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Showing posts from July 17, 2015
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Turing is the Superman of Smartphones, Claims to be Ultra-secure and Stronger than Steel

San Francisco-based Turing Robotic Industries has built a very strong smartphone that could very well be considered the Superman of phones. The device has the eponymous Turing name and is said to be unhackable and built from a special metal that is even stronger than titanium and steel, which allegedly is making it unbreakable.The Turing Phone comes with an end-to-end encryption technology that is built into most of the core apps on the phone, thus making it a very secure device. Furthermore, it comes with a fingerprint reader on its side. The wonder material that it is made from is called liquidmorphium and it is said to be stronger than steel or aluminium.  The smartphone is waterproof, as well, but not just on the outside, as it comes with a special nano-coating applied to its innards, as well. What’s curious is that there’s no rubber used in its constructions, so whenever you immerse it water, it will get in.The device comes with a 5.5-inch full-HD (1080×1920 pixel)  display and h…

Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake

BuzzFeed was the undisputed leader in online video content last month, with two of its content divisions – BuzzFeed Video and BuzzFeed Food – earning spots on ReelSEO’s top ten list of video creators in June.Using video analytics from its parent company Tubular Labs for June 2015, the video marketing guide ranked last month’s top ten most watched video creators across the big four social networks – YouTube, Facebook, Vine and Instagram.Focusing on brands that created mostly original content, ReelSEO reports that BuzzFeed’s combined video views – from both its BuzzFeed Video content and BuzzFeed Food content – reached an astounding 1.226 billion in June.At 835 million views, BuzzFeed Video took the No. 1 spot with nearly double the number of views as the No. 2 video creator Taylor Swift whose TaylorSwiftVevo videos earned 433 million views. BuzzFeed Food ranked No. 4 with 391 million views and 1.4 million new followers.Swift and the NBA, which ranked No. 3, tied for new followers – bo…

Xiaomi is Looking to File More Patents and Strike More Deals Ahead of its US Launch

Xiaomi’s Vice President of Global Operations, Hugo Barra recently spoke to Bloomberg’s Emily Chang in a wide-ranging interview. As one would expect, he was asked where does he stand on the matter of Xiaomi being accused on intellectual theft from Apple and, he obviously took a defensive stance, denying the accusations.To remind you, Barra left Google for Xiaomi, back in September 2013 and his contributions to the Chinese company have helped them become (and be recognized as) the world’s most valuable startup. Now it seems that Xiaomi is ready to expand its operations into major international markets, including the US. Xiaomi’s VP said that the company had already filed for 2,000 patents that would help them consolidate their legal position. Barra said the following:Think of it as, like, a war chest of sorts…Basically, there’s two things that we’re doing – and which take time. One is systematically taking patent licenses around the world. You know, if it’s a patent and it’s an essentia…

Dissecting Ongoing Content Investment By Marketers

I recently came across a chart from Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report showing marketers’ perceived ability to measure ROI from their digital channels.At the top of the ROI list is paid search — which, given its “put a quarter in the machine and get something back” framework, is not surprising. Down at the bottom of the list, in the second to last position, is content marketing, with only 16% of marketers describing their ability to measure ROI from this discipline as “good.”From Econsultancy and Oracle Marketing Cloud’s Marketing Budgets 2015 Report Although it’s jarring to see it down at the bottom of the list, it is not surprising; content marketing ROI is the golden goose marketers have been chasing for years, and the latest data shows that they are not significantly closer today than they were before.Content Marketing The Most Significant Digital Trend To MarketersGiven the distinct difficulty marketers still have in tying content to ROI, it wo…

A New Cross-Channel Frontier: Attribution

As an industry, we have the desire to achieve total attribution — a perfectly detailed understanding of how all media in our cross-channel mix are performing. But despite our aspiration and progress, the path to full visibility is generally considered a few years out. And in many ways, we are still trying to figure out how to get there.Despite some remaining challenges, I see a few tactics that, once we embrace them, certainly get us closer to our goal, because they get us nearer to understanding the consumer’s intentions and most meaningful actions.Acknowledging ChallengesInterestingly, when it comes to tackling and achieving attribution, most marketers perceive themselves to be behind. According to an eMarketer report earlier this year, “Cross-Platform Attribution 2015: Device Identification, Big Data Pose Continued Challenges,” while we see that 21% of marketers are “looking at all influencing touch points,” it’s significant that 38% have no attribution model in place whatsoever.An…

