Skip to main content

Posts

Showing posts from August 25, 2015
Instapage

Office 2016’s Release Date is Reportedly Set for September 22nd

The current desktop version for Windows users is Office 2013, which has been released in October 2012. And now it seems that Microsoft is ready to release the final version of Office 2016 for Windows users, after it has pushed live the preview for Mac users last month.German website WinFuture reports that Office 2016 for Windows users is set for a release on September 22nd for home and professional users. Probably Microsoft tried hard to make Office 2016 available in the same time as Windows 10, but it seems that there was still work to be done in development.The final version for desktop Windows users is said to come with theme that’s identical to the latest Mac, iOS, and Android apps. Microsoft is looking to make the user experience as similar as possible across all platforms, so it’s going to look quite familiar with the Windows 10 touch-optimized versions of Office, as well.According to internal documents obtained by WinFuture.de, Microsoft is already preparing the staff for the e…

Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED

While many may associate the Nokia brand solely with mobile devices (it dropped smartphones when it sold that business unit to Microsoft in 2013), the 150-year-old Finnish company is seeking to expand people’s conception of its brand.The latest effort is a new podcast called #MakeTechHuman, launched as part of a year-long content marketing initiative with WIRED that began in March. The podcast, which is available on iTunes, as well as on the dedicated campaign microsite as a download and transcript, is hosted by The Nerdist’s Matt Mira. The value of the deal was not disclosed.The first episode features Monica Lewinsky talking about cyber bullying, and Mira promises discussions of other important topics in future episodes:Our goal with this podcast is to host a series of discussions and debates that will impact global discourse, human behavior and even product development and policymaking. Over the next few months, we’ll be exploring a number of core #maketechhuman issues, such as Arti…

“We Test Everything” And Other Lies Online Marketers Tell

Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d A/B test my profile descriptions on dating sites. (For some reason, my best results came when I posted the blurriest photos … kidding.)The beauty of online marketing is that we get reams of data, almost instantly, that enable us to quickly test iterations to improve our results. Nerdy as it may sound, it is exciting to launch an experiment and sit in front of the computer and watch the results show up on a dashboard, right? Who’s with me?I firmly believe that the best online marketers are the folks who are religious about testing every decision possible. More often than not, however, I’ve observed marketers who only selectively implement a testing regimen.This article describes some of the most common instances where marketers eschew testing — and why their reasons for doing so aren’t good enough.Testing Fail #1: We’re At Maximum EfficiencyLike any team inside a company,…

Where Can Marketers Find The Best Customer Data? Under Their Noses

Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels and devices means advertisers face stiffer competition when it comes to attracting consumers’ attention, in turn driving demand for people-based marketing, rather than simple guessing.For most of digital marketing’s existence, marketers have relied on third-party data to reach prospective customers. Third-party data has been an easy way to reach large consumer segments that otherwise would have been unavailable — but in today’s always-on environment, it’s no longer enough.Instead, the data that brands already own — first-party data — is quickly becoming the strategic priority for a majority of marketers.What makes first-party data such a hot commodity, why are marketers prioritizing it over third-party data, and how can it help them achieve more effective people-based marketing? Read on to find out.…

Galaxy Note 5 and Galaxy S6 Edge+ Owners Get a Bunch of Awesome Apps for Free

In order to increase sales for its premium smartphones, Samsung sometimes offers bundles of paid content, apps, and premium service subscriptions for free along with the purchase of a particular device. The South Korean company bundled freebies worth $575 last year with the launch of Galaxy S5 and now it’s doing the same thing with the new Galaxy Note 5 and Galaxy S6 Edge+.Called Galaxy Gifts, this is basically a package of premium apps and subscriptions that you can make use of after buying one of the two handsets. Here’s all the content and services that you will be getting:Apps: Art Rage, Komoot, Sketch BookGames: Driver Speedboat Paradise, Empire: Four Kingdoms, Hearthstone: Heroes of Warcraft, PES Club ManagerSubscriptions: 6 months for The Economist, 6 months premium for The Guardian, One Kindle ebook each month, 6 months Gold for Lifesum, 6 months for NY Times, 100GB OneDrive for 2 years, 3 months unlimited access for ScribdBonus: 15% off of your next reservation via TripAdviso…

Stop Our Exclamation Point Addiction!

