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Showing posts from August 7, 2015
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YouTube Ads Won’t Be Sold Through AdX Next Year, Google Says

Google is limiting the ways advertisers can buy ads on YouTube. At the end of the year, the company announced Thursday, YouTube inventory will no longer be available through Google Ad Exchange (AdX).Neal Mohan, head of display and video advertising at Google, wrote in a blog post that TrueView ads — the skippable video ads on YouTube — make up 85 percent of YouTube’s in-stream ads and that development resources would be geared toward those formats..“To continue improving the YouTube advertising experience for as many of our clients as possible, we’ll be focusing our future development efforts on the formats and channels used by most of our partners. To enable that, as of the end of the year, we’ll no longer support the small amount of YouTube buying happening on the DoubleClick Ad Exchange.”TrueView ads have never been available through AdX. Instead, advertisers buy TrueView ads through AdWords and, more recently, programmatically through Google’s own demand side platform (DMP) Double…

Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of Revenue

Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last app of the day is for Entertainment.”Interesting but not surprising. The report also explores the familiar horse race between iOS and Android. Android leads but underperforms iOS relative to its share.Last quarter Android devices surpassed iOS globally in terms of traffic and revenue generation; Android has had the traffic lead for some time. As an aside Kantar Worldpanel ComTech recently reported that the iPhone had lost some share in the US while growing in Europe’s five major markets.In the Opera data the iOS-Android revenue gap is less than a point between the two platforms (chart above). What’s noteworthy is that the iPhone generates less than a third of the traffic of Android smartphones but almost 75 percent of the revenue.All iOS devices outperform in terms of r…

Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2

Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. Those questions came from the attendees at one of our recent LinkedIn educational events. After that event, we received feedback that there wasn’t enough time, and there were more unanswered questions.Today, I’m sharing just a few of the questions from the event, and I’m including answers from expert LinkedIn advertisers who weighed in.TargetingQ: Should everyone be using the Audience Expansion targeting feature in LinkedIn?A: Audience Expansion is really good if you don’t have a lot of time. Let’s say you’re tasked with running all of digital marketing for a company, and you create one LinkedIn campaign as a test. When you notice it’s performing really well, you may decide to create another.However, it takes time to create new campaigns, and when you’re juggling all the other digital marketing channels, Audience Expansion makes it easy for you to get more re…

Yellow Variant of Lenovo K3 Note to go on Sale in India

Lenovo launched the K3 Note in June this year. The handset was the first phone from a major OEM to carry Full HD screen for less than Rs.10,000, and along with it carried other impressive specifications enough to set the ball rolling in this hugely competitive Indian smartphone market.At the launch, though black, white and yellow variants were unveiled, Lenovo chose to go ahead with just black one for the first flash sale, with white getting introduced a week later. Since then, Lenovo has sold out over 2 lakh units, with each flash sale lasting few seconds. Probably in a move to sustain the momentum, Lenovo has gone ahead and announced the availability of Yellow color variant of K3 Note for the same price of Rs.9,999 on Flipkart on Tuesday, August 11th.Lenovo has been on a roll with low-to-mid-range segment smartphones, starting with the Lenovo A6000 and following it up with the A6000 Plus, A7000 and K3 Note. For Rs.9,999 ($155) the Lenovo K3 Note comes with a 5.5-inch 1080p display, …

How to Enable the GodMode in Windows 10 and Boost Your Productivity

Windows GodMode is one of the best hidden features in Windows that has been helping us boost productivity and access all the things at a single place. Thankfully, Windows God Mode has trickled down all the way from the XP to the latest Windows 10. In this mode, all the controls over Windows are categorically curated in a single menu thus eliminating the need to navigate across multiple options to access the same. In a nutshell, the GodMode is an extensive Windows control hub, and something which shouldn’t be hidden as such.We would guide you on how to activate the GodMode in Windows 10. So just follow the steps sequentially and we promise you it is not much of a task.Enabling God ModeThe process to enable the GodMode is unchanged, so all you need to do is create a new folder on Windows 10 desktop and rename it with the text string inside the quotes “GodMode.{ED7BA470-8E54-465E-825C-99712043E01C}”.This will create a new icon called “GodMode” and clicking on that you will find access to…

Building The Business Case For Attribution

If you’re a marketer, you probably know the feeling — You’re looking back at last quarter’s performance, facing the hard truth that a large portion of your marketing budget seems to have been wasted. You’re navigating multiple performance reports from several vendors across all of your marketing channels, and it’s hard to know exactly where things are going wrong.Not having a clear idea of where there’s overlap in the reported performance, trying to compare different business models side-by-side, and feeling that the last couple of budget increases you’ve divvied to your highest last-click performers aren’t paying off — It feels almost impossible to figure out where things are falling apart.An attribution model provides the kinds of performance insights that will empower you to determine where the problems lie. But how can yet another marketing expenditure be justified? Especially when you’re already facing underperformance of your marketing budget.Many marketers are struggling to jus…

