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Showing posts from October 7, 2015
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Xiaomi Announces PickMi, a Door to Door Pick up and Drop Service Across India

Xiaomi has been growing at a blindingly fast pace and with this comes the responsibility of ramping up the after-sales-support so that the customers are attended to promptly. Xiaomi had announced a pilot phone pick up service in Delhi-NCR region in association with GadgetWood, and now it seems that the Chinese company is keen on extending the services across several cities on Pan India basis.The service termed as PickMi will cost Rs 189 for the customers, which will be inclusive of all the taxes and available for the entire Xiaomi smartphone lineup in India. All you need to do is ring up 1800-103-6286 and they will pick up the device after confirming your address.The after sales service experience with Xiaomi has been bitter, going by what we hear from our readers. The service centres get more devices than they can handle and they close up at sharp 6 PM, the time at which office folks are free from their work and can afford to spend some time to submit the device for repairs. Then com…

HP Announces its Late 2015 Portfolio of Windows 10 Devices

Yesterday Microsoft has announced its new Surface Pro 4 and the Surface Book, but the company also said that it’s excited about the many other Windows 10 devices that its partners are going to announce.And it seems that HP wants to be the first OEM after Microsoft that comes with brand new Windows 10 devices. The company has announced the new HP Spectre x2 hybrid, the new HP Spectre x360 clamshell laptop, the updated 13-inch HP Envy, HP Envy Curved All-In-One and the 8-inch HP Envy Note 8 tablet.HP Spectre x2HP’s new Windows 10 hybrid is a direct competitor to Microsoft’s Surface line, and it brings plenty of features inside that make it a worthy rival. The HP Spectre x2 starts at US$800, landing on November 8. Here are the main specs and features of the device:12-inch IPS panel with a 1,920 x 1,080 resolutionIntel Core M processor, 8 GB of RAM128 GB, 256 GB and 512 GB SSD storageTwo USB Type-C ports along with an adapter in the box for backwards compatibility with older USB devicesFo…

The Right Tools Are Critical, But You Can’t Forget The Content!

There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot of emphasis today is placed on the first two, and often the content gets lost in the shuffle.It’s completely understandable why this happens. The technology is what allows marketers to get their message out on a scale once thought to be impossible, and the data is what enables them to discover and analyze their audience to provide the best experience possible.The content may not seem as important in comparison, but it’s still a critical component. In the marathon that is digital marketing, you need the technology to blast you forward, the data to keep you on the best path, and the content to get you over the finish line.Why Content Is CrucialContent is so crucial because it is the customer-facing portion of your efforts. The algorithms may take a lot of resources to put together, and the data may take a large swath of time to analyze effectively — but what…

WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages

You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project.Sure the feature is already live for some articles on major media properties like Vox, The Verge, BuzzFeed, the Washington Post, the New York Times and the Guardian, which all have signed onto the effort that aims to radically speed up the mobile web. But WordPress, the web’s most popular CMS, is also on board and announced today that it’s developing a plugin to the AMP standard. The plugin will enable WordPress publishers to create AMP versions of posts with a single click, WordPress said in a blog post.“We believe that open source is one of the most powerful ideas of our generation. We strongly and actively support a free, open internet. We’re very happy to support an open source initiative like AMP, which brings publishers and technology companies together to make a better mobile experience for everyone.”The plugin is brand new and WordPress is asking for help “kicking the tires…

Neuromarketing For Small Business Owners

Growing up in a family that ran an HVAC business and watching my father at work, I observed his uncanny ability to understand, time and time again, the core of what each customer really wanted. The business succeeded due to his knack for reading each customer, asking the right questions and knowing how they made their decisions.Successful small business owners are good at anticipating when customers need new products. When companies started using computers in the 60s, they needed large rooms that were air conditioned, and the term “Computer Room Air Conditioning” was introduced. My father was innovative and started installing these Computer Room Air Conditioners.At that time, that was a decision he made based on instinct. Even today, many small business owners make business decisions based on instinct and maybe testing a few choices with their customers.What if the small business owners could understand how humans make decisions and the role the brain plays in this process?This field …

Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting

The supercookie is back. The nation’s largest mobile carrier Verizon came under fire from privacy advocates last year for its unannounced “supercookie,” which was intended to collect and transfer data to third parties for enhanced mobile ad targeting to its 135 million member customer base.Not actually a “cookie,” it’s a persistent identifier that tracks mobile users and operates much like the Android ID or Apple IDFA — though more comprehensively and aggressively.After receiving considerable public criticism, Verizon offered a way for its subscribers to opt-out of tracking in early 2015. Not much has been heard or written about the supercookie in the past six months. However ProPublica reports that Verizon is now going to combine its supercookie data — ominously called a “Zombie Cookie” in the article — with AOL’s expansive ad network.Verizon acquired AOL for more than $4 billion earlier this year.The practical impact of this Verizon-AOL data transfer will be the ability to match onl…

Why The Perfect Attribution Model Doesn’t Exist

As the marketing director at an e-commerce agency, I’ve met more than a few e-commerce analysts who are caught in an endless pursuit for the perfect multi-touch attribution model.I’m here to let them — and you — in on a little secret: It doesn’t exist. Read on for four reasons chasing a perfect attribution model is a waste of resources, as well as four ways that time could be better spent on other methods of analysis.A Fool’s ErrandA model is, by definition, a simplification of reality.The purpose of an attribution model is to summarize historical performance in a way that influences decisions made on marketing efforts in the future. To serve that purpose, the model has to be digestible, concise and actionable.How do analysts get lost in the pursuit of a perfect attribution model? It’s tempting to think that since we can measure it, we can understand it.But have you ever looked at the top conversion paths in Google Analytics? As you get further down into the report, the number of poss…

