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Showing posts from October 8, 2015
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Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach

During Facebook’s testing of Reactions emoji, Facebook will treat them just like a Like when it comes to ranking posts in the News Feed algorithm.“Our goal is to show you the stories that matter most to you in News Feed,” Facebook product manager Chris Tosswill wrote in a News Feed FYI post. “Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. We will spend time learning from this initial rollout and iterate based on findings in the future.”The test, rolling out today in Ireland and Spain, gives users the ability to react with six emoji to express love, laughter, happiness, shock, sadness or anger. The feature will be available on all Facebook posts, friends, Pages and advertisers alike.“We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook,” Tosswill wrote. “During this test, Page owners will be able to see Reactions t…

Micromax Unveils Canvas Lapbook, a 11.6-inch Windows 10 Hybrid Priced at Rs 13,999

Micromax has collaborated with Intel and Microsoft to launch the Canvas Lapbook which will mark their foray into the blooming laptop-tablet hybrid segment. The Canvas Lapbook aims at balancing the work and entertainment features in a bid to create a perfect mishmash between notebooks and laptops.The Canvas Lapbook runs on Intel Atom Processor clocked at 1.83GHz. The Lapbook features a 11.6-inch HD IPS display and a 5000 mAh battery which can power the device for up to 11 hours. On the storage front the hybrid comes with a 32GB inbuilt storage which is further expandable up to 64GB. The Laptab is priced at an affordable price point of Rs 13,999, and will be made available from October 9 on Snapdeal. Micromax seems to have taken care of the entertainment features, thus the Lapbook comes with dual front speakers.The Lapbook weighs in at around 1.3kgs and owing to its form factor it can be tucked in easily and it does come preloaded with Windows 10. The point of concern is the fact that h…

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing Then?

In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That compares to 34 percent who said they use search engines like Google, Bing and Yahoo to search for products. Just 21 percent of searchers said they start on a retailer site, according to the study conducted by Survata for e-commerce personalization start-up BloomReach.For a look at how these search trends have shifted among Amazon and search engines, the press release about the BloomReach study pointed to a 2013 Forrester report found that 30 percent of online buyers use Amazon to research products first, while just 13 percent started on Google.Most of the coverage about the latest study has focused on this comparison pointing to Amazon’s growing dominance. Yet, if we look more closely at what the Survata study and Forrester reports show, it seems clear that search has at least held pace with Amazon’s growth.Comparing two different studies is imperfect– the…

Facebook Is Testing Empathetic Emoji To Go Beyond The Like Button

Facebook is finally moving beyond the Like.The social network announced today that will begin testing six emoji to give people the ability to react to posts with emotions other than a simple like. Now Facebook users will be able to express love, laughter, happiness, shock, sadness and anger with a quick click or tap.The new feature will start testing today in Ireland and Spain, before an expected rollout in the rest of the world later this year. The move isn’t a surprise. Facebook users have been begging the social network for a dislike button for years, and last month CEO Mark Zuckerberg said to expect a test soon. Except, Zuckerberg said, it wouldn’t be a dislike button but something that didn’t lead to a situation where people were downvoting posts.Emoji are an obvious solution, one that already it being used by publishers like BuzzFeed and communications services like Slack, and by Facebook users who drop stickers into comments.Facebook’s chief product officer Chris Cox explained …

The Importance Of Diversity In An Agency Team

Are you still choosing your agency of record or performing an annual agency review the way you’ve always done it?Given the change in consumer behavior and people’s increased focus on authenticity and relevance, it is crucial to consider factors beyond the standard markers — such as years of experience in your vertical, agency leads, quality of its dog-and-pony show and so on.One criterion that should be on every brand marketer’s or CMO’s radar is diversity within the agencies you are evaluating.From an operations perspective, most agencies would likely prefer to have a team that is very similar in work experience, culture and general background. Homogeneity generally makes it easier to develop employee training, provide tools and technologies, and scale up with faster onboarding, since presumably, everyone knows the same things. All you have to do is find more of the same kinds of employees.While all these factors would create the perfect “Stepford Wives” organization, with teams basi…

Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week!

Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor sharp social media marketing tactics.Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan:The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — our past attendees can assure you that this is worth the investment!Early Bird Rates Expire Next Week
The countdown has begun! Register for an All Access Pass and pay the early bird rate of $1495, a $200 savings off on-site rates. Hurry— this low rate is available through October 17.Or benefit from additional savings as a group with team discounts of 10%-20%.Rates go up next week. Register for SocialProtoday!P.S. –  Looking for a social media primer, or a deep dive in social platforms, advanced AdWords, or social PPC? Add a bootcamp or workshop to your All Access Pass!

via Marketing Land

3 Attention Metrics That Put Online Engagement In The Spotlight

We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it?In an earlier piece titled “CMOs: Are You Paying Attention to Attention?,” I argued that marketers should use attention metrics to hold themselves accountable. This focus will help ensure they are delivering the types of experiences that capture people’s interest.These metrics look beyond just the quantity of visits or clicks to the quality of those engagements and the depth to which content is consumed.For brands and retailers, there are only tiny windows of opportunity to grab attention, and just as in advertising, well-crafted creative is the way to hold it long enough to take consumers through to the transaction.Attention metrics help gauge the quality of this creative — websites, lookbooks, landing pages, product campaigns, etc. — by measuring the ways which people interact with it.According to Chartbeat CEO Tony Haile, 55 percent of visitors give websites fewer than 15 sec…