Marshall Releases the London Android Phone for Music Lovers

Marshall, English company that designs and manufactures music amplifiers, speaker cabinets and brands personal headphones and earphones, has taken everybody by surprise announcing its own Android smartphone. Dubbed London, the smartphone comes with pretty standard specs but comes with a design which looks to please music lovers.The smartphone comes with two front-facing speakers, and two audio outputs, which is far less common along with a dedicated M button at the top of the handset which brings up instant access to your music. Marshall claims that its first phone “might just be the loudest phone on Earth” thanks to its front facing speakers.The London smartphone has a gold-polished scroll which brings quick access to volume control. The dual headphone jacks might seem unusual, but these will allow you to share your music or watch a video together with a friend or family. The handset does seem to have a pretty nice aspect, as well, as it comes with a matte black surface, similar to t…

Report: Android Crushing App-Download Contest, iOS Drives More Revenue

With a larger global audience it’s no surprise that Android app downloads lead iOS. What’s more of a surprise is that iOS continues to maintain its revenue lead vs. the larger platform despite its larger download margin.Those data come from the App Annie Q2 Index report, released earlier this week.What’s also interesting to observe is that the patterns by country differ for the two platforms. The top five countries by revenue for each of the platforms are substantially different, except for the presence of the US and Japan on both lists. And with the exceptions of the US and Russia, the top 5 countries on the downloads chart are also different.China now is the top country for iOS downloads; however it’s not in the top 5 for Android. While Android has a nearly 80 percent market share in China it doesn’t show up on the top downloads or revenue charts for Android. That may be because there are so many competing and alternative app stores to Google Play in China.In contrast to the differe…

Are Branded Geofilters The Future Of Advertising On Snapchat?

360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps with these location-based overlays already accounted for more than a million of the messages sent every day on the platform.One month in, we’ve already seen brands like McDonald’s, GE, Ted 2, Terminator, The Hunger Games, Minions, Nike and others experiment with the filters in an effort to reach younger audiences — those folks who are snapping around town not paying attention to Facebook or Twitter.Should your brand dive in? If so, how can it do so? First, the basics. What is a geofilter? Here’s how Snapchat defines it:Geofilters are special overlays for Snaps that can only be accessed in certain locations. Artists and designers are encouraged to use this tool to bring their one-of-a-kind style to the Snapchat community. Simply choose the geographic area you want your filter to be available in and upload an image asset. All images must be original artwor…

How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to click it.While many marketers have started to see the power of video to engage audiences and educate potential customers about their brands, I still see way too many who create a broad introductory video and then call it quits. That, my friends, is a huge missed opportunity.Yes, a top-of-funnel explainer video is important. Featuring it on your home page gives people a fast, easy and fun way to learn about what your company does and what your culture is like.But if you’re going to close deals, you need to do more than make a good first impression. Today’s customers go through more than half — and often much more — of the buying process on their own, so it’s imperative that you have a complete video journey on your website to guide prospects along the path.I’ll go into detail about what type of video content best fits with different…

Modular Smartphone Fairphone 2 Goes up for Pre-orders

Fairphone is an unusual phonemaker, as it tries to build a phone which does not contain conflict minerals and which has been manufactured using fair labor conditions only. Furthermore, the Dutch company’s phones are modular and allow owners to open, repair and replace nodules on their own.After announcing the Fairphone 2 back in June, the company has now made it available for pre-order. The handset will set you back €525 and you should get it delivered sometime in November of this year. According to the pre-order page, it seems that Fairphone is target a goal of 15,000 preorders, which is probably the target that they need to reach in order to become profitable. Bas Van Abel, the CEO of Fairphone, said the following:To order the necessary components to assemble the first phones and to generate the income required to ensure continuous production, we’ve set a lofty goal: We want to sell 15,000 phones by the end of September.Van Abel points out that phones will be delivered in the same o…

A Look at Local Search

Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.

via Home - SearchEngineWatch

Facebook Testing Watch Later Option For Future Video Consumption

To date, 2015 has been the year of Video for Facebook. With lofty advertising plans, suggested videos and embed-able auto-play videos Facebook is looking to cement their place in the online video space. A new feature being tested may help in their push against YouTube.A new “Watch Later” button is being tested on Facebook that allows users to flag a video so they can consume at a later time. The new button was spotted for desktop viewers as a small overlay in the upper right corner. This appears to operate similarly to Facebook Save, the article saving feature launched one year ago. Of course this is just another reason for marketers to push video content on Facebook and for advertisers to keep Facebook video top of mind.This feature may benefit the social network by keeping users on the site longer, while allowing them to come back later at their own leisure. Instead of hoping users come back to Facebook to consume a video when they have time, this allows for a more “channeled” exper…

