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Showing posts from September 19, 2015

Mixmax Chrome Extension Takes Gmail to a Whole new Level

I am always on the lookout for tools that would make my Gmail more productive, and today we’re going to talk about one of the best that you can use. Mixmax is a Chrome extension which truly takes the experience of using Gmail to a whole new level.Mixmax can track, automate, and enhance your emails on Gmail and Google Inbox. The tool brings free unlimited email tracking, instant scheduling, reminders, send later, surveys and polls, and much more. So if you’re looking for a truly productive tool for Gmail or Google Inbox, then I can assure you that Mixmax is something that you need to take into account.This Chrome extension lets you know exactly who opens your email and when. Email tracking also works with groups, so you will know which individual opened your message, allowing you to prioritizes your messages. Scheduling meetings is also very easy as all your guest needs to do is pick a time right in the email.You also get one-click templates that help you customize your message to bett…

Twitter Unleashes Special Hashtag Emoji For The 2015 Rugby World Cup #RWC2015

The 2015 Rugby World Cup is underway, with 20 nations from around the world competing over the next six weeks to become the world champion. As part of the event, Twitter’s enabled a range of special hashtags for fans wanting to support their teams.Twitter posted the list in a blog post, all rolled into an animated gif:For those who’d like an easier way to reference these, here you go. The first shows a rugby jersey with 15 for the 2015 year or a player making a try. The rest show a rugby ball in the style of the country’s flag or, with the unified Irish team, one representing the Irish Rugby Football Union:#RWC2015 – jersey / player#ARG – Argentina#VamosPumas – Argentina#AUS -Australia#StrongerAsOne – Australia#CAN – Canada#RedNation – Canada#ENG – England#CarryThemHome – England#FJI – Fiji#FlyingFijians – Fiji#FRA – French#SoutiensLeXV – French#GEO – Georgia#RugbyIsOurGame – Georgia#IRE – Ireland / Irish Rugby Football Union#ShoulderToShoulder – IRFU#ITA – Italy#ItalRugby – Italy#JPN…

TapInfluence Brings Automation To Influencer Marketing With TapFusion

TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing automation platform.”The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and vetted influencers, along with “millions of social profiles” across social networks. The platform includes an algorithmic engine to identify and select influencers, automated reporting and more.In the company’s announcement today, CEO Promise Phelon says TapFusion brings needed scale and automation to the influencer marketing industry.We heard marketers and agencies’ complaints that influencer marketing was too manual, too costly, and too unmeasurable to be the bedrock of their strategies. We heard the frustrations they faced with point solutions that purported that identifying influencers alone was influencer marketing. TapFusion allows any brand to unlock the ‘trinity of trust’ between consume…

Marketing Day: Ad Blockers Round Two, The Modern-Day Publisher’s Dilemma & Periscope Profile Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Sep 18, 2015 by Ginny Marvin
The omnipresent Facebook buttons used on other sites and apps pass browsing data that will soon be available for ad targeting.Round 2: Peace Ad Blocker Pulled & CNET Fights Back
Sep 18, 2015 by Danny Sullivan
As concerns for and by publishers rise about ad blocking, the most popular new one for iOS bows out.Debunking The CTR To Find Truth In Viewability
Sep 18, 2015 by Roger Williams
Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability.The Modern-Day Publisher’s Dilemma: Where To Focus With So Many Available Platforms
Sep 18, 2015 by Hagai Tal
As publishe…

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit

Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send buttons (and it’s hard to find ones that don’t) into its ad systems.The company announced the expansion of ad targeting based on the sites and apps users visit in a blog post, Tuesday, “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced last year.”Users don’t have to actively like, share or send something through a Facebook button for their browsing data to be captured for ad targeting, they just have to visit a page with the buttons enabled. Until now, interest-based targeting has largely been limited to what users did on Facebook itself.Advertisers will be able target ads using browsing data on Facebook properties a…

Round 2: Peace Ad Blocker Pulled & CNET Fights Back

The revolution in ad blocking that was ushered in with iOS 9 has seen its first pushback. The Peace ad blocker that topped the Apple App Store charts has been pulled, while CNET introduced messages blocking the blockers.Peace OutPeace rose to the top of paid apps for iPhone within hours after iOS 9 launched with support for content blocking applications. Peace and other such blockers work with Safari, to strip web pages of ads and tracking scripts.Marco Arment, who created Peace, posted today that he’s now pulled it from the app store. “Just doesn’t feel good” was the title of his post, that went on to explain that he wasn’t happy with the “all-or-nothing” approach it used:Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white. This approach is too blunt, and Ghostery and I have both decided that it doesn’t serve our goals or beliefs well enough. If we’re going to effect positive change overall, a more nuanced, complex ap…