Marketing Google

Millennials are most likely to utilize ad blocking on desktop. Source: Sourcepoint and comScore study. People who use ad blockers are more likely to be the types of high-value consumers marketers aim to reach: young and well off. That’s according to a new study from Sourcepoint and comScore.The State of Ad Blocking report looked at desktop usage of ad blockers globally as well as early insights on rates of usage on mobile devices.Ad blocking skews younger, with 18-24 year-olds using ad blockers most often in all regions the study looked at.While Millennials are still the biggest users, the demographic trend differed slightly in the US, where usage of ad blockers on desktops is higher among users ages 45-54 and 55-64 than among those ages 35-44. However, in general, the study found, “the incidence of ad blocking has an inverse relationship with age”.In nearly all markets, the highest earners were also the most likely to use desktop ad blockers. The exception was France, which had high u…

After generating 946 million video views in July, BuzzFeed is now a member of the “three-comma club” when it comes top video creators.BuzzFeed won a combined 1.8 billion video views in August. The site’s flagship brand BuzzFeed Video won the most video views at 772 million, earning it the top spot on Tubular’s top ten list of most popular video creators overall.BuzzFeed Food wasn’t far behind, winning the No. 5 spot with 426 million video views.Other BuzzFeed brands that helped the online media giant reach more than a billion views included BuzzFeedYellow with 243.4 million views, BuzzFeedBlue with 95 million views, and BuzzFeedViolet with 60.7 million views.Tubular’s monthly list of the most popular video creators is based on total video views across YouTube, Facebook, Vine and Instagram for all devices.The video metrics company says the top 100 creators in August generated a combined 26 billion video views across all platforms. According to Tubular, 34,000 video creators surpassed …

Social media is no different than other forms of media, when it comes to making clear when there’s a paid relationship. The US Federal Trade Commission has guidelines that cover this. But people can still be confused.Good news: the FTC has the opening keynote at Marketing Land’s upcoming SocialPro conference, where all your questions about staying on the right side of disclosure will be answered. SocialPro takes place November 18-19 in Las Vegas.If you hire celebrities or influencers to talk up your brand, or if you hold contests with promotional tie-ins to social media, you shouldn’t miss hearing Mary K. Engle, Associate Director for Advertising Practices at the FTC. She’ll discuss how to stay on the right side of the guidelines, how to make sure your social marketing campaigns are in compliance, how to handle things if you’ve inadvertently strayed and more.Register nowfor SocialPro and get access this and20 more invaluable sessionsthat will help you navigate the rapidly changing soc…

Unfortunately, those of us who live in big cities don’t breathe the cleanest air, and that’s why we’ve seen even such companies as Xiaomi release air purifiers on the market. Air pollution is a big problem for the entire mankind and this needs to be addressed in the coming years before it becomes a real disaster.A small help is the new Plume Air Report app from Plume Labs which is currently available for iOS and Android users. Described as a urban weather forecast which helps you breathe better, the app is currently covering more than 150 cities worldwide, including New-Delhi, Mumbai, New-York, Paris, London, Shanghai, Beijing, Tokyo.The app comes with predictive technologies that allow it to fetch air pollution forecasts which helps the user know how air pollution will change over the next few hours. Thus, you will know when’s the right time to go out in the park jogging or to take your girl out for a short walk.

It’s also possible to configure the app to receive notifications in the …

Millennials hate talking on the phone but want a relationship with the companies they buy from. There's a lot to know about them.

via Entrepreneur: Latest Online Marketing Articles

Did you ever accidentally delete some of the messages on your smartphone? Did you leave the phone with a child or someone else who erased the wrong texts by mistake? There’s no need to worry about not being able to recover them because there’s some hope for both iOS and Android devices.The application for iOS works for iPhones, iPads and the iPod Touch, so you don’t need to install a different version for each device. Once you’ve downloaded the right app for the operating system you’re using, all you have to do is follow the steps shown below.iPhone Data Recovery for iOSIf you created a backup on iCloud or you recently connected the device to your computer, you should be able to restore all data from iTunes or the cloud. However, in many situations, we don’t have the time to make a recent backup that will allow us to recover the messages that have just been erased a few minutes ago. This is when we need an application, such as iPhone Data Recovery.Please follow the steps below in orde…

