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Showing posts from September 15, 2015
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Stripe Makes Move To Be The Prime Supplier Of Buy Buttons

Stripe is making a play to be the backbone of the Buy button industry.The payments processing startup unveiled a new feature Monday to help merchants display their products across multiple third-party apps, incorporating buy buttons for a more seamless purchasing experience. Facebook, Pinterest, Twitter and Google have all launched similar efforts to try to cash in on the lucrative e-commerce market, a marketplace that still struggles with clunky mobile tools.Stripe said 60 percent of traffic to shopping sites comes from mobile devices, but only 15 percent of purchases. That’s a huge opportunity for retailers, but the prospect of dealing with multiple platforms and partners is daunting. Stripe’s new feature, called Relay, aims to provide a one-stop shop, an API API that enables merchants to load their catalogues once and serve them throughout the online world.“For retailers, there are too many different apps, too many channels that they can integrate with directly. [Relay] helps merch…

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising.Spend is being catapulted by rising budgets and more competition; Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago.While click-through rates have fallen 15 percent year-over-year, click-to-install rates increased by 32 percent, and the cost per install (CPI) fell by 12 percent from Q2 2014.Where iOS devices once carried considerable CPI premiums, Kenshoo has found that CPI variations between iOS and Android devices narrowed on Facebook over the past year. The average CPI on iOS was just over $1.80 compared to just over $1.20 on Android devices. A year ago iOS CPI was over $2.00. Consumer apps such as finance and transportation apps, cost less per install than gaming and other types of apps.Click-through…

Marketers Need To Work Smarter, Not Harder

Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re stressed because they have too much to do in a 40-hour week.Clearly, we marketers are working pretty darn hard. What can we do to lift the pressure of not enough time in the day?Marketers need to learn how to work smarter, but not harder — and there are several key ways to do that, including embracing technologies like marketing automation, optimizing processes and leveraging core competencies.Embrace TechnologyMarketing automation is a primary example of a technology that all marketers should embrace.Marketing automation empowers marketers to systemically segment and target leads. Its functionality enables marketers to “see” which pages leads have visited and what forms they completed and to automatically follow up with a response.Unfortunately, many marketing automation implementations are very fancy tools for sending a large volume of emails to the ent…

Repurposing Your Content For New Media

I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice?You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing.But repurposing old content is a little different. It involves breaking up existing content and putting it into a new format — for example, turning videos into podcasts or turning blog posts into ebooks.It’s a noisy world out there. Much of what you’re saying has already been said. Trying to continuously produce fresh, new, 100 percent unique content over and over is exhausting.This strategy breathes new life into your content, letting you cast a wider net on multiple marketing channels. It’s ideal if you’re keen on:Reaching new audiences.Putting your best work in the spotlight.Getting more bang for your marketing buck.Let’s take a closer look at how to make this work for your business.What Content Should You Use?The first step is finding the perfect conte…

Google to Bring Free High Speed WiFi Access to 400 Railway Stations Throughout India

When you put Google and WiFi together, you can think of a couple of things – Google Fiber, Project Fi or the new OnHub wireless router. But now it seems that Google wants to extend its WiFi initiatives to Indian soil, where it’s believed to bring free high speed WiFi access to almost 400 railway stations throughout the country.The project is allegedly codenamed Project Nilgiri after one of India’s famous hill stations. At the heart of this initiative is Google Fiber which will bring free WiFi to about 400 railway stations over a span of 4 months.According to sources, it seems that the WiFi access will be granted after a mobile number verification done through a one-time password sent over SMS. The high speed WiFi will be available for the first 30 minutes only, and it will decrease to a slower, but still stable and active connection. The idea behind this is probably to offer a quick and fast way to check your mail, social profiles, send a message or just see what are the news real qui…

Facebook is Allegedly Working to Bring 360-degree Videos via a Standalone Mobile App

Facebook has been lately experimenting with a handful of video options including the one which allows celebrities to stream their videos live for the followers. This time around the social networking giant has been allegedly working on a stand-alone video app, which would support 360-degree or spherical videos. The video footage is usually captured by a camera rig equipped with a series of lens arranged in a circular fashion. The new virtual reality videos will allow users to tilt their phones in order to change their viewing angles, just like how smartphone manufacturer OnePlus did with the OnePlus 2 launch event.The application will be platform agnostic and it is still in early stages of development making it unclear so as to when the app will launch. Considering the young age of the product, Facebook has declined to comment. As a background, the virtual reality firm Oculus VR was bought by Facebook for a staggering $2 billion and Mark Zuckerberg has been betting on the virtual real…