So many messages. So many tweets. So many blogs. So many Instas. So little time.It’s hard times out there for us marketers. Our messages just don’t get the attention they once did. In 2013 (before content really started skyrocketing to the heights of today), Sirius Decisions concluded that 60 percent to 70 percent of B2B content goes unread.And in these tough times, we’ve turned to the exclamation point to self-medicate — to draw attention, to create action, to do the heavy lifting.It’s such an addictive grammatical drug — so cheap and effective.But the high doesn’t last nearly as long as it used to. The impact of an exclamation point just doesn’t kick in like it once did.Exclamation points have glutted the market. And despite their waning efficacy, we’re still so utterly, completely strung out on them.What Happened? We Started Fighting Fire (Clickbait) With Fire (Exclamation Points)Everyone continues to get the football pulled out from under them (à la Lucy and Charlie Brown) by clic…

Wilyfox is the Latest Smartphone Maker to hop on the Cyanogen Bandwagon

It’s a well known secret that the smartphone market has been deluged with several new entrants recently that struggle to make a space for themselves in the crowded market. While on one side we can quote success stories of companies like Xiaomi and OnePlus, on the other lies a graveyard of phones from manufacturers who simply couldn’t make a dent in the market.
Wileyfox is the latest smartphone in the market to join the Cyanogen bandwagon and as with most of the Cyanogen powered phones, it promises to offer a bang for the buck. Wileyfox devices will be running the Cyanogen OS 12.1 which is based on Android Lollipop. Zuk Z1 is another Cyanogen powered phone which created quiet a stir once it was released this month.Wileyfox has introduced two new phones, the 5-inch Swift and the 5.5-inch Storm. The smaller screened Swift is expected to cost nearly $200 and the Storm will retail at about $315. Pre-orders for the both Wileyfox devices will start from this week and the phones will be delive…

7 Ways To Leverage Social Signals To Improve Content Performance

The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the search giant does not take social signals into account in its algorithm.Citing issues like cost-efficiency and the frequency with which the information could be updated, Cutts said that social pages were indexed like any other website, but that actual likes or retweets aren’t considered.Content, social and search, however, remain interconnected on multiple fronts. To successfully measure how a website is performing, it’s critical to take a holistic look at the relationships among these three factors. The three must work together to achieve business objectives like sales or conversions.For content success, you must be able to look beyond likes and shares, as these metrics are not measured by Google — nor are they an effective means of determining the success of a particular piece. Appropriately termed “vanity metrics,” these social signals offer very …

Cortana Available on Android as a Public Beta, Provides an Alternative to Google Now

Microsoft had announced a few months back that they will be launching Cortana, the Windows based personal digital-assistant for Android and iOS devices. The company finally announced that Cortana app public beta will be available for Android starting today.I have been using Cortana ever since it was released and it has been a neat experience till date. The digital assistant is intuitive and it has started to blend with most of the third party Windows app as of now. Microsoft seems to be hugely backing on the Cortana and trying to develop it as a standalone application across various platforms, just like how it did with Here Maps, which was initially a Windows exclusive feature.Microsoft recently imbibed Cortana in Windows 10 and although i was not so inclined in using a Personal Assistant on a desktop, things have been shaping up well. Setting up reminders, searching web-on-the-go, and real time tracking of important information including flight details and task management.That being …

The Easiest Way To CleanUP WordPress Database- WP Sweep

“Error connecting database.”“My WordPress site is too slow.”“Is my hosting sucks?”How may times have you faced the similar problem as above or seen WordPress users complaining about such issues? There could be multiple reasons for the above issue & one of them is the database of your WordPress blog.Even if you haven’t faced the above issues, it’s important for you to clean up your WordPress database on a regular interval. This could be a week or a month depending upon how regular you post or how big your WordPress blog is. Here at ShoutMeLoud, I do database cleanup once every month. So, you can calculate your best optimum interval according to your blogging frequency. Especially those who add & delete many new WordPress plugins, cleaning up your database will significantly improve your WordPress blog & hosting performance.In the past I have talked about WP-Optimize, WP-DB Manager, Clean options plugin to get all this done, and today I’m sharing another great plugin call WP…

Marketing Day: Jump Start Your Content Marketing, Google’s Eddystone & EU Case Against Google

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Enterprise Web Analytics Platforms 2015 – New Marketing Intelligence Report
Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.Jump-Start Your Content Marketing With These 4 Strategies
With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies.Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong.Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
On July 14 Google announced a new developer initiative called Eddystone. It’s a new open format for Blu…

Gmail AutoResponder is a Better Alternative to Canned Responses

If you find yourself writing the same email response over and over again – like a technical support request asking for instructions on how to do something or a confirmation email to customers to let them know you’ve received their message – canned responses in Gmail can help you save both time and typing.The idea is that you compose a email message with the ‘generic’ response and save it in your Gmail drafts. Later, you can quickly insert that pre-formatted template into the body of your email with a click without having to manually write the whole response.There are however 4 big limitations with Gmail canned responses.You cannot include file attachments in your auto-response emails.Canned Response are only available on the Gmail website. If you use Gmail on Android or iOS, or use an email client like Microsoft Outlook, you’re out of luck.There’s no option to auto-reply messages in bulk. For instance, you cannot select multiple email messages in Gmail and respond to them all with the…