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Showing posts from August 19, 2015
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Marin Software & SocialPro Launch 2nd Annual Biggest Social Geek Contest

Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest digital marketers answering a series of questions on social advertising. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas, Nevada on November 18-19, 2015. The winner will also receive their choice of an Apple iPad Mini, Sony PlayStation 4, or an Xbox One.The 2015 contest is open to contestants in the United States, United Kingdom, Canada, France, Germany and Australia and will run from August 17, 2015 to October 30, 2015 at 11:59pm Pacific. The contest rules can be found at http://ift.tt/1TTIImw.So how much of a Social Geek are you? Go to http://ift.tt/1y6KO77 to take the quiz and find out!

via Marketing Land

Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign

Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric online video campaign which highlights three #Selfmaker men who have chosen to abandon traditional paths to success and forge their own.The three men highlighted in the video series are former banker Charles Bierbrier, who launched a brewery; accountant Tomas Romita, who decided he’d rather start a clothing brand; and DJs Tom Wrecks and Pat Drastik, who formed Thugli. In each video, created by Sid Lee, the men recount their discontent with their paths in life and how they reached their self-described “f*** it” point and decided to make a change.An anthem video combines all three for an over-arching brand story: Besides YouTube, the videos and other campaign imagery are housed on a Tumblr site.Of the campaign’s shift away from the silliness of girls chasing boys who wear Axe to a direction which celebrates confidence and self-made success, Axe Canada marketi…

Lenovo Vibe S1 Tipped to be the World’s first Smartphone with a Dual Selfie Camera

There definitely isn’t a shortage of smartphones that put a big focus on their selfie cameras, but it seems that Lenovo could soon release a handset with something quite unique.According to a recent tweet from well-known leaker @upleaks, the upcoming Vibe S1 is believed to feature a dual front-facing camera.WTF…Lenovo VIBE S1 features Dual Selfie camera…•﹏•— upleaks (@upleaks) August 19, 2015The Lenovo Vibe S1 has already leaked a couple of times in the past, and it’s believed to feature a 13 MP rear camera with LED flash, a 5-inch 1080p display, 2 GB of RAM, and 16 GB of expandable internal memory. The phone is believed to be powered by an octa-core Snapdragon 615 processor, and will get Android Lollipop out of the box.The smartphone was initially believed to be announced this March at the MWC 2015 in Barcelona, but only saw there the Lenovo VibeShot. The device has been recently approved for sale in China by regulatory agencies, so we might see it in full flesh in the near future.Th…

HTC’s Next Flagship to be Named HTC O2, Signals an end to the Confusing Naming Scheme

When you look at some of the most recent flagship devices HTC has put out on the market, not only are they similar in terms of design but also when it comes to their names. But as the Taiwanese phone maker is struggling to stay relevant in this cutthroat business, it seems that they plan to come up with a different name for their upcoming next best smartphone.The next flagship from the struggling Taiwanese manufacturer will be named simply HTC O2, instead of being called the One M10. Double digit naming seems to be an area where phone makers don’t want to go and HTC too has decided that it’s time for a big rebranding.The name does sound nice, but HTC might encounter some problems in the UK with O2, the second-largest mobile telecommunications provider in the country. The upcoming flagship is going to be a revamp not just when it comes to its name, but also regarding its hardware and maybe its design. Here are a couple of the rumored specs that the handset could feature:6-inch QHD disp…

Global Guide: Facebook Advertising In Europe And The Americas

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe and the Americas.While the data alone presents a pretty interesting picture, delineating the takeaways for marketers requires a bit more of an in-depth look into the study results.To recap, our guide to Facebook advertising in Europe and the Americas:Examined all Facebook-based ad campaigns run through Nanigans from January 1 through April 30, 2015.Analyzed spend, clicks and impressions, with all spend figures converted to US dollars for the sake of consistency.Encompassed hundreds of millions of dollars in ad spend and tens of billions of ad impressions across more than 45 European, North and South American countries. Specifically called out are the top four countries in Europe and the Americas, respectively, in terms of GDP.Facebook’s Global PresenceNanigans also utilized country-by-country Facebook user totals provided via Facebook’s API, together…

Adjust the Volume of your Android Phone without using the Buttons

Most Android phones have physical buttons on the side for controlling the playback volume and, whether you are listening to podcasts or watching Youtube videos, these keys are sometimes the only way to control the app’s volume. The hardware buttons are easy to use but they are not as convenient as, say, the Control Center on the iPhone where one can change volume using the on-screen volume slider.Does something similar exist for Android devices that would allow you to control the volume without using the hardware buttons? The Google Play store throws up dozens of ‘abandoned’ software based volume managers but there are at least two Android apps that seem to solve the problem through widgets.Here’s a 30-second demo video of the Android volume widgets in action.Android Volume Control WidgetsAlso see: Make a Desk Stand for your PhoneThe first in the list is Virtual Volume, a free app from Italy. It adds a floating speaker icon on your screen and when you tap this icon, it opens up the An…

Social Marketing Platform Spredfast Acquires Shoutlet

Spredfast and Shoutlet, two of the leading companies in the social media management software industry, are joining forces. Austin-based Spredfast announced today that it is acquiring its Madison, Wisc.-based competitor.The combined company will have more than 1,400 clients, including all five major broadcast television networks and half of Interbrand’s top 100 global brands, and will slightly narrow the crowded field of social management platforms.That’s good news, said Nate Elliott, a principal analyst with Forrester Research. “Marketers would welcome any consolidation in a category as cluttered as this one,” Elliott said in an email to Marketing Land. “Plus, Spredfast and Shoutlet are two of the strongest players in the field. If Spredfast manages this process well, this move should only make them stronger.”Spredfast and Shoutlet were each given high marks in Forrester’s most recent rankings of social relationship platforms. Spredfast was named a market “leader” with Percolate and S…

