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Showing posts from August 3, 2015
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10 Best Android Apps & Games This Week [August 3rd]

Already consumed our previous list with the best new Android apps and games? Well, then it’s time to have a look at some of the newest Android apps and games that have appeared since that moment but also at some more that didn’t make it into the previous roundup. So go ahead and grab your devices and get downloading!Angry Birds 2 (Free)There are have been countless of Angry Birds-themed games since the original game was outed, but only recently has Rovio decided that it’s time to come up with once that’s called Angry Birds 2. The new game lets you choose the bird that you want to sling, it comes with multi-stage levels, lets you challenge other players and make use of spectacular spells, as well. The game is actually pretty fun, so go ahead and give it a try.Yahoo Livetext (Free)Yahoo! was expected to come with a brand new app that’s meant to give new life to Yahoo Messenger, and it has done so in the form of Yahoo Livetext. The app is based on live video texting without sound. Thus, …

Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the biggest factor holding back brands from spending on mobile location advertising?” Inability to measure ROI/campaign performance was the largest obstacle identified.Location analytics provider Placed has one answer to that problem. While a number of companies, including Google, can now measure store visits after ad exposures, Placed’s new Revenue product (an adjunct of its Placed Attribution offering) seeks to directly connect ad exposures to sales in-store sales.The company does this with its large opt-in panel of mobile users who are rewarded for their participation and feedback. Effectively this is a comScore or Nielsen panel for the real world (it’s only a question of time before Placed is acquired by one of these or one of the big ad platforms or agency holding companie…

For Potent Email Campaigns, Timing Is Everything

In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive into one of those tests. This month, I want to help answer the age-old question: When’s the perfect time to send an email?Remember, timing is everything. An email has its greatest potency in the first few hours after it is sent, and content becomes stale after about 24 hours. Though for any client results may vary, here are some helpful hints to get you started.One client of mine in the hotel industry sent 13 different messages in the month of June at various times. The best-performing messages by opens had rates of 24.6 percent or greater and were sent on a Tuesday at noon, a Friday at 11 a.m., and a Monday at 3 p.m. Their worst-performing emails, with an open rate of 15.8% or less, were sent on a Tuesday at 11 a.m., a Thursday at 4 p.m., and a Wednesday at 1 p.m.Unfortunately, there’s not much we can learn from these results because this small sampl…

Planning Email For When It’s Seen, Not When It’s Sent

The future of email will be live content. First-party data will be the key differentiator in driving results, so the latency of today’s production process will need to change.The advent of real-time content in email over the last few years is changing how marketers can drive relevancy and increase revenue. But to truly leverage its power will require fundamental changes — not only in how we plan what content to show email recipients, but also in the way we look at the data that drive those content decisions.Consider the following email scenarios from the recipient’s perspective:The points junkie — When emails show outdated rewards points data, it indicates the company is slow, and the customer doesn’t feel rewarded. If the customer sees her latest points balance, status and offers when the email is opened, even if it is a month later than the send, it indicates that the company is well-run and connected. And proving that the information is relevant to the customer encourages closer in…

How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales

According to a recent study, the average human attention span is now shorter than that of a goldfish.This means that if you are to have any hope of engaging your audience, your number one job is to create content that can command attention for longer than eight seconds.Easier said than done.Even harder: getting your audience to act on that content. In other words, to click.According to Smart Insights, which drew on cumulative data from both Google and WordStream, the average click-through rate (CTR) across all platforms is a depressing 0.06%. Google AdWords is still the top performer, hovering around 2%, while Facebook Ads are a steady (and again, somewhat depressing) 0.12%.So what can you do to not only attract eyeballs, but generate clicks?What you need is some irresistible offers.Crafting an irresistible offer — one your audience can’t help but click — should be your number one objective. Without it, your business is just another annoying company looking to sell a product.The key i…

