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Showing posts from September 2, 2015
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Ranking “All-Time” iOS Apps: Facebook Most Downloaded, Pandora Top Grossing

App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the apps that have generated the most global revenue to date.These lists are based on App Annie proprietary data. I’m sure the lists are consistent with other similar data sources, through they may not be entirely definitive.It’s no surprise that Facebook is the most downloaded app, followed by Facebook Messenger. Facebook has four apps on the list, more than any other company. Apple has two, Google has two — though not the Google Search app. Microsoft has one (Skype) and Twitter has one.The top revenue apps list looks very different. Revenue here means paid downloads or, in all but one case, a freemium model. Advertising revenue generated via these apps is not factored in to the top-revenue calculation. App Annie points out that the top-grossing list showcases a much broader range of apps and companies.Pandora is the top grossing app globally. Interesting…

Sony Xperia Z5 and Xperia Z5 Compact Unveiled, Features 23 Megapixel Camera, Fingerprint Sensor and a 200GB Micro SD Card Slot

Sony has pulled the wraps from Xperia Z5 and the Xperia Z5 Compact at the ongoing IFA 2015 in Berlin. Sony seems to have skipped Xperia Z4 and instead incremented the series with the Xperia Z5. The Xperia Z5 will feature Sony’s new 1/2.3 Exmor RS module which will replace the previous 20.7-Megapixel G-Lens module in the Xperia Z3.The highlights of the Xperia Z5 camera unit includes the fact that it will capture pictures in just 0.03 seconds, earning it the title of fastest camera in the business. In essence, the the human eyes take 0.1 to 0.4 s to blink which automatically implies that you wont miss any moments owing to the shutter lag. Sony claims that the main camera offers 5x Clear Image zoom and Digital Zoom up to 8X. Secondary camera shapes up in the form of a 5-Megapixel, 25mm sensor with FHD recording capability and Steady Shot mode.Sony Xperia Z5 incorporates a 5.2-inch FHD Triluminos display which seems to be borrowed from its predecessor. Under the hood lies the Snapdragon 8…

All-metal Huawei Mate S Unveiled with ‘Force Touch’ Ahead of Next-gen iPhones

This year’s IFA conference in Berlin is turning out to be quite rich in new product announcements. Huawei too is present in Berlin where it has announced the brand new Huawei Mate S smartphone with a couple of quite interesting features.Huawei has released recently some decent handsets and now the company has officially unveiled the heavily leaked Mate S smartphone. The handset comes with a slightly decreased size from the Mate 7 that it succeeds, featuring a 5.5-inch LCD display with a 1080p resolution. Here’s how all of its specs and main features look like:5.5-inch display with a 1080p resolution2.2GHz octa-core HiSilicon Kirin 935 processor with Mali T-628 MP4 GPU3GB of RAM, 32GB of internal storage expandable with microSD up to 128GB13 megapixel rear camera (RGBW sensor, optical image stabilizer, dual color temperature LED flash) with a 8 megapixel front one2,700mAh batteryEMUI 3.1 OS based on Android 5.1.1 LollipopRegarding its build, the smartphone does like impressive and that…

Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI

YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and manage and report on in relation to other campaign  types. In a major update, Google announced on Wednesday that Video campaigns are finally getting integrated into the main AdWords UI.Bringing Video campaigns into the AdWords fold could have a significant impact on adoption rates for YouTube TrueView campaigns. And greater adoption could, in turn, cause ad rates to rise. Google said earlier this year that TrueView campaigns have been the root of declining CPCs over the past few years because rates have remained low as click volume on the ads has escalated.In its most recent earnings call, Google executives said that YouTube reaches more 18–49-year-olds in the US than any cable network, and that watch time is up more than 60 percent year-over-year with average viewing session on mobile now more than 40 minutes.YouTube is under more pressure to deliver …

Sony Xperia Z5 Premium is the First Smartphone with a 4K UHD Display, also gets Snapdragon 810 SoC, 23MP camera

A few days we shared with you a leak which was suggesting that the Sony Xperia Z5 smartphone will get a 23MP camera. Now the handset has become official and indeed, it does bring with it some impressive features in the imaging department but also when it comes to its display.It’s crazy to see how fast has the phone-making technology evolved, and the Sony Xperia Z5 Premium is the best example to understand just how amazing smartphone displays have become. It is the world’s first 4K UHD smartphone, with a 5.5-inch display and a 3840×2160 resolution resulting in an amazing 806 pixels per inch density.The Xperia Z5 Premium feature a new 1/2.3″ Exmor RS sensor with a 23MP resolution and a an f/2.0 aperture, which is the same camera on the standard Xperia Z5 and the Xperia Z5 Compact that have been announced, as well. The camera can capture 4K videos with improved Intelligent Active Mode and SteadyShot technology which makes smooth and sharp videos even in low-light conditions. It goes with…

Lenovo Miix 700 is a Laptop-Tablet Hybrid Heavily Inspired by the Microsoft Surface

