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Showing posts from September 9, 2015
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New Apple TV Unveiled With a Seriously Revamped Remote Control

During Apple’s special event we’ve seen the company introduce the iPad Pro and now it’s time for another upgrade – the newest Apple TV. We’ve seen countless rumors and leaks bring plenty of details regarding the product and now the device has become official.Taking the stage, Apple’s CEO Tim Cook said the following:“It’s the golden age of television. The television experience has been virtually standing still while innovation in the mobile space has been racing ahead. Today, we are going to do something about that. Our vision for TV is simple and perhaps a little provocative. We believe the future of television is apps”He further added:“This transition has already begun. Over 60 percent of pay TV streaming video is consumed on an Apple device, through an app. When you consume this way, you realize just how much better it can be. To deliver on this vision, we need a new foundation for TV, built on powerful hardware, that runs a modern operating system, with a new user experience, great…

September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor

The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. Businesses need to find the right balance between using this rich data to adapt their marketing quickly versus using it in ways that make the consumer feel as though they are being stalked.In this webcast from our sister-site Digital Marketing Depot, panelists Thad Kahlow and John Timmerman explain how analytics can provide better information to allow businesses to capitalize on opportunity as it happens, create strategies for sustained growth and strengthen customer relations without crossing the personal privacy line.Register now at Digital Marketing Depot.

via Marketing Land

Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”

There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts while some optimistically believe that ad blocking technology will actually motive ad-quality improvements.The truth probably lies somewhere in-between.fsaThe first thing to understand is that content/ad blocking in iOS 9 will only be available on the mobile web via Safari. Here’s what the developer documentation says about it:The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.While some conspiracy theorists believe this is Apple lashing out against rival Google (I’m dubious about this), the justification for content blocking is that it greatly improves page load times and the overall mobile browsing experience.Ad blocking (at least for now) won’t apply or impact…

Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2

Last month, DC Shoes topped YouTube’s list of most popular video ads, earning 18 million views for its Robbie Maddison’s “Pipe Dream” spot. It was an impressive debut for the brand, out-ranking video ads from Lexus, Jordan, Old Spice and Purina.The No. 2 spot was also taken by a brand new to the list – ROC by Monster’s video ad featuring soccer star Cristiano Ronaldo won 10.8 million views.The theme for August’s top video ads appeared to be professional athletes, with Cristiano Ronaldo, Blake Griffin, Rafael Nadal, J.J. Watt and the Manning brothers all making appearances on the top ten list.Star athletes from all arenas proved powerful on the Leaderboard in August, including pros from soccer, football, basketball, tennis and motorbiking. Gatorade showed up twice on the list, generating a combined 5 million views with its two spots ranking #7 and #8.YouTube says last month’s leaderboard brands earned a total of 73,190,366 views, and accounted for more than 156 million minutes watched …

7 Ways To Fail At Twitter

Twitter is a powerful way for businesses to disappoint customers, alienate influencers and convince anyone never to become followers. Want a pathway to Twitter fail? Here are seven things to consider — or reconsider, if you’re after Twitter success.This is a companion story to a talk I’m giving today at Inbound. In it, I’ll cover some of the things I’ve found businesses and others sometimes fail at from my perspective as a potential “influencer” and as a regular user of Twitter.My Life On TwitterI often have people reaching out to me on Twitter because I’m perceived as an influencer by some, either because of my fairly large number of followers or because they’re hoping for coverage due to my role as founding editor of Marketing Land and Search Engine Land.I’m not alone among the “Twitter Famous” who get approached this way. I’d highly recommend for anyone to read Anil Dash’s post, Nobody Famous, for some of the approaches he gets and how he deals with them. Another good read is by Gi…

Disaggregation And The Rise In Collaborative Marketing

There was a time when an agency would do everything for its clients. We’re talking soup to nuts. The agency of record would handle all the programmatic work — starting with developing the strategy and then working through to tactics and execution, recovery, adjustments, data analysis and so on.Now, we’re seeing brands choosing to move toward best practices, best uses, best tools and best platforms at each stage of the marketing journey. That is the very definition of “disaggregation,” which aims to increase brand power by segmenting markets into distinct groups. And marketing through collaborative software platforms is making it not only possible, but preferred.Marketing is becoming more flexible, more adaptive to differences in consumer needs and more responsive to the changing needs of consumers, which has meant a natural evolution to an ever-more disaggregated landscape. Most approach disaggregation as a matter of technology, when it’s really about brands and their structures.So th…

Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today

Later this morning (at 10 am Pacific) in San Francisco Apple is expected to introduce its widely anticipated, interim-generation iPhone, the 6s, as well as a revamped Apple TV and a larger iPad. You’ll be able to watch a live-stream of the keynote here.The iPhone 6s will substantially resemble the bestselling iPhone 6 but is supposed to come with an improved camera (including 4K video) and a faster processor. Apple is also expected to bring “Force Touch” to the 6s. It was first introduced on the MacBook trackpad roughly six months ago.At the top of the keynote we’ll probably get lots of stats about device sales and other metrics. It will be interesting if the company gives us any sales data on the Apple Watch.According to Localytics the iPhone 6 is now the dominant Apple smartphone in the market, with a 30.1 percent share of all active iPhones. The 5s is next with 24 percent. The 6 Plus has a 9.1 percent active device share.Today Apple is also expected to deliver an always-on “Hey Sir…

