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Showing posts from September 16, 2015

Detox is a Browser Extension which Replaces your Facebook Feed with News that Matter

I f you feel that your Facebook feed is getting more and more cluttered with the same stuff, maybe it’s time for a change. One tool that you could use for that is Detox , a new browser extension which basically changes your content sources. As the name suggests, this new tool ‘detoxifies’ your Facebook feed and surface more interesting content from such soruces as Hacker News, Designer News, Product Hunt, Dribbble and many others. Detox is available as an extension for the following browsers –  Chrome ,  Firefox and  Safari . What’s really cool is that you can easily turn it on and off, so you can do so whenever you want to switch between the two Facebook. Detox also comes with an Auto Activation mode which allows you to mark the days, as well as  the start and end time for when Detox should auto-activate. So, for example, if you’re at work, you can set up Detox to surface content during that time frame. It’s also possible to randomize feeds and posts, so that you will see a dif

Next-gen YotaPhone 3 to be Built by ZTE, Release Slated for Q1 2016

T he YotaPhone 2 has been released quite a while ago, at the Mobile World Congress back in February, 2014. And since then, those who follow the Russian company and like its concept, have been looking forward to the release of the third generation. Now, according to online reports, it seems that Yota Devices will partner with ZTE for the manufacturing of the next generation YotaPhone, which is expected to be called YotaPhone 3 . The Russian company said the following: “The partnership involves the production of new generation of YotaPhone smartphones, as well as the development and integration of mobile services and software” ZTE also weighed in, saying this: “We also decided to choose the Russian product for the presentation and launch of our mobile applications” Prior to this agreement with Chinese company ZTE, the YotaPhones were manufactured in Singapore. The upcoming YotaPhone 3 is believed to be introduced in the first quarter of 2016, which coincides with the MWC event

4 Trends to Help Drive More Purchases This Holiday Season

In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year — a trend that is likely to continue in 2015. The latest study , published as part of my work at Nanigans , examined a year’s worth of Facebook advertising and corresponding same-day purchases across more than a hundred e-commerce brands. While the report explores a number of important trends, the most impactful takeaways for online marketers are explained below: 1. Last Holiday Season, The Share Of Purchases Conducted On Mobile Devices Rose 140% From Non-Holiday Levels It’s no secret that mobile has grown in importance , but one place where desktop still reigns supreme is purchases — particularly outside of the holiday shopping season. From January through October of 2014, 15 percent of mobile purchases were completed the same day a user viewed or clicked on a company’s Facebook ad. That share ballooned to 36 percent from November through

Get Ready For A “Blueshift” In Marketing

In marketing, as in most business sectors, things are moving at an increasingly fast rate, and as racing legend Mario Andretti once said, “If everything seems under control, you’re not going fast enough.” Due to the emerging Internet of Things , the record number of mobile phones, internet availability, and the move toward a single device for all media, traditional 12-month media planning and buying cycles are starting to make less fiscal sense to brands. Despite TV being the medium with the greatest reach , digital will inevitably eclipse that curve exponentially. However, changing a process that’s been the cornerstone of marketing since the 1940s is hard, especially for legacy brands. With the right mental models or strategic thinking, big brands should be excited to ride the incoming tsunami, as opposed to being hit by it, and with that comes, to borrow a physics term, a “blueshift” in marketing. What Is A Blueshift? A blueshift is a decrease in length and an increase in fre

SMX East Is 2 Weeks Away – Register For Innovative Tactics, Career-Defining Contacts & Solutions

In two weeks, a number of events will take place in the Big Apple: UN assembly, a Papal visit and the world’s largest search marketing conference: SMX East . Here’s what you should expect: Tactic-Packed Agenda: With 50+ sessions covering the latest tactics in paid search, SEO, mobile, social, analytics and more, SMX East offers the solutions you need. Benefit from ROI-boosting tactics that produce results-driven performance. Check out the agenda . Lasting Career Connections: Creating a network of professional contacts is invaluable. SMX East brings together the brightest in the industry in professional and social settings: meet and greet, Birds of a Feather Tables, expo reception, SMX After Dark/The Search Engine Land Awards, and Janes of Digital. Get the details on all the networking events here . Faculty Of Experts: Three days of cutting-edge content from thought leaders with practical insights, tactics and best practices. New Tools And Solutions: Engage with innovative prov

