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Showing posts from August 6, 2015
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The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast

According to Google, consumers overwhelmingly turn to their mobile devices (94% of the time) when the information they seek is local. Seventy-eight percent of these mobile local searches result in an offline purchase within a few hours.Those lacking a focus on mobile are losing market share to their mobile local-savvy competitors. In this Digital Marketing Depot webcast, Tyler Ludwig and Lisa Williams will take us through the three strategies for mobile success, leadership, task completion and alignment.Join us on August 11 to learn what turns off the mobile user, how paid search can attract qualified leads, what the greatest opportunity is in mobile, and focus on task completion to improve conversion.Registration is free at Digital Marketing Depot.Lisa Williams is the President of Sustainable Digital Marketing. She is an 18-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. Lisa is on the SEMpdx (Search Engi…

Majority Of Email Opens Are Mobile But Most Conversions On The Desktop

It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic insight.This past quarter, nearly 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones. The iPhone was the dominant device generating 42 percent of all email opens. The desktop saw just over 32 percent of email opens.In Q1 there were more email conversions (variously defined) coming from mobile devices than the PC. However the Q2 report finds that desktop email conversions are now back up. Accordingly, almost 53 percent of all conversions in Q2 were on the PC. Smartphones drove 29 percent of conversions and tablets 18 percent.Here’s the conversions breakdown by platform and device:PC: 52.6 percentiPhone: 18.7 percentiPad: 14.4 percentAndroid: 10.5 percentOther mobile devices: 3.9 percent Movable Ink looked at “em…

The Complete Guide to Switching From Google Search to DuckDuckGo

I’ve already documented the biggest reason to switch to DuckDuckGoin the previous article. While their superb privacy and do-not-track policies are great, what sealed the deal for me were !bangs. These little modifier search keywords are really helpful if you know exactly what you’re looking for. For example, !a will search directly in Amazon.If you want to know more about !bangs and DDG in general, you should read that article first.Today, I’ll be talking about the process of finally ditching Google and moving on to DuckDuckGo. Sadly, it’s not as easy as flicking a switch. But the couple of minutes you spend on setting everything up will surely be worth it.Switch the Default Search EngineIn Chrome: Surprise, surprise. Google doesn’t really make it easy to switch the default search engine to DuckDuckGo.Get started by going to DuckDuckGo’s website and clicking the Set DuckDuckGo as your default search engine option.From the popup, click the Here button to add DDG as a search engine in …

As Amazon Dominates Marketplace Sales, Online Retailers Express Some Concern Over Its Market Share

Amazon continues to dominate the marketplace landscape in terms of driving sales for retailers selling on marketplaces, particularly in the US. There are signs that dominance is also causing some concern among those retailers.That’s according to a new survey from ChannelAdvisor on e-commerce trends. Sixty percent of the 200 online retailers in the US and UK polled said Amazon generates the greatest sales volume among the online marketplaces they sell on. In the US, 70 percent of retailers named Amazon as the marketplace the drives the most sales. In the UK, Amazon generates the greatest sales volume for half of retailers polled.Part of Amazon’s success is driven by Fulfillment By Amazon (FBA), Amazon’s inventory logistics and shipping service. Among US retailers, 60 percent use FBA to ship orders and reach more Amazon Prime subscribers. In the UK, 45 percent of respondents are using FBA. Overall, another 22 percent said they plan to use FBA in the near future.That said, 48 percent of …

Are You Measuring The Real Impact Of Your Content Marketing?

Digital marketing is powerful for getting instant feedback on marketing activities, and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the wrong metrics?Did Our Content Resonate? Did Users Engage?The main question every marketer needs to answer is, “Did our content resonate with the audience?”Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.That engagement is what you should measure to determine the real impact of every piece of …

6 Neuromarketing Principles That Are Always True

Of all the scientific fields and developments that have been adopted by marketers, neuromarketing is one of the most fascinating and rapidly developing. The field of neuromarketing was first developed in the 1990s by psychologists at Harvard University, and it has since become a significant influence on modern marketing techniques.Although the idea is nascent, it’s shown us principles that have remained constant throughout its short life as a theory.The following is a discussion of those principles and why you should care about them.The Neuromarketing Purpose And ToolsetTo get our minds in the field, let’s go through a brief primer of what neuromarketing is all about.Neuromarketing is a study of consumer behavior relative to marketing practices. But what makes this different from the usual behavioral and psychological studies is the use of specialized equipment like fMRIs, EEGs and advanced biometric sensors.Photo by Flickr user Image Editor. These tools are used to study the consumer…

Asus ZenFone Max Carries 5000mAh Battery in a Crazy Slim 5.2mm Chassis

Asus announced a plethora of devices at the ZenFestival event in India today, including several new ZenFone 2 models. But one phone which caught our attention was the Asus ZenFone Max which is a battery oriented phone like Gionee’s Marathon series and Lenovo’s P series, albeit in a very thin form factor.The ZenFone Max packs a 5000mAh battery and comes with a faux-leather back. As you would expect, the phone can be used to reverse charge other devices as it can also act like a power bank in true sense. That’s pretty much similar to the recently announced Gionee Marathon M4. The real highlight though is the fact that ZenFone Max is just 5.2mm thick according to Asus.Although the phone was announced at the event, it wash;t showcased in person. Asus says that the phone arrives in October this year and hence no price was announced either. The phone has a 5.5-inch HD screen with Corning Gorilla Glass 4 protection and will be powered by the Snapdragon 410 processor running on Android 5.0 Lo…