News Feed Change May Boost The Post Hide Metric For Facebook Pages

bFacebook has recently clarified a change in the way that the “hide” feature works and how it may impact your page. The change itself was a small change geared towards users who are heavy on the hide button and typically hide the majority of posts. The hide button is a strong algorithm indicator in what not to show on the News Feed. When these users hide everything, they end up missing a good bit of content they’d actually like.The new shift will depreciate the hide signal for those users that err on the side of hide. This means that these users will begin to see more stories as their specific hide input isn’t as strong as it previously was. In short, you won’t be able to hide from content and a subset of users will now be delivered more content.So what does this mean for brands? Since a new group of folks will now see more content, they’ll posts that they previously would have missed. That’s great for brand Pages. However, these rampant “hiders” now exposed to new content may boost h…

Bluehost India Review: Should You Buy Hosting From Them?

Should you buy hosting from Bluehost India Or Bluehost U.S.? They are promoting Indian servers for better speed. Does Bluehost Indian hosting provide the same quality of service as the U.S. hosting provide ?Bluehost India is the latest addition from EIG group to offer localized hosting experience to Indian users.Is Bluehost India as good as Bluehost U.S.?Should You buy hosting from Bluehost India?Bluehost India offers server in U.S., Is it better to buy from them?These are some of the many questions many readers have asked in the ShoutMeLoud forum. While hosting is the most crucial decision of starting your blog or online business and it’s important for you to take this decision carefully.By the end of this post, you would know: Should you buy hosting from Bluehost India or not?Why Bluehost India doesn’t fit our quality check?Bluehost U.S. is a popular web-hosting company for WordPress & well known for innovating CPU throttling technology in the shared hosting. Later in 2010, EIG …

Get Fare Estimates for Uber Taxis on Twitter

How much will it cost if you are take an Uber taxi from point A to point B? Uber’s mobile app has a built-in fare estimator but you can now also Twitter to calculate the fare. Write your query in plain English (see example), send it to @WhatTheFare and the bot will let you know the approximate fare for your ride in less than a minute.@WhatTheFare is a new Twitter bot that will help you estimate the cost of your Uber trip. You’ll get to know the fare as well the different types of Uber taxis that are available on that route. And you can use the bot to estimate fare for trips anywhere in the world where Uber service is available.Tweet me a command like "taxi fare from <<pick-up location>> to <<drop-off location>>" and I'll respond with the Uber price in a minute. — What the Fare (@WhatTheFare) August 2, 2015The bot’s response will also include a deep-link (see example) to Uber’s mobile website and it will directly populate the pickup/drop-off co-ord…

Another New OnePlus Phone Coming Later this Year, Confirms Carl Pei

After a one-of-its-kind VR launch late last month, the OnePlus 2 is about to go on sale on 11th August in five countries. Interestingly enough, the company CEO has revealed that there will be yet another new smartphone launch happening by the end of this year.Speaking to Eli Blumenthal of USA Today, Carl Pei, the OnePlus co-founder minced no words when he was asked about any plans for another phone this year.There’s going to be a second phone this year, before the end of the year. Hopefully for Christmas.He didn’t quite stop there, and went on to spill some more beans which can possibly put some prospective buyers in a dilemma:It may or may not be (higher spec’d than the OnePlus 2). When I saw the prototype for that phone I was like ‘holy s— that’s going to be my daily driver’ but then when the OnePlus 2 production version came out it’s also super nice, so its really hard to decide now what to use.So he doesn’t quite rule out that the new OnePlus phone to be better specced than the On…

AT&T’s New Pay TV Service Will let Users Watch TV on Any Device

Portable Media devices have come a long way, from the earnest BoomBox to the smartphone it has been quite a evolution. AT&T has been busy lately and the company claims that it will come out with a new bundle that would let users watch TV on any device and it will be a first of its kind. In all likelihood AT&t will be combining the wireless phone and the television technologies, this new innovation is expected to cost $200 a month for the initial 12 months.This feature will be available to customers starting from Aug.10 and this move comes after AT&T took over DirecTV, a satellite company for a staggering sum of $48.5 billion thus becoming the largest television distributor in the States.The merger marked the marriage of countries largest telephone and Internet providers with the country’s largest satellite provider. This underlying aspects of this deal include, creating synergies of television, wireless and broadband services.

