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Showing posts from August 11, 2015
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Snowball for Android Prioritizes Mobile Notifications, Bringing up Those you Need the Most

I’m sure that you have dozens of apps installed on your smartphone, and many of them bring up various notifications on your screen, cluttering your display beyond recognition. And what’s very annoying is that there are some notifications that aren’t that important, such as promotions or reminders to use a certain app.Snowball prioritizes important notifications, such as messages, email and calendar alerts and brings them up, placing them above those that it considers less critical. The app is available for free and seems to be really great, the single drawback being that you need at least  Android
4.4 for it to run, so millions aren’t able to give it a try.The app automatically gets rid annoying notifications, such as those when you are being informed that certain apps have been updated. Of course, you can still hide or prioritize future notifications, all with a single swipe. Snowball will also analyze your usage pattern, making predictions and suggestions over time.Furthermore, inst…

Facebook Adds High Performing Ad Units To Audience Network

Facebook’s autoplay video ads are coming to the Audience Network.The company announced today that it is giving advertisers using its mobile ad network the ability to place autoplay ads within native advertising units.And such ads, Facebook said in a blog post, are among the most effective in its Audience Network arsenal. About five times more apps are using native ads now than the start of 2015 and 80 percent of impressions on the network now come from native ads.Starting today publishers can serve autoplay video by upgrading to the latest iOS and Android SDKs and using the new “Media View” class. The video ads will compete in the same auction as other native ads “to maximize yield for each impression served.”Facebook has also added three interstitial ad units to the Audience Network. Publishers using full screen interstitials will be able to deliver dynamic product ads, carousel ads and click-to-play video without any changes to their existing setups. From the blog post:Dynamic Produ…

OnePlus 2 Shipments for US and Canadian Customers Pushed Back to End of August

If you are a prospective OnePlus 2 customer residing in either US or Canada we have some not so good news for you. OnePlus has announced a shipping delay ranging from two to three weeks for US and Canada customers. On the contrary, the company told The Verge that OnePlus 2 will still be up for grabs to folks with an invitation but the North American customers will have to wait till late August to receive their handset.OnePlus attributed the delay to “change in production schedules” but it didn’t explain what exactly was the reason. Released a few weeks earlier, OnePlus 2 has been the talk of the town and the bllion dollar question was whether it will be as successful as the OnePlus One.OnePlus 2 India sales will be flagged off from 4PM today at Amazon and this will be followed by the accessory sale later this week. Buyers can claim their glory by using their invite from the OnePlus account.The company will be prioritizing invites and fans which have registered for the pop-up stores, f…

Engagement: How To Unlock The Key To Content Performance Success

Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always result in higher levels of customer engagement or stronger ROI. When content is used correctly, it can be an incredible tool for brands — but too many companies are missing the opportunity and spinning their wheels.The content you produce needs to demonstrate an accurate understanding of the target audience and what they seek. It then needs to work in tandem with search and social to get that information in front of the intended audience. It is only when your content gets in front of the right person at the right time that you will be able to produce meaningful engagement rates and conversions.Success comes from having these three work together. The first step, however, is producing content that engages.Importance Of EngagementThere is a common thread running throughout content creation and development that’s seen in many marketing departments: Althoug…

G is for Google, but why not A for Android, Alphabet?

A lot of people were surprised when Google co-founders Larry Page posted a blog entry a few hours ago announcing that Google would henceforth be a subsidiary of a new company, called Alphabet. No, it was not a takeover – Alphabet is simply a new collection of companies headed by Google founders Larry Page and Sergey Brin, and Google was one of them (and the largest too). The core idea of Alphabet seems to be to take the pressure off the Google brand and to sharpen its focus – Page says that Google is now a bit “slimmed down” with some of the businesses that had been previously associated with it (although “pretty far afield of our main Internet products,” as he put it) moved to Alphabet.The rationale? Well, Page writes on the blog:“Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who r…