‘Tis not the season. There are still 93 days until Christmas and only the most organized of your friends and family have started planning for the holidays.But perhaps people on Pinterest are different. Pinners get into the spirit of the season early and marketers would be wise to take advantage, according to a blog post Pinterest today. Pinterest says people are already searching for and Pinning creative gift sets and stocking stuffers. It cited a study by market researcher CivicScience that found 47 percent of Pinterest users start their holiday shopping before Thanksgiving (compared to 39 percent of the population overall).Pinterest released stats from 2014 data, showing that Pinners’ interest in the holidays is increasing; the number of holiday Pins jumping 50 percent over 2013. Pinterest said 38 million people saved holiday-related Pins in 2014, noting that that’s roughly the combined population of California and New York. It’s also nearly 40 percent of Pinterest’s current100 mill…

My last column dissected the difference between first-, second- and third-party data and why first-party data in particular is critical to people-based marketing.But true people-based marketing does not mean reaching known customers with generic content. To do people-based marketing right, companies must reach those customers at the right time, with messaging that’s relevant to what they’re doing in that moment.Consider the pace of today’s consumers: They’re fast-moving and always connected, everywhere. On their smartphones and PCs, they’re continuously sending out signals of their intent every moment of the day.If marketers can capture that live intent data and persistently resolve identity across devices and channels, they’ll always be able to keep up with their customers, no matter how fast they move — and see real business impact as a result. Research from Econsultancy and Monetate found that companies delivering real-time marketing experiences realized a 26-percent lift in conver…

Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings. In this post, I'll look at some examples of this issue and what can be done about it.

via Search Engine Watch

There has been an incredible explosion of content on the Web. By 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, according to IDC (International Data Corporation). The wealth of information on the Web will be incredible, as will the potential for effective marketing.There is one chief problem that will only be exacerbated by this incredible growth: The human brain can only hold roughly a million gigabytes of memory.The sheer size of the impending online world will be too much for the human brain to process. Marketers will find themselves with the information necessary to reach their customers but will be unable to comb through the data to find what they need.For systems to be efficient, they must be able to scale to the enormous impending size of the digital universe. To understand the problem, think about the early internet classification systems.Classifying The InternetYahoo initially became successful by tagging sites into specific ca…

It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious.To the surprise of many, following the release of iOS 9, the ad-blocking app Peace immediately rose to the top of the iTunes paid app charts over the weekend only to be later pulled by its developer Marco Arment amid feelings of remorse over its potential impact on publishers. Other ad blockers rose to take its place.Though ad-blocking software and browser extensions have been around for many years they weren’t widely used and so the industry largely ignored them. Now publishers, the IAB and industry observers are legitimately concerned by an increase in awareness and usage of ad blockers, as evidenced by the immediate adoption of Peace and other iOS 9 apps.Different surveys suggest different levels of ad-blocking adoption in …

It’s a marketer’s greatest crutch word: strategic.“We need to be strategic.”“Let’s start thinking strategic.”“We gotta approach this more strategically.”Do you want to endear yourself with clients? Drop “strategic” in client meetings, and you’ll create the perception that you are, in fact, strategic. Say it enough, and people will start believing you… and you’ll start believing yourself, as well.I fall into the trap of using it because it sounds considered and thoughtful. It carries gravitas and profoundness without actually meaning anything. It’s the “Get out of jail free” card of business speak.Who is going to disagree with the notion of “being strategic” in a meeting? You can’t lose.But what does “being strategic” mean? You’ll get 50 different definitions of “strategic” if you ask 50 different people. I remember when I was coming up as a young marketer, I would be told to “be more strategic” despite having no idea what that meant.So I’ve created my own definition and compiled a lis…

Xiaomi has managed to grab the eyeballs, yet again with their Mi 4c smartphone, which is one of the most affordable unlocked devices powered by Snapdragon 808 and available in the price range of $200. Amidst all the hoopla, Xiaomi has announced another important service called Mi Mobile, which essentially is a MVNO service.Mobile Virtual Network Operator is an arrangement in GSM technology wherein an operator who doesn’t own a licensed spectrum and is without any network infrastructure will resell the wireless services under their brand umbrella. This is done by fostering a business deal with the licensed telecom operator and then resell the usage to their customers, more like subletting a building. In fact Virgin network was the first example for MVNO way back in 1999 and it has contract with most of the operators across UK, Australia and Canada.Those interested in the MVNO services can buy the Mi Mobile SIM card online and they will get a triple cut SIM card pack which can be used i…

