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Showing posts from September 25, 2015
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Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition

Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants that we spoke with are promising. And Pinterest was willing to tell us this week that Buyable Pins are bringing new customers on board.“One of the things we are hearing is that people are getting a lot of new customers through this channel,” Pinterest’s head of commerce Michael Yamartino told Marketing Land in a telephone interview. “It’s not just people who were already going to buy this or who were already frequent shoppers at a store. So we are really helping businesses reach new customers. In a lot of cases the data is showing that about 90 percent or more of the buyers are brand new customers to the merchant.”Pinterest launched Buyable Pins in June, giving US users the ability to buy stuff directly on Pinterest iOS apps. In the beginning Pinterest said there were more than 30 million products available for purchase using the blue “Buy …

Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android

Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android. Coordinating with the US Justice Department, the FTC will take the lead in the new antitrust inquiry.When the FTC settled with Google in 2013 and closed its investigation into Google’s alleged “search bias” and vertical search practices, among other areas, it appeared the Commission had given some consideration to Android. At the time FTC Commissioner Maureen Ohlhausen stated:I also agree with the Commission’s decision to close the investigation into, and ultimately not to pursue any type of remedy with respect to, Google’s allegedly exclusive arrangements in the search syndication and mobile search areas. In neither area did the investigation reveal evidence that Google was coercing its partners into restrictive arrangements; rather, the evidence showed that virtually none of Google’s partners are seeking to switch any of their business to non- G…

Glowforge is a Super 3D Laser Printer which Works with a Wide Range of Materials Including Leather and Wood

3D printers are great inventions, there’s no doubt about it, but they have one drawback, besides their big price that is, and that’s the fact that you are usually limited to plastic as material. But there’s a new player on the block that might steal your manufacturer heart away – Glowforge.Described as a 3D laser printer, a more accurate to Glowforge would be that this is a very precise laser cutter. Glowforge uses a beam of light the width of a human hair to cut, engrave, and shape designs from a variety of materials, including wood, leather, acrylic, fabric, cardboard, paper and many others.This is actually a super smart printer (probably that’s why it costs $2000) that uses onboard cameras which can cut and engrave directly over top of your drawing. You can also scan drawings and resize, clone, personalize and edit them right in Glowforge software. Furthermore, the camera shows the actual material on the Glowforge bed allowing you to drag around your design with your mouse or finge…

Ampme App lets you Sync your Music with Friends’ Phones to Boost Sound

There aren’t so many phone out there with loud enough speakers, and we often have to resort to various accessories in order to keep the party fueled. But what if there were an app that wouldn’t require you to buy anything special in order to boost the sound? And, what’s even more awesome is that the app itself is also free.We’re talking about AmpMe, a fresh application available for both iOS and Android users which has the purpose of synching your phone with your friends’ devices in order to create the most portable sound system. The app enables both iOS and Android devices to play the same music together across both platforms in perfect sync, which creates the effect of powerful, distributed speaker so that everybody can enjoy that song you found. This is possible through a technology that has phones sending “audio-fingerprints” to each other.Android users can also use AmpMe with Bluetooth speakers that include a microphone and there’s also an Apple Watch app which can be used to con…

Is the Nexus Even Relevant Any More?

We keep saying that a year is a long time in technology and well, it seems to have taken exactly that long for Android’s flagship Nexus device to slip from uber desirable to also-ran. In case you think we are being too harsh, grab that time machine (the one in your mind or just search Google) and head back to the latter part of 2012, and you will be sure to see a lot of the tech punditry sighing ecstatically over the incredibly snazzy and yet affordable Nexus 4. Move it forward by a year and you will see similar sentiments about its successor – the “how did they make a full HD display look so compact” and still relatively affordable Nexus 5.Done?Now just fast forward to the present, with perhaps a small stap-over in late 2014, and check the mobile tech scene. Yes, there is a fair bit of chatter about the next Nexus and whether Google will be going the Apple way in having two models (a large and a small one), and whether both will be made by one company or two (LG and Huawei are the pr…

Why It’s Time To Check Your Sales And Marketing Alignment

I recently presented to a group of marketing types about the alignment of sales and marketing. I was stunned — I mean absolutely stunned — that many had never had a discussion with their heads of sales. Some didn’t even know who the person heading sales was!I guess I would be less surprised if the group were all recent college grads, but there were some very seasoned marketers in the crowd — I could tell they were seasoned because, well, they wore reading glasses and were obviously getting their hair “restored” to its natural color.In my opinion, the most important relationship in a business organization is the relationship between sales and marketing. I’ve never seen a successful organization where this was not the case.You can have a wacky CEO or a nitpicky CFO, but the CMO and the VP Sales had better get along, share goals and share accountability.The finger-pointing between marketing and sales should be nonexistent; if something isn’t working or numbers aren’t being met, it shoul…

Web Overload: Why Digital Advertising Needs To Hit The Reset Button

Last week’s rising anxiety for digital marketers was the release of Apple’s iOS 9 with ad-blocking technology.In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries that ad blocking is going to kill small publishers and leave the Web a fragmented set of proprietary silos controlled by big tech companies.Marco Arment, co-founder of Tumblr, then pulled Peace, his highly successful ad-blocking app, saying that it was a blunt tool that could damage innocent parties.Creeping CruftWhile it may be true that Apple has attacked Google’s revenue stream with iOS 9, something more fundamental has happened. For years, digital marketers have been loading more and more “cruft” into their Web pages and thence onto users’ browsers.What do I mean by cruft?  I mean stuff that doesn’t directly benefit the user:Redundant Tracking Scripts — one for each marketing automation software and for each ad network. A clever webmaster …