Overcart to Sell Refurbished Nexus 6 for Rs. 25,990

Overcart, India’s leading re-seller for unboxed, refurbished and pre-owned excess stock products will host a Nexus 6 sale starting from 3PM on August 12. The device will be sold through the usual Overcart flash sale and will adhere to the sites terms and conditions which also includes a warranty. The registrations for the sale has already started.The unboxed device (32GB) is priced at Rs 26,590 and the refurbed device will be priced at Rs 25,990(32GB). Overcart is also offering the 64GB variant of Nexus 6 (unboxed) at Rs 27,990 and Nexus 6 (refurbished) at Rs 27,290.  Overcart will also be running a promo that will treat the first 40 buyers with a Samsung Bluetooth device and prepaid orders will entertain a further discount of 5%. Unlike Xiaomi sales the number of units seems to be limited and will be sold on a first -come-first-serve-basis“The flash sale model has gained immense popularity and we are receiving an increasing number of signups on every sale. We will launch more such sa…

The 5 Levels Of Mobile-Friendly Email Design: Time To Graduate

2015 is the Year of Mobile. Just like 2014 was … and 2013 … and 2012 … It’s become a bit of a joke, really. But what’s not funny is that consumers have been well ahead of marketers when it comes to mobile behavior.Mobile reading of email is a prime example. Email reading is the No. 1 activity on smartphones, according to Salesforce. And roughly 50% of emails are currently read on mobile devices, according to the latest environment marketing share data from Litmus (disclosure: my employer). It has been hovering near that level for much of the past year.Meanwhile, marketers have been racing to catch up. Over the past year, the percentage of B2C brands using mobile-friendly email designs for their promotional emails has grown by 36%, according to joint research between Litmus and Salesforce. However, even with that substantial progress, only 56% of B2C brands have adopted email designs that are mobile-friendly.I say “only” because brands have been much faster to adopt mobile-friendly des…

Lenovo’s ZUK Z1 Launches with 5.5-inch Screen, USB C, Metal Frame for $285

We were expecting the Zuk Z1 to be outed at the end of next week, on August 21, but the device has already been introduced on the official website (in Chinese). And, as it was pretty much expected, the handset is another interesting entry into the cutthroat segment of affordable smartphones.The Zuk Z1 is now available for a price of 1,799 ($285) but for the time being only Chinese customers will be able to buy it, and we don’t know when exactly it would be coming to other markets, as well. At this price point, the new device coming from Lenovo’s fresh Zuk sub-brand comes with quite a lot in its basket, as follows:5.5-inch 1080p IPS displaySnapdragon 801 quad-core (2.5GHz CPU and the Adreno 330 GPU), 3GB of RAM, 64GB internal storage4,100mAh battery, fingerprint reader, Dual Nano SIM13-MP rear shooter along with a 8-MP selfie snapperCustomized ZUI Android Lollipop ROM8.9mm thick, weighs in at 175 gramsAs we can see, there are quite a few features that standout from this device, such as…

The Biggest Myth In Online Retail

Myth: Selling online means competing on price.As the marketing director at an e-commerce agency, I hear some variation of this statement from current and prospective clients. Every. Single. Day.Whether they’re getting their misinformation from competitors or research on the Web, it seems many online retailers have convinced themselves that the only way to succeed is to succumb to razor-thin margins.This is especially true when they start planning for the holiday season, a time synonymous with incredible promotions and steep competition.The truth is, every purchase decision comes down to a perceived risk versus reward. The best online retailers focus on mitigating consumer doubts while enticing shoppers with additional incentives. Sometimes that means low prices and deep discounts, but not always.Read on for nine more ways you can lower your customers’ perceived risk and/or increase the perceived reward of a given transaction.Reduce RiskIf you want to avoid dropping the retail price of…

Which Is Best Hosting for High Traffic WordPress Sites?

If u r limiting your growth coz of technology, you’r limiting the future of your #WordPress blog
Click To TweetSo you started blogging on WordPress our of passion & like million others you started your journey with entry-level shared hosting. Now your blog is getting great traffic & it’s becoming a source of your bread butter, just like mine.One fine day, your existing hosting company emails you to “Buzz off” as they can’t handle your website load. In most of the cases, a non-technical blogger would feel dishearten, dissatisfied & helpless. I had been that situation when ShoutMeLoud traffic grew from hundred of page views a day to 10k+ pageviews a day. Have you ever felt the similar situation?If your answer is “No”, then you are probably already on a hosting company that can handle high traffic site or you are yet to experience the sweet taste of millions of page views.  This guide or call it your resource for hosting selection will help you to pick the hosting for your gro…