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Showing posts from September 26, 2015

Marketing Day: Top Facebook Publishers, Twitter Video Cards For Mobile App Marketers & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:Political Heat Pushes Fox News Into Lead Among Facebook Publishers
Sep 25, 2015 by Martin Beck
In August NewsWhip rankings, Fox moves ahead of the Huffington Post as the most engaged-with publisher on Facebook. BBC still leads in Twitter engagement.Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Sep 25, 2015 by Martin Beck
Three months after launch, Pinterest and some merchants say about 90 percent of those using the e-commerce feature are new customers.Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
Sep 25, 2015 by Greg Sterling
Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android. Coordinating with the US Justice Department, the FTC will take the lead in the new antitrust inquiry.Why It’s Time To Check…

Political Heat Pushes Fox News Into Lead Among Facebook Publishers

The political horse race continues to be a winner for Fox News and its affiliates.The conservative news organization was the leading publisher on Facebook in terms of overall engagement, according to NewsWhip’s August rankings. Fox’s move to the top — before July no organization other than the Huffington Post or BuzzFeed ranked in the top two — was fueled by news about the presidential race, including the first GOP debate hosted by the network.Fox had 35.6 million likes, comments and shares on its Facebook posts, 2.3 million more than second-place BuzzFeed. The HuffPo, which led the list in July, was nearly 10 million back in fifth place. Overall, NewsWhip reported lower engagement for publishers in the month — citing the fact that August is a traditionally sleepy month for news. Fox’s numbers fell compared to July but a volume of posts nearly 10 times more than BuzzFeed kept its fans engaged.The Huffington Post had a tough month, also falling from its lead position in number of total…