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Showing posts from July 30, 2015
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Buying a Laptop? Here are the List of Things to Consider

Laptops, like all other devices in our homes, have specific life spans after which they need to be upgraded with new ones. While there are used and refurbished laptops available on classified sites, It is rather better to purchase a new one as it will likely come up with the following.Latest Hardware: more hard disk space, better graphic card, faster processor and so on.Latest operating system and up-to date list of softwares.Warranty and guarantees, in case you damage your laptop.Peace of mind!Technologies become obsolete quite fast and so even the best of upgrading may not be enough, and it might just be the matter of time that you would need to buy a new laptop for your needs.Whatever be the reason, it is important to have the right information and knowledge when it comes to buying a laptop.Buying a laptop is not like buying some FMCG and therefore a lot of care and caution needs to be exercised. There could be quite a few surprises if one buys a laptop that is outdated or has spec…

Falcon Social Is Latest To Offer Facebook Topic Data Access

Add another social media management platform to the list of Facebook topic data providers.Today Falcon Social announced that it has partnered with DataSift to give clients the ability to tap into Facebook’s stream of conversation about events, brands, activities and other subjects to help inform marketing campaigns. Launched in March, topic data is served in an anonymous and aggregated form and currently limited to information from users in the US and UK.Facebook tapped DataSift to provide access to the data and Nuvi, Pulsar, Synthesio and now Falcon Social are among the first companies to set up integrations.Falcon Social said its clients will now be able to use keyword queries to dig into what Facebook’s 1.49 billion users are talking about and filter data by demographics, volume, gender, sentiment and other variables.“We’ve always aimed to give our customers the best features that add the most value to their marketing efforts,” Falcon Social founder and CEO Ulrik Bo Larsen said in …

Yandex Q2 2015 Revenue Reaches $250M, Up 14% YoY

Russian search engine Yandex released its earnings for Q2 2015, reporting a 14 percent year-over-year increase with revenue reaching $250.7 million (RUB 13.9 billion).The largest search engine in Russia, Yandex’s search market share averaged 57.3 percent in Q2, with search queries up two-percent compared to the same quarter last year.“We remain focused on improving the quality of our search products, including mobile search, as well as our advertiser solutions,” said Yandex CEO Arkady Volozh in a release reporting the company’s quarterly earnings. He went on to say the company is planning to release a new auction mechanism in Q3 to help grow its online advertising business.Yandex’s text-based ad revenue was up 13 percent over Q2 2014, accounting for 91 percent of Yandex’s total revenue. Display advertising revenue was up nine percent year-over-year and represented six percent of the company’s total revenue.Yandex advertisers grew to 351,000 – a 9 percent increase over the first quart…

The Missing Link Between Shopper Marketing And E-Commerce

As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and offline worlds. The reality is that we still have a long way to go in integrating our digital with our offline activities; this is especially true for the shopping realm.Digital shopping is widely believed to be the future of commerce. If it were up to companies like Amazon, Instacart and Facebook, we would be purchasing all our goods via digital channels.One exciting aspect of e-commerce is the massive amount of data it generates. Every interaction creates hundreds of unique records. Today, savvy marketers use these unique behaviors and transaction data to create real-time segments and to deliver dynamic content and product attributes in order to maximize basket size and conversion rates.On the other end of the “channel spectrum,” we have the craft of traditional shopper marketing. Shopper marketing is fueled by insights generated by thousands of hours …

How to Save your Gmail to Google Drive Automatically

Introducing Save Emails, a new Google Docs add-on that will help you easily save email messages and file attachments from Gmail to your Google Drive automatically. The emails threads are converted and saved as PDF files in Drive while the attachments are saved in their native format.You can use the Google add-on to save images, videos, Office documents, project backups and everything else from Gmail to your Google Drive. It also supports the Gmail size search operator so if your mailbox is running out of space, use the add-on to quickly move the large file attachmetns to Drive and delete the corresponding email from Gmail.Download Gmail Attachments & Emails to Google DriveThe YouTube video will help you get started in 2 minutes. All you have to do is visually create a rule, similar to how your create filters in Gmail, and then specify a folder in your Google drive. The add-on runs in the background and will automatically download the matching emails to the corresponding Drive folde…

Gallery Doctor Helps Free up Space on Your Android Phone by Removing Unwanted Photos

My smartphone is a mess, and I know there are dozens of pictures inside that are just lying there and wasting precious space. And I never seem to find the right moment to clean things up and make way for new pictures. When my internal storage got full, I just inserted a microSD card to be able to save pictures.Luckily, I stumbled across an Android app called Gallery Doctor which can help me with my problems. The app can automatically identify unwanted photos in your gallery and then lets you easily remove those that you feel are taking up storage space.The app lets you review and keep the photos you want, and clean and delete those that you don’t. After using the app, I found that it is indeed pretty accurate and lets you easily get rid of quite a few of unwanted apps.When running it, it had detected around 116 photos to be reviewed, which freed up around 110 megabytes of space from my device. It’s not a lot, but it’s good to know that things are looking cleaner. When using the app, I…

A New Era Of Digital Content: Engagement And Content Metrics That Matter

Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.Businesses have begun to take note of the incredible power of content, and their marketing budgets reflect that change.As many as one in six enterprise organizations now spend more than $10 million annually on their content production. You would recognize many of these names:As one of the major co…

Coolpad Dazen Note 3 with Fingerprint Scanner to be Launched Soon in India for a Price Below Rs. 10,000

