Have a local business Page on Facebook? Soon you’ll be able to give your Page an official stamp of authenticity.Facebook today started rolling out verified badges for local businesses. The badges come in the form of gray check marks — to differentiate them from the blue checks displayed on verified Pages for celebrities, public figures, sports teams and other media and entertainment organizations — and are available for businesses with a physical location in the US, Canada, Great Britain, Australia and New Zealand.The new badges will display in Facebook search results and Pages in the familiar way:The badges will help people “find the right and authentic accounts” for local merchants, Kirsten Bury, a Facebook product marketing manager for Pages, told Marketing Land. “At scale there will inevitably be duplicates and multiple entries for the same business,” said Bury, noting that there are 45 million business Pages on Facebook. “So this is one way businesses can make it easier for peopl…
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