It’s a well known secret that Lenovo has been trying to bridge the gap between tablets and laptops for a while now, and one such effort was the introduction of Yoga series. Lenovo has unveiled its new piece of gadgetry, the Miix 700 which unmistakably looks to be heavily inspired by the Microsoft’s Surface. Just like the Surface, Lenovo Miix 700 also comes with a kickstand and a hinge that extends outwards. Apart from the looks, the Lenovo Miix 700 seems to be a very different machine with its own characteristics. That being said it won’t be fair to write off the product just because it looks similar to the Surface.Lenovo has weaved in the keyboard so well that it feels like an integral part of the machine unlike the Microsoft Surface which comes with a Surface cover which feels like an after thought. The Miix 700 will be priced at $699 and shipping will start in November.Under the hood lies an Intel Core M7 processor paired with a 8GB of RAM. The Lenovo Miix 700 offers a storage opti…

Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications

Do your marketing vendors play well with each other? If they were on a playground together, would they share toys for the betterment of all, or would they keep things to themselves, trying to create a better, but ultimately isolated, experience?In today’s marketing environment, your mission-critical third-party applications need to work together for the greater good — i.e., more relevant customer experiences — or risk being left out in the cold.As most readers know, marketers have been operating in silos for years. The biggest culprit: disparate marketing applications and systems, which operate off their own proprietary data sources and definitions. One hand doesn’t know what the other is doing, resulting in bad, disconnected experiences.If I browse or do research for a couch online but buy it in-store, I should ideally be seeing display ads for a new coffee table, but instead I’m more likely to get ads for … the couch I just bought. The problem in this example is that the marketing …

Are You Attribution-Ready?

How do I get the most out of my marketing programs?This question has plagued marketers for decades. In the digital age we’re currently enjoying, the question has become even more complicated.Before the average user converts on a given product or program, he or she can see display ads, search ads, emails, television ads, direct mail, social media campaigns and a bevy of other marketing campaigns. So how do marketers know how much each campaign on each channel is bringing them back in terms of revenue?Marketing attribution has been seeking to solve that question for some time. However, in the past, attribution was reliant on complicated data models that could take months to construct, and once one was in place, it generally was outdated, since programs had been added, shifted or ended since the beginning of the construction of the model.One of the other problems marketers run into consistently is that the traditional investment needed to begin a data model required the data going into …

LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections

While LinkedIn is the go-to social destination for professionals, it has lacked one thing that most users crave: conversations. A new messaging experience released by LinkedIn makes conversing with your connections a breeze. The new messaging feature was re-built from scratch and allows for 1 to 1 conversations as well as group chat.The biggest change to LinkedIn messaging is the true “chat” experience. Instead of messaging, users will converse in lighter conversations. Of course, there is no better way to communicate than with either an emoji, a sticker or a GIF, so LinkedIn added support for all those formats as well.Maybe the most powerful aspect of the new messaging is the group chat. Users can message groups of like-minded folks in a true conversation format:This new messaging experience is now live for English speaking members around the world on the Desktop, iOS and Android.  For more information see the official release from LinkedIn.

via Marketing Land

Oppo R7 Plus and Oppo R7 Lite Released in India, R7 Plus Features Fingerprint Scanner and 3GB of RAM

Oppo has finally launched the Oppo R7 Plus in India priced at Rs 29.990 and it does come with an impressive set of features. The Oppo R7 Plus will be succeeding the R7 which was released almost a year ago.
The Oppo R7 Plus is fitted with a large 6-inch FHD display which easily catapults the device into the phablet category. The device draws its power from the familiar 64 bit octa core Snapdragon 615 SoC glued to a 3GB of RAM. On the storage front the R7 Plus offers 32GB of internal storage along with a microSD card slot. The catch, however, is that the microSD card also double up as a SIM slot; so if you are a dual SIM user, then the expandable memory option is virtually useless for you.The imaging department is handled by the 13-Megapixel Sony IMX278 primary sensor with an aperture of F/2.2 accompanied by a dual LED flash and Laser autofocus. The laser focus and the anti-shake optimization is useful for hypersensitive focusing and quick shots with less shutter lag. Furthermore, the c…

Twitter Ads Are Now Available Pretty Much Everywhere

Need to advertise in Mongolia, Tajikistan or the Isle of Man? Starting today, Twitter can help with that.The company announced that is has made its self-service ad dashboard available in more than 200 countries and territories, pushing beyond its previous roster of 33 countries and into just about every market that Twitter reaches.Twitter also announced that it has approximately 100,000 advertisers, up from the 60,000 it reported last November. Many of those advertisers are the small and medium business owners who are the primary target market for Twitter’s self-serve ad system.In a blog post announcing the global expansion, Richard Alfonsi, vice president of global online sales, made the case for the effectiveness of Twitter ads:“Since we launched Twitter Ads for SMBs over two years ago, we’ve heard from our clients about how they’ve used our creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements. And, with objecti…

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that beat expectations, and quarterly revenue rose a hefty 18 percent, to $4.9 billion. Schultz told analysts that investing in digital technology instead of digital ads was a factor in Starbucks’ success.More specifically, while many retailers responded to what Schultz called a “seismic shift” in retailing in 2008 by pouring money into online advertising, Starbucks instead invested in its own cross-channel marketing technology capabilities to engage customers in new mobile platforms and social media.As a result, the coffee giant was able to personalize its interactions with its growing customer base more effectively and create deeper customer loyalty than its competition. The nexus of Starbucks’ digital initiatives is the My Starbucks Rewards Program, which the company reported grew 28 percent year-on-year to 10.4 million members in the US alone in the …