Facebook Defends Its 3-Second Video View Standard

A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a post on Medium this week, Matt Pakes, a manager in the video product team, wrote that three seconds is enough of a signal for Facebook to register that someone has watched video in the News Feed.“While there is no broad industry standard for view measurement, three seconds is one common choice, and gives us a consistent metric for all video on Facebook,” Pakes wrote. “If you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through feed and you’ve shown intent to watch that video.”Pakes’ post came in response to a Medium post by prominent YouTube creator Hank Green that criticized Facebook’s video view standard while also ripping into the company for favoring Facebook native video over links from YouTube and other networks and accusing the company of looking the other way when users upload videos t…

Did Asus Need a Zen Festival?

First of all, we would like to get one thing straight – this is not us complaining about an event. How a company chooses to present products is entirely its choice, one we totally respect. Secondly, we have a soft corner for Asus – it was after all the first company that got a Windows Mobile Professional device for under Rs 10,000 in India (way back in 2008, and it even had a stylus). And of late, we have been very impressed with the ZenFone 2 and ZenFone 5, both of which we think have played major roles in bringing making high-end performance to relatively affordable devices. Finally, Asus’ executives have always been polite and courteous, and exemplary in their conduct.But with all that factored in, we cannot understand why the company went for an event like the just-concluded Zen Festival at the Jawaharlal Nehru Stadium in Delhi.Yes, we know that it is always good for a company to meet its fans and followers – we really wish that sort of thing happened more often, really. But we do…

HubSpot Reports $42.9M In Revenue For Q2 2015 – Up 58% YoY

Inbound marketing and sales software provider HubSpot released its Q2 2015 revenue earnings today, reporting $42.9 million for the quarter ending June 30, 2015 – a 58 percent year-over-year increase.Subscription revenue was also up 58 percent year-over-year, making up $39.3 million of the company’s total earnings for the quarter. Professional services and other revenue increased 67 percent compared to Q2 2014, representing $3.7 million of total earnings.HubSpot’s customer count grew to 15,839 – up 36 percent year-over-year, and the average subscription revenue per customer increased from $8,823 to $10,127.CEO Brian Halligan says its been a transformative year for the company.“We see our positive growth as a sign that our solve-for-the-customer mentality is working and that our marketing and sales products are in turn helping our customers grow their businesses,” said Halligan.The company forecasts total revenue for 2015 to be in the range of $171.7 million to $173.7 million.HubSpot Q2…

Marketing Day: Twitter’s Playbook For Brands, Consumer Device Report & A New Google+

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style
Venerable jeans brand Levi’s continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation.Twitter Publishes 122-Page Customer Service Playbook For Brands
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs.The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast
Stop struggling with desktop optimization — the real action now and in future is in mobile.Majority Of Email Opens Are Mobile But Most Conversions On The Desktop
Movable Ink’s Q2 “US Consumer Device Preference Report” provides additional nuance on top of basic insight.As Amazon Dominates Marketplace Sales, On…

Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style

In full-on Millennial Hipster mode, Levi’s, with help from AKQA, has followed up the July launch of its Alicia Keys women’s denim collection by extending its Live in Levi’s Project with a content destination featuring five rising musicians.On the site, musicians Kurt Vile, the twin sister act Ibeyi, Benjamin Booker, Kavka Shishido and Ryn Weaver showcase their styles and aspirations. Visitors are encouraged to demonstrate how they’re making strides in Levi’s with user-generated content that’s hashtagged #LiveInLevis.Visitors to the site can click into each individual musician’s collection of content, which includes performance videos, quotes, photos and views of life; all of them are, of course, interspersed with ads for Levi’s clothing.Here’s a video overview of the project: The brand is promoting the project on Facebook and Twitter.Six musicians take it to the next level in the latest #LiveInLevis Project > http://t.co/pTkI9Errb7https://t.co/yyoJCizMW4— Levi's® (@LEVIS) August…

Twitter Publishes 122-Page Customer Service Playbook For Brands

Complaining about poor service on social media might be the new national pastime. But most brands are still doing a poor job of responding to consumer complaints, especially on Twitter where most of the action is taking place.According to Social Bakers, brands answered fewer than 30 percent of the seven million questions asked of them on Twitter in the second quarter of 2015. Brands are doing much better on Facebook, answering 76 percent of the 1.5 million questions posted on their Facebook Pages in Q2.Facebook is pushing its advantage with new tools for Pages, announcing this week that admins will be able to respond to comments privately.Now Twitter is making a move of its own. Today, the company released a 122-page “customer service playbook.” The guide, Twitter said, will help businesses improve their customer service efficiency by taking advantage of the quick and personal nature of the medium.In a blog post announcing the release, Twitter said there has been a 250 percent surge i…