Some exciting news from the world of advertising earlier this month: DigitasLBI won three Media Plan of the Year (MPOY) awards for its “Blackout” campaign for Taco Bell. In an industry that seemingly values awards more than actual ROI, this is a big deal.As you might expect, Digitas quickly released a press release trumpeting the wins. Perhaps more surprising, however, was a full-page ad in Adweek with the same message.You may be saying at this point: If the agency put out a press release about their wins, why is it so surprising that they’d also run an ad to further amplify their victory?Ah, there’s the rub. It wasn’t Digitas that forked out the cash for the ad; it was Taco Bell. Here it is in all of its glory:I was trying to think of an example in another industry where a client paid for an advertisement congratulating its service provider for good work.I certainly have never contemplated doing this with any of my service providers in my personal life, though I suppose my dentist wo…

If you presently use Product Ads, consider these insights about the benefits of upgrading to Bing Shopping Campaigns. Here's a step-by-step tutorial to help you make a fluid transition.

via Search Engine Watch

A few days back, Chinese company Meizu announced that it’s creating a new PRO sub-brand for its devices. The first handset from this new line of products is going to be the Meizu MX5 Pro and recently a couple of leaks have been making the rounds.A couple of leaked press render are showcasing the upcoming Meizu MX5 Pro in a dark gray color scheme and what seems to be a metallic body. Also, correct me if I’m wrong, but those rounded corners seem very similar to the design language of Apple’s iPhone 6.Another leaked image has revealed that the smartphone will get the newest Flyme 5.0 OS on board, which will run on top of Android Lollipop. However, this is a bit controversial, as some other leaked images were showing the device running stock Android.As for the rumored specs of the Meizu MX5 Pro, the device is said to feature Exynos 7420 or Helio X20 chipset, 4GB of RAM, 21MP camera, and a 1080p display that’s 5.5” or 5.7”. All these features already give a pretty clear image that this is …

The final and public version of Windows 10 Mobile is just around the corner and many are looking forward for Microsoft to release its flagship smartphone. While Redmond isn’t still excelling in the chapter ‘premium phone’, it does manage to produce affordable and decent devices.A future entry-level Windows 10 handset, if not the first, is said to be the Lumia 550. A couple of images have leaked showing the device in black, blue, red and white colors. We also have details regarding its specs and features, as follows: 4.7-inch 720p screen with a 720×1080 pixels resolution1.2 Ghz Snapdragon 210 processor, LTE8GB of expandable storage5-megapixel rear camera and 2-megapixel frontPrevious reports were suggesting that the Lumia 550 will be getting a 5-inch touchscreen, 5 MP main camera, a 2 MP front cam, 1GB of RAM, and a 1,905 mAh battery.The most recent leak suggests that this device will be the first entry-level phone to run Windows 10. As for its build quality, Microsoft is going to main…

To enhance your current link building strategy, use these 10 tips for choosing partners, optimizing communication, calculating effectiveness, and delivering valuable content.

via Search Engine Watch

French phonemaker Alcatel has announced its newest handset, the OneTouch Flash 2, which comes with a focus on its camera, hence its name. At the moment the pricing of the handset is not known, but Alcatel is known for producing affordable devices, so it could be the case with this new phone, as well.The smartphone features a 5-inch HD screen, and is powered by an Octa-Core MediaTek MT6753 processor, and runs Android 5.1 Lollipop. On the imaging front, the handset comes with a 13-megapixel rear camera with dual-tone LED flash, Phase Detection Auto Focus (PDAF) allowing users to focus a subject in just 0.3 seconds and a 5-megapixel front-facing camera with soft LED flash for an improved quality in your seflies. The handset comes with a special feature called mobigraphy. Albert Wong, General Manager, Alcatel Flash, said the following:“Mobigraphy is not just an action, but is now a lifestyle. We understand this from the very beginning when we created the Flash series. What we have done fo…