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Showing posts from July 29, 2015
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Yahoo Introduces Livetext, A Silent Video Messaging App

Playing catch-up in the mobile messaging battle, Yahoo today announced Yahoo Livetext, a Snapchat-like live chat app.The app uses mobile phones’ front-facing cameras to launch one-to-one video conversations. The video is presented without sound; users communicate via text that is overlaid onto the videos.The company’s press release said Livetext “blends the convenience and ease of texting, with the immediacy and vividness of live video, but without the audio – so you can use it in any context.” The experience is akin to creating real-time personal GIFs with text commentary. Like Snapchat, the video chats are ephemeral and can’t be viewed later.“Every platform shift leads to new forms of communication, driven by our desire to connect and interact in richer ways,” said Yahoo senior vice president of video, design and emerging products said in the release. “We wanted to create a new way to communicate, blending the simplicity of texting with the emotion and immediacy of live video, to ma…

Search Ads In Google Play Store Go Live Globally

In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced Search Ads on Google Play are starting to roll out to all advertisers. It is also introducing a new conversion tracking solution to work with third-parties as well as the roll out of a simplified campaign format for app advertisers.Android app developers running search app install campaigns in AdWords will automatically have ads eligible to show in Play Store search results. Google says “search is one of the biggest drivers of app installs in the Play Store.”Search Ads on Google Play are triggered by search queries related to the keywords advertisers add to their campaigns. Google also points out, “Keywords for Mobile app install campaigns are optimized for targeting app-specific searches”. In the example above, Booking.com could simply use the keyword “hotel reservations” rather than having to qualify it with “app” in its campaign.Google will also be rol…

Yahoo Messenger May be Making a Comeback in a New Avatar

Yahoo Messenger used to be once what WhatsApp is now to million of users out there. The instant messaging client has failed to remain relevant in a time when mobile users have flocked to such services as iMessage, WhatsApp, Facebook Messenger and others.A fresh report coming from well-connected author Kara Swisher from Re/code publication is now suggesting that Yahoo! could be planning to unveil a new messaging app at a press event sometime this week. The event was initially believed to be related to a new version of the Tumblr or Flickr apps, but Swisher seems to suggest it will be about a new messaging product.UPDATE: It’s likely a messaging app: Yahoo to hold consumer product event in NYC this week that is mobile in focus http://t.co/owWnXCYlYu— Kara Swisher (@karaswisher) July 28, 2015Yahoo could simply be planning to announce a new Android version of its new Livetext chat app that has been recently released for iOS users. But the company could also be ready to come up with a reva…

Flagship Killer? Perhaps. Flagship Event Killer? You Bet!

Is the OnePlus 2 a flagship killer? Well, we don’t know yet – you will be getting our initial impressions shortly, though. What we DO know, however, is that OnePlus might just have pulled off a coup of sorts with its Virtual Reality (VR) broadcast of the launch. Yes, it was not perfect – if your transmission got disconnected, you had no option but to start watching it again from the beginning, which was a trifle irritating. And there was no “live” feel to the event – no loud cheers and applause.But the advantages of the format became clear a mere few hours later as we walked around in the corridors of a hotel, waiting for a ‘real’ event to begin. Things got underway almost an hour late, one had to wrestle to get a seat, and well, as ever so often, there was a slight problem with some of the slides. Contrast this with what OnePlus had managed – even its own event in Delhi seemed comparatively disorganised in comparison. Let’s summarise what the company managed with its VR event:There w…

Trade Shows Deliver ROI for BKA Content

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, web pages, and SEO content.What sets BKA Content apart in the market is that the company includes customized managed services with every order, and it creates dedicated writing teams around clients rather than using automated systems. BKA Content writers are carefully vetted, rigorously trained and their work is continuously checked for quality. BKA Content also differentiates itself because there is no minimum order, contracts or predefined packages. BKA Content prides itself on content a la carte at its best.Founded in 2010, BKA Content had two marketing challenges to conquer as a young company:find a cost-effective way to get in front of decision makers andmake a name for itself with top tier clients, in order to p…

Ad Blocking: A Binary Solution To A Complex Problem

There is no free lunch. Everything has an inherent cost, whether it’s in time, money or resources. Consumers have the option to decide if the cost of a good or service is worth the exchange of their resources.The only question is: Who will pay those costs? Web publishing is not exempt from this basic economic law, although the rise in ad blocker use that is quickly gaining momentum is a sure sign that we’ve lost sight of how this fundamental principle works.The rise in ad blocker use is being driven by two things: First, ad blocking is typically a frictionless experience, seen by consumers as a harmless action. Second, the value exchange between publisher and reader that pays for content has been forgotten.Consumers have become so accustomed to accessing content on the Web without an explicit financial transaction that most people see content on the Web as being free. I get it — some content is worth a lot, some is worth a little, while some is worth nothing at all.But online or offli…

Meizu’s New m2 is a Smaller m2 Note with Decent Mid-range Specs for an Attractive Price

Back in the beginning of last month, Meizu had announced its m2 Note smartphone and now the company has made official the new Meizu m2, which seems to be its smaller brother. With a bunch of nice features and specs, this new handset is definitely among the best options you have when it comes to affordable 5-inch Android phones.The Meizu m2 has been launched in China at a price of CNY 599 which is less than $100, and as you’ll see from its specs, is something rather amazing. The handset has a polycarbonate unibody and comes in blue, pink, grey, and white color variants, making it look quite similar to the Meizu m1. Now let’s have a look at its specs sheet, to see just how much you can get at this price: Flyme UI 4.5 software based on Android 5.1 Lollipop5-inch HD (720×1280 pixels) resolution display covered by AGC Dragontrail protective glass with pixel density of 296ppi with a screen-to-body ratio of 75.6 percent64-bit quad-core MediaTek MT6735 processor clocked at 1.3GHz paired with …