Qualcomm Quick Charge 3.0 Brings Faster Charging to Smartphones with Snapdragon 820 and Other new SoCs

Qualcomm’s Quick Charge 2.0 technology has been well received by consumers, helping them charge faster their smartphones faster. So if batteries aren’t getting revolutionized, at least there are solutions which help us charge our devices quicker.The chip making company has now announced the Qualcomm Quick Charge 3.0 technology will be featured in its next line of Snapdragon processors, including the Snapdragon 820. The new technology comes with a couple of important improvements that add even more value to Qualcomm’s chips.Quick Charge 3.0 is using for the first time a new algorithm called ‘Intelligent Negotiation for Optimum Voltage (INOV), which “allows portable devices the ability to determine what power level to request at any point in time for optimum power transfer, while maximizing efficiency,” as Qualcomm puts it.The company also claims that this new technology allows you to “charge a typical phone from zero to 80 percent in about 35 minutes compared to conventional mobile dev…

ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens

AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at simplifying creative delivery and using data insights to automatically inform which creative assets should be shown in which formats to specific audiences across screens.“AOL is on a mission to greatly simplify the chaos prevalent in digital advertising. Creative development, one of the most capital-intensive parts of the advertising process, is certainly no exception,” said AOL president Bob Lord in a statement. “With ONE by AOL: Creative, AOL is not replacing the human touch of the creative process with robots; we are empowering all constituents with data and automation to help inform intelligent, human-driven design and creative that meaningfully elevates business results.”The new creative platform is an overhaul of Pictela (AOL is retiring the brand name with this launch). Over past 18 months, AOL rebuilt the Pictela platform into one with dynami…

Here’s How Marketers Can Build On Their “Never Active” Subscriber Base

Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; however, they were doing so alongside other brands sending similar messages, and as a result, flooding consumers’ inboxes.But the first half of 2015 tells a different story. According to the Q2 Email Marketing Compass report from Yesmail (my employer), the percentage of “never active” email subscribers is lower than ever, dipping below 69 percent for the first time.Consumers are now engaging with branded content on a regular basis, indicating a desire to interact with email offers. Marketers that take advantage of their newly active audience will continue to see success in 2015 and beyond, but it’s important that teams implement the right strategies.What do consumers care about? How are they receiving emails and engaging with content?By answering these questions, marketers can make smart decisions in the final half of 2015 to capitalize on their “never active” subscriber base. B…

5 Best iPhone and iPad Apps : September Week 2

So, the cat’s out of the bag. I’m not sure what exactly 3D Touch is, but I’m sure I’ll have plenty of time to read up on it (and hopefully try it out in person). The iPad Pro is too big for me though. Can’t wait for the new iPad Air to support Pencil.Ok, on to apps. This fortnight we’re back to productivity apps. From new and interesting ways to note taking to reading documents to third-party keyboard apps that might not suck.1. Paper for iPhonePaper was one of the foremost apps that made me buy the iPad. Now, the Paper app has arrived on the iPhone. And now it makes me want to leave my dingy iPhone 5 behind and upgrade to a 6 or the new 6s. Such is life.Paper, if you’re not aware, is an amazing drawing app. It’s a great addition for the creative types. But lately, it has introduced tools that make drawing graphs and charts easy for anyone – even for me. And I have zero drawing skills.The iPhone app takes it even further. It went from a creative app on the iPad to a productivity focus…

Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads

Opera Mediaworks and comScore have released a study on native mobile video ads and the impact that following specific best practices and creating ads designed for mobile in-feed environments can have on brand metrics.Opera Mediaworks worked with brands such as Carls Jr., HISTORY (Vikings), Adidas, U.S. Navy, Machine Zone (Game of War), Disney (Cinderella) and Spike TV (Framework) on video ads created specifically for mobile content streams and used comScore to measure the impact on both top and bottom funnel metrics.Among the test group of over 3,500 respondents,in aggregate the ads saw a 6 point lift in mobile ad recall, a 9 point lift in brand perception over the control, and a 5 point lift in both intent to purchase and intent to recommend metrics above comScore mobile norms in aggregate.There were four campaigns that most closely adhered to the best practices for mobile native video — hook users in first 2-3 seconds, use quick cuts and close ups, use over sized text and calls to a…

What is The Difference Between SEO Keywords & Queries?

