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Showing posts from August 12, 2015
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Twitter Now Lets You Go Long With DMs Of Up To 10,000 Characters

Direct messages on Twitter can now be much more long-winded. The company announced that starting today it is dropping the 140-character limit for private messages within its network. The new limit is 10,000 characters.Twitter said the change will begin rolling out today on twitter.com, the iOS and Android apps, TweetDeck and Twitter for Mac and continue to roll out worldwide in the next few weeks. Sending and receiving Direct Messages the old-school way via SMS will still be limited to 140 characters.Here’s our original story from June when Twitter announced it would be making the change:Twitter will no longer limit direct messages to 140 characters.Starting in July, the maximum length of DMs — Twitter’s private messaging feature — will be boosted to 10,000 characters. The company announced the change in a post in its developers forum and a tweet by DM product manager Sachin Agarwal:We're removing the 140 character limit in DMs this July. If you are a developer, check out API docu…

The New Mobile Rules for Search, Social and Display — August 20 Webcast

More than 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new data-driven strategies around attribution and optimization that will drive more clicks that lead to increased revenue and ROI from your campaigns.In this Digital Marketing Depot webcast, mobile marketing experts Paul Velten from ymarketing, Blair Symes from DialogTech and Emily Grossman from MobileMoxie will share new data-driven strategies for driving more clicks, calls and sales from Google, Bing, Facebook, Twitter and more. Join us and learn new strategies for optimizing mobile ads and landing pages, how to track and optimize Web and call conversions to improve ROI, and how new Facebook and Google ad formats, along with new mobile technologies, will impact today’s marketing.Registration is free at Digital Marketing Depot.

via Marketing Land

Periscope Has 10 Million Active Users, Who Watch 40 Years Of Streams Daily

Periscope, Twitter’s live-streaming video app, now has 10 million accounts.Periscope founder Kayvon Beykpour jumped on a Periscope stream today to announce that the company reached the milestone on Aug. 2, about four months after its launch in March. The app had 1 million users after 10 days.A more significant milestone, Beykpour said, is the total time users watch Periscope content daily. The Periscope CEO said users now watch an average of 40 years of live streams every day. That total only counts iOS and Android; streams on the web are not counted in the stat. Viewing of replays is not counted either.“There’s no better metric that illustrates whether people like and are engaged with using Periscope,” Beykpour said.In a blog post on Medium expanding on its strategy, Periscope said time watched is a proxy for active user growth. The company didn’t release a figure for daily active users but published a graphic that shows, DAUs at about 1.8 million at the beginning of August.The blog …

Unlocked ZTE Nubia Z7 Phablet is now Available Globally for $300

The ZTE Nubia Z7 and the Z7 Max and Z7 mini smartphone had been announced in the beginning of last month and now it seems that the main model has become available for international orders.The handset has become available on online retailer Gearbest for a price of $300, which is allegedly 50% off its regular price. Most likely this is a temporary offer, so if you have been keeping your eye on this device, maybe now is the time to snag it. Here are the specs and features that it comes with at this price:5-inch (2560 x 1440 pixels) Quad HD IPS CGS display with a pixel density of 538 ppi 2.5 GHz quad-core 64-bit Qualcomm Snapdragon 801 processor with Adreno 330 GPU3 GB of RAM, 32 GB of internal memory (does not support expandable memory)Android 4.4 KitKat with Nubia UI 2.0 on top13 megapixel rear camera with dual LED flash, OIS, can record 4K videos and a 5 megapixel front-facing cameradual SIM (micro) with dual standby modeWeighs 200 grams and is 8.9 mm thick4G LTE, WiFi 802.11 a/b/g/n/a…

Fast Search App for Android Makes File Searching Super Fast and Easy

Sometimes, looking for a specific file on your Android smartphone or tablet can be quite annoying, as you have to go through all your folders and try to find it. Luckily, there are apps out there that can help you with organizing your folders and also improving the search functionality.Fast Search from developer Point Blank is one such app, and what makes it stand out is that it’s very, very easy to use and brings out the files you were looking for in a jiffy. I’ve installed it and gave it a try and I’m very pleased with its performance, especially given the fact that we’re talking about a free title.The app lets you search all file types, search by file name or search by file extension. The results are threaded so you don’t have to wait till the search finishes, which is pretty fast, by the way. You can also get thumbnails for pictures and movies and you can open the folder location, as well, if you have a file manager app installed.Once you have found your file, you can then open it…