Acer Jade Primo is the first Windows 10 Smartphone with Continuum Support

One of the most innovative features in Windows 10 is Continuum which allows users to connect a keyboard and mouse to a touchscreen device. And now Acer has come up with a new smartphone that is the first of its kind which makes use of this new feature, basically turning into a PC when connecting the companion keyboard.Called Jade Primo, the handset is described by Acer as a “PC Phone” will be called the Jade Primo, and will serve as a laptop replacement in those moments when you don’t have one around. Continuum is mostly being used in Windows 10 2-in-1 devices, but there might be users interested in having this feature on their smartphones, a swell. Regarding the specs of the device, here’s what it sports:Super AMOLED 5.5-inch screen21 megapixel main camera, with an 8 megapixel camera on the frontQualcomm Snapdragon 808 processorIn order to transform the smartphone into a computer, you will receive a docking station and accessories like a keyboard and wireless mouse in the box. This d…

Content Marketing Platform NewsCred Announces $42M Funding Round

NewsCred, a content marketing platform headquartered in New York City, has announced a $42 million funding round. Investors include FTV Capital, FirstMark Capital, InterWest Partners and Mayfield Fund. NewsCred has now raised nearly $90 million total.In today’s announcement, CEO Shafqat Islam says the cash will be used “to aggressively scale our global operations as we serve the incredible demand for content marketing from enterprise brands.” He also cites several milestones in NewsCred’s development:Our business is doing exceptionally well. In the last year, our annual recurring revenue grew 3X and our customer base grew 2X. In addition, the Fortune 2000 represents 40% of our customer base and we serve customers in more than 70 global markets, including, ASICS, Barclays, Capgemini, Cisco, ConAgra Foods, Conair, Dell, Fidelity, Hewlett Packard, Nasdaq, Pepsi, Schneider Electric, Toyota, USAA, Visa, and more. When you create a product people love, they buy more of it, and that is certa…

Acer Ups the Specs Ante with Predator 6 Smartphone: 10-core Processor, 4GB RAM, 4 Loudspeakers and More

Hungry for more specs in your smartphone? Well, Acer is dishing out an Android smartphone with deca-core processor with 4GB RAM, 4 loudspeakers, 21 megapixel camera and haptic feedback on its upcoming Predator 6 smartphone. During its pre-IFA press briefing in Berlin, Acer announced the Predator 6 aimed at gamers.As you’d expect, the Predator 6 comes with a mammoth 6-inch HD screen and is powered by a 10-core MediaTek (Helio X20?) processor paired with 4GB of RAM. To enhance your gaming experience, Acer is throwing in four front-facing speakers along with dual-haptic feedback motors when held in portrait mode to help simulate joypad controls on the touchscreen. To round it off, there is a 21 megapixel camera on the rear.As you can see, the Acer Predator 6 is designed to handle intensive mobile gaming while providing console-like gaming experience. At least, that’s what Acer is aiming towards. In a market crowded by too many similarly specced and similarly designed smartphones, Acer is…

Lenovo’s New Thinkpad Yoga Comes in Silver and Powered by Intel Skylake Processor

Lenovo is coming up with two new entrants in the ThinkPad Yoga lineup, the 260 and the 460, which will be available this fall. Until now we have always associated the Thinkpads with a boxy design and the dark black no-nonsense color schemes, however this is set to change with the new ThinkPads which come in silver options. Lenovo seems to be interested in adding a little spunk to the otherwise bold yet boring black colored ThinkPads.Both the new ThinkPad laptops prescribe to the Lenovos Yoga design which allows users to swivel the screen 360-degree on the hinge, plus it also allows the display to fold and form a “Stand” or “Tent ” mode. The new ThinkPads comes with a slot to accompany the pen and it also features the “Lift ‘n’ Lock” keyboard which flattens down once flipped back.Both the variants of the ThinkPad Yoga look similar, however they come with a few differences which sets them apart. The ThinkPad Yoga 260 comes equipped with a 12.5-inch display and weighs around 2.9 pounds w…

Intel Announces Skylake Processor Lineup and Here is all That You Need to Know

Intel’s latest generation of processors called the Skylark have been raking rave reviews after it was announced earlier this month. Just like all iterative upgrades, the Skylark promises to be better than its predecessor in all the aspects. The Skylake processors are being launched today and they will be tagged with the launch of new Z170 series motherboards and the dual channel DDR4 memory kits. Intel seems to have already stocked up and the processors might actually start shipping sooner than we expect.Intel has been touting that the Skylake family of processors offers 10 percent better performance, 30 percent better graphics performance and also an extra hour of battery life while playing 1080p videos as opposed to the Broadwell chips, which was released last year.Core M familyIntel has been striving to incorporate smaller and better performing chips to power up the ultrabooks and the Skylake seems to be the next piece in the puzzle. The company claims that the Core M now offers 40…