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14

Launched in 2004, LinkedIn Groups was among first features of the career-focused social network, intended to create connections and discussion between professionals with common interests. Now with a roster of more than 2 million Groups, the company has decided it’s time to revamp the experience.On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and an standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.The changes, reported first by Venture Beat, are aimed at improving the quality of conversation within a feature that many complain is often filled with spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership.The biggest change — the one that LinkedIn believes will make a qualitative difference — is that a…

Live Blog: Accelerated Mobile Pages Project

Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google, which appears likely today to announce plans for what will be positioned as an open standard solution, probably with Twitter’s backing. And we’re live blogging it all.Google is holding a press breakfast in New York City today. The invitation subject line was, “Introducing a new open initiative for the mobile web.” That seems to be all about the rumored speedy loading initiative.If you’re here just for the live blog, scroll down. But if you’d like some background, then read the next sections.The Push For SpeedBack in May, Facebook launched Instant Articles, a program with a handful of news publishers designed to make their articles seem to load instantly to people within Facebook. That expanded to more publishers last month.Meanwhile, Apple’s latest iOS 9 mobile operating system that came out last month introduced Apple News, which is designed to load…

Huawei Honor 7 Launched in India for Rs 22,999; Available Exclusively on Flipkart

Huawei has launched its new flagship the Honor 7 for the Indian market priced at Rs 22,999. The Honor series has been elemental for the online presence of Huawei brand and considering the fact that Honor 6 and the 6 Plus were a great package, the Honor 7 has an image to match up to.The Huawei Honor 7 is fitted with a 5.2-inch FHD display and it runs on the HiSilicon Kirin 935 SoC which boasts of its big little architecture. The Chipset is made up of a quad-core Cortex A53 clocked at 2.2GHz and a 1.5GHz Cortex-A53 quad-core which is clocked slightly lower at 1.5GHz. On the storage front the phone comes with a 3GB of RAM and a 16GB/64GB of internal memory which can be further expanded up to 128GB via the MicroSD card.Camera department is managed by a 20-Megapixel primary sensor along with a 8-Megapixel secondary camera. The Honor 7 boasts of features like wide angled selfies, light painting, time lapse and a slew of other filters to help you enhance the pictures. Furthermore the camera …

Google Creative Labs Unveils Meter, a Live Wallpaper with Battery, Wi-Fi and Notifications

Google Creative Labs, the group which has been working on photo and location based apps has unveiled a new wallpaper, called Meter, for Android phones which will beam some useful information about your device stats. The live wallpaper will shuffle between Battery, WiFi and Notification indicator on the wallpaper. The only apparent advantage of this live wallpaper seems to be the fact that the indicators come in an enlarged and more creative shapes.However the app seems to be working for Android 5.0 and further as we couldn’t install it on a device running Android KitKat 4.4.4. The notifications are dynamic in nature and they seem to be pulling the data on real time basis, we are yet to observe if this new live wallpaper will make any impact on the battery life. The notifications will get changed once you lock, unlock, close apps and shuffle between the apps. The essence of the application is that it brings the notifications in a slightly more livelier and bigger form on the screen. Th…

WhatsApp Gets Option to Bookmark Chat Messages

Facebook owned popular messaging app, WhatsApp, has got a brand new useful feature addition. Users will now be able to “star” a message. This essentially means, the users will be able to bookmark any photo, video or text message, and get to see them in a new section under the profile called “Starred Messages“. This new feature has been added on iOS in version 2.12.7, while Android, Windows Phone and other users might have to wait a little longer.



WhatsApp has been extremely slow in adding useful new features in comparison to the competition. They recently added the WhatsApp Web feature which has been around for a while on Telegram and other messaging apps. No wonder we have so many unofficial WhatsApp apps which promise additional functionality (and were recently banned by WhatsApp).The new bookmarking feature can be mighty useful to filter out those special and important messages from plethora of messages that flow in a typical WhatsApp group. The default search works quite well when …

13 Must-listen Podcasts for Serious Entrepreneurs

Are you always looking for new podcasts that allow you to learn from the experts?Recently someone recommended I download Overcast and listen to a few podcasts. Initially I was hesitant, as I’m more of a reader than a listener, but I love that I can listen to them on the go, while taking a walk, or even over my morning coffee.Also see: How to publish your podcast on iTunes using SoundCloudMy biggest struggle is finding good podcasts to listen to. I like listening to podcasts around entrepreneurship, productivity, or lifehacking in general. Here’s my take on the best podcasts for entrepreneurs. All of these podcasts offer advice either from the host, or the guests, in a format that entrepreneurs will enjoy.13 Best Business Podcasts for Entrepreneurs & SoloPreneurs:1. Smart Passive IncomePat Flynn was one of the first bloggers I followed religiously. Mostly it was his income reports that had me excited about blogging for money, but his advice has always been spot on as well. With his…

Snapchat Bounced From comScore Top 15 Apps Chart By Google Drive

The comScore August smartphone marketshare figures are out. Smartphone penetration remains at just over 77 percent in the US. Sequentially almost all the numbers are flat.Google/Android had a 51.7 percent OS share, while Apple/iOS was hovering just above 44 percent, where they were last month. Compared with a year ago, however, Apple’s share is up about two points and Android is down very slightly from where it was in August 2014.Almost nothing has shifted among the top 15 smartphone apps, with the notable exception that Snapchat has fallen off the top 15 list. Only a few months ago Snapchat bounced Google+ off the list.Source: comScore (September 2015)While most of the same apps remain on the list vs. a year ago, as mentioned, Google+ is gone and so is Yahoo Weather. Amazon mobile is present in addition to new arrival Google drive. Below is a comScore chart that offers a look at a longer list of top apps in the US market.Top 25 Mobile Apps by Unique VisitorsSource: comScore (October …