Plot Twist: iOS Ad-Blocker Crystal Lets Advertisers Whitelist their Ads by Paying Money

Ad blocker frenzy for iOS seems to be far from over. While Marco Arment, publisher of the Peace ad blocker pulled down the app from iOS store citing ethical concerns, others seems to be cashing in on this opportunity.The plot twist comes in the form of a deal that Crystal‘s developer, Dean Murphy inked with Adblock Pro creator Eyeo. This is nothing new for AdBlock Pro, the top ad blocking software on desktops as it has previously dealt with whitelisting certain ads from ad networks, they approached Murphy and advised him to do the same, of course for a certain sum of money. The company likes to shroud the issue with a clean blanket and call them as ‘acceptable ads’ policy according to which “minimal intrusive” ads will be served to the users, but the question still remains the same – is ad-blocker more of a revenue generating machine or it does have a utilitarian background to it. We do agree that as of now customers can choose whether they want to see the acceptable ads or not but ag…

4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands

E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands.While almost every retailer has launched an e-commerce platform, certain retailers are quickly emerging as industry leaders.The recent Custora E-Commerce Pulse: High-Growth Fashion Index analyzed data from a sample of these retailers to understand how they grew annual revenue by 28 percent on average in 2014, double the e-commerce industry average of 14 percent growth for the same period. (Disclosure: Custora is my employer.)While every marketing team is different, there were some common trends among these high-growth brands. Here are four things I learned from this report:1. There Is No Best Way To GrowMost companies have an acquisition plan they swear by. Some teams aim for volume, acquiring as many customers as possible regardless of purchase size, while others prioritize order value, leaving the number of customers as an afterthought.Unsurprisingly, i…

Microsoft “Invite” Wants to Make Setting up Meetings a Less Messy Affair

Microsoft, in a bid to simplify meetings and calendar appointments has launched a new app called, Invite. The app requires users to connect their email account and it will also allow the scheduler to suggest times that would work out for all the stakeholders involved.The attendees will get a RVSP notification (or an email if they don’t have the app installed) to which they can respond by suggesting various times that will work out for them as well as the invitees. The app lets you sign up from virtually any email account and invite anyone from your address book and settle with a time that the whole group can vote on. So the idea behind this app is not just to simplify the meetings but also to respect everyone’s calendar, something that the other email clients fail to do efficiently.Mistake not, Invite is a simplistic application which focusses on organising the meetings in a better way and that’s all about it. The UI looks clean and easy to use and it sticks to its promises without an…

9 Social Media and Email Marketing Power-Ups for Better Conversions

If you’re a digital content marketer or professional blogger these days, you’re supposed to wear many hats. The 3 most important ones are content, social media and email marketing. The goal of today’s post is to leverage this knowledge of how each field works. We cover how to integrate great content into targeted emailing and then combine it with social media power usage.Original image, with elements from pixabay.comOne of the biggest mistakes made nowadays by many marketers and bloggers is to approach each channel separately, in complete disconnect. These different sides of the same coin are often managed by individual professionals who don’t consult with one another, or even by separate agencies, in the case of big brands. We argue that in 2015, the question we need to ask ourselves as content creators is not: “which is better, social media or email marketing?” The real question is “how do we use social media and email marketing together, for the best results?”The 9 tips below are e…

Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons

Twitter’s ubiquitous tweet and follow buttons are getting a new look, and dumping share counts, a feature of the tweet button since its inception.The redesign, coming in October, was announced without fanfare this week in a post on the Twitter developers forum and swaps the buttons’ 3D effect for a flat look that’s lately become a go-to UI choice for online platforms. The background switches from white to blue and the text from black to white. The new look, which will be Twitter’s first changes to the buttons since 2011, is on the right in the image below:Twitter’s buttons are seen all over the web; publishers can include them on their sites with a simple line of code. After the change, the tweet button will no longer display the total of tweets associated with a page. For many publishers, that’s been a key component on their article pages, serving as an indicator of a story’s popularity. That simple benchmark will no longer be available using Twitter’s native button. (Twitter will st…

Twitter Rolls Out Video Cards For Mobile App Marketers

Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips.The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities including device, interest, keyword, location and tailored audiences.WATCH: Bring your app to life with the Video App Card https://t.co/OEhtqHUy7r— Twitter Advertising (@TwitterAds) September 24, 2015

via Marketing Land

Consumers Want Personalization But Retailers Just Can’t Seem To Deliver

Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize and execute.At a conference last week hosted by Brandify (formerly Where2GetIt) I gave a presentation that was called “Personalization and Customer Amnesia.” The latter term was coined, I believe, by Brandify CEO Manish Patel. But I could have equally called my presentation “The Personalization Paradox.”Consumers want personalization — although just up to the “creepy line” and not beyond — and retailers and brands have lots of data on their customers. There are numerous vendors pitching cross-device customer tracking and personalization but retailers (and others) can’t seem to deliver.Many studies argue consumers are favorably disposed toward personalization. Some studies, addressing the privacy and “big data” issues, are more nuanced than others.…