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Showing posts from September 1, 2015
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Driving Growth With Marketing Automation – September 9 Webcast

Advancements in marketing automation have created an opportunity for agencies and marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities including customer and prospect engagement, relationship management, data analysis and technical expertise. To manage these responsibilities, agencies and marketing teams need to take advantage of today’s marketing automation technology.Join panelists Brandee Johnson and Paige Musto for this Digital Marketing Depot webcast and learn how marketing automation helps organizations reach out with the right message at the perfect time to reach their target audience.Registration is free at Digital Marketing Depot.

via Marketing Land

Nextbit Robin is a Next-Gen Cloud-First Smartphone Kickstarting for $299

At a time when smartphone manufacturers are battling out on the spec sheet, here is a phone that begs to differ and define. A majority of Android phones have been a mishmash of hardware, software and typical design elements, but NextBit’s Robin stands out of the smartphone crowd with some really unique features.Robin is launched on Kickstarter for $299 and it is an overly boxy phone with a 5.2-inch FHD display, USB Type-C and is powered by the hexa-core Snapdragon 808 SoC tagged with a 3GB of RAM. Spec-wise, Robin is at par with premium flagships like LG G4, and if marketed aptly, it might be able to steal the show and also take away some of the LG Nexus & OnePlus 2 audiences. The fact that Robin runs a near stock version of Android 5.0 makes it a delectable choice. The twist in the tale comes in the form of a closely knit 100GB of cloud storage apart from the usual 32GB onboard storage.Robin’s software is clever enough to figure out the apps not being used lately and shuffle them…

Google Updates Logo To Reflect Multiple Product Lines And Screen Experiences

There have been multiple Google logo changes in the company’s nearly 20 year history and today Google is introducing the latest one. The company said that the new logo and branding are intended to reflect Google’s multiple products and experiences across different screens:Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).In addition to the change in the “Google” look and feel, the company will also be using a four-color “G,” which replaces the existing blue “g” icon.Below is a video, which is a partial history of the Google logo and brand. Tell us what you think of the new logo and whether you like it.

via Ma…

Line Releases its Official Free Launcher App for Android Users

If you got bored with the current Android launcher you’re using, the perhaps it’s time to have a look at a new one. So if you want to give it a try, you should know that Japanese messaging company Line has released an Android launcher app, available for free on the Google Play Store. Line is especially popular among Asian users, but it seems that with its recent efforts, the company is trying to expand and obtain more international users, as well. If you’re not yet familiar with the ‘launcher’ concept, what you need to know is that it takes central control of an Android device, allowing you to customize the look, feel and usage.The new launcher coming from Line isn’t actually new, but it’s more of a rebrand of the old dodol Launcher. The Line Launcher comes with more than 3, 000 themes (wallpaper+icons), stickers for the home screen, smart widgets, an improved search and smart app-picks, as well.As there are so many  free wallpapers and icons to choose from, it seems that what Line is…

Anticipating Antitrust Decision European Firms Get Ready To Sue Google

Sensing an opportunity if the European Commission (EC) decides Google abused its market position in shopping search, a European law firm and a “public affairs” firm have teamed up to create a kind of litigation infrastructure to help European companies sue Google. According to the New York Times these companies (Hausfeld and Avisa) “have created an online platform, to help companies sue Google for financial damages in European courts.”The two firms say they will provide various types of support, including presumably representation, to potential litigants. There are a number of companies so far that have filed civil complaints already but this could open the door for many more. The Times article points out that these antitrust-related civil lawsuits are very new in Europe so there’s little legal precedent to assess their potential success.If the EC determines Google has violated European antitrust law the company, which has aggressively denied all claims, has the ability to appeal the …

Campus Chronicle: Cracking Content Marketing For Higher Education

e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has done it for years; it’s just never had a name before.Your brochures, your white papers, your leaflets and everything your potential students come into contact with is “content.”But while students have advanced and grown and changed how they devour their information about potential schools, you haven’t adapted, changed or grown with the times.Okay, maybe you now have a Twitter feed and a shiny new website. But you’re still spinning the same tired message. And it’s not helping you get more admissions, is it?With rising college debt and the fact that 74 percent of college presidents say their schools can’t sustain more cuts without affecting the quality of education, it’s time for that to change.In this article you’re going to learn:How to determine your site’s unique selling proposition (USP) and be honest about your school’s storyHow to use that story and USP to guide your content market…

Rugged Motorola Bounce to Get a 5.43″ QHD screen, Snapdragon 810, 3GB of RAM

We’ve seen Motorola announce the new Moto X Play and Moto X Style smartphones at the end of the month of July and we’re now getting details regarding an upcoming new handset.Motorola is now said to be working on a new smartphone which is codenamed Motorola Bounce. By the looks of it, the handset seems to be a more rugged and more compact version of the Moto X Style flagship. The new smartphone is allegedly set for a December unveiling, which would be just in time for the lucrative holiday season. The leak is coming from upleaks which claims the device will feature the following:5.43″ QHD screenSnapdragon 810 chipset paired to 3GB of RAM32GB or 64GB of built-in storage21MP back camera and a 5MP selfie camera3,760mAhCompared to the Moto X Style and the Moto X Play, it comes with the smallest display of them all, but has the most powerful processor. Also, the battery seems to be a quite big one, hinting that the device is going to be aimed at users who spend a lot of time outdoor. The co…

