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Showing posts from October 2, 2015
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Samsung is Allegedly Working on a Dual-camera Setup for its Smartphones

Phone makers these days try their best to come up with products that have an innovative design and stand out from the rest. One of the most recent such examples is the LG V10 which has a unique dual screen and dual front camera setup.Back in the beginning of this summer, there have been rumors circulating online suggesting that both Samsung and Apple were exploring a dual-camera phone technology. But as Apple unveiled its newest iPhones and Sammy released the Galaxy Note 5 and the S6 Edge+, we didn’t see this feature being present.However, it seems that at least Samsung is still tinkering with this technology behind the curtains. At the time it was believed that Samsung would incorporate the new tech into its 2016 Galaxy S7 flagship smartphone, but now sources say that this will actually happen after the device is released, and Sammy will use it in the handsets that will follow the S7.The sources who revealed this information say that the dual camera setup should be ready by the end o…

Attribution Beyond The Last Click: A SMX East Session Recap

With the rise of mobile device activity, the always-elusive path to full attribution of online marketing spends seems to be slipping through our fingers, even as marketers’ sophistication grows.As more than one panelist at the recently-concluded SMX East conference mentioned, your device is two things: a computer and a phone. We might consider a transaction on mobile and purchase later from another device; we might call; we might head to a retail store; or we might travel any number of circuitous paths before finally making a purchase.In the many cases where a conversion isn’t immediate, online and seamless, how do marketers know if their mobile spend is working?Whereas panelists at similar sessions three or four years ago seemed bravely hopeful that we were getting closer and closer to finding the “silver bullet” of attribution modeling, there was a humbler attitude this time around. Here, I’ll recap the presentations and discussion on the topic at the Attribution Beyond The Last Cli…

Stagefright 2.0 is Back to Haunt Millions of Android Users, Targets MP3s

The Stagefright scare seems to be far from over as Zimperium labs who were the first ones to unearth the vulnerability have reported a Stagefright 2.0 version. This time around the vulnerability is piggy backing on the MP3 audio and also MP4 videos. Curbing the Stagefright menace would most likely be easier this time as we are already familiar with the modus operandi of the Stagefright family.That being said, Stagefright 2 needs to fool users in opening a webpage as opposed to the more dangerous approach of the first Stagefright which swung into action once an Android user received an infected MMS. The chances are that the exploit might also be spread across through the apps and website popups.Attacker would convince the users by masking the URL, which would in turn point at an attacker controlled website, the attacker in the same network would inject the exploit by using common traffic interception techniques (MITM) on the unencrypted network traffic.
If you recall, Stagefright got i…

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a multimillion-dollar retailer, that translates to hundreds of thousands of dollars left on the table. But for a billion-dollar retailer, it’s a hefty $100 million. That’s a huge number, clearly telling us that omni-channel marketing hasn’t been successful for many so far.While new martech innovation is improving results in that area, it’s critical to ask what stands in the way of true omni-channel marketing. And who’s doing it right?An Experian Data study offers a clue. Researchers discovered that fewer than 25 percent of companies reported they have the capabilities to create a single view of the customer. Fragmented data across a siloed digital ecosystem continues to foil efforts to market to people across channels in a timely and consistent manner.And, in fact, the CMO Council has reported that data fragmentation is the reason tha…

Facebook Videos: It’s Not Just About “Go to Settings and Turn off Autoplay”

What’s the big deal? Facebook has given you the option to turn off videos from playing automatically on your page. Just go to the Settings and fix it…”That has been a response I have been hearing from a number of people (generally more geeky than not) whenever I have mentioned Facebook’s move to make videos play by default – something that happened a few days ago in India.All right, time for a full disclosure: I know how to turn off videos from autoplaying on Facebook. I have done so on my phones and my notebook.The issue is not that one can turn on the autoplay feature, it is that a lot of people do not know how to do so. And this can actually cost them money.I know that many will start off with the “it is so easy, just go to settings” argument, but the stark fact is: a large number of people (and it is a staggeringly large number when you think of India) who use smartphones in the country are not comfortable with English as a language. Many don’t even know how to download Facebook,…

Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season

The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve been planning for all year long, and after last year’s record-breaking season, the bar has been raised. You’ve pored over this year’s holiday predictions, planned your marketing calendar, dotted your i’s and crossed your t’s.It’s never too late to make adjustments to holiday marketing programs. To help with this process, I’ve created a guide with affiliate marketing tips and key learnings from past shopping seasons to prepare for this year’s (hopefully) lucrative shopping season.Key Trends From Holiday 2014Timing Is EverythingLooking at what occurred in 2014 is one of the easiest ways to anticipate 2015 holiday shopping trends. With that in mind, this year, we should expect peak shopping days to take place in the middle of the week.Last year, five of the top 12 online shopping days were Tuesdays or Wednesdays, a change from previous years, when traffic was heavily concent…

Sideplayer is a Chrome Extension which lets you Watch YouTube while you Browse the Web

Youtube videos can be quite entertaining, but they also distract your from other productive things that you might be doing. But there’s a way to try and combine your work online and the next episode from your favorite Youtuber.Sideplayer is as a free Chrome extension which is described as the background TV for your browser. So, whatever you’re doing on the web, you can use this really simple tool to watch videos in the same time, as well. You can see in the above screenshot how will the video appear.The Chrome extension comes with a size of around 35 KB, so it’s really lightweight. Its official page on the Chrome store says it is currently at version 0.0.3, which means the product is still in beta. Thus, if you encounter various glitches, you should know that this is more or less a normal behavior.After you will have installed the extension, you need to restart Chrome for it to work. And once that is complete, you will have a new button in the top right corner of your Chrome browser, …

10 Most Commonly Asked Blogging Question Answered For You

Blogging is a perfect world to have existed on the internet. And it is those successful bloggers who are the finest bloggers t have grace the blogosphere.Indeed, no man wants to create a blog that will fall in a blink of an eye. But been successful is not just about taking action but taking necessary action.Success is not just about taking action but taking the necessary action towards your goal. – ADEREMI DAREBlogging is tough and not predictable but with the right help you will make it in blogging. Here is the most asked question in blogging that will help you build a successful blog.1. Is there new Content availableOne thing that is very important and define every blog is the ability to produce content on a regular basis. The content you produce is what define your target traffic, consistency and yourself.However, the question that most new bloggers ask is how to create a new content that no one has written before. But the truth is “there is no new content”.Yes, there is no new con…

HostGator Maximum Discount Code October 2015 -30% off

Planning to buy a hosting for your WordPress blog or a website? Here is an exclusive discount coupon to save extra money on your Hosting bill.Shopping for best web-hosting is always a tough job and to make it easier for you, I have suggested some of the best hosting for your blog here. Hostgator is one of those hosting companies, which is there for long, and loved by millions of webmasters. It offers affordable shared hosting, and the unlimited resources helps every entry level & mid-level blogger to get perfect hosting for their WordPress blog.One thing which in particular I like about Hostgator is their excellent support and response time. Apart from support ticket & chat, you can always get in touch with them via phone. I prefer contacting them via Telephonic support, as it makes it faster to get hold of them. Moreover, when it comes to handling the load of a WordPress blog, Hostgator does the job pretty well.Even in our Webhosting comparison, Hostgator stood out in many pa…

Marketing Day: Google On Ad Blocking, Microsoft & Google Patents & Promoted Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:How Do Your Calls Rate?
Oct 1, 2015 by CJ Arseneau How do you know whether a call is a good lead? Lead scoring can be tricky, but columnist CJ Arseneau explains why it’s essential that marketers gain insight into ad-driven phone calls.15 Digital Marketing Myths CMOs Need To Stop Believing
Oct 1, 2015 by Scott Rayden There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all.Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
Oct 1, 2015 by Ginny Marvin Google SVP of ads and commerce chats ad blocking and the future of digital advertising during Advertising Week.The Problem With Google Analytics E-Commerce Tracking
Oct 1, 2015 by Patrick Stox Have you ever noticed that your Google Analytics data sometimes doesn…