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Showing posts from August 29, 2015
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Android Powered Blackberry Venice Live Photos Surface, Expected to Feature 18-Megapixel OIS Camera Unit

Blackberry has been frantically trying to (re-)mark its presence in the smartphone market and attempts like the Blackberry Passport has been one of the step in this. The rumor mills, supported by several leaks pointed out at a Blackberry phone powered completely by Android. The smartphone codenamed Blackberry Venice has finally surfaced in the form of live pictures and the device in question is apparently a fully functional unit being checked out by the blokes at Techrum.The Blackberry Venice offers both a trademark physical Qwerty keypad and a more convenient On-Screen keypad. The power button has been thankfully displaced from the top to the left side, just like most of the other smartphones. The most interesting aspect is the slider type formfactor which requires users to push the screen outwards in order to reveal the physical keyboard.Blackberry Venice doesn’t look compact and if we go by the photos, it seems to be bulky and tall. The SIM and the Micro SD slots have been relocate…

How to Watch the Apple 9 September Live Event, on Windows 10 as Well

Whenever Apple holds an event, it makes it quite hard for non-Apple users to follow it, but this is apparently going to change with the upcoming 9 September event. That’s when Apple is expected to come up with the next-generation of iPhones and iPads.The next month’s iPhone event will mark the first time in quite a while since Windows users were able to officially live-stream an Apple presentation. Thus, this year, the requirements needed to live-stream the event have changed a great deal for Windows users, as follows:iPhone, iPad, or iPod touch with Safari on iOS 7.0 or laterMac with Safari 6.0.5 or later on OS X v10.8.5 or laterPC with Edge on Windows 10Streaming via Apple TV requires a second- or third-generation Apple TV with software 6.2 or laterThe reason why Windows 10 users will be able to watch via Microsoft’s built-in Edge browser is the fact that it supports the HTTP Live Streaming (HLS) technology that Apple uses. If you have tried previously to watch an Apple event on a W…

With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been synonymous with a functional, if boring, approach, this year appointed a new CEO from Dolce & Gabbana USA. Meanwhile, it’s re-emerging as a standalone company after being spun off from Sears Holdings in the spring of last year.Now, as the company approaches its critical fiscal fourth quarter, which will begin in October, it’s launched a two-pronged fall campaign that features significant digital components. The challenge: to bring aboard younger, hipper customers without alienating more family-oriented loyalists.It’s the first significant opportunity for newly appointed CEO Federica Marchionni, along with CMO Steven Rado, to remake the brand’s image among consumers. Besides the likely influence of Marchionni’s D&G experience on the effort, Rado brings learnings gained as VP of marketing at Victoria’s Secret Direct.CEO Federica Marchionni “Our goal w…

Yahoo: The Decline Of The Mobile Browser Is A Threat To Search

Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year.As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of “state of mobile” talk that was full of data. The highlights are reproduced in a Tumblr post.Yahoo reported that time with apps continues to grow, while mobile browser time continues to decline. In 2014, according to Flurry/Yahoo US smartphone owners spent 14 percent of their mobile media time with the browser and 86 percent with apps. In Q2 browser time has fallen to 10 percent.It’s interesting, given Yahoo Gemini and the company’s renewed focus on search, that Khalaf discusses the decline of the browser as as an existential threat to mobile search:Effectively, the browser has been sidelined on mobile. This has major implications on the digital industry in general and …

Marketing Day: World’s Largest Media Buyer, Native Ads & Retail Marketing Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Here’s Where The World’s Largest Media Buyer Spends Its Money
WPP’s GroupM spends $76 billion a year on media. All but one of the top recipients of that investment are digital media companies.The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar…
On this Friday, we’ll listen in on a conversation that could occur while a couple of C-level execs, along with their agency rep, enjoy a few drinks at happy hour one evening.Native Ads: Effective, But Are They Accepted By Consumers?
Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just published by the MMA.Measuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility in…