elegant, even if there are new smartphones as slim as 5.5mm out there. The phone comes with a 5.5-inch full HD IPS OGS display protected by Gorilla Glass 3 with a 401 PPI density. A neat feature is the light in the power button which “breathes” when you get notifications.The Xolo Black sports a 2nd gen Qualcomm Snapdragon 615 Octa Core CPU paired with 2 GB of RAM. There’s 16 GB of internal memory, further expandable with a microSD card. Another nice feature is the hybrid dual SIM technology which means one of the SIMs will act like the micro…

Marketing Day: Facebook Tweaks News Feed, YouTube’s Top 5 Summer Movie Trailers & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:No Longer Twitter Exclusive, Meerkat Moves Closer To Facebook
Going for growth, Meerkat enables registering via Facebook. Live-streaming app also adds the ability to bring temporary guest hosts into events.Q2 Report: Ad Spend On Facebook FBX Outpaced Google Display
IgnitionOne finds overall programmatic display ad spend rose 33 percent year-over-year.Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down
Current Microsoft CEO Satya Nadella is very pragmatic. He’s trying to focus the company on clear growth opportunities and areas where there’s existing momentum.Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast
4 simple rules for successful AdWords campaigns.Using Second-Party Data To Expand Reach & Improve Your Retargeting
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or a…

iOS 9 and OS X El Capitan are Now Available as Public Betas

We’ve seen that the recently released iOS 9 beta 3 brought some important features to iPhone and iPad users. However, these betas are usually released for testing purposes and they are aimed at developers. But now you’ll be able to try Apple’s iOS 9 as a regular users, since the operating system is now available as a public beta for the first time.Thus, curious users can go ahead and install the iOS 9 beta build to enjoy the new apps like News, improved Notes, transit directions in Apple Maps, improved Siri, and much, much more. So, as the the beta is now available for free (as a developer you need to pay for a $99 a year for an App Store developer account), you just need to be signed up for Apple’s beta program.Apple is also releasing the public beta version of OS X El Capitan which brings an improved performance, better battery life, improved gaming, revamped Mission Control, Spotlight, native apps (including Safari, Mail, Maps, Photos) and other various updates. The public beta of …

No Longer Twitter Exclusive, Meerkat Moves Closer To Facebook

Meerkat, the live-streaming video app that zoomed to prominence using Twitter’s social graph only to be cut off when Twitter launched Periscope, has turned to another social friend.Wednesday, Meerkat started giving people the ability to sign up using Facebook where previously it required Twitter. Twitter is still a sign-up option and users who initially registered for the network using Twitter can still log-in that way.The move to integrate with Facebook was one of three updates that Meerkat announced this week. It also added a “Cameo” feature that enables video hosts to invite a member of the audience to temporarily take over a stream and created a Meerkat Library to privately store video streams (which until now couldn’t be viewed after the completion of a live event).Linking up with Facebook’s social graph is an obvious growth-boosting tactic. Meerkat gained huge early momentum by tying itself to Twitter; when users signed up for Meerkat, they automatically followed all their Twitt…

Q2 Report: Ad Spend On Facebook FBX Outpaced Google Display

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers using IgnitionOne’s campaign management platform, according to the company’s Q2 Digital Marketing Report.Overall, spending on programmatic display ads continued its growth trajectory of the past two quarters, rising 33 percent year-over-year in Q2 2015. Facebook’s share of display ad spend on the IgnitionOne platform rose from 10 percent a year ago to 16 percent. Google’s display share fell from 38 percent to 31 percent year-over-year.Retargeting remained the dominant display tactic used among IgnitionOne advertisers, with 45 percent of display ads shown to past site visitors in Q2.The share of reach ads — aimed at showing ad impressions to as many people as possible with limited targeting restrictions — grew from 8 percent in Q1 2015 to 16 percent. That’s followed by look-a-like targeting, custom targeting and contextual targeting, respectively.The report also cover…

Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down

Current Microsoft CEO Satya Nadella is very pragmatic. He’s trying to focus the company on clear growth opportunities and areas where there’s existing momentum. Hence yesterday’s memo and press release, writing down the value of the Nokia mobile devices acquisition and announcing significant layoffs:Microsoft Corp. today announced plans to restructure the company’s phone hardware business to better focus and align resources. Microsoft also announced the reduction of up to 7,800 positions, primarily in the phone business. As a result, the company will record an impairment charge of approximately $7.6 billion related to assets associated with the acquisition of the Nokia Devices and Services (NDS) business in addition to a restructuring charge of approximately $750 million to $850 million.This followed an earlier Nadella “tough choices” memo a couple of weeks ago that warned, “We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things…