Time With Mobile Apps Now Beats TV As Apps Become The New Networks

TV has resisted the internet in multiple ways that have eluded other media. It has been able to hold on to its audience and ad revenues while other traditional media have seen fragmentation and revenue declines. All that is coming to an end however as cable TV faces increasing pressure from cord cutters, over-the-top video services and mobile devices. Even the traditional ad-based business model of TV is under treat from Netflix, iTunes, Google Play and Hulu, which just introduced a new premium service ($11.99 vs $7.99) that eliminates most advertising (except at the beginning and end of some programming). Last week Apple introduced its new tvOS that brings apps to the screen in the living room (Google did this some time ago with Google/Android TV). Tim Cook proudly asserted during his keynote, “We believe the future of TV is apps” — and by extension the future of content distribution on TV is app stores. Cook may or may not be correct about the “future of TV” being tied to apps

3 Content Marketing Lessons Reddit AMAs Can Teach

Content marketers can learn a lot about engagement and community building from Reddit’s AMAs. To date, the /iAMA (I Am A) subreddit has more than 9 million subscribers. Within this subreddit are the wildly popular AMA (“Ask Me Anything”) sessions featuring celebrities and people of note responding to questions from the Reddit community. Udemy recently analyzed 50 of the top AMAs between May and June 2015 to uncover what made them so popular. ( Disclosure: Udemy is a client of my employer, Fractl. ) They found the following major themes throughout the most successful AMAs: Offering unique or personal information. Being extremely honest and sincere. Providing expert information. Let’s take a look at how brands can incorporate the three elements above in their content marketing strategy to help drive engagement and build a loyal audience. Intimacy: Share Your Secrets A common ingredient among the most popular Reddit AMAs is spilling the beans on personal and/or professional se

Find Out How Much Traffic a Website Gets

Would you like to know how much traffic (or page views) other websites in your niche are getting for competitive analyis? While it will be difficult for any third-party to accurately measure the traffic of a site, there are a bunch of traffic estimation services that can give you a better understanding of the popularity of a website. Here’s a list: 1. Alexa – Enter the website’s domain and Alexa will reveal the ranking of that website based on a combined measure of unique visitors and page views. The rank isn’t based on a site’s traffic alone but is relative to the traffic of all other sites that are monitored by Alexa. Webmasters are often skeptical of Alexa number but they the rank is still a good indicator of a website’s popularity over time. 2. Compete – You can use Compete to estimate the total US traffic (unique visitors) for nearly every site on the web. Compete uses data from ISPs, their own toolbar and other data sources to measure the traffic. It offers other metrics like

HP to Cull Down Workforce by up to 30,000 More this Year

H ewlett-Packard has announced that it will be laying off another 25,000 to 30,000 employees following the 55,000 job cuts earlier this year. The job cuts will help company achieve a cost saving of $2.7 billion annually. The job cuts comes after as HP readies for a future spin off company called Hewlett Packard Enterprise, which will cater to the computer infrastructure and services businesses and split the company in to two, quite literally. The structural reorganization speaks volumes about how HP is shifting their focus on businesses and government agencies. The layoffs are major in nature, as they account for almost a third of 300,000 employees employed by the IT giant. The fresh round of layoffs comes at a time when the employees were just recovering from the early 2015 layoffs and this has indeed made employees jittery as they feel the company is not yet finished with the layoffs. As of now, the company has not mentioned the locations in which the trimming down will take place

Xiaomi Mi 4c to be Announced on September 22, Features Infrared, Type C-USB and Rumored to be Priced at $235

M r Lin Bin, Xiaomi co-founder and president has announced that they will be unveiling the Xiaomi Mi 4c on September 22 in China. Mr Bin further said that the Mi 4C will retail in two variants, a 2GB RAM/16GB storage duo and a more powerful 3GB RAM/32GB storage combo. Xiaomi is expected to stick to its philosophy of offering the best hardware at an affordable cost and the Mi 4c shouldn’t be any different. The highlights of the device includes a Type-C USB port , Quick Charge 2.0 , and high transfer speeds. Quick Charge 2.0 will charge the device from 0-60 percent in just 30 minutes. The Xiaomi Mi 4C will be powered by Snapdragon 808 SoC (same as the one we saw on LG G4) and as we said earlier, will come in a 2GB and 3GB avatars. The inclusion of an IR blaster along with a 3080mAh battery pack to rely on, will make the Mi 4c a well accomplished mid-range smartphone. That being said, the company is allegedly prepping up a security feature based on the IR. Xiaomi Mi 4c is expected

