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Showing posts from September 8, 2015
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A New Definition For Marketing: Lessons From MyFitnessPal

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they and their companies are doing to adapt in this new era of marketing. It occurred to me that I should try to be more intentional about regularly sharing some of those cool stories, and particularly, the insights they illustrate.One such organization that inspired me is MyFitnessPal, which is a customer of Marketo, my employer. For those of you who don’t know MyFitnessPal, the company is now part of Under Armour Connected Fitness and is the world’s most popular nutrition tracking app and healthy living platform. The idea behind MyFitnessPal is to help users meet their individual health and fitness goals.Screenshots of the My Fitness Pal mobile app. “Marketing Is Not About Acquisition”How’s that for a lesson and a head-scratcher? It almost turns centuries of dogma upside down, doesn’t it?One of my V8 moments listening to MyFitness Pal and its marketing lea…

This Fluffy Robotic Duster is a Cute Toy for you and Your Cat

The Mocoro Robot Cleaning Ball isn’t a new gadget, but it’s one that has finally become available for consumers in the United States and Europe. Released back in 2013, this cute robotic duster has been available only for Japanese customers, but you can now buy it from Firebox.com for a price of $38 or £25 for European consumers.Of course, this robotic duster isn’t as powerful or as evolved as Roomba or others, but it’s definitely far cuter and is a much, much cheaper way to dust and mop your floors. Also, at this price, the Mocoro Robot Cleaning Ball doesn’t get any sensors nor specific software, so in this regard, this is more of a cat toy than a gadget to keep your house clean.Therefore, you really shouldn’t have high expectations from it when it comes to maintaining cleanliness in your home, but I think you can rely on it to entertain your cat while you’re not home.

However, the duster will try to clean up as much as it can, roaming freely around your home picking up dust and filth.…

4 Reasons Brands Should Sell Directly To Consumers Online

Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But in a digital world, this balance is disrupted.Brands that don’t have strong direct-to-consumer channels are at a fundamental disadvantage compared with those that do and are missing out on additional revenue. Smart brands use their online stores as a means of introducing new customers to their products.Here are four reasons why selling direct to your customers is essential in today’s retail landscape and 12 strategies to help you get started:1. To Receive A Fair Share Of The Demand You’ve CreatedThere are two kinds of customers who buy your product from a retailer: those who went to the retailer looking for your type of product and then saw your brand, and those who went to a retailer specifically to purchase your brand’s product.In the first case, the retailer introduces the customer to your product. In the second, your brand introd…

This App lets you do a Fingerprint Lock for your Apps with your Smartphone’s Rear Camera

These days, almost every premium smartphone out there comes with a fingerprint reader built-in and most recently, we’ve seen even cheaper handsets get this feature. However, chances are that you’re still using the old ways of securing your device, such as a password or a pattern lock on your device, as you don’t have this option. There are plenty of apps out there which can provide a workaround solution in case you don’t have a fingerprint reader embedded. One such tool is App lock Finger Print from SUXD developer which locks any app you wish by using your fingerprint and your smartphone’s camera. I’ve tried the app myself and can confirm that it works as advertised.Before being able to lock apps with your fingerprint, you first have to scan your index finger a couple of times so that the app could remember the pattern. After that, you can select whatever app you like and set up the fingerprint locking method. And whenever you or somebody else will try to open it, they will have to ma…

How to Read your Android Battery Graph

Your Android mobile phone includes a built-in app to help you visually monitor the battery usage pattern. Go to Settings > Battery (the app’s location may vary for your version of Android) and you’ll see a history graph detailing which apps have been consuming the most battery power and how long you can use the device before the battery is completely drained off.If you observe the Android battery graph more closely, you’ll find some other interesting details as well. For instance, you’ll know the pattern of your mobile signal strength, how often apps running in the background ‘wake up’ your sleeping device and so on.This is the main battery graph and is easy to interpret. If there are any breaks, it indicates that the device was powered off during that period. If there are any red or yellow lines over the graph, it indicates that the charge was critically low during that period. The gray area represents the approximate remaining charge.Related Tip: Do not let your phone’s battery c…

4 Characteristics Of A Contextually-Aware Email Marketing System

“Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), said during the Advanced Targeting and Hacks Workshop at The Email Design Conference in Boston last week. “We know much more about our users.”Mandeville was speaking specifically about marketers’ ability to target email clients like Outlook and Yahoo with various coding hacks, but when you think about email marketing on a program level, what he said is even truer.Contextually aware systems are ones that can sense their environment and then adapt their behavior accordingly. Email does this extremely well.Here are four characteristics of a contextually aware email marketing system and ways brands can take advantage of each characteristic to create more relevant emails:1. Identity & ActivityWhile “identity” and “activity” are counted as two different characteristics of contextual awareness in most models, I’d argue that in present-day marketing, the two are ofte…

Amazon Rumored to be Prepping a Dirt Cheap 6-inch Tablet Costing Just $50

It is but evident that Amazon didn’t taste success with its tablet lineup, unlike its Kindle readers which literally disrupted the market. According to a report from The Wall Street Journal, Amazon is prepping up an ultra low cost $50 tablet with a 6-inch screen. At $50, the tablet is priced cheaper than the cheapest Kindle and will be half the price of the Fire HD tablet.We have been seeing a slew of tablets hitting the stores on daily basis especially in the sub $100 range and only few of them make the cut. The perennial problem with the low end tablets is the desperate cost saving measures, which impacts the performance of the device so much so, that the very basic functionality of the tablet is hindered. Amazon’s existing 6-inch Fire HD tablet is one of the low cost tablets that is worth spending on. The rumor fails to shed light on the specifications for the new $50 device but it will do away with most of the features which tend to increase the cost of the device, for instance st…

YU Yunique with Snapdragon 410, 1GB RAM, 8MP Camera and 4G LTE for Rs. 4,999 Leaked on Snapdeal

Much like we reported yesterday, YU is all set to announce an entry level smartphone, named YU Yunique exclusively on Snapdeal at an event scheduled this afternoon in New Delhi. The Snapdeal page has already gone live with all the details you need!Yunique is going to be one of the cheapest 4G LTE smartphones in the country. It’s powered by the 1.2GHz quad-core Snapdragon 410 processor along with 1GB DDR3 RAM. The phone has a 4.7-inch HD (1280 x 720 pixel) resolution display with Corning Gorilla Glass 3 protection on top of it. The rear camera is a 8MP shooter with f/2.0 aperture with auto focus, capable of recording HD videos (no 1080p). The front shooter is a 2MP wide-angle lens.Interestingly, the Snapdeal page doesn’t mention Cyanogen anywhere, but just says Android 5.1 Lollipop. It does talk about smarter notifications, animations, automated quick settings and customized dialer – all parts of Cyanogen OS 12.1. We got to wait for the official launch to see if this is just an uninten…