Xiaomi Integrates Opera’s Data Compression Techology in MIUI 7, Claims to Slash Data Usage by up to 50%

Xiaomi unveiled the MIUI 7 Global ROM at an event in New Delhi today, and this also marks 5 years of MIUI. The new MIUI 7 comes with lots of new features, fresh UI changes and most importantly performance upgrades promising to make it a worthwhile upgrade from the MIUI 6. There is one such feature Xiaomi has developed in cahoots with Opera Software, called the Opera Max, which will bring about optimized data saving capability to the Xiaomi’s MIUI 7.The Opera Max is nothing but the baked in data saver techmology which once toggled on will compress data from all the apps, thus helping users save on the precious data usage. Before you start wondering, the compression also works on streaming of video and audio files including YouTube, Line and many other applications.Hugo Berra, Vice President, Xiaomi Global was quoted saying “Our vision is bringing innovation to everyone. The Data Saver feature on our phones, powered by Opera, is a perfect example of how we apply this philosophy to our s…

How Email Marketers Can Make The Most Of Gmail Postmaster Tools

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing.Similar to Outlook.com’s Smart Network Data Services (SNDS), Postmaster Tools by Gmail provides data for email marketers to analyze the performance of their email marketing efforts that, in turn, provide further clarity on issues that are preventing emails from reaching the inbox.Here we’ll take a look at the steps needed to sign up for Postmaster Tools by Gmail, the data it provides, and how marketers can use this to troubleshoot common deliverability issues.Signing Up For Postmaster Tools By GmailSigning up for Postmaster Tools is rather simple, but it’s not without its own challenges.After going to postmaster.google.com and signing in using your Gmail account, you’ll be presented with a “welcome” box asking you to verify ownership of the mailing domain you are setting up.Verification requires the ability to add a short snippet of text to your CNAME…

Xiaomi Launches MIUI 7 Global, Features Overhauled UI and Performance Upgrades

MIUI 7 launch has been on the cards from some time and today Xiaomi has pulled the wraps from the global MIUI 7 build amidst much fanfare and brickbats at an event in New Delhi, India. The MIUI 7 overlay is based on both Android KitKat 4.4 and Android Lollipop. The MIUI 7 ROM is already available in China but Xiaomi is yet to put it up on the MIUI websites. Xiaomi has finally let the cat out of the bags and announced the major new features of the MIUI 7.Design and User InterfaceIt seems that MIUI 7 is designed to satisfy the craving for customization, it comes with five-new UI (not themes) that the company claims are tailor made to suit an individual’s lifestyle. The Ocean Breeze UI is for folks who are relaxed and want to enjoy their holidays, the Pink Blush is for all the ladies out there, the Rose UI is once again a classy mishmash of design elements and the High life is for the Business folks.  
If you feel at home with a normal UI, then you can also switch to the Standard Mode. M…

Microsoft Offers Buy-back Scheme for Lumia 535 at Rs 5,999

Microsoft has come up with a buy-back offer which will let users trade in their existing phone and buy the Lumia 535 at a discounted price of Rs 5,999. The offer is available across all authorized resellers of Lumia devices across India starting from August 7 till the stocks last. The company has also published the list of devices that will be covered under this program – which includes older Lumia devices like Lumia 520, 525, 620 etc, Android devices from Karbonn, Gionee etc. and few Nokia Asha series as well. The Lumia 535 was initially launched at Rs 9,199 in India and is now retailing for around Rs 7,000.Microsoft has also teamed up with Mobikwik wallet and will be offering an additional cashback of up to Rs 3,600 on Mobikwik app. The users will be able to get Rs 300 cashback every month when they add an amount of Rs 300 using the promo code “LUM300” on the MobiKwik wallet. The cashback availed can be utilized within a period of one year.Buyers who avail this offer will be entitle…

Why Brand Positioning has Become a Major Challenge After Initial Roar for the Likes of Xiaomi and OnePlus

Guest post by Arpit.Let’s build a great product, sell it almost at no profits price, making sure we take a giant leap on our competitors, market it well and establish ourselves in a nascent market faster than the blink of an eye’.This story sounds very familiar if you have followed the journey of the likes of OnePlus or Mi in the market recently. Both the tech players are just as new as some of the other new entrants like Vivo, Oppo or newer than the likes of Gionee in the Indian market, yet if you were to ask an average Joe on the street, he is more likely to recognise the names of a OnePlus or a Xiaomi than say a Vivo.The common misconception is that Xiaomi or OnePlus have spent healthy budgets on marketing (social media/print etc) which is why the reach. While that is sort of true, it does not take away from the ground reality that the two companies came up with very solid and telling first products in Xiaomi Mi3 and OnePlus One. Other than coming up with a great product with a so…

Why I’m Wrong About These Things That Are Wrong With Instagram

Evan Lorne / Shutterstock.com This year marked a return for me to Instagram, where my account had largely been dormant. I’ve greatly enjoyed my time on the service, but I find several things maddening. Here’s what I see wrong with the Instagram, despite it’s great success.You Can’t Regram NativelyIf I see something awesome on Twitter or Facebook, it’s easy for me to share that with others. On Instagram, there’s no such luck. If I want to “regram” an image, I either need to use a third-party tool or make a copy and credit the originator.Neither is satisfactory. Moreover, as The Awl points out today, it leads to possible copyright infringement or failure for originators of great content to accrue proper credit.Come on. Add the feature already. It can’t be that hard. Also, Snapchat — where’s the “resnap” for stories that I so desperately want?You Can’t LinkYou know who’s awesome on Instagram? National Geographic. Here’s a great article on how it has amassed nearly 20 million followers by …