Marketing Google

Yahoo CEO Marissa Mayer took center stage during yesterday’s IAB MIXX conference in NYC. Interviewed by The Slate Group chairman and editor in chief Jacob Weisberg, Mayer stayed on message, touting Yahoo’s capabilities as a mobile company and its focus to “inform, connect and entertain” its users.“Today, we really want to be the mobile guide,” said Mayer, claiming her company is still in the midst of a renaissance.Mayer offered a laundry list of Flurry stats, the mobile analytics company Yahoo acquired in July of last year, noting that 90 percent of the time spent on smart devices is spent in apps, with 50 percent of the time in apps split between messaging or entertainment apps. She also said, there are 280 million “mobile addicts” in the world – users who interact with apps more than six times a day.“Apps are really where the heat is,” said Mayer. She said Yahoo sees 600-million active mobile users a month.When it comes to mobile revenue, Mayer said she believes native ads are the …

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Micromax, India’s largest smartphone maker seems to have set its eyes on the US markets and in all probability will be making a foray starting next year. This move by Micromax is expected to swell its market share to a greater level thus enabling it to tackle Samsung globally. If Micromax is able to build up a success story in the US market, it can very well be the brand to look out for next year.While I personally felt that their was a dearth of low cost affordable Android handsets in the US market a couple of years ago, ironically the things didn’t change when Huawei and ZTE entered the US markets. In fact, Xiaomi seems to be treading cautiously and is deliberating the move to enter the US market fearing being sued up for lack of patents (the same reason why Xiaomi is preparing a warchest of patents and gearing up its R&D).The Information also revealed that Micromax was considering introducing the YU brand in the US but the company’s co-founders unanimously decided not to do so,…

It’s Advertising Week in New York City and Facebook was prepared. The social giant has unleashed a handful of new advertising options hoping to woo advertisers and their pocketbooks. A slew of new features were announced that cover a wide gamut including mobile, general bidding and buying options.Video Carousel AdsFacebook’s carousel ads have been a favorite for advertisers looking to display more product or features and today video will also be an option for carousel ads. This new medium will also for advertisers to either show deeper dives on products or team up to show different messages. For example a Car manufacturer can display both national spots as well as local ads all in one ad unit.Brand Awareness OptimizationSometimes advertisers are looking for instant impact and direct response. Other times they are just looking for that top of mind branding presence. Facebook has created new ad bidding type for the latter called Brand Awareness Bidding. The goal of this is to allow mark…

It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases are made in-store. That’s feet-on-the-street, brick-and-mortar, shopping cart, cash register, old-school type buying.Yet retailers and CPG (consumer packaged goods) brands still rely largely on print circulars to spur traffic and sales, despite off-the-cliff print media circulation.This week, I published research on the topic of how forward-looking retailers and brands can drive in-store traffic with digital media, most specifically with content marketing in digital channels. The full report, “From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales,” is available here as a PDF download.Retailers and CPG brands aren’t having an easy time adapting digital marketing to their goals, particularly when it comes to creating seamless omni-channel customer experiences. We learned that only 60 percent of…

Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.

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If you like gizmos, then I’m sure Rhei will have your attention. This is a really cool gadget that is described as an electro-mechanical clock with a liquid display. Which means that, as you can see from the video at the end, the time is literally flowing in this clock.This gadget is the result of a one-year long passion project, created by Damjan Stanković, executed in collaboration with Marko Pavlović and others. Here’s how the beautiful description of the device sounds like:“Never before has a liquid substance been unveiled in its pure, unrefined form and controlled in a manner which allows it to display tangible shapes. There is a middle ground between the analog and the digital sphere, where the rules of mechanics and the laws of nature come together in order to create a liquid illusion reminiscent of a contemporary, digital form.Time as a concept is highly subjective, but there are two things we can claim about it with certainty: time is unrelenting transience and continuous mov…