Download Mac Apps and OS X Updates Once for Installing on Multiple Computers

Mac OS X updates are huge with the installation files running into several gigabytes. The same is true for Mac apps like iMovie or Microsoft Office that have massive installers. The problem is compounded when you own multiple Mac computers and you need to upgrade them all to the latest OS X update. It will not just take too much time but you may end up consuming your monthly download bandwidth. A simple and obvious workaround to the problem is that you download the installer files on one Mac machine and then transfer the downloaded apps to all your other systems through AirDrop or WiFi. The Apple website says that “Apps [downloaded] from the Mac App Store may be used on any Macs that you own or control for your personal use.” This is however easier said than done. Installing Mac OS X on Multiple Macs You download a 5 GB Mac OS X installer from the App Store, the machine restarts, your system is upgraded to Mac OS X Yosemite or El Capitan but wait, where has the installer disappear

Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers

Earlier this summer Pinterest opened its platform to give developers the ability to integrate websites and apps with the popular social discovery network, launching with apparel site Polyvore and internet automation service IFTTT. Today, the company announced its next platform integration, another shopping focused partnership that leverages Pinterest’s popularity among fashion fans. Pinterest says people save more than 24 million fashion ideas every day on the network and the latest integrate comes in time for the end of New York Fashion Week and in advance of upcoming events in London, Milan and Paris . The new feature, called Pinterest Palettes, from clothing and accessory retailer Topshop , enables customers to browse the company’s e-commerce site — or in the retailer’s NYC SoHo and London Oxford locations — using color schemes that are suggested by the Pins they have saved. Users who log into the Topshop site using their Pinterest credentials will be presented with palette opti

Coming Soon: Facebook Dislike Button

D uring a live Q&A session streamed live online, Facebook founder and CEO, mark Zuckerberg has announced that the social media giant is working on the dislike button. He said that Facebook wants to provide a button that lets users express emotions beyond the iconic thumbs up. Facebook users has always wanted a “dislike” button as the “like” button doesn’t always fit certain status updates and situations, say a death in the family or a crisis. Facebook though has resisted creating it, fearing it would sow seeds of discontent on the world’s most popular social network. But looks like Zuckerberg has finally relented to the popular request: It’s important to give people more options than just ‘like'” to help express empathy and sympathy. Not every moment is a good moment. It’s important to note here that Facebook might not be calling it “dislike”. Zuckerberg clarified that he did not want it to be a mechanism with which people could “down vote” others’ posts. Instead, it will

Google’s Android Rules Found To Violate Russian Competition Law

Prompted by a complaint from Russian search engine Yandex, in February , Russia’s competition regulator opened an antitrust investigation into Google control over Android. Earlier today the regulator ruled in favor of Yandex and against Google. Google has yet to receive the formal ruling, which has also not been publicly released. However if the ruling holds it could mean potential fines of up to 15 percent of Google’s 2014 Russian revenues, according to the BBC. Yandex had complained that Google was violating Russian competition law by requiring pre-installed or default Google apps on Android (Maps, YouTube, etc.). Yandex offers a number of competing mobile apps. And while Yandex is the dominant PC search engine in Russia, Android is the dominant smartphone OS in the country. Kantar Worldpanel data reflect Android on nearly 80 percent of Russian smartphones, with Windows in second position and iOS third. Google has access to some sort of judicial appeals process though it’s no

Lawsuit Accuses Twitter Of Spying On Direct Messages

Twitter’s Direct Messages are not as private as they seem, according to a lawsuit filed Monday in federal court in San Francisco. The suit alleges that “Twitter surreptitiously eavesdrops on its users’ private Direct Message communications. As soon as a user sends a Direct Message, Twitter intercepts, reads, and, at times, even alters the message.” The suit claims that Twitter is eavesdropping to boost its advertising business, pointing especially at the way hyperlinks are handled within the private chats. For instance, the plaintiff argues, when someone shares a link to a New York Times story, Twitter replaces the link with its link shortener. Then when the message’s recipient clicks on the link, he or she is routed through Twitter’s servers. That allows Twitter to better track referral traffic and make a stronger case for the value of advertising to the Times and other websites, the plaintiff argues. “The end result is that Twitter can negotiate better advertising rates,” the

Salesforce Gets Into Internet Of Things Market With IoT Cloud

Salesforce is getting in on the Internet Of Things market with IoT Cloud, announced at the company’s Dreamforce customer conference on Tuesday. IoT Cloud is designed to help businesses connect with and respond to their customers using connected devices. “Salesforce is turning the Internet of Things into the Internet of Customers,” said Marc Benioff, chairman and chief executive officer, Salesforce.“The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success. Powered by the company’s new real-time processing engine called Thunder, Salesforce IoT Cloud takes in data generated by connected apps, devices and more. It can then pull that data together to develop profiles of customers and devices. It can trigger actions based on rules as data changes in real-time — for example taking a specific action to engage with customers after a specific period of time. Businesses