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Showing posts from July 27, 2015
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Google Drops The Google+ Requirement For Products, Starts Today With YouTube

It was just under two years ago when the injection of Google+ into YouTube comments, causing quite a controversy. This change required the use of a Google+ account to participate in conversations on Google products. A new announcement today is decentralizing Google+ for Google users and focusing back on a standard Google account.This move to force Google+ on users was widely criticized as a method to boost overall network numbers. The original argument for the integration was that it made life easier and more convient for users. Welp, Google has now changed their mind:People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.According to Google, the goal of these changes is to make a “more focused” Google+ experience.While Google+ will no longer be a requirement for use many Google products, it will act…

This is the OnePlus 2, and it Looks Gorgeous

I concede I was wrong. The day we saw TENAA leak the pictures of OnePlus 2 sometime last week, I was disappointed. And so were many others on my Twitter timeline. Now, we have another set of leaks, and this time, the professionally shot photos prove me wrong. The OnePlus 2 is goddamn gorgeous.TENAA leaks were still bang on. But those were some carelessly shot pictures which completely spoilt the looks of the phone. They were like the photo on your driving license, while the new ones are like a model portfolio shoot. Someone at AndroidCentral forums has posted what looks like the real photos of the OnePlus 2.The OnePlus 2 is all set to be unveiled at an event in San Francisco later today (early morning tomorrow if you are in India/Asia). Although we still don’t know some important aspects of the phone like the display and more importantly the price, the new leak almost spoils the party for OnePlus and their special VR based launch, by revealing the look and design of the phone, unless …

Any Android Phone could be Hacked with a Simple MMS

Security expert Joshua Drake, vice president of platform research and exploitation at mobile security firm Zimperium has developed an exploit which can hack virtually any Android phone out there just by sending a slightly modified multimedia message (MMS).According to Drake, for the exploit to work you only to know the victim’s phone number. The vulnerabilities were found in a core Android component called Stagefright, responsible for playing and recording. Once a MMS is received it would download video with embedded multimedia content on its own from the web, thus allowing for remote code execution.Thus, in many situations, the receiver doesn’t have to do anything for the hack to take place. The stock Messenger app won’t do anything until you see the message, but apps such as Hangouts usually pre-process media attachments which could trigger the exploit. While the security researcher isn’t sure how many apps use Stagefright, he assumes that any app that handles media files is linked …

Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered direct orders, programmatic direct, and private marketplaces.If you recall, we learned that private marketplaces enable publishers and advertisers to create pockets of “privileged” inventory that get transacted before ever entering the public marketplace. It gives both parties a higher degree of predictability around price and delivery, both of which are uncertain in an open marketplace.The challenge with private marketplace transactions, though, is that there still remains a substantial amount of manual human work required to execute them. And for publishers that have dozens of such deals happening simultaneously, it can feel like “death by a thousand cuts”. Private marketplaces are also centered primarily on a publisher-focused buying strategy, and they lack the internet-wide scale to execute effective keyword or audience-based targeting strategies.In…

InstaMojo- Simplest Way To Sell & Collect Payment Digitally in India

Have you ever wanted to sell an eBook online? Or needed to collect payment for your Workshop, event or a membership course online? Even if you are ready with your product, the biggest challenge is to integrate a payment collection system. Most of us make a mistake by offering net-banking or direct deposit as a payment option, which increases the chances of last minute change of mind.In the past few months, I have been trying out many services that let me sell my eBook. Earlier I have talked about E-Junkie, Google play store, and today I will talking about one service that I’m using from the last two months.I discovered Instamojo around March 2015, and I find it hard to believe that book-selling could be so easier. Before I move ahead & share my experience Instamojo, I want you to know that this service currently operates inIndia only, and users outside India needs to wait for a while before they can also enjoy it’s services.Let’s move on & learn more about this. At the later p…

Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles

Gelato brand Talenti has launched Flavorize.me, a site which analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty, etc.), which then correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.When I ran Flavorize.me, I ended up with Muffin Clove Pie Crust — whatever that is. The site notes the brand will select certain flavors generated by Flavorize.me for actual production. If so, the brand will notify the person by September 15.In addition to coming up with a flavor that is representative of your social media profile, the Flavorize.me site also provides “The Sc…

5 Types Of People You Meet In Content Marketing

We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the time being — like content marketing, for example!If you’ve been in the content game for any period of time, you know it’s a mixed bag of people with varied backgrounds, talents, affinities and goals. Seriously, content marketing is the best place for people-watching.Since content marketers go gaga over personas, let’s talk about the five personas you meet in their corner of the world in the spirit of understanding each other a little better and improving collaboration.1. The EvangelistAll hail the Evangelists! They have been on this trek longer than anyone else, so they rightfully have claimed their stake at the top of the content marketing mountain.Most likely, The Big E has seen their share of marketing trends come and go. They even saw content marketing coming way before any of us could say “content is king.”They are the well-known and respected …

