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Showing posts from August 22, 2015
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Marketing Day: Tweets Hit Google Search Results, WordPress 4.3 & Facebook Brand Pages Get GIFs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Feature is now available for all English language users globally. Tweets from brands with active Twitter accounts are showing up in a carousel unit.Bizible Adds Offline Events To B2B Sales Attribution Platform
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels.Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs
American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with conventional TV or desktop computers. That may be no surprise to anyone, but it’s still sobering for marketers trying to reach this audience.How to Leverage Social Media for SEO: Link Building
Columnist Paul Shapiro outlines the myriad w…

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In

Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today, appropriately, with a tweet that Twitter quickly answered:You got it, @google. We'll bring the Tweets. — Twitter (@twitter) August 21, 2015If this sounds familiar it’s because Google started incorporating tweets on search results for US users on mobile devices in May. Now it has expanded the feature to the desktop for all English language searchers globally. The company had already extended mobile access to English users worldwide.What it means is that tweets will show up in a carousel in the main column of search results when they are relevant. Twitter isn’t required for people to see the tweets; those who click through while not being signed onto Twitter will be taken to the network’s logged out experience.Google is still experimenting with display, but currently the carousel is appearing within the “In the news” unit fairly high on the first page of searc…

Bizible Adds Offline Events To B2B Sales Attribution Platform

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and digital marketing work together to generate sales.The two-year-old Seattle-based marketing attribution firm announced Friday the launch of omni-channel attribution in the platform to help businesses understand and track offline attribution for events such as tradeshows and conferences.“From keywords to conferences, we now cover attribution across all B2B channels in one data warehouse,” says Bizible CEO, Aaron Bird.Bird explains that they link marketing activity from all the typical online B2B channels such as paid search, SEO and social with offline channels such as webinars, events and conferences, outbound calls, and partnerships. The offline data gets pulled in from CRMs and marketing automation platforms.Once all of that data is brought into the Bizible platform, it applies multi-touch, account b…

Samsung is Allegedly Working on a Huge 18.4-inch Android Tablet

The tablet market is on a decreasing trend and even Apple’s iPad, the king of the hill, seems to be seriously affected. Apple was expected since last year to come up with an oversized iPad, and that’s when Samsung came up with its Galaxy Note Pro 12-inch slate to pre-empt the release of the iPad Pro.And now, as iPad Pro rumors are surfacing again, it seems that Samsung plans to come up with an even bigger device. SamMobile reportsthat the South Korean company is currently working on an Android tablet with an 18.4-inch display. The slate is internally codenamed “Tahoe,” and it is believed it will have the following specs:Android 5.1 Lollipop18.4 inch TFT LCD display with a 1920 x 1080 resolution64-bit 1.6GHz Exynos 7580 processor2GB of RAM32GB of internal storage with an microSD card slot supporting up to 128GB cardsRear 8 megapixels and 2.1 MP front cameras5,700 mAh battery451.8 mm wide, 275.8 mm tall, and 11.9 mm thickJudging by its size, this alleged tablet could be aimed at organiz…