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Showing posts from July 11, 2015
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11 Helpful Websites To Make YourSelf Smarter

If there is one thing that could be said of our online activity in this modern digital age, we are always ‘Wired in‘. The amount of time we spend in front of screens is exorbitantly high and that is definitely a good sign for these digital organizations but is a cause of concern for our own […]11 Helpful Websites To Make YourSelf Smarter is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

There Are No More Secrets Left In Programmatic, Only Work To Be Done

Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -YodaAs more publishers adopt programmatic best practices and become aces in optimization, we’ve discovered that there are no longer hidden secrets towards achieving higher CPMs. The major unknowns of programmatic buying and selling have been worked out — all that is left to do is the work.In order to illustrate the point, let’s frame the conversation around a typical use case. Today, many publishers are selling marquee sponsorships at a double-digit CPM; they sell their direct sold campaigns at a reasonable percentage down from that price, and programmatic direct at a percentage lower.However, when they look at their overall programmatic clearing prices in the entire waterfall, the net is a significant discount to the premium rates. Think $30, $20 and $10 and a programmatic total of $4, for example.How do we achieve higher-priced deals in a premium programmatic and in the overall automated side of the house?Le…

Marketing Day: Embedding Facebook Auto-Play Video, Email Marketing Tips & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions.Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Just 19 percent would pay at least $5 per month to not see ads.How To Stay Relevant When Your Email Subscribers Are Always On The Move
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips.Get Off Your Phone: Why Face To Face Still Matters
As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn’t forget the power…

Microsoft is Shutting Down Photosynth, MSN Health & Fitness and MSN Travel Apps

The past few weeks have been filled with many news coming from Microsoft, as the company has unveiled a new strategy for Windows Phone, announced massive job cuts from its Nokia mobile phone business and has been busy with frequent Windows 10 builds. Things are changing at Microsoft and today another decision has been made to better organize the company’s resources.Microsoft has started informing users Photosynth, MSN Food & Drink, MSN Health & Fitness and MSN Travel apps will be discontinued. To be frank, as a Windows user, I’ve always felt like these default MSN apps weren’t relevant and there weren’t too many users out there with a real interest in them. And now it seems that Microsoft is getting it, as well.Photosynth is a software application that analyzes digital photographs and generates a three-dimensional model of the photos and a point cloud of a photographed object. Microsoft has now announced that it will be killing of the Photosynth apps for Windows Phone and iOS …