The Resurgence Of Outbound Marketing

Inbound marketing is the cool kid on the block. The number of marketers who state they’re practicing inbound jumped 25 percent between 2013 and 2014. It makes sense: If the content is engaging and relevant, the right customers will come — and they’ll be the right customers because they’re consuming content on their own accord.While this is true and explains the rapid rise of inbound, not all potential customers come knocking. The most successful marketers are those who strategically balance inbound and outbound tactics.There’s a point with inbound where marketers hit a plateau. They squeeze everything they can out of inbound initiatives just to drive a bit more traffic or acquire a few more prospects. This drains resources and depletes marketing ROI. At that point, it’s time to accelerate outbound methods.Outbound marketing typically brings with it negative connotations related to cold calling and irrelevant spam communications. These are certainly outdated methods that have no place …

Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy

Location-based advertising is being used by a majority of mobile marketers today. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance are holding back more aggressive adoption.The company surveyed 574
 ad agency executives and marketing decision makers from four regions: North America, Western Europe, Asia Pacific, and Latin America.As a foundational matter, a majority of respondents said that “mobile advertising is a priority.” What I find interesting, however, is that a minority labeled a “top priority.” This latter response indicates a lack of urgency among many marketers, which is striking given widely documented mobile-first consumer behavior.Another half-full, half-empty finding is that marketers said they see consumers either actively engaging with their ads today or believe they will be receptive in the future. While that’s generally upbeat, it suggests an ambivalent subtext, or at least uncert…

10 Best Android Apps & Games This Week [July 27th]

For the past week we didn’t see so many new notable Android apps and games, but we still managed to dig out 10 that you will most likely be interested in. In case you missed the previous edition, do take a look at it and check out our similar roundup for iOS users. So let’s have a look at the newest titles from the Google Play Store.Line Lite (Free)LINE Lite, just as the name suggests it, is the new lightweight version of popular messaging app Line. The app less than 1 megabyte and allows users to exchange messages and photos for free. You can easily add friends by entering in their IDs and if you have some in your device’s contact list, they will be automatically added as Line friends.Mission: Berlin (Free)Mission: Berlin is a new game from Warner Bros which invites you to play as the CIA’s finest or the KGBs. This new 3D multiplayer action-based adventure game lets you choose your spy and complete Top Secret missions. Once a mission is complete, you will be able to use points to upg…

Micromax Announces Canvas Xpress 2 Priced at Rs 5,999, Features 5-inch HD Screen and an Octa-Core Chipset

Micromax has launched yet another budget smartphone in the form of Canvas Xpress 2 in India. The Canvas Xpress 2 will be competitively priced at Rs 5,999 and is touted to be the most affordable Octa-core smartphone in the market. The phones sports a 5-inch HD Corning Gorilla 3 display and is powered by a 1.4GHz Octa-core MediaTek MTK6592M chipset paired with a 1GB LPDDR3 RAM.The camera department is graced by a 13-Megapixel primary sensor and a 2-Megapixel secondary sensor. Micromax has used the 5P Largan Lens also found in the Yu Yureka. Storage is taken care by a 8GB of onboard memory accompanied by a microSD card slot that can accommodate an additional 32GB.Micromax Xpress 2 will be running on Android KitKat 4.4.2 and will be soon receiving Android Lollipop update. The phone is backed up by a 2500mAh battery pack which is rated to offer a standby of 393 hours and a talktime of 9.5 hours.

Its good to know that Micromax has spared some thoughts and carried out drastic upgrades on the …

The new Android One Phone – Lava Pixel V1 Launched in India for Rs.11,349 ($175)

Much like we had expected, the new generation Android One phone from Lava is now official. The Lava Pixel V1 has been announced in India for Rs.11,350 (~$175). The new Android One is bigger and better specced than its predecessor, and obviously pricier as well. As before, the phone runs on the latest version of Android, i.e the Android 5.1.1 Lollipop and will be amongst the first phones to receive the latest updates along with Nexus line of smartphones.The Lava Pixel V1 sports a 5.5-inch HD (720p) IPS display with a pixel density of 267 PPI. Although it lacks a Gorilla Glass protection, it does come with DragonTrail glass protection. The phone is powered by a 64-bit Mediatek MT6582 quad-core processor clocked at 1.3GHz with 2GB of RAM. It comes with 32GB of internal storage and a microSD slot which can expand it further by 32GB. If you remember, the original Android One phones came with just 8GB storage and that curtailed the experience a great deal. The Lava Pixel V1 has a 13MP camera…