Brad Bentley, Executive VP and CMO of AT&T …

How to Create a Retweet and Favorite Bot for Twitter

This tutorial explains how you can easily make a Twitter bot that will automatically favorite and/or retweet tweets that contain particular keywords or #hashtags. You need absolutely no coding knowledge and your Twitter bot will be up and running in few minutes.Before we get started, you may be wondering why would anyone write a twitter bot that mindlessly favorites or retweets tweets? Yes, bots are often used for spammy behavior but, if used right, they can also help grow your Twitter network. For instance, when people share a link from your website on Twitter, you can favorite that tweet and it will give an hint to the original poster that you are author of that page. A brand may like to retweet tweets that contain positive mentions of their product. The list goes on.
Also see: How to Write a Useful Twitter BotThe first thing you need to do is define a search phrase and any matching tweets will be retweeted or favorited by the bot. Add as many search conditions as possible to keep s…

Nokia Offloads HERE Maps to a Consortium of Audi, BMW & Mercedes

Nokia has finally announced that it will be selling the Here Maps services to a consortium of Automakers for $3.07 billion. We were well aware of the fact that Nokia was trying to wash its hands from HERE maps and was evaluating proposals from companies like Microsoft, but the choice of final buyers might surprise some people.HERE maps will be finally handed over to AUDI AG, BMW Group and Daimler AG as part of deal that is expected to be concluded by the first quarter of 2016. HERE was sort of orphaned after Nokia sold off its handset business to Microsoft and ever since then its future has been in dark.According to TechCrunch, it is still not clear on how Nokia envisages to handle HEREs 6,454 staff and the significant headcount also seems to be the reason why the Finnish giant was keen on selling off its Maps business. Also it is but quiet possible that Nokia is trying to raise some funds for its Alcatel-Lucant deal.HERE Maps had managed to attract quite a lot of attention from compa…

Six Gadgets That we Really Think Deserved More

It has been raining phones over the past few months in the Indian market, and while this has resulted in a surfeit of choice for the consumer, it has also resulted in a number of devices getting ‘lost’ in the crowd. Had they been released in less competitive times, they would have perhaps fared far better than they actually have done so far. Many of them are not ‘flops’ by any means, but we really think that they deserved more attention from the media and the consumer alike. Who knows, some of them might yet spring to centrestage yet with price cuts (there do seem to be a good many going on – witness Xiaomi and Motorola). And of these, we think the following six in particular deserved so much better than what they got in terms of attention span and market share:Xiaomi Mi PadA tablet that has the resolution of the iPad Air and the processor of the Nexux 9, and costs less than half of each? You would have thought xiaomi’s first tablet would have pretty much cleaned up all the competitio…

Two Phones Walk Into a Cafe: When the OnePlus 2 met the OnePlus One

We have been deluged with requests for comparisons between the OnePlus 2 and its predecessor, the OnePlus One. We thought spec comparisons and photographs would be too routine, so just as OnePlus went the futuristic VR way with the launch of the OnePlus 2, we decided to use Half-Tone 2 and go into the past to compare the two OnePlus devices – through the classic comic book format.

© Raju PP for Technology Personalized, 2015. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so we can take legal action immediately. If you are on Twitter you can follow me @rajupp! | Permalink |
The post Two Phones Walk Into a Cafe: When the OnePlus 2 met the OnePlus One appeared first on Technology Personalized.Related StoriesOnePlus 2 First Impressions: Nothing Like the One!World Cup 2015: If the Cricket Teams had been Smartphones…The Seven Commandments of The…