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Showing posts from August 10, 2015
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Xiaomi, Foxconn and Panasonic Invest in India as part of Make in India initiative

Make in India is government’s ambitious plan to lure investors and promote India as one of the best manufacturing destination in the entire world. As part of this initiative, companies across the globe will earmark huge investments spread over various industries thus spearheading the locally made products revolution in India.The Make in India initiative has attracted quiet a lot of manufacturers to setup its production lines in India and considering the exponential growth in the Indian smartphone market phone manufacturers are betting big on this program.Chinese manufacturers like Xiaomi are joining the bandwagon by setting up a manufacturing unit in Andhra Pradesh. As a matter of fact, they have announced the first locally made smartphone at an event today. For those who are unaware, the first move for an India based production line was taken up by Micromax way back in 2011 and even this time around the company backed Yu has managed to manufacture Yuphoria on the Indian soil.In the i…

Xiaomi Announces Redmi 2 Prime with 2GB RAM and 16GB Storage Priced at Rs 6,999

The popular Chinese company, Xiaomi, has pulled the wraps from upgraded variant of Redmi 2. The new handset is christened Redmi 2 Prime and is priced at Rs 6,999. It will feature a upgraded hardware making it more capable than the Redmi 2. With this upgrade Xiaomi will try to bridge the gap between Xiaomi Redmi Note 4G and the Redmi 2.The Redmi 2 Prime is cosmetically identical to the Redmi 2 and as a matter of fact, it is sporting the exact same innards except for the bumped up 2GB RAM and doubled 16GB of onboard memory.Xiaomi Redmi 2 Prime features a 4.7-inch 720p display and a 64-bit 1.2GHz quad-core Qualcomm Snapdragon 410 and a 2GB of RAM. Camera department is well taken care of thanks to the 8-Megapixel primary sensor and a 2-Megapixel secondary camera. The camera sensors will be borrowed from the Redmi 2 and in spite of the rather low price tag the Redmi 2 camera performs exceedingly well. Its good to see that Xiaomi won’t be ditching the expandable memory card slot like it did…

4 Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season

This weekend my family and I went swimming in the Delaware River, so I can’t believe we’re already thinking about the holiday retail season. But if your advertising strategy isn’t in place by September, then it probably never will be. Like it or not, we’re already feeling the cool pressure of Q4 upon us.The economy continues to produce, and according to The Wall Street Journal, GDP growth in Q4 is expected to clock in at around 3%. Last year, eMarketer reported that holiday e-commerce sales increased by 16% to $72 billion — the highest growth since 2011. So what is going to bring those in-market consumers to your store, keep them there and persuade them to purchase?1. Keep It Personal, Keep It ConsistentA recent survey by MyBuys concluded that 50% of shoppers want their personal information to be used to coordinate a better overall shopping experience, and that number continues to rise. But personalization doesn’t mean putting “Dear John” in every communication; it means everything yo…

Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue

Ad blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream.  According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive advertising to adblockers” — $21.8 billion in global ad revenues have been blocked/lost so far in 2015.Ad-blocking has grown from roughly 21 million users in 2009, according to the report, to 198 million active global users as of June 2015 (the chart below only reflects adoption through January 2015).Globally ad blocking saw 41 percent growth year over year. In the US it grew 48 percent and now has 45 million active users. According to comScore there are approximately 250 million PC internet users in the US. The Adobe-PageFair data argue that about 18 percent of the US internet population is blocking ads.According to estimates in the report, there was $5.8 billion “in blocked revenue” in the US in 2014. T…

How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)

Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — every day, 24/7 — on autopilot.Now, for the sake of full transparency, the methods you’re going to learn here today aren’t really so much about 100% automation as they are about 100% leverage. Here’s what I mean by that: Imagine you’re on an island, and you’ve been hired by a village to bring them water. It’s deep inland. And it pays well. Sounds like an easy trade: labor for dollars.Of course, you have two choices…You can carry buckets all day, every day, to and from the village. It’ll be hot, the road is long, and sooner or later, it will become quite exhausting.Or you can build a pipeline, hang it above ground, safely out of reach of any unwanted critters, and simply make sure water goes in one side every day.It’s from this perspective that I want to teach today. Let’s dive in.Plugging The “Leaks” On Your SiteNow, most people are highly sensitive to the fact that they need to ge…

Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With Over 30M Views

Bloomua / Shutterstock.com Last month, two different GoPro video ads made YouTube’s top ten list of most popular ads in July, but even the brand’s combined 14.3 million views didn’t come close to the No. 1 ad from Always.Launched July 7, Always “#LikeAGirl – Unstoppable” spot generated more than 30 million views, pushing it to the top of the list.According to YouTube, the top 10 ads from July’s leaderboard earned a combined 80.9 million views and more than 139 million minutes of watch time.Taking the No. 3 and No. 8 spots, YouTube says GoPro is currently the leading brand for 2015, earning five appearances on YouTube’s monthly leaderboards so far this year. Coffee-mate, Nature Valley and Nitro Circus all made their first YouTube leaderboard appearance in July.YouTube’s Top 10 Ads in July1. Always “#LikeAGirl – Unstoppable” (30.4M views) 2. Coca-Cola “Remove labels this Ramadan” (16.3M views) 3. GoPro “HERO4 Session: So small. So stoked.” (12.3M views) 4. Nitro Circus “History Made! First …

Use Quick Look on Mac to Preview Live Websites

Mac OS X has a handy preview feature known as Quick Look that helps you view the content of any file without having to launch the associated application. Select a file inside Finder (or on the desktop), press Space Bar and Quick Look would be activated. You can preview files of most common formats including images, videos, zip archives, Office documents, PDFs and more.Place a web shortcut on your desktop Quick Look however isn’t just an option for previewing local files, it can also display live websites without you having to open the web browser. All you have to do is create a shortcut for any website on your desktop from the browser and then preview that shortcut in Quick Preview.This can be useful in several ways. For instance, if you routinely check your favorite news website for the top headlines, you can place a shortcut to that website on the desktop and use Quick Look to instantly check the site for any new content. Or you can create a shortcut to a YouTube playlist and watch t…

Phicomm Energy 653 with 5-inch HD, Snapdragon 210, Android 5.1 and 4G LTE Announced for Rs.4,999

Phicomm might be one of the newest entrants to the crowded Indian smartphone market, but the company is bullish with its prospects in the country. After launching the Passion 660 in June this year, the company is back with its second phone, the Phicomm Energy 653 – a budget entry-level smartphone priced at Rs.4,999 and sold exclusively via Amazon.in.The Energy series of smartphones are aimed at first time smartphone users, and company doesn’t want them to be exposed to shabby hardware and software experience. The Energy 653 comes with a nice 5-inch HD (1280 x 720 pixels) IPS LCD screen and is powered by Qualcomm’s Snapdragon 210 quad-core processor clocked at 1.1GHz and paired with 1GB of RAM. Although the internal storage is restricted to 8GB, the microSD slot can expand the storage by up to 64GB.There’s a 8-megapixel camera with F/2.4 aperture on the rear, capable of shooting HD videos, while the front facing camera is a mediocre 2-megapixel snapper. Thanks to the Snapdragon 210, Ph…