Mix It Up: 75 Content Ideas To Keep Visitors Engaged

I just did a search for “content is king,” and Google produced more than 300 million results. If you have not heard this phrase by now, well, you might just qualify as the person hidden under the biggest rock for the past 10 years!Regardless of whether you agree with the sentiment, content is undeniably an important part of any well-rounded Web marketing campaign. You can’t succeed at online marketing without content. Period.But when we hear “content,” we mostly think of text (e.g., a blog post). Text-only content is great, but it doesn’t always make for the most engaging (or shared) content. There are a lot of different types of content that you can produce in both text and non-text format (or a combination thereof) that will help you increase your readers and engagement.This post will outline five basic content formats and 75 content ideas that will fit one or more of those formats. Each of the content ideas presented below uses a code that corresponds to the content formats. This, …

Speechnotes is a Speech-enabled Online Notepad that Lets you Take Voice Notes Inside your Browser

Don’t know about you, but I like to take notes, it keeps me organized, productive and motivated. I’ve evolved from taking notes in the traditional way, to using all the modern apps and eventually placing a whiteboard above my computer.There are countless solutions that the modern world puts at your disposal for taking notes, and today we want to talk about one that’s very ingenious – Speechnotes. If you have already opened the website, then you will soon understand how to use it. It works right inside your browser and, well, just as the name suggests it, lets you take voice notes by speaking directly into the microphone.I’ve been playing around with it for the past half hour and I can say that I quite enjoy its functionality. I was lucky enough to have found my native language in the supported list, as well, besides English, so that was pretty fun. However, I discovered that it was easier for the web app to understand what I was saying in English than in my own Romanian language. As y…

Light L16 Camera Takes on DSLRs with 16 Separate Lens Modules that can Take 52MP Pictures

There are many awesome cameras out there, and many of us rely also on our smartphone’s imaging abilities to take pictures. But if you’re really into photography or you just want to take some amazing pics with an equally impressive device, then you need to check out Light.Light is a photography startup which has produced that L16 camera, a veritable challenger to traditional DSLRs as it comes with 16 lenses in one package. The new L16 camera is a point-and-shoot one which seeks to produce images rivaling the quality of DSLR cameras, which are usually bigger and much more expensive.In order to achieve that, Light has come up with a unique way of creating images of up to 52 megapixels by combining shots from an array of inexpensive camera modules. The L16 has 16 such modules and they are indeed reminiscent of smartphones, since they are pretty much made in the same way.  Five of these lenses have the equivalent of a 35mm focal length, five at 70mm and six at 150 mm; thus  allowing the ca…

iRobot Starts Selling Roomba and Braava Robotic Cleaners in India

iRobot has been in the business of manufacturing cleaning robots and the only way one could buy the cleaning robot in India was to import it from the US, now all that is set to change as Puresight Systems, a Bengaluru based company has been awarded the distributorship for iRobot. Not only does this deal mean that we can buy the iRobots in India, but also get support for the after sales.Puresight will be bringing iRobot’s Roomba and Braava variants for the Indian markets. The Roomba will be made available in five variants starting from Rs 32,000 for Roomba 620 up to Rs 69,900 for the Roomba 880. If you feel the price for the cleaners are high, then iRobot also offers an affordable dry and wet mode cleaner called Braava, which is priced at Rs 27,900.The iRobot cleaners are much more than usual vacuum cleaners, as they come fitted with optical sensors, better battery life and improvised suction. The new Roomba 800 series boasts of five times more power than its predecessor and with the i…

Facebook is Set to Launch a ‘Reactions’ Feature that Expresses Multiple Emotions

Back in the middle of previous month, Facebook CEO Mark Zuckerberg hinted that the social media giant is working on the dislike button. Later on, multiple sources have been saying that instead of a new button that would do exactly the opposite of the iconic like, Facebook will actually allow you to express more emotions.This new feature is now rolling out to users across the world, but we know this because major publications like Engadget and TechCrunch have broke the news, as we’re still waiting for an official announcement from Facebook. However, according to insiders, it seems Facebook will start testing the feature on users in Ireland and Spain starting from tomorrow, and we should expect the new feature to roll-out in the near future for the rest of us.The name of the new feature is called “Reactions,” and it will bring a new set of six emoji that will sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, sadness, shock and anger. As yo…

Medical Professional Targeting Diagnosis: Psychographic Hot House

Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters, etc.), medical professionals are the air you breathe and your organization’s lifeblood. Facebook offers a number of options to target health care professionals, from RNs to specialized nurses and surgeons, hospital administrators and beyond. In this week’s edition of the Psychographic Targeting Hot House, Lea Scudamore, Production Manager at aimClear, prescribes six targeting tactics to reach these compassionate audiences: from medical professionals on the frontlines in the fight against breast cancer, to hospital administrators seeking the latest screening equipment within their hospital’s budget.As Breast Cancer Awareness Month is October we’ll use the case study of offering suppl…

Sony to Spin Off the Highly Profitable Camera Sensor Business into a new Company

Sony has always been regarded as a reputable company when it comes to its camera sensor business, and this has been one of its most profitable divisions. And now it seems that the Japanese company wants to coordinate it separately from the rest of its divisions.A possible reason for this split is the fact that Sony’s mobile and TV businesses haven’t proved to be as fruitful lately, while its imaging sensors are in high demand, being used in top of the line smartphones. Thus, by making its semiconductor division independent from mobile and TV, it will allow them to become even more competitive in this segment. Sony said the following:“The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders, management policies with an emphasis on sustainable profit generation, and the acceleration of decision-making processes and reinforcement of business competitiveness. The decision to establish Sony Semiconductor Solutions fo…