Xiaomi Mi 4c Tipped to Get Snapdragon 808 and USB Type-C Port

Xiaomi fans are always hungry for new handsets, and it seems that the company is finalizing production of the Xiaomi Mi 4c, a new smartphone which appears to be similar to the Mi 4i. A picture with the retail box of the smartphone has leaked, thus revealing its most basic specs.The Mi 4i was released mainly for Indian users, so it seems the Mi 4c is aimed at domestic Chinese consumers, first of all. We say the device is similar, because it features the same 13 megapixel rear camera along with a 5 megapixel one, 2GB of RAM, 16GB of internal storage, and a similar 3,080mAh battery.But the device seems to be getting a better processor, the Snapdragon 808 SoC, which is actually the same chip found in the LG G4. The processor comes with two high power Cortex-A57 CPU cores, four lower power A53 cores and an Adreno 418 GPU, which is significantly more powerful than the octa-core Snapdragon 615 on the Mi 4i, built from lower performance Cortex-A53 cores and an Adreno 405 GPU.The Mi 4c also se…

Simply Measured Acquires Inside Social To Boost Case For Social ROI

Social analytics firm Simply Measured announced today that it has acquired Inside Social, another Seattle-based marketing analytics company, to improve its ability to link ROI with brands’ social media activity.Showing ROI, of course, is the yellow brick road of social analytics, and Simply Measured believes the acquisition puts the company a step closer to reaching Oz.Inside Social’s technology is especially effective at attributing consumer behavior deep in the marketing funnel, Inside Social co-founder and CEO Brewster Stanislaw said. It tracks social data as well as SMS texting, chat, email and other “dark social” sources and by integrating its technology with Simply Measured’s top-of-the-funnel social engagement information, it will be able to show a fuller picture of how brands’ social activity influences consumers.“We’re able to track that earned social sharing that today is typically very much forgotten,” said Stanislaw, who has joined Simply Measured as a product manager for …

5 Content Trends To Watch

It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new business and social season — brings with it the tendency to look forward and ask what’s next.In that spirit, here are the five Content Marketing trends I’m going to be keeping an eye on over the next few months, both as a research analyst and on behalf of my clients:Content Around ThingsThis first trend isn’t so much content marketing as it is about content strategy and user experience.We’re witnessing rapid growth in both the wearables sector and the Internet of Things (IoT). This leads any marketer — and more frequently, product groups — to ask what kinds of content should exist around what types of things.Fitness trackers, smart clothing, appliances that communicate with service centers and retail locations (my car needs tuning, the printer is out of ink) — what content needs to be there? For whom?What’s the value exchange for consumers? What about pri…

Sep 1: Google’s Chrome Begins Auto-Pausing Flash Ads

Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser.Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content is consumed on-the-go.The company also said it has been working with Adobe on the way Flash content is displayed in Chrome on desktops as well. Flash animations deemed unessential are automatically paused while “central content” like a video is allowed to load and play.A recent Sizmek study showed that advertisers continue to run Flash ads on mobile despite the fact that they nearly always display as static banner ads on those devices. Apple does not support Flash at all on iOS devices.What To Do If You’re Still Using Flash AdsFor AdWords users who have not already stopped using Flash and begun using HTML5, you may see minimal immediate impact on ad per…

Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough

Social media sites, Twitter and Facebook in particular, are increasingly touted as customer service platforms. Whether a consumer encounters a bug while playing a mobile game or an unexpected airline delay, there’s a good chance he’ll take to Twitter to air his grievances.As a result, many brands are upping their customer service games and dispatching representatives to respond to customers’ cranky tweets or Facebook messages in real time. (In an acknowledgement of this activity, Facebook recently rolled out a feature that lets page admins respond privately to comments.)This is largely seen as a positive development for customer service (though not always for the brands themselves), and it’s certainly true that brands should respond to complaints and not leave customers hanging. But simply replying to negative posts is no longer enough.It’s critical for brands that want to rise above their competitors to regularly analyze customers’ social posts and the company responses on a macro le…

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Register for an All Access Pass and pay just $1395, a $300 savings from on-site rates. Or benefit from additional savings as a team – learn how your group may qualify for up to a 20% discount with our team rates.Hurry, the lowest conference rates increase by next Saturday! Don’t miss out on 2 days of ROI-driven tactics and networking opportunities at an exceptional value.Register today!

via Marketing La…

ShoutMeLoud Monthly Traffic & Income Report- August 2015

Hey, Shouter,It’s the time of the month when we share the progress report of a month & I’m pretty excited to share many interesting things that have happened in August. At the same time, I’m thrilled to inform you of what we are doing in this month. For now let’s do a quick recap of August, followed by Traffic & income report.My first experience as travel & work:Have you heard this term as Digital Nomad? According to Wikipedia, here is the definition of Digital Nomad:Digital nomads are individuals who use telecommunications technologies to perform their work duties and, more generally, conduct their life in a nomadic manner.It’s something to similar as travelling & working & living life as a minimalist.There is an enormous community of bloggers & entrepreneurs who love to travel & work. I’m delighted to share that for the first time in my life I tried it & result was exhilarating. We (Me & Shallu) travelled to Thailand for 12 days & instead of l…

LinkedIn is Working on a Messaging Feature, Also Hints at a Personal Assistant in the Future

LinkedIn, the world’s largest professional network, is allegedly rolling out a messaging feature which will shape up as a more informal and real time approach in conversing with connections. The feature won’t be out pronto and it will be some time before we will actually be able to use it.LinkedIn started building the direct messaging option similar to the ones already offered by Twitter, Facebook and Instagram. The roll out will be slow and incremental, starting with just “10 percent ramp to English global members.” LinkedIn will be last in line to launch the messaging product and although users could send private messages it was more like a e-mail interface with a not so intuitive interface. The new feature will open up new avenues for the professional networking site and it might also introduce a premium messaging services for the recruiter.Mark Hull, LinkedIn director of product management told in a blog post, that “We’re excited about concepts like intelligent messaging assistant…