HTC Tipped to Release a Refreshed Version of the M9 with a MediaTek Chip

HTC unveiled its M9 smartphone back in the beginning of March, but up until this point, it hasn’t managed to become popular among consumers. One of the reasons could’ve been the fact that the smartphone’s design was basically the same as the previous generation, so many are expecting the Taiwanese company to come up with something different.But until that happens, HTC might still try to pull same sales from the M9, and now fresh rumors suggest this could imply endowing the device with the hardware. Chinese online retailer ePrice has published a poster on its website hinting that HTC could be planning to release a refreshed version of the HTC M9 that would sport a processor made by MediaTek.This move is allegedly aimed at those prospective buyers who are aware of the overheating problems the Snapdragon 810 chip has been accused of. The other specs of the smartphone are expected to be the same, respectively a 5″ 1080p screen, a 20MP camera, 3GB of RAM and 32GB of storage, stereo speaker…

StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers

Earlier this month Target announced a 50 store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years and this is probably the biggest announcement to date.Yet beacons are only one technology and aren’t a complete indoor marketing solution. I’m a big proponent of beacons but they only work for some of the people some of the time. That’s because in order for beacons to deliver content or marketing messages to in-store/indoor shoppers the following conditions must be met:The consumer needs to have the relevant retail app installedBluetooth (the underlying technology) must be turned onThe consumer must allow app notificationsIf all these conditions exist then the retailer or other entity (e.g., airports) can communicate with the smartphone owner. Yet right now most retailer apps offer a poor user experience and aren’t widely installed. Target may be one of a few exceptions in the US market.Furthermore, as I wrote yester…

A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones Says Yext’s Jeff Rohrs

When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on IT than CIOs by 2017. The deal only reinforced Gartner’s forecasts that marketing technology was taking over more and more of traditional marketing budgets.Serving as ExactTarget’s vice president of marketing insights at the time of the acquisition, Jeff Rohrs had a front row seat to the deal that further fueled the MarTech explosion.Not only has Rohrs written the book on digital marketing (in 2013 Rohrs published Audience: Marketing in the Age of Subscribers, Fans and Followers), he recently was named CMO for a leading marketing technology provider.Last month, Rohrs joined Yext, the digital location management solution that helps brands increase their local SEO visibility. As CMO, Rohrs oversees the company’s global brand strategy, product marketing, field marketing, demand generation, and customer engagement…

Knowing When To Retarget (And What Data To Bank It On)

Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels of privacy in exchange for a more personalized advertising experience that is more relevant to them. In fact, many consumers today have come to expect that ads will have some level of personalization.This shift — an embrace of data-driven insights in advertising by consumers — presents significant opportunities to brands. The challenge for our industry, however, is that for some people, ad tech doesn’t have the best reputation. Many associate past uses of technology in advertising with large-scale personal data aggregation, fueling ads that refuse to leave you alone until you accidentally click on them.While this stereotype is largely an outdated remnant of the early years of digital advertising, it has its basis in a perceived truth. That truth is that data-savvy advertisers today are able to tap into vast amounts of data-driven insights to deliver a…

The Psychology Of Liking On Facebook

Click, click, click. Like, like, like…Don’t tell me you’ve never done this. Your brain is on autopilot. Your eyes are glazed over. You scroll, scroll, scroll through Facebook’s infinite feed, liking images, updates, statuses and inane links to ViralBuzzUpWhatever.This is social media at its nadir, hypnotizing us with an inane overload of stuff ad nauseum. All those “mind-blowing” articles may actually be blowing our minds.Your brain on Facebook is a marvel. But what’s really going on in that mass of gray matter as you stare, scroll and click? What’s affecting the synapses? What’s being stored in the memory?Basically what is the psychology of liking on Facebook?I want to ask the question, but I’m not here to dish up psychological tidbits and pleasant platitudes. I’m here to give you results.Here’s the thing: When you understand the psychology of Facebook liking, you can use this advanced intelligence to improve your marketing. Knowing the mental processes behind the world’s most popula…