7 Things CMOs Need To Know About Paid Social

Quka / Shutterstock.com If you have any kind of a marketing budget, you’re using paid social advertising. Whatever your vertical or business model, you know there’s at least one paid social channel that can help you reach the right audience.But you probably knew all that back in 2013, too.Today’s paid social landscape is a lot different — and more mission-critical, with organic reach shrinking — than it was even six months ago, thanks to emergent channels and the rapid ascendance of new ad types from the major social players. If you haven’t taken a deep dive into where your paid social dollars are going, here are seven things you need to know today, starting with a general look and delving into some channel-specific updates.Let’s get started.Paid Social Can Cover Almost The Entire Funnel… For Any Size BudgetTwo years ago, you could have made a salient argument that paid social was good for brand awareness and not much else.Today, every paid social channel worth investing in has robust …

New Ads Section For Publishers In Google Analytics Coming

Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports.AdSense reports will now be in the Publisher section under Behavior. Google says the Ad Exchange integration will provide reporting for those publishers aren’t backfilling ad inventory with Ad Exchange through DoubleClick for Publishers (DFP).Additionally, under the Admin tab in Analytics, there will be a new section for Ad Exchange Linking to activate that integration.“We hope that by consolidating these reports in the new Publisher Reporting section, it will help you better benefit from the intersection of ad serving, monetization and analytics data,” the Google Analytics team said of the update.The changes are rolling out to accounts over the next few weeks.

via Marketing Land

The New Google Plus: Will Tighter Focus Lead To Success?

I don’t know if, like cats, Google+ has nine lives, because I’ve frankly lost count of how many times it has been pronounced dead. Yet the social network the pundits love to hate is now into its fourth year.Now, we finally have Google confirmation of what some other Google+ observers and I have been saying for more than a year: The changes we’ve seen in the past year, including the stripping away of some major features, were not a slow killing of Google+. Quite the opposite — they were preparations for its reinvention as a tighter, more focused product which might finally have a unique appeal that could attract new users. (See my own predictions about the future of Google+ from May 2014 here on Marketing Land: “Why Google+ Will Not Die (But May Change).”In this column I will:review the original grand experiment behind Google+ (now being abandoned)examine the clues over the past year that something new was in the worksand finally cover the first hints at what that new direction might b…

Asus Launches ZenFone Selfie, ZenFone 2 Laser and ZenFone 2 Deluxe in India

Asus seems relentless in flooding the Indian smartphone market with variations of ZenFone 2 models. Few months after releasing 4 different models of ZenFone 2, Asus is back with 4 more variants, albeit with better nomenclatures – ZenFone Selfie, ZenFone 2 Laser, ZenFone 2 Deluxe and ZenFone Max. All these phones were announced at a gala event in New Delhi, India.Asus ZenFone Selfie (ZD551KL)As name suggests, the Asus ZenFone Selfie is company’s selfie-focus smartphone which comes with a 5.5-inch Full HD display with Corning Gorilla Glass 4 protection on top of it. The phone is powered by the Snapdragon 615 Octa-Core processor and runs on Android 5.0 (Lollipop). The highlight of the phone is its 13-megapixel front and rear cameras with dual-tone LED flash. The rear camera is accompanied with laser auto focus for capturing images faster and better even in low-lighting conditions.Other specifications include Dual SIM with 4G LTE support and 3000mAh battery. There are two sub-variants of …

Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey]

Where do e-commerce marketers turn to get results on social media? Facebook, where else?That’s the not-at-all-surprising finding of a new survey by e-commerce software provider ChannelAdvisor, which found that 64 percent of online retailers say that Facebook is their leading source of social media sales conversions.Possibly surprising: that Pinterest, often considered a hotbed of commercial potential, ranked low on the survey of 200 e-commerce businesses, split equally between the US and UK. Only 5 percent surveyed listed Pinterest as their top source of sales conversions, trailing both Twitter (19 percent) and Instagram (9 percent).ChannelAdvisor’s executive chairman Scot Wingo said Pinterest’s low ranking compared to Facebook can be explained by the social network’s large advantage in size of audience.“We believe this is largely due to the scale that Facebook has achieved,” Wingo told Marketing Land in an email. “When we look at our traffic data, both Facebook and Pinterest traffic …

Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda!

The key to amplify exceptional customer experiences is to deliver great content and customer service. Doing this requires keeping up with the latest social media platform trends, governance, best practices and analytics. We make this simple for you at SocialPro, your forum for acquiring the latest tactics and strategies to maximize the ROI on your earned, paid, or owned social media campaigns.Attend Social Pro for two days of practical social media marketing sessions orchestrated by the editorial team at Marketing Land, your reliable source for digital marketing news. Our agenda covers the latest insights and practices in content marketing, display, search, analytics and video. Here’s a preview:The Care & Feeding Of Facebook News FeedKeeping The FTC Off Your Back In SocialPeriscope, Meerkat & The Advent Of Real-Time VideoIntegrating Social Media With Your Other Marketing ChannelsYour Social Store: Boosting Retail & Ecommerce Through Pinterest, Facebook & TwitterAdvance…

Unmetric Launches “Sense,” A Mobile App To Track Competitors On Social Media

Want to keep an eye on your competition’s social media activity? And need to do it while you are away from your desk?Unmetric can help with that. Today, the social media intelligence company announced the launch of “Sense,” a mobile app that enables marketers to monitor their competitors’ social output from mobile devices.Unmetric provides social media intelligence for more than 200 global brands, including Toyota, American Airlines and Lowe’s, with a platform that benchmarks their social efforts against competing brands.Sense is a separate product with similar features. Users of the app can select competitors they want to monitor from among Unmetric’s database of more than 35,000 brands in 25 industry sectors. Sense displays a stream of image-based, auto-captioned content from Facebook, Twitter and Instagram (YouTube will be added in the coming months). Individual posts can be tapped to view full text and engagement metrics. Posts can also be bookmarked and emailed from within the ap…