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Showing posts from July 13, 2015
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Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2

The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for you! “Is it possible?” you ask?It’s more than possible. It’s like gravity — or the law of reciprocity. When you begin working through the systems I started showing you in my last article, it will be nearly impossible to not experience this promised land. While the rest of the economy is running around in chaos, you’ll be calmly watching thousands of leads pour in on autopilot.This is called leverage, my friend — where you can perform an activity and see results much larger (disproportionately so) than the effort. Sounds like my kind of marketing.When we last left off with Part 1, we’d discussed two guaranteed ways to generate massive amounts of exposure by reaching out to media sites.Today we’re going to continue with two more ways to grow your business through a well-defined and thoroughly planned-out PR Hit List.Attraction On DemandAgain, …

Reach Your Maximum Potential With Intent Data

Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential.Digital analyst Brian Solis found that while 88% of companies report undergoing a digital transformation, only 25% have mapped the digital customer journey and have an understanding of new or under-performing digital touch points. One of the best ways for marketers to use digital to its greatest potential is by garnering insights across the consumer lifecycle.This insight includes “intent data,” which is defined by first- and third-party data that signals intent to purchase. Site level interactions and search activity are prime examples of intent, which can undoubtedly drive your success rate when used appropriately for prospectin…

7 Eye-opening Hacks To Excel In Blogging Career – Personal Experience

It was 1st December 2008 when I started ShoutMeLoud, and I started blogging because it was something I enjoyed doing. It took me a couple of months to realize that one can make money from a blog.  In 2012, ShoutMeLoud started getting mentioned in media all around the globe. Six and a half years have passed, and whenever […]7 Eye-opening Hacks To Excel In Blogging Career – Personal Experience is a post from ShoutMeLoud - Shouters Who Inspires

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Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It

Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to be slowing — or at best remaining flat — compared to other digital tools, according to a new survey by digital marketing company Epsilon. The survey also found reason for retail and brand marketers to stick with social, given high levels of influence that it exerts on its passionate users.There’s a long list of tools that consumers use more often than social media when looking to buy products — retailer websites, printable coupons, retailer emails, search engines, brand emails, daily deal sites, etc. Social media posts from friends checks in all the way down in 14th position. Social media from brands and retailers is below that as this chart from Epsilon’s 2015 Digital Shopping Tool Impact Study shows:Epsilon’s findings are based on an online survey of 2,800 U.S. consumers during the fourth quarter of 2014. The brand and retailer social totals are lower than those from a similar survey Epsilon cond…

5 Best iPhone and iPad Apps : July Week 2

We’re shaking things up a bit here. Because doing the same thing every week gets a bit boring and also, Raju was right. It was mostly the latter. It’s not easy to find 10 truly innovative, problem-solving, awesome apps every single week.Ok so now that we know where we stand, let’s turn this thing around. Instead of focusing on quantity and trying to round up to a sweet double digit number every week, our sole aim will be to try and bring you the best apps, every two weeks. At least, that’s the plan. Who knows how long this will last. Feel free to place your bets in the comments below (some context: Last time Raju tried this, he lasted 2 weeks. My previous weekly attempt lasted 9 weeks).1. Liner – Highlight the web like it’s a Kindle eBook.Liner’s an app that’s trying to solve a problem close to my heart – highlighting text on the web and archiving it. For someone who reads a lot on the internet, it would be great to have a place to highlight the best stuff and keep it somewhere that’s…

InFocus M810 with Snapdragon 801 and 2GB RAM Launched in India for Rs.14,999

InFocus, the US based OEM is on a roll with a series of smartphone launches in the already crowded Indian market. The company started off with an ultra low budget M2 earlier this year and has now launched its costliest model, the InFocus M810. The phone is priced at Rs.14,999 and will be sold exclusively on Amazon.in, starting July 15th.The InFocus M810 was launched almost an year back globally, and has finally made it to India, albeit at a much attractive pricing of ~$234 as against $333 last year. The smartphone boasts of some cool specs on paper. It comes with the 2.5GHz Snapdragon 801 quad-core processor along with 2GB of RAM, and has 16GB of onboard storage – expandable with a microSD slot (up to 64GB). The device’s display is a 5.5” IPS LCD unit with a resolution of 1920 x 1080 pixels. There’s a 13-megapixel camera on the rear and a 5MP snapper on the front, with a host of connectivity suite including FM radio and Cat 4 LTE (1800MHz only in India). The 2600mAh battery rounds up …

First Impressions: Xolo’s Black Mi 4i Challenger!

When Xolo first burst on to the Indian scene, it was through a relatively high end device, the Xolo X900, which was the first phone to come with Intel inside. The period since has seen the company come up with a series of devices that have varied from the innovative (Xolo Play, Xolo PlayTegra Note) to the relatively routine. With the Black, a new sub-brand, Xolo however is looking to win back its high-performance-at-an-affordable-price ground which has slipped into the hands of the likes of Xiaomi, Lenovo and Asus in recent times.The Black, the first device of the series that bears its name, also sees Xolo return to its premium design roots. After a number of relatively run-of-the-mill designs (often with glossy plastic back panels), the Black is easily the best looking phones we have seen from the company. It comes with Gorilla Glass 3 on the front and back and has a metal frame all around it. In fact, were it not for its slightly larger size, we would have called it a dead ringer fo…