Bigcommerce Launches Tool To Streamline Creation Of Facebook & Twitter Ads

E-commerce platform Bigcommerce has launched a tool to streamline the creation of ad campaigns on Twitter and Facebook.The Product Ads tool automates ad creation for products within catalogs in the Bigcommerce Marketplace, which is used by about 95,000 online stores. According to a Bigcommerce survey, 43 percent of SMBs would like help improving ROI from their social advertising.This tool, developed in partnership with Boostable and available to U.S.-based clients, will do that, Bigcommerce believes.Ads can be quickly created pulling in images and descriptions from product pages. Advertisers can edit the titles and descriptions and set a monthly budget for campaigns before launching them on Facebook and Twitter. Bigcommerce charges a 20 percent service fee for ads purchased through the platform.Among the features of the platform, according to Bigcommerce:Improve your ROI with automatic optimization: Our product ads use the latest performance data to continually improve targeting, redu…

[Study] 2015 Search Engine Ranking Factors Released By Moz

Every few years the folks over at Moz pour through over 170 attributes and poll 150 of the leading marketing minds on what is the most important ranking factors. Today the 2015 version has arrived.Chock full of beautiful graphics (powered by robust crowdsourced data) the 2015 Ranking Factors Study is a must read. A few morsels from the study include:The continued lessening of the importance of on-page keyword useA high correlation between links and ranksLow relationship with type of TLD and rankingsSocial shares and the correlation with positive rankingsEngagement metrics that correlate lower bounce rates with better rankingsOf course, there is much more. Head on over to Moz to see the full details from the 2015 Ranking Factors Study!

via Marketing Land

How To Use Search Console Feature of Yoast SEO

If you are using Yoast SEO WordPress plugin (Which is the best WordPress SEO plugin) , in the latest version you must have noticed a line in your WordPress dashboard that says“Don’t miss your crawl errors: connect with Google Search Console here.”This is the new feature that will help you to stay updated with all the Google search crawl errors & issues related to your blog from your WordPress dashboard. Of course, you need to submit your blog to Google search console, which I believe you must have done already. If not, follow this handy tutorial & do it right away.In this easy to follow guide, I will show how you how to use this feature, and how you can fix all crawling issues related to your blog from WordPress dashboard. Before you move ahead, take a moment & read this post to understand various crawl issues & error warning in Google search console.Now, let’s get on with this exclusive guide to understanding search console feature of Yoast SEO.How to use Search Conso…

Amazon Retiring Product Ads, Offers New Text Ads As Alternative

Advertisers that use Amazon Product Ads will soon have to find other ways to get their items in front of Amazon shoppers.The company has started notifying advertisers that Product Ads will be shut down as of October 31st. Amazon is simultaneously introducing a new ad option called Amazon Text Ads, and the email sent to advertisers suggests that as one of a couple alternatives.The email doesn’t give any specifics about why Amazon is shutting down Product Ads. We’ve reached out to the company for more details but have yet to receive a reply. Here’s the full text of that email, which went out this morning.Product Ads was a popular tool for online retailers. In a recent ChannelAdvisor survey, 35 percent of respondents said Amazon Product Ads and Sponsored Links were the digital marketing channel that offered the best return on investment.Product Ads often appeared on an Amazon product detail page under the heading “Product Ads from External Websites.” It offered online retailers that don’…

“Yes, We Still Love Google+” Says Outgoing Google CEO Larry Page

CEO Larry Page may be soon leaving the Google building, but even as he dreams of running Alphabet, Page still found time to express some love for the oft-maligned Google+.In comments on Page’s Google+ post about the forthcoming Alphabet, he was asked if he and cofounder Sergey Brin still loved Google+. “Yes, we still love G+!,” Page replied:The future of Google+ came under question yet again last month, as Google announced it was disconnecting the social service from other parts of Google, such as YouTube.After that, Google vice president Bradley Horowitz reassured that Google+ itself wasn’t dead and would continue as a “connection” platform. Now Page, still Google’s top-most leader, has added his support in only his fourth public post of 2015 on the service.While Page didn’t get into details, Google is retaining many of the things its already has control over, such as search, Android and YouTube. There’s every indication that this means Google+ will also continue to reside within Goo…

Election Season Drives Fox News Into Top 2 Of Facebook Publishers In July [Report]