Back in the beginning of May we’ve seen Coolpad announce its entry into the Indian mobile market with the Dazen 1 and Dazen X7 smartphones. Now the company is ready to introduce the third device for Indian consumers – the Coolpad Dazen Note 3, the smartphone that it has recently introduced on its local Chinese market.The standout feature of the device is the fact that it features a fingerprint scanner at an affordable price point. The Coolpad Dazen Note 3 is believed to be the first smartphone with a price below INR. 10,000 to get a fringerprint reader, as this is usually a feature that we see on flagship devices. Let’s have a look at the rest of its specs: 5.5 inch HD screen, coupled with 2GB of RAM64-bit MediaTek MT6753 octa-core processor16GB of in built storage4G LTE13-megapixel rear-facing camera with LED flash and auto focus alongside a 5-megapixel front-facing camera with a CMOS image sensor3,000mAh batteryCool UI 6.0 on top of Android 5.1 LollipopVarun Sharma, the India CEO of…

Act Now: Rates Increase Tomorrow. Register For MarTech Europe & Save £300

Attend MarTech Europe and acquire strategic solutions to successfully integrate technology-powered marketing. Register now to be a part of the most advanced marketing technology conference and experience:Twenty graduate-level presentations covering managerial, cultural and executional hurdles overcome by organisations to profit from and succeed in marketing technology. Check out the complete agenda here;Actual practitioners from brands will share their personal account of lessons learned and breakthrough ideas in marketing technology. No hidden agendas, no sales pitches;Networking opportunities with marketing savvy and tech savvy professionals who share a vested interest in leveraging marketing technology to excel in a competitive environment.Attending this two day event will be worth your investment — just hear what past attendees have to say.Lowest Rates Expire Tomorrow
Register today for MarTech and get the best savings available with alpha rates. Pay £795 for an All Access Pass and…

Instamojo Referral Program Will Help you Save Huge Money

Do you want to save transaction fees when selling digital or physical goods online?Transaction fees usually range from 1.5%-4% & depending upon the price of your product, it creates a big hole in your pocket.  Service quality is not the only thing an end user need to see when picking up the best payment gateway, as a high transaction fee means your profit margin would be little.Today, I will be helping you to save 50 transaction fees & what further stuff you can do to save transaction fees on 950 sales. This service is limited to India only, so you are from other country, head over to our archive & browse other cool articles. Or you can read further to see a clever implementation of an online referral program.Few days back I talked about Instamojo & InstaPay, which is one of my favorite discovery in recent time. If you remember, I mentioned that this is a progressive company & that’s one reason I’m using their free service for selling ShoutMeLoud Affiliate marketin…

Windows 10 Pro and Windows 10 Home Prices Announced for India; Cheaper than Windows 8.1

Microsoft has finally announced the pricing for Windows 10 globally which obviously includes the price in India. Microsoft had earlier hinted at the fact that Windows 10 will be priced at par with Windows 8.1 but didn’t mention the exact figures. The company however announced the price officially on the Microsoft India Store and the best part is that its price is lower than the Windows 8.1.Windows 10 Pro is retailing at Rs 14,999 (Link) and the Windows 10 Home at Rs 7,999 (Link). The offline version will be made available in upcoming weeks and Microsoft will also be selling education version for Schools and Colleges through the Volume License. Although the Windows 10 is available as a free update for current Windows 8.1 and Windows 7 users, folks who had never owned a Windows license can buy the Windows 10.The indicated prices are not for boxed copies of Windows 10, but for online downloadable version of both Pro and Home versions. With direct conversion rates, both versions are sligh…

OnePlus 2 First Impressions: Nothing Like the One!

It has been easily the most awaited – and most thoroughly leaked – Android device of recent times. The rumor mills had been buzzing about its specs and its design in the weeks leading up to the launch of the OnePlus 2, and well, so many and so varied had been the “leaks” surrounding the device, that surprise was definitely ruled out when it did make an official appearance yesterday.Which does not make its appearance any less pleasant. The OnePlus 2 is cut from a different design cloth than its predecessor. It is tad less curvy than the OnePlus One, and its top and base do not curve out the way its predecessors’ did. Even though it too has a 5.5 inch full HD display (cue complaints of ‘how can it kill flagships if it ain’t quad HD’?), it is actually shorter and less wide than the OnePlus One, which many with smaller hands had found a tad unweildy – the OnePlus 2 is 151.8 mm long and 74.9 mm wide, as compared to the 152.9 mm length and 75.9 mm width of the One. It, however, is significa…

Marketing Day: Facebook, Baidu & Yelp Earnings, Google Play Ads & Yahoo LiveText

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly. The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other […]Yahoo Introduces Livetext, A Silent Video Messaging App
Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.Search Ads In Google Play Store Go Live Globally
Also announced: “Android first app opens” conversion tracking and impending rollout of Universal App Campaigns.Trade Shows Deliver ROI for BKA Content
BKA Content offers high-quality writing services for …

Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly.The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other fees. Roughly 49% of revenue was generated in the US and Canada.The company said that mobile ad revenue was 76 percent of total ad revenue, which was up from 62 percent a year ago. Mobile active users were 1.31 billion, up 23 percent. Daily mobile users were 844 million, a 29 percent increase, and mobile-only monthly users were 655 million.Total monthly active users were just under 1.5 billion, which was up 13 percent year over year.The company said that on average it made $2.61 in ad revenue on each user worldwide during the quarter. In the US and Canada, the figure was much higher: $8.63.Cash and cash equivalents…