Marketing Day: Clif Bar CMO Profile, Facebook Shopping Pages & Google Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google Beats Expectations With $17.7 Billion, Mobile Search, YouTube Revs Grow
Google just announced earnings and profits that beat analyst expectations. Total revenues were $17.7 billion. The company said it had roughly $69 billion in cash and cash equivalents on hand.Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights
The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times only to be finally defeated this week.Both Google And Companies That Didn’t Prepare For Mobile Face Uphill Struggle [Report]
Advertisers are paying higher prices for fewer clicks on mobile search; Facebook mobile display ad engagement is growing while Google’s declines.Lexus Teams With SNL Writers Paula Pell And James Anderson For …

Google Beats Expectations With $17.7 Billion, Mobile Search, YouTube Revs Grow

After search marketing reports that showed slowing growth for Google, the market was anticipating a miss or very modest growth. However Google just announced earnings and profits that beat analyst expectations.Total revenues were $17.7 billion. The company said it had roughly $70 billion in cash and cash equivalents on hand.Google shares jumped in after-hours trading.Revenue growth was 11 percent year over year. But paid clicks were up 18 percent and a whopping 30 percent on Google websites. However CPCs were down 11 percent. The company characterized mobile search performance as “strong” in its release.Total advertising revenues were just over $16 billion with “other revenues” (content, devices, etc.) coming in at $1.7 billion.Earnings call data and remarks: New CFO Ruth Porat: Porat is making her first appearance as new Google CFO.“We continue to close the gap between mobile and desktop search monetization.” YouTube delivered substantial growth. Overall, YouTube watch time is up 60 …

Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights

The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times only to be finally defeated this week.Federal district court Judge Paul Singh Grewal ruled that plaintiffs, who sought class-action status, failed to show that Google’s consolidated privacy policy had caused them any harm. The judge found that plaintiffs had failed to show any damages or improper disclosure to third parties.In allowing the complaint to be amended several times Judge Grewal said that plaintiffs needed to show, according to Bloomberg, how “Google’s co-mingling of data deprived them of the economic value of their information.”Plaintiffs had argued in the most recent version of the complaint that Google had violated its privacy policy by disclosing personal information, including mobile location, to third parties.The dismissal in this case, and its implied approval of Google’s consolidated privacy poli…

Both Google And Companies That Didn’t Prepare For Mobile Face Uphill Struggle [Report]

Delayed or deficient mobile strategies are hurting both Google advertisers and Google itself, Adobe Digital Index finds in its latest Digital Advertising Report.Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to 10 percent of organic traffic in Q2 and any attempts to make that loss up with paid search ads came at a higher costs for fewer clicks. Adobe Digital Index (ADI) found mobile on Google CPCs rose 16 percent year-over-year in Q2, while CTR fell by 9 percent in Q2.“Increases in CPC stretch marketing budgets due to what is known as click inflation–advertisers have to spend more just to stay even,” explained Joe Martin, an analyst with ADI.Facebook Is Challenging Google In DisplayGoogle is “starting to lose ground as a marketing vehicle,” Tamara Gaffney, principal at ADI, said. “And part of the reason why is because they aren’t getting as many clicks out of global display ads.”ADI found that Google has seen a 3 percent decli…

Lexus Teams With SNL Writers Paula Pell And James Anderson For Second Season of “Hudson Valley Ballers”

Working with Team One and Above Above Average, Lexus is out with some content marketing craziness created by and featuring Saturday Night Live’s James Anderson and Paula Pell.The pair have created an eight-episode second season of their witty Hudson Valley Ballers Web series. The series, hosted on Lexus-branded broadband channel L/Studio, is a super-quirky look at the lives of Anderson and Bell after they have been (sort of) fired from their jobs and decide to open a bed and breakfast, The Embarrassed Lamb BnB, in Hudson Valley.Making appearances in the eight episodes — directed by Silas Howard —  are Rachel Dratch, Alex Karpovsky, Greta Lee, Cecily Strong, Mickey Sumner, Natasha Lyonne, Lena Dunham and others. I guess now we know why Lyonne took a break from Orange Is The New Black.Four of the eight episodes are available now, with the four remaining episodes to be released in early August. The series is Lexus-branded only in the sense that it resides on Lexus’ L/Studio and YouTube ch…

LOL…WHAT?!? SEOs Have A Field Day With Google’s SEO Job Posting

Google is trolling! It’s like SEO inception! How ironic, Google needs an SEO!Those are just some of the themes that emerged in the past 24 hours since we reported on Search Engine Land that Google is looking to hire an SEO Manager.According to the job description, Google wants someone who can, “…take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.”The minimum qualifications include a BA/BS degree in computer science or engineering with at least two years of SEO experience; the preferred qualifications listed a “strong understanding of technical SEO” with knowledge of Java, C/C++ or Python.The story has so far prompted about 9,000 social shares, almost four dozen comments on the article itself, and a lot of commentary on Twitter. Below are some of our favorites.More Google juice….stay thirsty my friends. If they can't get it right is there hope for any of us? http…