With election season ramping up, conservative news sites are moving up NewsWhip’s monthly list of the top Facebook publishers. None is benefitting from the spotlight on the Republican presidential race more than Fox News and its regional news sites, which pushed past Buzzfeed to become the No. 2 publisher in July based on overall engagement. The Huffington Post held on to its No. 1 spot, but by less than two million interactions.NewsWhip says it’s the first time that anyone other than HuffPo and Buzzfeed has occupied the top two.The site’s rankings are based on the overall count of likes, shares and comments on each website’s Facebook posts during a given month. As you can see below, quantity also plays a role in Fox News ascendance — it and its local affiliate sites (which are included in NewsWhip’s count) — published nearly three times as many articles as Huffington Post, and about 10x more than Buzzfeed.Three other conservative political sites also made July’s list of top Facebook …

Marketing Land: Twitter’s New Search API, Mobile-Friendly Email Design & Google’s Alphabet

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Survey: 71 Percent Browse Retail Apps Before Buying In-Stores
Most retailers missing larger opportunity by thinking too narrowly about apps.Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet
Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream.American Girl To Crowdsource Film Introducing New Doll
What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That’s the idea behind the Mattel brand’s social effort surrounding two of its historical dolls.Getting A Grip On The Mobile Engagement Gap
Columnist Brent Hieggelke delves into data that shows there’s a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to b…

Survey: 71 Percent Browse Retail Apps Before Buying In-Stores

Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in.Yet apps have the potential to become the center of a more powerful customer loyalty experience and to drive both online and in-store sales. Retailers need to use both the mobile web and apps, recognizing that apps are going to be used by their most loyal shoppers. There’s an opportunity, however, to generate more loyalty and engagement with a superior app shopping experience.All this is hinted at in a new consumer survey (conducted in July with roughly 350 respondents) from Apptentive. The survey is consistent with other data in the market and offers insight into how retail shoppers are interacting with mobile apps. At the highest level, US consumers are using retail apps as shopping aids, often s…

Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet

Last fall, Twitter unleashed the full history of tweets, giving users the ability to search for everything from @Jack’s first message on the network in 2006 to conversations about the 2014 World Cup to … literally anything that is shared on Twitter.Today, Twitter announced that it’s making the full stream available though an API. Not a free API mind you, but one that will be available for a price through enterprise analytics providers and Twitter’s own Gnip service.The Full Archive Search API builds upon two Gnip products — the Historical PowerTrack and the 30-Day Search API. The former offered full and slower access, the latter limited and instant. Now, such access will be complete and real-time.Adam Tornes, the Twitter product manager who leads Gnip, explained in a blog post:The Full-Archive Search API combines the best aspects of two of Gnip’s most popular offerings to solve enterprise business needs with user experiences not previously possible. By pairing instant accessibility wi…

American Girl To Crowdsource Film Introducing New Doll

To hype the August 27 introduction of a new American Girl Doll, the brand has teamed with the Tongal crowdsourcing community to create and produce web films highlighting each doll. One video will feature the new doll — 1950s historical character Maryellen Larkin — and the other will showcase fan favorite Julie Albright, a doll from the 1970s.From August 14 to 24, the brand is reaching out to girls 8 to 14 and inviting them to participate in a casting call for the two 15-minute online films. The brand has launched a casting call site where girls and their parents can choose from provided scripts for one or both of the American Doll characters. Then, contestants create and submit a 3-minute casting video based on the script. Previously, the crowdsourcing site was tapped to come up with screenplay outlines, screenplays and video demos related to the overall project.In this current stage, the brand will select ten girls “who best embody the spirit of Maryellen and Julie” and ask the publi…

Former Google and HTC Employees are Working on a ‘Friggin’ Awesome’ Smartphone

These days, we’re witnessing the release of many unconventional smartphones, with some coming from small companies and others getting standout features. You’ve probably never heard of Nextbit, a small software company which is composed of former Google and Apple employees, but they have some great plans ahead.Speaking to Cnet, Nextbit said that it’s going to unveil their first smartphone on September 1st, which is just slightly more than a week away before the next-generation iPhones are expected to be outed, as well. The handset is expected to be priced in the “premium tier” of smartphones, ranging between $300 and $400.The smartphone isn’t just another device to hit the market, but one that’ll rather make quite a splash, according to chief executive Tom Moss who says it’s going to be “friggin’ awesome.” Nextbit officials said this:Our phone will perform better over time and function at a higher level because of this software enhancement. We’re focusing on a device that can adapt to …