Are Queries and Keywords same thing or not?Are you also confused between Queries and Keywords? Then this might help you to understand the difference between these two.It is seen that most of the bloggers are not able to define the Queries and the Keywords and they mix up both. But in reality it is not the same thing both are different. There is a minor difference between these two and we are going to discuss that difference here.What are Queries in Search engine Optimization?Queries are related with the users i.e. those who want to search something on the web. So, they will open any search engine and will type about what they want to search. Let’s take an example. A user wants to buy ‘blue jeans’ online then what he will type.What users write to search anything is called query. The query is something that as a writer or marketer you can’t predict. They will type anything to search and you have to catch that query using the keyword.What is Keyword?The keyword is a specific word that us…

Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%

According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a 56.7 percent email open rate – the highest rate among the seventeen industries included in the study.Other strong performing industries included Consumer Products; Hospitals, Healthcare and Biotech; Insurance; and, Schools and Education – all of which reported open rates greater than 50 percent.Unique Open Rate by IndustryThe Lodging and Travel Agencies and Services industry also scored high when analyzing click-through-rates, along with the Computer Hardware and Telecommunications industry and Consumer Products – the only industries to score above a five percent for Mean Click-through-Rate.Click-Through-Rate by IndustrySilverpop’s 2015 Email Marketing Metrics Benchmark Study analyzed emails from 750 companies representing 3,000 brands from more than 40 countries. To complete the study, Silverpop analyzed types of email marketing m…

Marketing Day: Twitter Native Video Growing, Jet.com Report & “Suggested Tiles” In Firefox

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Brands Shifting From YouTube To Native Video On Twitter
Sep 14, 2015 by Martin Beck
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.Early Report Shows Jet.com Driving Strong Sales Volume, Attracting Repeat Buyers
Sep 14, 2015 by Ginny Marvin
ChannelAdvisor says the e-commerce start-up is now its number 4 marketplace.US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright
Sep 14, 2015 by Danny Sullivan
Algorithms cited as “valid and good faith middle ground” for dealing with copyright infringement allegations while also considering fair use.Global Content Marketing for Enterprise – September 24 Webcast
Sep 14, 2015 by Marketing Land
Technologies, tactics and tricks for gaining market share with exceptional content.Mozilla Ready To Promote “Suggested Ti…

Brands Shifting From YouTube To Native Video On Twitter

Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now.And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the tipping point last December, according to social analytics company Socialbakers.Now the same trend is hitting Twitter, albeit at a smaller scale. Recent data from Socialbakers shows that brands will soon be sharing more native video on Twitter than YouTube content. The data from the 500 largest brands on Twitter from January to July, shows a strong trend.The raw numbers for July were 1,318 links posted to YouTube and 1,208 videos posted natively. It’s also interesting to see how brands are using Twitter’s two other video services, Periscope and Vine. Live-streaming Periscope, which launched in March, has caught up to more-mature Vine among the brands surveyed. Brands posted 283 …

Early Report Shows Jet.com Driving Strong Sales Volume, Attracting Repeat Buyers

Jet.com launched with fanfare at the end of July as the deeply-funded Amazon rival that was going all-in on offering the lowest prices. A month in, ChannelAdvisor has released early insights on how the start-up is faring with merchants and consumers.“We were pretty impressed and surprised at the first month following the launch,” David Spitz, ChannelAdvisor CEO, said by phone. Jet.com has already become the fourth most productive marketplace in terms of generating gross merchandise volume (GMV) for the firm’s customers selling on the site. That puts Jet.com ahead of established marketplaces, Sears, Best Buy, Newegg, Tesco and Rakuten.What’s interesting is that Jet appears to be driving incremental demand rather than taking would-be orders from Amazon or other marketplaces among these third-party sellers. Spitz thinks that perhaps orders are coming from offline big box membership stores such as Costco and BJs. “Out of the gate Jet has said Amazon Prime customer isn’t their target, it’s…

US Court Ruling Doesn’t Mean End To Automatic Takedown Notices Over Copyright

A US appellate court has ruled that copyright owners must take into account fair use before sending takedown notices to those accused of infringement, as well to services like Google and YouTube that host such content. However, the change seems unlikely to bring an end to the thousands of automated takedown notices that are filed each month.Ars Technica has an excellent rundown on the case and ruling, which you should read here. With the EFF’s support, someone (Stephanie Lenz) who posted a video of her two kids dancing to a Prince song  (Let’s Go Crazy) sued Universal Music over a takedown notice it issued, saying Universal misrepresented in making the complaint for not taking fair use into account.This all happened in 2007, and the case has been going since. In the latest ruling, the US Ninth Circuit Court of Appeals found that there was indeed a burden for copyright holders to consider fair use before filing a complaint. From the opinion that Ars Technica posted (PDF):Copyright hold…