WhatsApp Web Vulnerability Allows Hackers to Hold Users at Ransom

Earlier this year WhatsApp had introduced WhatsApp Web, a feature which allowed users to communicate through their laptops or PCs by mirroring the WhatsApp account on their phones. Hackers have allegedly exploited the vulnerability in the WhatsApp browser client and this attack has eventually put 200 Million users at risk.WhatsApp Web is available for Android, Blackberry, Windows Phone and recently they also expanded the services for the iOS. Security firm Check Point claims to have unearthed a vulnerability in the software, which would let hackers take control of user’s computer and install ransomware or as a matter of fact any kind of malware. The hacker could simply inject a command in the name attribute of the vCard file and when executed, Windows will run all lines in the files just like a usual Windows Batch file, thus executing the malicious code.Ransomware is a type of malware which holds the user’s system for ransom and asks them for money in order to free the system, in case…

For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2

The hacking and public outing of Ashley Madison infidelity website users is the Online Reputation Management “Apocalypse.”  No other event has damaged the reputations of so many people in one fell swoop as this forced data exposure — as many as one in six married men, by some estimates.As for the victims — and make no mistake, the users are victims, as well as many who are innocently associated with them — they may be hoping the worst has passed. I’m afraid not.There’s more to come yet. Here’s why — as well as a few mitigation tips for victims.What’s Next?The number of people caught up in this is staggering. Millions of men and women are reportedly in the released member registration data that can include email addresses and credit card information that, in many cases, are likely to identify people fairly definitively.The data was initially released only into the darknet, but large numbers of news organizations, corporate and government security specialists, marketers and curious indi…

Instagram Has Arrived As A Haven For Ad Dollars Thanks To Global Ad Roll-out & New Ad Options

A little over 3 years ago, Facebook made waves with their acquisition of Instagram. The 10 digit sale price was criticized by some at the time, however there are  very few folks laughing today. A few major hurdles were released that now make Instagram a major player for traditional media buyers and brand budgets.Today Instagram ads are now available in more than 30 countries and are available for all advertisers – both small and large. Current countries include Spain, Italy, Mexico, India and South Korea — with more on the way with a target of September 30th. This is a huge development in accessibility for marketers as they can leverage Facebook’s popular ad infrastructure and include Instagram with objective targeting or shopping directly within Instagram.On top of the new availability and global targeting Instagram has rolled out new ad options for advertisers (making it easier to re-purpose existing creative):Landscape Photo & Video Ads – No longer will advertisers be constrain…

Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!

Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including:optimizing content for maximum social distribution;managing platform fragmentation beyond Facebook, Twitter, and LinkedIn;obtaining tangible data to justify investment in social media;implementing real-time marketing plans that drive customer retention and revenue.Conquer these challenges – attend Marketing Land’s SocialPro, THE conference designed for social media savvy professionals. Learn proven tactics that deliver quantifiable results. Register for SocialPro and save with the lowest conference rates, expiring Saturday.Two days of innovative multi-track sessions, workshops, boot camp, and career-defining connections await you. Past attendees were satisfied with their experience, and so will you!Final Chance To Save $300
Register now for an All Access Pass and pay the lowest conference rate of $1395, $300 off o…

The iPhone Lessons: Eight Things Other Manufacturers could Learn from Apple

A new iPhone has been entering our lives like clockwork right from 2007, and notwithstanding all the predictions of the doomsday pundits, has gone on to set sales records. The competition has huffed and puffed but so far Cupertino’s iPhone-y house shows no signs of being blown in. There are many reasons for this, of course, ranging from product quality to marketing skills, but aligned to these are some basics that Apple has doggedly stuck to over the years, notwithstanding advice to the contrary. On the surface, they seem to be nothing more than common sense, but the passage of years have shown them to be not so common among the competition. So even as we get ready to welcome – and perhaps criticise – yet another iPhone, here are eight slices of common sense that other manufacturers would do well to learn from Apple in the phone business:Stick to a single product launch per yearRight from 2007, there has only been a single iPhone event every year. Yes, Apple has twice launched two pho…

Adblock Plus Web Browser App for iOS is Now Available

Adblock Plus, the popular (or unpopular depending upon which side you are in) ad-blocking software has released a standalone mobile browser for iOS, just like how it did with Android a couple of months ago. The company has been promoting the software as a way to block ads whilst browsing webpages, additionally it also claims to protect users from malware and also help them optimize the device performance.The application release has been timed to perfection as Apple will be launching the final build of iOS 9 today. Surprisingly, Apple as a company had earlier strayed away from supporting ad blocking software and the fact is that users had to jailbreak their devices to install an ad blocker, but with iOS 9 the Cupertino folks themselves are incorporating a method for developers to embed ad bocking functionality in the iOS 9.On the contrary, Apple is coming up with a News app which will carry highly optimized fast-loading mobile articles (similar to Newstand in Android) and it is offerin…