Nokia Ozo Camera Makes VR Content by Capturing 360-degree Video and Spatial Audio

Last week we were discussing a rumor according to which Nokia was believed to unveil its first Virtual Reality project, said to be a VR headset at the time. And now this has become reality as Nokia has announced its entry into the virtual reality market, not with a headset though but with a 360-degree camera called Ozo.Nokia Technologies is expected to return to the smartphone market sometime next year, but until that happens, it seems that the company has all the resources that it needs to tackle the booming virtual reality market, as well. Ozo is the company’s second hardware product since it has sold its handset division last year to Microsoft.Ozo is an orb-shaped next-generation camera which can capture 360-degree video and audio which is aimed at professional content creators and not regular consumers. Orb will record stereoscopic 3D video and spatial audio with the help of 8 synchronized global shutter sensors and 8 integrated microphones. The content that it records to commerci…

Why You Should Quit Coding Emails

The email design and coding process is broken for many companies. Email marketers are spending a disproportionate amount of their lives trying to figure out why Gmail has absolutely destroyed their HTML, rather than working on the things that can actually make a measurable impact on the performance of their email program.A common scenario in the email coding world. Source: Email on Acid This is what the traditional email design and coding process looks like for many companies:Gather images and copy for your campaign.Add your text and images directly to your HTML template through one of the various email-friendly editors (Litmus Builder, Sublime Text, Coda, CoffeeCup, Dreamweaver, etc.).Test your HTML in an email-testing tool such as Litmus or Email on Acid.Fix all of the bugs that you discovered in Outlook, Gmail and Android.Send to the marketing manager for approval.Make updates to the copy and the weird image spacing that they see on their version of Outlook 2003.Send another test.Ge…

Baidu’s Q2 Profit Falls, Company Diversifying Away From Search

Earlier this week Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However profit was down 2.5 percent to $559.6 million.The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed Baidu said that mobile drove 50 percent of total revenues but was sequentially flat.Baidu executives repeatedly referred in their earnings statements to the development of “the Next Baidu,” which will reportedly be mobile-centric and driven by more commerce and transactional revenue. The company describes it as the “O2O e-commerce opportunity.”Below are selected top-level data from the Q2 earnings statement:Baidu had 629 million mobile search users in June 2015, which represents 24 percent year over year growthThere were 304 million mobile maps users in June, 48 percent growthThe company recorded $6.5 billion in “gross merchandise value” (sales) in O2O services, representing 109 perce…

Download Windows 10 ISO – Official Download Links

Folks have been waiting with bated breath for Microsoft’s latest Windows 10 and just today we put up a guide on how Windows 7 and Windows 8 users can force update their systems to the Windows 10. In case you don’t want to fiddle around and sweat for the update then Microsoft has made available the Windows 10 ISO for download. As of now the ISO files are available for Windows 10 Home and Pro versions.There are many possible reasons for one to download Windows 10 ISO files, primarily being the need to clean install Windows 10 on your PC. There are both 32-bit and 64-bit versions of Windows 10 ISO files available for download.Prerequisites for the download include a Internet connection (d’uh) along with adequate free data space (at least 4GB) on either a computer, USB or any other external media you choose to download. Just check if your system meets the minimum system requirements for running a copy of Windows 10.In the initial steps, the installer prompts you for the product key. Check…

Here is How You can Update to Windows 10 Final Version Without Waiting

The latest version of Windows 10 has been one of the most awaited update this year with the company claiming that the new Windows version will bring the best out of Windows 7 and 8 and add a dash of new features.Windows had prompted majority of its users to reserve a free copy of Windows 10 few months ago and in case you had done the reserve it is time to be surprised as Microsoft is seemingly pushing Windows 10 update to Windows 7 and Windows 8 users without requiring any explicit permission.According to Forbes, Microsoft’s download utilizes a folder- C:\$windows. ~ . The file can be found in File explorer by heading to Organize>Folder Options>View>Show hidden files, folders and drives.Windows 10 is a bulky download at 6GB and it can potentially cause problem if you are connected to a data capped network. Microsoft seems to be doing this in order to progress smoothly over the updating process and reduce bandwidth crushing.On the contrary if you are eagerly waiting for the Wi…

Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots

To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from data centers.In the new pilot, Google’s database of data center IP addresses will lay the foundation for the blacklist. Other ad tech leaders partnering in the effort — Facebook, Yahoo, Dstillery, MediaMath, Quantcaast, Rubicon Project and TubeMogul — will add to it with their own blacklists and internal data.“Industry leaders like Google are stepping up to the plate to provide the information and tools we need to block fraudulent and illegitimate ad traffic at its source,” said TAG CEO Mike Zaneis. “This program is another piece of the interlocking set of solutions TAG is building to fight fraud across the entire ecosystem. The industry is galvanizing its efforts and we will win the war against fraud.”A Google blog post added that the blacklist will incl…

How To Fix Googlebot Cannot Access CSS & JS Warning

Have you received a warning from Google Search console team saying “Googlebot cannot access CSS and JS files onhttp://ift.tt/1MTLsZw;?If your answer is yes, here is how you can fix the warning. If your answer is no, you are about to receive such email soon. Before we do that, let me explain why you and many other webmasters got this warning. Here is how my warning email from Google team looks like:If you haven’t received this warning email yet, instead of waiting for the email, you can take action right away.I suggest you to login to your Google search console tool here, & go to your site dashboard. Click on Google Index > Blocked resources & see is search console is showing any blocked resources for your site.You can click on the domain name under Host column, which will show which all specific files are blocked for search engine bots for crawling. If you see only those entries that are intentionally blocked by you for better crawling, then you don’t have to worry about an…