Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are more likely to be the types of high-value consumers marketers aim to reach: young and well off. That’s according to a new study from Sourcepoint and comScore.The State of Ad Blocking report looked at desktop usage of ad blockers globally as well as early insights on rates of usage on mobile devices.Ad blocking skews younger, with 18-24 year-olds using ad blockers most often in all regions the study looked at.While Millennials are still the biggest users, the demographic trend differed slightly in the US, where usage of ad blockers on desktops is higher among users ages 45-54 and 55-64 than among those ages 35-44. However, in general, the study found, “the incidence of ad blocking has an inverse relationship with age”.In nearly all markets, the highest earners were also the most likely to use desktop ad blockers. The exception was France, which had high u…
Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.